Comments on: TV, Meet the Web. Google Analytics Starts Measuring TV Ads

By: Ralph Almeida – SEO, Otimização, Google » Google Analytics começa a medir campanhas de TV

Tue, 22 Sep 2009 12:53:28 +0000

[...] Fonte: Techcrunch [...]

By: Microsoft Gets Into Interactive TV Ads; Buys Navic Networks For An Estimated $200 to $300 Million

Wed, 18 Jun 2008 13:50:28 +0000

[...] is already experimenting with TV ads that can be bought through AdWords and measured on Google Analytics. But Google is confined to Echostar satellite TV subscribers, because the cable companies [...]

By: Russell H

Russell H — Sun, 08 Jun 2008 12:30:06 +0000

The reason i am so hard on google is the following
1. They are a company i personally dont like and they seem not to like me, My website can show ads from google and when asking them they say you dont fit our profile.

2. Google is buying everything but not improving the software they have made like Google Groups, Orkut, Jaiku and so on.

Also why go with TV, when internet radio could use the help from Google or an advertising platform.

By: jonathan

jonathan — Sat, 07 Jun 2008 23:15:42 +0000

I make tv spots for a living. I also am one of 19 tv production companies that are available and recommended for businesses that would like to do tv…but don’t have a spot. If you buy a spot for $499 you are getting stock footage…stock spot…it might work for local spots…but when you compete with national advertisers for eyeballs…do you really want to be laughed at…when your spot isn’t suppose to be funny. Oh…and buy the way…That $2000 dollar thing that google is offering is not the total amount paid to the production companies…so far i have gotten 12 bid requests…i am doing three… and none are below 5K. Now…i have worked a long time with ad agencies….and most small businesses don’t want to put down 25k to put an agency on retainer… This is a great way for small businesses to market their websites and see if TV works for them. I got involved over a year ago…it has moved very slowly…top 100 adwords advertisers first…they didn’t need tv commercials made…but the next 25000 do…and i’m not sure…but i think there is something like 2.5 million adwords customers. I think i’ve said enough…i am really excited about this…It is a wonderful thing for my biz…www.no-fat.com

smile, Jonathan

By: Mike

Mike — Sat, 07 Jun 2008 21:58:55 +0000

An online ad agency called spotrunner.com has been doing this for awhile guys — coordinating local TV spots, search engine marketing, radio and outdoor advertising under one roof for a low cost and providing the tracking results. 30 second spots are like $499 (25% of what google charges), the quality is awesome, and we don’t have to lift a finger. They do more than just allow you access to the results, too. You have your own account manager who monitors the effectiveness of your ad, swaps out keywords that aren’t working on the search side and focuses on the ones that are. Plus they throw in a bunch of consulting that helps us covert the leads we get which is cool. Don’t get me wrong, the tools google provides is great. We’d just rather work with a third-party for the placement and tracking than do it ourselves with big brother!

By: ONLINE SERVICES/INTERACTIVE MEDIA « Daily Marauder

ONLINE SERVICES/INTERACTIVE MEDIA « Daily Marauder — Sat, 07 Jun 2008 03:54:02 +0000

[...] imperfect, but it hints at the future of how advertising will be measured: all in the same place. (http://www.tech...easuring-tv-ads [...]

By: Leo

Leo — Sat, 07 Jun 2008 01:39:10 +0000

Re: “Now, imagine seeing radio, print, and other forms of advertising as well side by side with Web and TV and you get a sense of where Google wants to go with all of this.”

Google already provides similar reports for radio. . . . It’s right there in your screenshot under “Audio Campaigns”.

By: Leo

Leo — Sat, 07 Jun 2008 01:33:41 +0000

Re: “Now, imagine seeing radio, print, and other forms of advertising as well side by side with Web and TV and you get a sense of where Google wants to go with all of this.”

Google is already providing the same type of reports for radio. . . . You can see it right in your screenshot as “Audio Campaigns”.

