Comments on: SocialMedia Pays Out $8 Million To Facebook App Developers

By: Joanne Zimakas

Joanne Zimakas — Mon, 09 Mar 2009 10:44:09 +0000

Hello:

The transparency of social media will prevail. It is like having one huge lie detector. The interviews I transcribed made this apparent to me.

I just finished transcribing all the interviews for The Social Media Bible, http://www.TheS...lMediaBible.com . I became part of the team virtually; I am a virtual transcriptionist. I only mention this as a testament to the power of social media, or as I like to call this combo, Social Media ².

I urge all to go to and listen to these nearly 50 interviews with the top SVP’s and founders of the major social media companies world wide, Google, Yahoo, Microsoft, Twitter, LinkedIn, MySpace, etc. They are 30+/- minute podcasts about how each social media technology is being used for business.

By: Nikesh Kumar Yadav

Nikesh Kumar Yadav — Mon, 29 Sep 2008 14:59:17 +0000

What To say? really nice for developer……………

By: Geld verdienen im Social Network? | dev2null

Geld verdienen im Social Network? | dev2null — Thu, 04 Sep 2008 18:20:07 +0000

[...] TechCrunch: 8 Millionen US-Dollar wurden im vergangenen Jahr von SocialMedia an Facebook-Entwickler. Dabei nutzten etwa 20% der 29′000 Anwendungen Social Media als Advertiser. Leider gibt es noch keine so langfristigen Daten für OpenSocial Apps. [...]

By: Can You Guess Which Facebook App Is Making A Million Dollars A Month?

Can You Guess Which Facebook App Is Making A Million Dollars A Month? — Mon, 25 Aug 2008 09:01:00 +0000

[...] network that is able to get effective CPMs of about 50 cents, has only paid out a little more than $8 million total to application developers since it launched a year ago. Yet AllFacebook claims: There’s a [...]

By: Weekly Digest of the Social Networking Space: June 25, 2008

Weekly Digest of the Social Networking Space: June 25, 2008 — Wed, 25 Jun 2008 09:08:49 +0000

[...] Get Paid The company social media, essentially an advertising network for widget developers has paid out $8million to developers who are involved in their network over the last year, there are 5000 apps, for about 100 [...]

By: VIDEO KILLER APP

VIDEO KILLER APP — Mon, 23 Jun 2008 17:26:03 +0000

Has anyone here been paid by them? Lets see some doctored checks!

By: Tom

Tom — Fri, 20 Jun 2008 14:07:53 +0000

What missing from this analysis is that Social Media ads are largely a closed system. That is apps advertising on other apps. Since Social Media takes a cut, for that $8 million paid out, $10 million was probably paid in by apps. The average app is spending money on ads, not making money from them.

By: p-air

p-air — Fri, 20 Jun 2008 05:39:38 +0000

@Yawn why don’t you tell us what ax you’ve got to grind here since for those of us who spend time analyzing this space, understand these numbers to be very realistic. While some of the early advertising revenue that many of these social ad networks were generating was coming fm developers, if you’ve kept up w/this space at all, you’d know that there have been several other types of advertisers playing for some time now, and brand advertisers are now jumping in in a big way.

As for lying, dude get over yourself. The damage from getting caught telling an unnecessary lie over revenues far outweighs the benefits that come from putting a press release like this out there. Come to think of it, who cares if you believe it or not?

By: Yawn

Yawn — Thu, 19 Jun 2008 23:52:30 +0000

@ 17 Todd – Please stop kidding me. You’re also someone with an incentive to lie and exaggerate.

You will pay out over $4 MM this year? You’re a freaking startup. Your projections could be way off. Even Facebook and LinkedIn lie on their projected sales.

Please stop insulting our intelligence.

Your industry sucks and you haven’t and won’t figure out a great way to monetize eyeballs. Grow up.

By: Todd Sawicki

Todd Sawicki — Thu, 19 Jun 2008 23:42:22 +0000

Social Media’s numbers are completely realistic and speak to overall size and opportunity for the Facebook application ecosystem. At my company Lookery, another social media oriented ad network, we’ll pay out more then $4 million and serve more then 40 billion impressions across hundreds of apps this year.

