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Celsias Wants To Keep “Green” Companies Honest
by Jason Kincaid on June 20, 2008

Celsias, one of the more more authoritative blogs on climate change, has launched a revamped version of its site that aims to encourage corporations to be more transparent with their eco-friendly projects. The site will continue to offer articles on climate change, and is also trying to foster a community of individual activists looking to create their own “green” projects and goals.

The new community action portion of the site is separated into three sections: Actions, Projects, and Organizations. In the Actions section, users can create a group around doing something simple to help the environment (for example ““Choose products with less packaging”). Members can pledge to participate in each action, and the most popular (and hopefully the most worthwhile) actions rise to the top of the list. The Projects section offers a number more well-defined goals. Here, individuals and companies can list their eco-friendly activities, along with contact information for other members that would like to get involved.

Finally, the Organizations section offers large companies a place to showcase their “Green” undertakings. Celsias CEO Nicholas Lewis says that this is not a place for companies to hawk their eco-friendly products (you won’t see any Prius ads here). Rather, it is a place for them to keep members of the community updated on projects that might not otherwise get a lot of press.

One potential problem with this setup is that Celsias will be charging companies that want to appear under the Organizations section. This might work once this portion of the Celsias community is well-established, but for the time being companies may balk at fees. On the other hand, corporations are looking for a way to promote their “greenness”, and a public showcase may be a better idea than each of them creating their own green social network.

Celsias sees competition from countless other sites in the green community, including WiserEarth, Edenbee, and TreeHugger.

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  • Found a site (www.tradinguponline.com) today on Crunchbase, it offers a way to recycle products by swapping them with other users. Now thats keeping thing “green”

  • When will the pseudo-intellectuals that supposedly “ended debate” on this subject come around to realize that no matter how much they want to believe the concept of “climate change” (notice it’s not Global Warming now, because ‘global warming’ stopped 10 years ago), it doesn’t make it true?

    It’s a power issue – on a personal level and on a governmental level. People want to control your lives and what you can and cannot do and accomplish, and the feel-good types fall right in line with the “idea” of global warming.

  • Just got back from two weeks in Samara, Costa Rica. Their really into green business – didn’t expect such a 3rd world area to be so.

  • I love the example of “Choose products with less packaging” and then follow it up with Sun Microsystems. Ahh, the days of breaking down all the thick cardboard boxes used to transport a single power cable.

  • me to I love the example

  • “climate change”? Um, isn’t the fuss about this now over? Can we drop it now? LOL, there is no question the tide has turned on those people. After the coldest year in decades, the increase in polar ice, Al Gore’s meltdown, and the six-month-long virtual MONSOON of news reports of how this year’s RECORD COLD climate may be correlated with this phenomenon or that (sea currents, volcanoes, el nino, sun spots, etc.), don’t most people pretty much now agree the climate changes REGARDLESS of what brand of Hybrid the ‘celsias’ webmaster is driving this week?

  • “Celsias CEO Nicholas Lewis says that this is not a place for companies to hawk their eco-friendly products (you won’t see any Prius ads here).”

    No, they can do that on TechCrunch!

  • It’s a good idea by Celcias – and they have the business model to support it (not just doing charity). Going green is important for everyone and it should work as a marketing ad for companies that want to promote their new, green ways.

    Here’s an interesting tutorial posted in Internet Evolution on going green – mostly for IT companies, but can be used by anyone.

  • As the world’s population comes to grips with climate change disasters, it will become necessary to apply selectivity to resource allocation.

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