Comments on: Internet Display Advertising Slowed In First Quarter

By: Internet Display Ads Down Overall « Online Marine Marketing

Internet Display Ads Down Overall « Online Marine Marketing — Thu, 18 Dec 2008 04:47:04 +0000

[...] Schonfeld posted on TechCrunch the slow down in display ad advertising, I would like to see how this is translating into slowdown [...]

By: The Forum » Blog Archive » Forbes Magazine Ranks Claremont McKenna #40

The Forum » Blog Archive » Forbes Magazine Ranks Claremont McKenna #40 — Fri, 15 Aug 2008 08:06:18 +0000

[...] point. Making another “Best _______ in America” list will surely earn them lots of display advertising revenue. Visitors have to click through each school individually to see the whole list, which adds the [...]

By: notícia: Internet cresceu mais que as outras midias nos EUA, pesquisa « Codeorama OS Blog

Mon, 11 Aug 2008 23:02:44 +0000

[...] (2,5%), TV (1,7%) e revistas (0,8%). Registraram queda os jornais (-5,2%) e o radio (-4,5%). O TechCrunch publica os numeros e chama atençao para o fato de que quando analisa investimentos online, a [...]

By: » update market news XX» Blog Archive » nugg.ad blog

» update market news XX» Blog Archive » nugg.ad blog — Mon, 04 Aug 2008 08:45:20 +0000

[...] Display advertising spending grows, but grows slower as inventory gets cheaper Internet Display Advertising Slowed In First Quarter to 8.5 percent from 16.7 percent growth last year. [...]

By: TechCrunch en français » [fr] Annonceurs, il n’y a pas que le clic dans la vie

Mon, 07 Jul 2008 15:39:54 +0000

[...] une note sur une idée qui m’obsède depuis un moment. Le marché de la publicité est clairement orienté vers l’achat à la performance qu’il s’agisse du coût au clic (modèle adsense) [...]

By: Structural Change Is Always a Good Theme to Invest In

Structural Change Is Always a Good Theme to Invest In — Thu, 26 Jun 2008 22:23:58 +0000

[...] signs of a recent slowdown in Web advertising, the VCs are still bullish about the ability of online advertising to keep [...]

By: Top 100 Advertisers Shifted $1 Billion To the Web Last Year At The Expense Of TV And Newspapers

Mon, 23 Jun 2008 17:07:17 +0000

[...] of advertising will hit the Web this year. Already, the growth of spending in display advertising slowed overall in the first quarter of 2008. And the Interactive Advertising Bureau showed a slight decline for all Web advertising [...]

By: links for 2008-06-12 « 個人的な雑記

links for 2008-06-12 « 個人的な雑記 — Thu, 12 Jun 2008 22:31:08 +0000

[...] Internet Display Advertising Slowed In First Quarter (tags: advertising) [...]

By: Philip Buxton

Philip Buxton — Thu, 12 Jun 2008 11:38:29 +0000

Completely agree Jordan (#8). So many businesses launch on the understanding that online advertising is growing, growing, growing. Given that search accounts for 40% of online spend in the US (60% in the UK), they have to think about whether it’s money they can get at. Banners deliver poorly on the response objective and on brand compared with other formats/channels – hence the decline in CPMs.

By: shokeya

shokeya — Thu, 12 Jun 2008 07:00:26 +0000

Thank you for the detailed

By: Wade

Wade — Thu, 12 Jun 2008 04:31:04 +0000

I have some doubts about the numbers myself……because I keep hearing about how Outdoor advertising is very much on the rise, but according to your spreadsheet, it was virtually flat.

By: Greg Stuart

Greg Stuart — Wed, 11 Jun 2008 23:57:00 +0000

Please, please do not use this data from TNS. It’s a blackbox of a methodology and is not reflective of any thing really in Online Advertising. Last I looked it didn’t include search, video and much more. It’s not their fault, they just don’t have access to good inputs. I tried to get this fixed when I was the head of the IAB as it was not good data at any level as far as I could ever see. Please TechCrunch, I’d ask you not to use as it gives the wrong picture.

