We just launched TechCrunchIT, our newest property, with editors Steve Gillmor and Nik Cubrilovic. The site is focused on the enterprise tech space - all the software, technologies, standards, platforms, etc. that help companies do their thing, and form the building blocks of the products we feature on TechCrunch, MobileCrunch and our other blogs.
TCIT will be a lot like TechCrunch in editorial and content style - a range of enterprise-related news and analysis including applications, open standards, platforms, cloud computing, microenterprises, customer experience, legacy enterprise, social media, information management and software among other subjects. They aim to promote an understanding of emerging and existing enterprise technologies and products and to analyze their commercial, social, and consumer impact.
Make sense? If it’s not clear where the line is between TechCrunch and TechCrunchIT, perhaps my muffler analogy will help. A frequent debate on the Gillmor Gang is over the importance, or at least the interestingness, of end user/consumer products (think YouTube) v. the technologies that allow those products to exist (in YouTube’s case, Adobe Flash). I personally think the YouTube’s of the world are more interesting, and I refer to those products as “Ferarris.” All the technology that goes into making those Ferarris I refer to as “mufflers” (the enterprise guys hate that, which is why I keep doing it).
Basically, TechCrunchIT is a blog about the mufflers. And Steve and Nik are going to do their best to keep you entertained while reporting every important development in the muffler market.
Quite often there will be cross coverage between the blogs when we think a particular story will interest both sets of readers. Also, Steve and Nik will continue to occasionally write here on TechCrunch. You may even see me hop over to TechCrunchIT once in a while to write a post or two.
We have two terrific sponsors right out of the gate - Microsoft and Sun. Thanks to both of them for believing in us as we get started with TechCrunchIT. There are still a few bugs on the site, so bear with us as the paint dries and everything settles down. But if you hurry over there now, you’ll see some live coverage of the Salesforce/Google event in San Francisco today.
Congratulations on the launch.
That’s great. Congrats. Makes sense, this way the TC network can cover the enterprise stuff and still focus on the startup scene with this blog.
@Mike - Congrats on the TechCrunchIT blog!
Love the clean and elegant design~! I also noticed that all TechCrunch related blogs/websites have this “very thin color bar” just right on top of the header. The “Red” color for TechCrunchIT is striking and really bold. Love it!
Really Awesome!
Best regards,
Darren Lee
http://www.adexcel.com
I also noticed that this marks the FIFTEENTH website in the TechCrunch Network!!
That’s 15 Websites!!! Looks like the family is growing Bigger… Good to know
@Mike - What other websites are you going to pull from your hat this year? Excited to find out and I am sure all of us are eager to know too.
Best,
Darren Lee
http://www.adexcel.com
Congrats Mike. Loved the simplistic design. Welcome to a new member to my RSS Reader.
So Techcrunch will be a about Business and Rumors - while IT will be more technically focused?
By why just limit it to Enterprise - is it because Techcrunch will focus on SAAS and Start Ups not suitable for the enterprise yet?
It sounds interesting let’s see how it evolves
Same quality I hope.
Kudos.
So will TechcrunchIT talk about how to keep my users from using all of the fun web 2.0 stuff mentioned on Techcrunch?
Great move and congrats! I like the muffler analogy.
Michael,
Why so many properties? It’s hard to build all these brands. I understand why you want to create new ad inventory, but why not make them into sub-verticals within TC rather than their own domains?
so does this mean steve gillmor will only post his lofty essays on techcrunchit leaving techcrunch.com for the rest of us that want _concise_ news/opinions? If so, great news for humanity.
Mufflers FTW!
Why build all these new sites? Because he hates being a blog and wants to do whatever it takes to be more. Being a lowly blogger doesn’t end that well.
Congratulations MA for TCIT.. why is the TCIT reporting post from TC… ?
Congrats with TCIT! Way to go… very elegant design and a niche topic to concentrate on! And certainly looks the family is growing bigger with this new addition
Congrats & Best Wishes!
