Comments on: The Crowd Takes On Naming Consultants With NameThis http://www.techcrunch.com/2008/06/06/the-crowd-takes-on-naming-consultants-with-namethis/ Startup and Technology News Thu, 26 Nov 2009 15:52:37 -0800 hourly 1 By: Tom http://www.techcrunch.com/2008/06/06/the-crowd-takes-on-naming-consultants-with-namethis/comment-page-1/#comment-2946379 Tom Tue, 25 Aug 2009 09:31:19 +0000 http://www.techcrunch.com/2008/06/06/the-crowd-takes-on-naming-consultants-with-namethis/#comment-2946379 NameThis.com is now taking payments from clients yet not forwarding rewards to the crowd. It is scandalous they are allowed to operate. NameThis.com is now taking payments from clients yet not forwarding rewards to the crowd. It is scandalous they are allowed to operate.

]]> By: Quirky Is A Social Network For Product Development http://www.techcrunch.com/2008/06/06/the-crowd-takes-on-naming-consultants-with-namethis/comment-page-1/#comment-2778287 Quirky Is A Social Network For Product Development Tue, 02 Jun 2009 03:52:52 +0000 http://www.techcrunch.com/2008/06/06/the-crowd-takes-on-naming-consultants-with-namethis/#comment-2778287 [...] given the chance of being created. The site is similar to one of Kaufman’s previous ventures, NameThis, and other sites IdeaBlob and [...] [...] given the chance of being created. The site is similar to one of Kaufman’s previous ventures, NameThis, and other sites IdeaBlob and [...]

]]> By: tony wilson http://www.techcrunch.com/2008/06/06/the-crowd-takes-on-naming-consultants-with-namethis/comment-page-1/#comment-2552955 tony wilson Tue, 02 Dec 2008 07:39:53 +0000 http://www.techcrunch.com/2008/06/06/the-crowd-takes-on-naming-consultants-with-namethis/#comment-2552955 Naming is such an important task should it be left to amateurs? Naming is such an important task should it be left to amateurs?

]]> By: Kluster Launches Private Survey Manager http://www.techcrunch.com/2008/06/06/the-crowd-takes-on-naming-consultants-with-namethis/comment-page-1/#comment-2416154 Kluster Launches Private Survey Manager Tue, 22 Jul 2008 17:21:55 +0000 http://www.techcrunch.com/2008/06/06/the-crowd-takes-on-naming-consultants-with-namethis/#comment-2416154 [...] space, which includes a number of competitors like Ideablob and Innocentive. Last month the site launched NameThis, a site that lets companies ask the crowd what they should call their new [...] [...] space, which includes a number of competitors like Ideablob and Innocentive. Last month the site launched NameThis, a site that lets companies ask the crowd what they should call their new [...]

]]> By: Phillip Davis http://www.techcrunch.com/2008/06/06/the-crowd-takes-on-naming-consultants-with-namethis/comment-page-1/#comment-2410134 Phillip Davis Wed, 16 Jul 2008 14:32:07 +0000 http://www.techcrunch.com/2008/06/06/the-crowd-takes-on-naming-consultants-with-namethis/#comment-2410134 I'll vouch for Steve at Igor. He's a good guy and their .pdf on naming is a great resource. I send people there all the time. There's nothing wrong with using a site that leverages the wisdom of the masses. It's a great place to start. I'd rather have clients that have been there and either A) found their perfect name, or B) realized that there's more to it than a popularity contest. There are way more nuanced considerations than just the name. For instance does the name lend itself to future brand extensions. Does the name tell a story and provide a segue to a deeper conversation about the company? Will it stand the test of time? With the above type of site, most of the names will probably be clever or some play on words, and that's not what every company needs. But for $99, it's worth a try... just for the entertainment value. I’ll vouch for Steve at Igor. He’s a good guy and their .pdf on naming is a great resource. I send people there all the time.

There’s nothing wrong with using a site that leverages the wisdom of the masses. It’s a great place to start. I’d rather have clients that have been there and either A) found their perfect name, or B) realized that there’s more to it than a popularity contest. There are way more nuanced considerations than just the name. For instance does the name lend itself to future brand extensions. Does the name tell a story and provide a segue to a deeper conversation about the company? Will it stand the test of time? With the above type of site, most of the names will probably be clever or some play on words, and that’s not what every company needs. But for $99, it’s worth a try… just for the entertainment value.