By: Dan

Dan — Fri, 06 Jun 2008 23:22:44 +0000

Heck – they don’t even need outside sales people to sell their services. People like us will simply “search” them out!

By: TechCrunch Japanese アーカイブ » TVとWebの出会い－Google AnalyticsがTV広告の計測開始

TechCrunch Japanese アーカイブ » TVとWebの出会い－Google AnalyticsがTV広告の計測開始 — Fri, 06 Jun 2008 23:04:25 +0000

[...] [原文へ]　 [...]

By: Mike Mertz

Mike Mertz — Fri, 06 Jun 2008 22:05:34 +0000

I’m a believer in Google as well but I do have to say that they are over their heads when it comes to GTV. They presented GTV to my agency and they really need to get some seasoned sales people. With all due respect, you can’t expected A+ students (ie. geeks) to be able to sell TV Ad time. They have no personality, the presentation was extremely boring and confusing.

By: Dan

Dan — Fri, 06 Jun 2008 19:07:06 +0000

Good point, Frank. Thanks. I’m a big believer in Google and use their tools religiously. Trying to find an application in the immediate term for my clients. I suppose it will just keep snowballing as the data aggregates?

By: Pascal

Pascal — Fri, 06 Jun 2008 18:28:01 +0000

There is an open source software, built with lots of APIs and plugin architecture. They say they aim to be an alternative at Google Analytics (it’s not there yet of course, but looks good)

http://piwik.org

By: brandon

brandon — Fri, 06 Jun 2008 18:25:00 +0000

I think this is a awesome concept and will take off! Who hasnt asked themselves as a business owner, how can I advertise on this show and how much does it cost? With a system like adwords for tv it takes away alot of middle men and allows instant access to world wide distribution. Lets just hope new media embraces it cause google could take their cake as well..

By: gregory

gregory — Fri, 06 Jun 2008 18:06:44 +0000

wait til they mash up google health and google ads and tv habits and google finance and and and lol you will definitely know your momma been watching you

By: Frank Church

Frank Church — Fri, 06 Jun 2008 17:50:22 +0000

That’s great Dan, but you have specific access to your customer’s sales data in order to the analysis your talking about. A given advertiser could export the TV-ad and website response data and overlay it with sales data in order to get a better understanding of ROI for their ad-spend.

By: Dan

Dan — Fri, 06 Jun 2008 17:30:17 +0000

I love the appeal of this for the masses, but really it just seems like a spreadsheet that notes the media buy based on fixed as opposed to dynamic response data. Direct mail, radio and newspaper can also be captured this way and my agency already does this. With direct mail, we go in after the fact and plug the response in. The unique part of this concept is tracking the response, which besides web traffic, this really doesn’t do. As I stated, however, they’re doing a good job of presenting it in a dashboard which is helpful for advertisers and gets them to look at everything from a higher level.

By: Frank Church

Frank Church — Fri, 06 Jun 2008 17:20:53 +0000

@Russell, You seem to really be taking this personally.

Just because they do not publish detailed specs of their implementation for everyone to see, doesn’t mean it is vaporware. I guarantee you the marketers are being provided more info, and are not as stupid as you think..

Also, those are “promotional credits”, in other words FREE. So, the fact that they expire is not disingenuous as nobody paid for them in the first place.

By: Russell H

Russell H — Fri, 06 Jun 2008 16:35:11 +0000

Ok i am still searching but this is what i have found out from this site http://www.huli...ertising-system

I see that google is NOT going with the channels but they are going with the satellite company, Echostar.

It seems members have to be on Echostar user, and both echostart and google are still NOT saying how they have the technology to do this.

I quote”Google will have access to a portion of DISH Network’s advertising inventory…”

So all we are told is that google will have access to these “portion of DISH Network’s advertising inventory”… This does not tell us the keyword needed, “Servers”?