Based on our estimate, with an overall volume of 25 billion impressions per month, the Facebook platform has creating an ecosystem where apps are creating some large, engaging audiences and tens of millions of dollars of revenue.

By: ONLINE SERVICES/INTERACTIVE MEDIA « Daily Marauder

ONLINE SERVICES/INTERACTIVE MEDIA « Daily Marauder — Thu, 19 Jun 2008 22:25:28 +0000

[...] that they’ve paid out over $8 million to developers since the platform’s launch last year. (http://www.tech...-app-developers [...]

By: Yawn

Yawn — Thu, 19 Jun 2008 22:11:04 +0000

JerkCrunch is right . This is total b.s. there is no way SocialMedia has paid that out. I can’t believe TechCrunch doesn’t even have a healthy level of skepticism for bullshit press releases. What will it believe next? YouTube and Facebook turn a gigantic profit?

By: JerkCrunch

JerkCrunch — Thu, 19 Jun 2008 21:49:14 +0000

I call bullshit.

PayPerPost to entice coders to develop for fakebook.

By: wakeup

wakeup — Thu, 19 Jun 2008 21:08:35 +0000

hey #13—you are wrong. the install days are way over—their placing clients are primarily consumer brands—like new hulk movie. they guys kick butt on their overfunded competition

By: jackmayhofferr

jackmayhofferr — Thu, 19 Jun 2008 19:41:51 +0000

they sell most of their ads to other developers trying to gain installs. No *real* advertisers.

There whole business is help developers spend what little funding they have. And basically giving it to larger developers

Not sustainable

By: TechCrunch Japanese アーカイブ » SocialMediaが、SNSアプリ開発者に払った広告掲載料が$8M突破

TechCrunch Japanese アーカイブ » SocialMediaが、SNSアプリ開発者に払った広告掲載料が$8M突破 — Thu, 19 Jun 2008 19:19:07 +0000

[...] [原文へ] [...]

By: OnlineAdvertiser

OnlineAdvertiser — Thu, 19 Jun 2008 18:21:07 +0000

SocialMedia.com traffic is absolute crap, I don’t care what you are advertising, none of the traffic converts well. 99% of the clicks are accidental since they are usually users thinking the ad itself is either some kind of navigation or application related link.

You’d be lucky to get 0.2% conversions from SocialMedia’s rubbish traffic, advertisers be warned!

By: Darren Lee

Darren Lee — Thu, 19 Jun 2008 17:58:24 +0000

Social advertising is going to be huge in the near future…

More and more companies are trying find ways to innovate and being social is just the tip of the iceberg. There are much room to be explored and real solutions to be desired. Keep looking at this exciting space.

Warmest,

Darren Lee

http://www.adexcel.com

By: Julia

Julia — Thu, 19 Jun 2008 17:56:35 +0000

We are also out in the market educating folks working hard to help developers along – http://www.smbizschool.com/

By: Kayembee

Kayembee — Thu, 19 Jun 2008 17:47:04 +0000

My contribution to this post:

http://www.jogt...php?trackId=127

By: donga

donga — Thu, 19 Jun 2008 17:39:03 +0000

Ya Nod Bad

By: Tom Davidson

Tom Davidson — Thu, 19 Jun 2008 17:30:11 +0000

Social Media… great company… check this out http://www.read...ex.php?rta=blog

By: notthatgood

notthatgood — Thu, 19 Jun 2008 17:08:35 +0000

I meant to say that’s not much money per developer.

By: notthatgood

notthatgood — Thu, 19 Jun 2008 17:07:19 +0000

That’s not that much money per app, in fact weak. Whats the deal now days? Seems like the billion dollar companies don’t want to share the wealth.

By: App Developers Making $8,000 A Year

App Developers Making $8,000 A Year — Thu, 19 Jun 2008 17:02:34 +0000

[...] to news posted on Techcruch, SocialMedia, the leading Facebook ad network, has paid out $8 million to developers over the past [...]