Web video production house Next New Networks is looking for a new CEO. Founder and current CEO Herb Scannell, who will remain as chairman, announced it on the company’s blog. Previously, Scannell was vice chairman of MTV Networks and president of Nickelodeon, where he launched the career of SpongeBob SquarePants. (Not that he’s looking for a SpongeBob type to fill his shoes, necessarily). Next New Networks runs 16 different video Websites, including Barely Political and Channel Frederator, all creating original online video.
So what kind of candidate is Scannell and his investors (Goldman Sachs, Spark Capital, Velocity Interactive) looking for? Scannell writes in his post:
Thus far, we’ve been video-centric, built our network model, and got distribution and advertising up and running. Now, I want to see us go beyond video by building up our web capabilities in key categories, and move the company to make our sites and new offerings even more robust for communities to gather and interact. Hence, I plan on bringing in someone as CEO who has “been there, done that” in building a web business, and who will work with me as Executive Chairman.
Blogs are becoming an executive recruiting tool for startups. Last year, SocialText founder Ross Mayfield used his blog to similarly announce that he wanted to find a CEO to take his company to “thenext level.” Four months later, he found his replacement. (He remains chairman and president)
How long will it take Next New Networks to find a new CEO? If you’ve been there, done that, and want to do it again, send Herb your resume.






MOBILE for gawds sake!!
Interesting. I think Jerry Yang might be available soon.
even spongebob gets a link to crunchbase!
Who lives in a pineapple under the sea? SPONGEBOB SQUAREPANTS!!
SpongeBob 4 CEO!
Attributes/Characteristics that make up the best best CEO: http://www.readtheanswer.com/index.php?rta=snet
$20million + and the biggest star they have, they bought, and it is the creators of Obama Girl. That is downright embarrassing for them.
Make no mistake here, they are going into other areas than video because they have completely failed with video. That is why Epic Fu left and that is why the CEO is “stepping down.” CEO’s don’t step aside when things are going well. Needing a CEO that is “more operational” is code for “someone who can stop this ship from sinking so fast, and if they are a miracle worker, actually earn us money.”
Takeaway lesson here: Next New Networks tried to be cool first and a money-making business second. Too worried about content creators, and too worried about viewers. Their model is horrible and the next step is their last step. The next year is DO OR DIE for NNN and my money is on DIE.
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