By: TechCrunch Japanese アーカイブ » 鈍化するネット上のディスプレイ広告出稿費

TechCrunch Japanese アーカイブ » 鈍化するネット上のディスプレイ広告出稿費 — Wed, 11 Jun 2008 23:11:07 +0000

[...] （原文へ） [...]

By: TechCrunch Japanese アーカイブ » 鈍化するネット上のディスプレイ広告出稿費

TechCrunch Japanese アーカイブ » 鈍化するネット上のディスプレイ広告出稿費 — Wed, 11 Jun 2008 23:11:07 +0000

[...] （原文へ） [...]

By: ONLINE SERVICES/INTERACTIVE MEDIA « Daily Marauder

ONLINE SERVICES/INTERACTIVE MEDIA « Daily Marauder — Wed, 11 Jun 2008 21:54:24 +0000

[...] In the first quarter of 2008, the growth in spending on Internet display advertising slowed to 8.5 percent from 16.7 percent growth last year, according to estimates put out today by TNS Media Intelligence. Even with the slowdown Internet ad spending still grew faster than that for TV (1.7 percent), magazines (0.8 percent), newspapers (-5.2 percent), radio (-4.5 percent), and outdoor (2.5 percent). The overall growth of all advertising spending that TNS measures was flat at 0.6 percent growth over the first quarter of 2007. (http://www.tech...n-first-quarter 6/11) [...]

By: BC

BC — Wed, 11 Jun 2008 20:54:20 +0000

I wonder how soon will 50% of TV ads goes to Internet or mobile.. 2013?

By: Display Advertising wächst in den USA langsamer

Display Advertising wächst in den USA langsamer — Wed, 11 Jun 2008 19:32:54 +0000

[...] via Techcrunch Noch kein Kommentar Noch kein Kommentar » [...]

By: todd g

todd g — Wed, 11 Jun 2008 19:25:17 +0000

I know we’re super small and not even a blip on the radar, but we only launched a couple months ago and are selling a ton of ads. I think the slowdown just exposes the fact that companies with big budgets aren’t wasting their money anymore on crappy run-of-network placements. Small, niche sites are selling more ads than ever. Ask around…

By: shovenist

shovenist — Wed, 11 Jun 2008 19:14:31 +0000

How has it slowed down if it were 2.7B in 2007 and 2.9B in 2008?

By: Peter / noworkday.com

Peter / noworkday.com — Wed, 11 Jun 2008 19:00:41 +0000

Are these number for the states or worldwide?

By: Elite Blogger

Elite Blogger — Wed, 11 Jun 2008 18:33:37 +0000

Interesting to see the slow down, but it still shows that Internet advertising is one of the strongest areas of advertising today. Print and Radio is down, hmmm, interesting.

By: Chris

Chris — Wed, 11 Jun 2008 18:33:17 +0000

Thank you for the detailed numbers

By: Avi Schwartz

Avi Schwartz — Wed, 11 Jun 2008 18:28:46 +0000

Lee,

The article is about how it went down they must have switched up the Quarters, if they switch it then it will make sense

By: Lee Nelson

Lee Nelson — Wed, 11 Jun 2008 18:21:51 +0000

Your headline gave me a bit of a start until I read further and found that it was misleading.

I see from the actual article that Internet display advertising did NOT slow in the first quarter. In fact the exact opposite happened; it continued to grow. What slowed was the rate of growth in Internet advertising.

By: Online display advertising slows, still growing much faster than other sectors » VentureBeat

Wed, 11 Jun 2008 18:09:34 +0000

[...] ($15.9 billion), magazines ($6.8 billion) and newspapers ($6.0 billion), according to numbers extrapolated by TechCrunch. SHARETHIS.addEntry({ title: “Online display advertising slows, still growing much faster [...]