Comments on: Microsoft Gets Into Interactive TV Ads; Buys Navic Networks For An Estimated $200 to $300 Million http://www.techcrunch.com/2008/06/18/microsoft-gets-into-interactive-tv-ads-buys-navic-networks-for-an-estimated-200-to-300-million/ Startup and Technology News Fri, 27 Nov 2009 01:30:57 -0800 hourly 1 By: 建站 * 必咨 » Blog Archive » 各大互联网公司收购的广告公司一览 http://www.techcrunch.com/2008/06/18/microsoft-gets-into-interactive-tv-ads-buys-navic-networks-for-an-estimated-200-to-300-million/comment-page-1/#comment-2513371 建站 * 必咨 » Blog Archive » 各大互联网公司收购的广告公司一览 Sun, 26 Oct 2008 02:10:00 +0000 http://www.techcrunch.com/?p=19056#comment-2513371 [...] 2008年6月，收购 Navic，a company based in Waltham, Massachusetts that delivers interactive ads across cable TV networks. [...] [...] 2008年6月，收购 Navic，a company based in Waltham, Massachusetts that delivers interactive ads across cable TV networks. [...]

]]> By: » update market news XXI» Blog Archive » nugg.ad blog http://www.techcrunch.com/2008/06/18/microsoft-gets-into-interactive-tv-ads-buys-navic-networks-for-an-estimated-200-to-300-million/comment-page-1/#comment-2433507 » update market news XXI» Blog Archive » nugg.ad blog Mon, 11 Aug 2008 11:48:12 +0000 http://www.techcrunch.com/?p=19056#comment-2433507 [...] Gets Into Interactive TV Ads; Buys Navic Networks For An Estimated $200 to $300 [...] [...] Gets Into Interactive TV Ads; Buys Navic Networks For An Estimated $200 to $300 [...]

]]> By: Microsoft acquista Navic Networks per un costo di $200 o $300 milioni! - Geekissimo http://www.techcrunch.com/2008/06/18/microsoft-gets-into-interactive-tv-ads-buys-navic-networks-for-an-estimated-200-to-300-million/comment-page-1/#comment-2379778 Microsoft acquista Navic Networks per un costo di $200 o $300 milioni! - Geekissimo Thu, 19 Jun 2008 11:58:47 +0000 http://www.techcrunch.com/?p=19056#comment-2379778 [...] Via | TechCrunch [...] [...] Via | TechCrunch [...]

]]> By: TechCrunch Japanese アーカイブ » MicrosoftがインタラクティブTV広告分野に参入、Navic Networksを推定$200M～$300Mで買収 http://www.techcrunch.com/2008/06/18/microsoft-gets-into-interactive-tv-ads-buys-navic-networks-for-an-estimated-200-to-300-million/comment-page-1/#comment-2378804 TechCrunch Japanese アーカイブ » MicrosoftがインタラクティブTV広告分野に参入、Navic Networksを推定$200M～$300Mで買収 Wed, 18 Jun 2008 19:23:06 +0000 http://www.techcrunch.com/?p=19056#comment-2378804 [...] [原文へ] [...] [...] [原文へ] [...]

]]> By: godzilla http://www.techcrunch.com/2008/06/18/microsoft-gets-into-interactive-tv-ads-buys-navic-networks-for-an-estimated-200-to-300-million/comment-page-1/#comment-2378768 godzilla Wed, 18 Jun 2008 18:50:27 +0000 http://www.techcrunch.com/?p=19056#comment-2378768 I meant to say #7 Jon not #8 I meant to say #7 Jon not #8

]]> By: godzilla http://www.techcrunch.com/2008/06/18/microsoft-gets-into-interactive-tv-ads-buys-navic-networks-for-an-estimated-200-to-300-million/comment-page-1/#comment-2378766 godzilla Wed, 18 Jun 2008 18:49:49 +0000 http://www.techcrunch.com/?p=19056#comment-2378766 #8, most of the big companies do that like Google bought keyhole (earth), picasa, orkut etc., #8,
most of the big companies do that like Google bought keyhole (earth), picasa, orkut etc.,

]]> By: Frank Church http://www.techcrunch.com/2008/06/18/microsoft-gets-into-interactive-tv-ads-buys-navic-networks-for-an-estimated-200-to-300-million/comment-page-1/#comment-2378678 Frank Church Wed, 18 Jun 2008 17:32:36 +0000 http://www.techcrunch.com/?p=19056#comment-2378678 Probably a good buy for MS, but why on earth have they decided they have to be an advertising giant? Just because google is? It's almost like they're on auto-pilot. They have bought some impressive ad technology to date, and now this, so I guess they are in it for the long haul. Probably a good buy for MS, but why on earth have they decided they have to be an advertising giant? Just because google is? It’s almost like they’re on auto-pilot. They have bought some impressive ad technology to date, and now this, so I guess they are in it for the long haul.