]]> By: Australian Anthill http://www.techcrunch.com/2008/06/06/the-crowd-takes-on-naming-consultants-with-namethis/comment-page-1/#comment-2391674 Australian Anthill Mon, 30 Jun 2008 00:14:16 +0000 http://www.techcrunch.com/2008/06/06/the-crowd-takes-on-naming-consultants-with-namethis/#comment-2391674 [...] There are also issues surrounding the web domain availability of proposed names. It has been suggested that NameThis could charge a much higher fee if it packaged the domain and trademark along with the [...] [...] There are also issues surrounding the web domain availability of proposed names. It has been suggested that NameThis could charge a much higher fee if it packaged the domain and trademark along with the [...]

]]> By: FreshNetworks Blog » Blog Archive » An experiment in crowd-sourcing http://www.techcrunch.com/2008/06/06/the-crowd-takes-on-naming-consultants-with-namethis/comment-page-1/#comment-2390904 FreshNetworks Blog » Blog Archive » An experiment in crowd-sourcing Sat, 28 Jun 2008 18:36:46 +0000 http://www.techcrunch.com/2008/06/06/the-crowd-takes-on-naming-consultants-with-namethis/#comment-2390904 [...] The Crowd Takes On Naming Consultants With NameThis [...] [...] The Crowd Takes On Naming Consultants With NameThis [...]

]]> By: PDR http://www.techcrunch.com/2008/06/06/the-crowd-takes-on-naming-consultants-with-namethis/comment-page-1/#comment-2384180 PDR Mon, 23 Jun 2008 05:16:51 +0000 http://www.techcrunch.com/2008/06/06/the-crowd-takes-on-naming-consultants-with-namethis/#comment-2384180 I love the simplicity of this idea. One criticism: Why does an algorithm pick the top three and not the person who listed the brief? After all, this is a marketing exercise. The client is always right. (At least until the market sorts them out...) I also agree that domain availability should be a more formal consideration. I love the simplicity of this idea.

One criticism: Why does an algorithm pick the top three and not the person who listed the brief? After all, this is a marketing exercise. The client is always right. (At least until the market sorts them out…)

I also agree that domain availability should be a more formal consideration.

]]> By: Baker http://www.techcrunch.com/2008/06/06/the-crowd-takes-on-naming-consultants-with-namethis/comment-page-1/#comment-2375634 Baker Mon, 16 Jun 2008 13:51:32 +0000 http://www.techcrunch.com/2008/06/06/the-crowd-takes-on-naming-consultants-with-namethis/#comment-2375634 Your brand's proper name can produce much more than just identify; it can reveal personality, quality and the true story of your company. Name can be the significant difference between you and your competition; it creates the emotional bonds with the audience and helps creating the brand. Right names can become the organisation's motive power. Remember, you have one single chance to make the first impression. Your brand’s proper name can produce much more than just identify; it can reveal personality, quality and the true story of your company. Name can be the significant difference between you and your competition; it creates the emotional bonds with the audience and helps creating the brand.
Right names can become the organisation’s motive power. Remember, you have one single chance to make the first impression.

]]> By: Fritinancy http://www.techcrunch.com/2008/06/06/the-crowd-takes-on-naming-consultants-with-namethis/comment-page-1/#comment-2362321 Fritinancy Mon, 09 Jun 2008 04:16:10 +0000 http://www.techcrunch.com/2008/06/06/the-crowd-takes-on-naming-consultants-with-namethis/#comment-2362321 <strong>Is Crowdsourcing a Good Substitute for Professional Naming?...</strong> Erick Schonfeld, co-editor of TechCrunch, throws down the gauntlet:... Is Crowdsourcing a Good Substitute for Professional Naming?…

Erick Schonfeld, co-editor of TechCrunch, throws down the gauntlet:…

]]> By: ازياء http://www.techcrunch.com/2008/06/06/the-crowd-takes-on-naming-consultants-with-namethis/comment-page-1/#comment-2362073 ازياء Mon, 09 Jun 2008 00:49:59 +0000 http://www.techcrunch.com/2008/06/06/the-crowd-takes-on-naming-consultants-with-namethis/#comment-2362073 thanks thanks

]]> By: Jeremiah Jamison http://www.techcrunch.com/2008/06/06/the-crowd-takes-on-naming-consultants-with-namethis/comment-page-1/#comment-2360386 Jeremiah Jamison Sun, 08 Jun 2008 04:13:15 +0000 http://www.techcrunch.com/2008/06/06/the-crowd-takes-on-naming-consultants-with-namethis/#comment-2360386 Naming something is way too important to leave to a crowd, IMHO. Maybe to vote on ideas you've had, but as a core idea, I think this is a loser's bet. Igor.com sets the standard in thinking about names. Their guide to how they do work on this is leading in the industry. If everyone in the crowd were certified to have read Igor's stuff, then maybe that'd be a start. (Disclaimer: I have no affiliation with Igor in any way, I'm just a huge fan of the discussion guide on naming they've made public.) Naming something is way too important to leave to a crowd, IMHO. Maybe to vote on ideas you’ve had, but as a core idea, I think this is a loser’s bet.