Mike -
The topic is a great idea and having TechCrunch cover it will put it on the top of my list of blogs to follow. But having Steve Gillmor as editor?? When he writes for your blog the posts are overrun with comments about how incomprehensible they are. His podcasts are great only because of the guests he has on the show. When no one is on, he’ll just rant incomprehensibly about Twitter.
Can’t you come up with another editor?
Shouldn’t that metaphor be transmissions, rather than muffers? Of course, I know cars like a girl. Put in gas and it goes, right?
Does this mean that the enterprise software market is on the verge of getting hot again? Congrats. Smart move!
Pleasantly surprised, as I recall a tweet from you to Dennis Howlett recently where you claimed that nobody cared about enterprise. Have you changed your mind? (I don’t know how to ask this without sounding accusatory, but I’m genuinely curious!)
If there is an announcement / tip that is ‘muffler’ oriented do we send it in Steve / Nic’s direction or through the standard tips@techcrunch.com filter?
making a note that TC is going corporate, moving from the small startups and googles of this world to cover more of Microsoft and blue shirts
Is there anyway to get an RSS feed for techcrunch and techcrunchIT in one feed?
This is great. Pretty boring name for the blog though
BFD
‘mufflers’ ?? Good.
We have been working on a project for an electric car that would need to recharge only once a week, for about 6 to 8 hours, and a second, including SUVs that would not need to be recharged: they would self-generate the energy they would consume. Sent a message to McCain [300 M announced at Fresno] but no response so far…
Looking for funding. If interested, drop us a note at drgreen08@gmail.com
Thanks!
Perhaps Nik could give us some details of what is going on behind the scenes at Omnidrive.
In view of the silence regarding this fiasco, muffler is certainly an appropriate analogy.
It’s great the Techcrunch is also opening up to the Enterprise space. I personally was always more interested in the area but didn’t have a good source of information. This would really help me get to know what’s going on. Appreciate all that TC is doing. Already a reader of TC, TC-UK and now TCIT as well.
I like the idea but hate to see another website created for this. As James (#10) mentioned, it would have been better if it was created as a sub vertical instead of a new domain. I personally like consolidated news instead of multiple websites. Granted it’s just another feed and not a big deal… but isn’t consolidation the buzz word these days… Google Reader, FriendFeed, etc…?
Congrats on the launch! Great auto analogy..
sweet
Like crunchgear this site is going to be an also ran.
People care about enterprise IT, but unlike startups it does not overrun their entire lives. Rumors and speculation are far less important than concrete details, and I don’t see Michael’s “make it bloody” style going well.
Steve Gilmore has a big hole in his bio. Didn’t he work at infoworld, podshow and podtech. How come his bio is not transparent?
Thanks Post
Your empire is getting vast Mike.
Finally guys,
This is cool. I just don’t know when you guys sleep.
Does this mean that now there will be more coverage around E2.0 stuff?
Congrats,
V
Wow ! good progress
All the best !
can a site about mufflers succeed??
can you name one muffler manufacturer?
Every time Michael Arrington succeeds I die a little inside.
What happened to Nik’s old company? Has it been added to the deadpool?
Gillmor for the enjoyment of the weekend lynch mob is OK. Especially since Duncan Riley started to participate.
Gillmor on a work day is bad for my health, productivity, etc.
I won’t read ITcrunch though I develop enterprise software.
Poor Nik, who’s a knowledgeable writer.
Please restrict the Gillmor works to IT.
@Wikipedia editor (#30) > How come his bio is not transparent?
Gillmor is smoking too much.
Nothing is transparent around him.
If he had a private airplane, the pilots would need to wear gas masks…
congrats
@Micheal Arrington
you have microsoft as sponsors for this new site was that the reason you were so much in their favor for your expert yahoo analysis??
It is sad but true once upon a time techcrunch used to be a fun blog to read not anymore
Will they cover the new Amiga OS and integrations to Prime mainframes?
Where are TechCrunchTwitter and TechCrunchYahoo?
TechCrunchies with ChocoPos. Missing.
Mike is taking over the world! Watch out!
Staffing seems just right. Good idea.
Congrates, looking great
I’m in far West Texas and your sites have given me an education in IT. I appreciate what you do. aE