]]> By: Richard Kligman http://www.techcrunch.com/2008/06/18/microsoft-gets-into-interactive-tv-ads-buys-navic-networks-for-an-estimated-200-to-300-million/comment-page-1/#comment-2378609 Richard Kligman Wed, 18 Jun 2008 16:43:24 +0000 http://www.techcrunch.com/?p=19056#comment-2378609 "As I’ve argued before, what we need is the interactivity and targeting ability of Web video ads on TV." This is exactly what Qoof.com is working on. “As I’ve argued before, what we need is the interactivity and targeting ability of Web video ads on TV.”

This is exactly what Qoof.com is working on.

]]> By: Alex http://www.techcrunch.com/2008/06/18/microsoft-gets-into-interactive-tv-ads-buys-navic-networks-for-an-estimated-200-to-300-million/comment-page-1/#comment-2378535 Alex Wed, 18 Jun 2008 15:49:10 +0000 http://www.techcrunch.com/?p=19056#comment-2378535 Great post Erick!!! Great post Erick!!!

]]> By: Tommy Anderson http://www.techcrunch.com/2008/06/18/microsoft-gets-into-interactive-tv-ads-buys-navic-networks-for-an-estimated-200-to-300-million/comment-page-1/#comment-2378527 Tommy Anderson Wed, 18 Jun 2008 15:45:37 +0000 http://www.techcrunch.com/?p=19056#comment-2378527 Does anybody know the statistics behind how much money is pumped into TV advertising vs. online advertising annually? Does anybody know the bio behind the Navic founders? Looks like it will stimulate Microsoft's advertising model http://www.readtheanswer.com/index.php?rta=blog Does anybody know the statistics behind how much money is pumped into TV advertising vs. online advertising annually? Does anybody know the bio behind the Navic founders? Looks like it will stimulate Microsoft’s advertising model http://www.read...ex.php?rta=blog

]]> By: Cooter McGee http://www.techcrunch.com/2008/06/18/microsoft-gets-into-interactive-tv-ads-buys-navic-networks-for-an-estimated-200-to-300-million/comment-page-1/#comment-2378523 Cooter McGee Wed, 18 Jun 2008 15:42:21 +0000 http://www.techcrunch.com/?p=19056#comment-2378523 linear programming is dead. Bring on the Internet ready TV and all of the Hulu's in waiting. linear programming is dead. Bring on the Internet ready TV and all of the Hulu’s in waiting.

]]> By: Erick Schonfeld http://www.techcrunch.com/2008/06/18/microsoft-gets-into-interactive-tv-ads-buys-navic-networks-for-an-estimated-200-to-300-million/comment-page-1/#comment-2378516 Erick Schonfeld Wed, 18 Jun 2008 15:38:22 +0000 http://www.techcrunch.com/?p=19056#comment-2378516 Navic already has deals with the cable companies and many cable boxes can already handle these kinds of ads. Yes, TiVo neutralizes them. But DVRs supplied by the cable companies themsleves may not. Navic already has deals with the cable companies and many cable boxes can already handle these kinds of ads.

Yes, TiVo neutralizes them. But DVRs supplied by the cable companies themsleves may not.

]]> By: Chris http://www.techcrunch.com/2008/06/18/microsoft-gets-into-interactive-tv-ads-buys-navic-networks-for-an-estimated-200-to-300-million/comment-page-1/#comment-2378505 Chris Wed, 18 Jun 2008 15:20:36 +0000 http://www.techcrunch.com/?p=19056#comment-2378505 "This is just funny… Microsoft is, yet again, trying to buy the innovation that it refuses to develop internally… 300M buys A LOT of engineers etc." If you can reduce product development down to engineers and software, then you have a lot to learn. Most of the cost involved in producing a successful product or brand is NOT the cost of programming or development. You also have to invest in people to be able to produce a good product or brand. That is why the oDesk style outsourcing rarely to never works. “This is just funny… Microsoft is, yet again, trying to buy the innovation that it refuses to develop internally… 300M buys A LOT of engineers etc.”

If you can reduce product development down to engineers and software, then you have a lot to learn. Most of the cost involved in producing a successful product or brand is NOT the cost of programming or development.
You also have to invest in people to be able to produce a good product or brand. That is why the oDesk style outsourcing rarely to never works.

]]> By: Jon http://www.techcrunch.com/2008/06/18/microsoft-gets-into-interactive-tv-ads-buys-navic-networks-for-an-estimated-200-to-300-million/comment-page-1/#comment-2378458 Jon Wed, 18 Jun 2008 14:59:21 +0000 http://www.techcrunch.com/?p=19056#comment-2378458 This is just funny... Microsoft is, yet again, trying to buy the innovation that it refuses to develop internally... 300M buys A LOT of engineers etc. Jon http://woodmarvels.com - Create Unique Memories This is just funny… Microsoft is, yet again, trying to buy the innovation that it refuses to develop internally… 300M buys A LOT of engineers etc.

