ClickTale, a hosted website analytics service that has provided a range of solutions from user experience videos to interaction heatmaps, is releasing a new tool today for identifying pain spots in online forms.
The new Forms Analytics software, according to ClickTale, addresses three areas in particular:
- Which fields take the longest to complete
- Which fields are left blank and may be superfluous
- How often errors occur that force visitors to refill a field
A Time Report feature reports how long visitors on average take to fill out each field. A Blanks Report shows how often people leave fields blank. And a Refill Report reveals how often people go back and fill out fields they missed.
As with other ClickTale analytics services, publishers just need to add JavaScript snippets to their sites to get tracking.
Read more on the ClickTale blog.
Clever. It would be nice to see this combined with heatmaps to figure out what needs to be done to improve completion and reduce error rates.
Very interesting.. innovation in Analytics.. way to go guys! Thanks for the article Mark, I didn’t know about ClickTale until this article went alive. Looking forward for more article on Web/Search analytics!
Cheers!
Wow…That is a very cool tool. I like how this provides that missing bit of information between page visitors and form completions.
Thanks for the share
Excellent tool, but why not build a decent validator into it like dexagogo so you can just manage everything about our forms and not require a repost?
I spend more of my day building forms for some new marketing campaign than real development it seems these days. It would be awesome if someone can integrate everything I require into a js and css file that I can then apply to my forms rather than having to cobble mutliple solutions together.
dexagogo
http://tetlaw.id.au/view/javas.....validation
Two other tools that have helped me test my site (including forms):
- ethnio.com
- usertesting.com
- and I’m waiting to try two new ones: silverbackapp.com and easyusability.com
found something similar at vulabs.com