Igor.com sets the standard in thinking about names. Their guide to how they do work on this is leading in the industry. If everyone in the crowd were certified to have read Igor’s stuff, then maybe that’d be a start.

(Disclaimer: I have no affiliation with Igor in any way, I’m just a huge fan of the discussion guide on naming they’ve made public.)

]]> By: jc http://www.techcrunch.com/2008/06/06/the-crowd-takes-on-naming-consultants-with-namethis/comment-page-1/#comment-2359396 jc Sat, 07 Jun 2008 18:16:37 +0000 http://www.techcrunch.com/2008/06/06/the-crowd-takes-on-naming-consultants-with-namethis/#comment-2359396 how about pitchit-pitchitgood pitchitrealgood how about pitchit-pitchitgood pitchitrealgood

]]> By: Martin Edic http://www.techcrunch.com/2008/06/06/the-crowd-takes-on-naming-consultants-with-namethis/comment-page-1/#comment-2358947 Martin Edic Sat, 07 Jun 2008 14:18:43 +0000 http://www.techcrunch.com/2008/06/06/the-crowd-takes-on-naming-consultants-with-namethis/#comment-2358947 They should include an automated check of the USPTO's Trademark data. I've named quite a few companies and I can tell you it is not as easy as you might think: Unique Memorable Apropos Protectable I've seen businesses invest (throw away) large sums of money in brands that were not viable because they didn't understand the issues involved. And I am not an naming consultant. They should include an automated check of the USPTO’s Trademark data. I’ve named quite a few companies and I can tell you it is not as easy as you might think:
Unique
Memorable
Apropos
Protectable
I’ve seen businesses invest (throw away) large sums of money in brands that were not viable because they didn’t understand the issues involved.
And I am not an naming consultant.

]]> By: petnos http://www.techcrunch.com/2008/06/06/the-crowd-takes-on-naming-consultants-with-namethis/comment-page-1/#comment-2358643 petnos Sat, 07 Jun 2008 11:55:17 +0000 http://www.techcrunch.com/2008/06/06/the-crowd-takes-on-naming-consultants-with-namethis/#comment-2358643 A creative platform. It will be useful. A creative platform. It will be useful.

]]> By: Name This Projets Loogic.com http://www.techcrunch.com/2008/06/06/the-crowd-takes-on-naming-consultants-with-namethis/comment-page-1/#comment-2358365 Name This Projets Loogic.com Sat, 07 Jun 2008 08:53:48 +0000 http://www.techcrunch.com/2008/06/06/the-crowd-takes-on-naming-consultants-with-namethis/#comment-2358365 [...] Visto en Techcrunch. [...] [...] Visto en Techcrunch. [...]

]]> By: Alice Spencer http://www.techcrunch.com/2008/06/06/the-crowd-takes-on-naming-consultants-with-namethis/comment-page-1/#comment-2358044 Alice Spencer Sat, 07 Jun 2008 06:45:27 +0000 http://www.techcrunch.com/2008/06/06/the-crowd-takes-on-naming-consultants-with-namethis/#comment-2358044 I think it's a create idea the simplistic ones are always the best. I think it’s a create idea the simplistic ones are always the best.

]]> By: steve jenings http://www.techcrunch.com/2008/06/06/the-crowd-takes-on-naming-consultants-with-namethis/comment-page-1/#comment-2358043 steve jenings Sat, 07 Jun 2008 06:44:03 +0000 http://www.techcrunch.com/2008/06/06/the-crowd-takes-on-naming-consultants-with-namethis/#comment-2358043 If it makes money it works. If it makes money it works.

]]> By: Nik Cubrilovic http://www.techcrunch.com/2008/06/06/the-crowd-takes-on-naming-consultants-with-namethis/comment-page-1/#comment-2357869 Nik Cubrilovic Sat, 07 Jun 2008 03:22:02 +0000 http://www.techcrunch.com/2008/06/06/the-crowd-takes-on-naming-consultants-with-namethis/#comment-2357869 If they packaged it with a domain name an the trademark they could have charged a lot more - otherwise for $99 you are just buying a potential name If they packaged it with a domain name an the trademark they could have charged a lot more – otherwise for $99 you are just buying a potential name

]]> By: The Whitehouse http://www.techcrunch.com/2008/06/06/the-crowd-takes-on-naming-consultants-with-namethis/comment-page-1/#comment-2357852 The Whitehouse Sat, 07 Jun 2008 03:08:25 +0000 http://www.techcrunch.com/2008/06/06/the-crowd-takes-on-naming-consultants-with-namethis/#comment-2357852 We need a new word for recession so there will be no political fallout and the masses will not revolt. Winner of the recession renaming will win 1 yr supply of gas. We need a new word for recession so there will be no political fallout and the masses will not revolt.