They do say Portion. You must like that word GOOGLE! if you think about it, google is really being sneaky, they are saying what will convince basic users, and advertising agents who are not tech savvy.

So in away they are saying we give you this service but we wont say how we get this data.

Oh and read this closely
* Terms: Promotional credit valid only for Google TV Ads customers with active AdWords accounts who have created and successfully run a Google TV Ads campaign. Ad must air on TV through Google TV Ads by July 31, 2008. Advertisers will be charged for TV advertising and receive the promotional credit for the amount of the cost of creative – up to $2,000 – after the campaign has been active for at least 4 weeks with a minimum average budget of $2,000 per week. Credits will be applied to existing balance accrued; any credit issued that results in a negative balance must be used by September 30, 2008. Unused credits will be removed from your account after this date, and will not be refunded. Advertisers who use the Ad Creation Marketplace will be charged separately by the specialist for creation of the TV Ad. Issuance of promotional credit is subject to ad approval, and acceptance of the Google AdWords Program standard terms and conditions. The promotional credit is non-transferable and may not be sold or bartered. Offer may be revoked at any time for any reason by Google Inc. One promotional credit per customer regardless of the number of campaigns or ads run. Offer valid only for advertisers in the U.S. and Canada. Offer expires July 31, 2008.

Dont get it well here is the line take a closer look

Unused credits will be removed from your account after this date, and will not be refunded.

Now thats getting around the law…

By: clo

clo — Fri, 06 Jun 2008 16:23:53 +0000

if anyone uses comcast cable now, you know that they already have 2 way communication with their cable boxes. if you ever have issues, they can check stats and turn the boxes on/off remotely. i believe that the infrastructure is already there to measure what people watch as well as which commercials are shown. i’m really surprised comcast hasn’t started publishing their “most watched shows” index – something that they could build using their own user data. measuring commercials on these new smart boxes is really a logical next step.

By: browser411

browser411 — Fri, 06 Jun 2008 16:17:20 +0000

Once GOOG allows marketers–especially direct marketers–to bring in a time-series dependent variable (e.g., weekly sales data), then companies can start to have a better understanding of how all marketing channels drive sales. Some refer to this as the Holy Grail of marketing: measuring everything.

GOOG’s obviously well-positioned to do this in:
* Radio (dMarc acquisition)
* TV (Dish Network)
* Online display ads (DoubleClick)
* outdoor advertising (they’ve filed some patents in this area)

The analytics behind optimizing marketing mix not trivial because things like weather can play a huge factor in driving sales…there was a NYT article a few days ago that talked about the internal team that measures this kind of stuff for GOOG’s own revenue.

By: AveryB

AveryB — Fri, 06 Jun 2008 16:15:29 +0000

I'm waiting for Google to create a tool that actually lets you measure how much revenue those ads generate for the companies. I know most people go out of their way to avoid actually watching TV ads. And even if I do watch them... I'm not about to buy puppy chow, since I don't have a dog. If those companies expended even 1% of their marketing on better market targeting (link to ebooks version), they would be much, much better off...

By: XcMKim

XcMKim — Fri, 06 Jun 2008 16:10:35 +0000

@russel
What is up today with all the challenged people. One thinks yahoo! is a small company another thinks that waves cannot be captured.. oh where yall came from > florida?

By: XcMKim

XcMKim — Fri, 06 Jun 2008 16:06:04 +0000

@ NAG ” Let’s see if Yahoo or other small players come into the play.. That was a really good idea by google..

Cheers, Nag”
WTF? are you serious.. small players. man dont talk ever again

By: XcMKim

XcMKim — Fri, 06 Jun 2008 16:03:31 +0000

google analytics is good. Now if you are using adwords that is very expensive. I dont know if it is even worth it when certain ads cost the advertiser $2 per click.. so 50 visits is a $100.. and if you get one customer out that hundred its not much at all.. Wonder what the prices are for tv ads and whether they make a lame campaign for you or you could actually upload a commercial