Jon
http://woodmarvels.com – Create Unique Memories

]]> By: Chris http://www.techcrunch.com/2008/06/18/microsoft-gets-into-interactive-tv-ads-buys-navic-networks-for-an-estimated-200-to-300-million/comment-page-1/#comment-2378444 Chris Wed, 18 Jun 2008 14:46:56 +0000 http://www.techcrunch.com/?p=19056#comment-2378444 http://www.navic.tv/technology/apollo.php I don't see how these features could be implemented on a normal cable box? I know digital cable boxes have the ability to do this, but it's locked by Time Warner. You can buy your own box, like a TiVo set, but is everybody going to do that just to be spammed to in the middle of a show? http://www.navi...logy/apollo.php

I don’t see how these features could be implemented on a normal cable box? I know digital cable boxes have the ability to do this, but it’s locked by Time Warner. You can buy your own box, like a TiVo set, but is everybody going to do that just to be spammed to in the middle of a show?

]]> By: OneManOneCity http://www.techcrunch.com/2008/06/18/microsoft-gets-into-interactive-tv-ads-buys-navic-networks-for-an-estimated-200-to-300-million/comment-page-1/#comment-2378439 OneManOneCity Wed, 18 Jun 2008 14:37:46 +0000 http://www.techcrunch.com/?p=19056#comment-2378439 It's almost as if Microsoft waits for Google to start getting into a market, then they immediately have to be involved. You can't get ahead by always being one step behind . . . It’s almost as if Microsoft waits for Google to start getting into a market, then they immediately have to be involved.

You can’t get ahead by always being one step behind . . .

]]> By: Chris http://www.techcrunch.com/2008/06/18/microsoft-gets-into-interactive-tv-ads-buys-navic-networks-for-an-estimated-200-to-300-million/comment-page-1/#comment-2378438 Chris Wed, 18 Jun 2008 14:36:23 +0000 http://www.techcrunch.com/?p=19056#comment-2378438 Clickable overlay ads on TV? I've never seen this on timewarner. BTW, the interactivity would be overridden by TiVo on playback. "As I’ve argued before, what we need is the interactivity" I would see this as being extremely invasive technology. I would count on TiVo to neutralize these ads as adblocker plus neutralizes the TechCrunch ads. https://addons.mozilla.org/en-US/firefox/addon/1865 You're talking about replacing a LOT of cable boxes. Clickable overlay ads on TV?

I’ve never seen this on timewarner. BTW, the interactivity would be overridden by TiVo on playback.

“As I’ve argued before, what we need is the interactivity”

I would see this as being extremely invasive technology. I would count on TiVo to neutralize these ads as adblocker plus neutralizes the TechCrunch ads.
https://addons....efox/addon/1865

You’re talking about replacing a LOT of cable boxes.

]]> By: You SEO partner http://www.techcrunch.com/2008/06/18/microsoft-gets-into-interactive-tv-ads-buys-navic-networks-for-an-estimated-200-to-300-million/comment-page-1/#comment-2378437 You SEO partner Wed, 18 Jun 2008 14:34:05 +0000 http://www.techcrunch.com/?p=19056#comment-2378437 I was wondering how long it would take connect the internet to television. This is a great company to bring it mainstream. Good investment Microsoft. I was wondering how long it would take connect the internet to television. This is a great company to bring it mainstream. Good investment Microsoft.

]]> By: Yakov http://www.techcrunch.com/2008/06/18/microsoft-gets-into-interactive-tv-ads-buys-navic-networks-for-an-estimated-200-to-300-million/comment-page-1/#comment-2378426 Yakov Wed, 18 Jun 2008 14:23:09 +0000 http://www.techcrunch.com/?p=19056#comment-2378426 sounds quite expensive! sounds quite expensive!

]]> By: Bruno F. http://www.techcrunch.com/2008/06/18/microsoft-gets-into-interactive-tv-ads-buys-navic-networks-for-an-estimated-200-to-300-million/comment-page-1/#comment-2378417 Bruno F. Wed, 18 Jun 2008 14:12:26 +0000 http://www.techcrunch.com/?p=19056#comment-2378417 It is funny to think 10-15 years ago Microsoft started messing with Video delivered over IP, and now in 2008 they are getting into cable. Seems like taking two steps forward, and one step backwards. It is funny to think 10-15 years ago Microsoft started messing with Video delivered over IP, and now in 2008 they are getting into cable. Seems like taking two steps forward, and one step backwards.

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