Winner of the recession renaming will win 1 yr supply of gas.

]]> By: TechCrunch Japanese アーカイブ » 命名コンサルタントに集団知で挑む「NameThis」 http://www.techcrunch.com/2008/06/06/the-crowd-takes-on-naming-consultants-with-namethis/comment-page-1/#comment-2357825 TechCrunch Japanese アーカイブ » 命名コンサルタントに集団知で挑む「NameThis」 Sat, 07 Jun 2008 02:47:23 +0000 http://www.techcrunch.com/2008/06/06/the-crowd-takes-on-naming-consultants-with-namethis/#comment-2357825 [...] [原文へ] [...] [...] [原文へ] [...]

]]> By: Frank Church http://www.techcrunch.com/2008/06/06/the-crowd-takes-on-naming-consultants-with-namethis/comment-page-1/#comment-2357804 Frank Church Sat, 07 Jun 2008 02:18:24 +0000 http://www.techcrunch.com/2008/06/06/the-crowd-takes-on-naming-consultants-with-namethis/#comment-2357804 Dude, Steve, go read: <a href="http://www.readwriteweb.com/archives/how_to_comment_about_your_comp.php" rel="nofollow"> RRW"s post : How to Comment About Your Company on Blog Posts, Without Being Spammy</a> It's from today. Dude, Steve, go read:
RRW”s post : How to Comment About Your Company on Blog Posts, Without Being Spammy It’s from today.

]]> By: STEVE MANNING http://www.techcrunch.com/2008/06/06/the-crowd-takes-on-naming-consultants-with-namethis/comment-page-1/#comment-2357780 STEVE MANNING Sat, 07 Jun 2008 01:44:17 +0000 http://www.techcrunch.com/2008/06/06/the-crowd-takes-on-naming-consultants-with-namethis/#comment-2357780 Funny, they are only 10 years behind the Igor produced Wordlab Wordboard: http://www.wordlab.com/wordboard/ Steve Manning Managing Director Igor (naming Consultants) 415.248.5800 177 Post Street, Suite 650 San Francisco, CA 94108 www.igorinternational.com http://www.wordlab.com/wordboard/ Steve Manning Managing Director Igor (naming Consultants) 415.248.5800 177 Post Street, Suite 650 San Francisco, CA 94108 www.igorinternational.com Funny, they are only 10 years behind the Igor produced Wordlab Wordboard: http://www.word....com/wordboard/

Steve Manning
Managing Director
Igor (naming Consultants)
415.248.5800
177 Post Street, Suite 650
San Francisco, CA 94108
http://www.igor...ternational.com http://www.word....com/wordboard/

Steve Manning
Managing Director
Igor (naming Consultants)
415.248.5800
177 Post Street, Suite 650
San Francisco, CA 94108
http://www.igor...ternational.com

]]> By: STEVE MANNING http://www.techcrunch.com/2008/06/06/the-crowd-takes-on-naming-consultants-with-namethis/comment-page-1/#comment-2357778 STEVE MANNING Sat, 07 Jun 2008 01:42:09 +0000 http://www.techcrunch.com/2008/06/06/the-crowd-takes-on-naming-consultants-with-namethis/#comment-2357778 Funny, they are only 10 years behind the Igor produced Wordla Woardoard http://www.wordlab.com/wordboard/ Steve Manning Managing Director Igor (naming Consultants) 415.248.5800 177 Post Street, Suite 650 San Francisco, CA 94108 www.igorinternational.com Funny, they are only 10 years behind the Igor produced Wordla Woardoard http://www.word....com/wordboard/

Steve Manning
Managing Director
Igor (naming Consultants)
415.248.5800
177 Post Street, Suite 650
San Francisco, CA 94108
http://www.igor...ternational.com

]]> By: Michael J http://www.techcrunch.com/2008/06/06/the-crowd-takes-on-naming-consultants-with-namethis/comment-page-1/#comment-2357760 Michael J Sat, 07 Jun 2008 01:30:07 +0000 http://www.techcrunch.com/2008/06/06/the-crowd-takes-on-naming-consultants-with-namethis/#comment-2357760 I think you should be including 99designs.com in your crunchbase references to startups in this space. They're one of the few companies who have nailed it. http://www.crunchbase.com/company/99designs I think you should be including 99designs.com in your crunchbase references to startups in this space. They’re one of the few companies who have nailed it.

http://www.crun...mpany/99designs

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