Will bus stop and subway advertising to the tune of an estimated $250,000 per month help Google gain search market share against Russia’s home grown leader Yandex? The company is launching “”Moscow 2.0,” which includes over 5,000 outdoor advertisements across Moscow.
Yandex, with nearly 50% market share, is preparing a Nasdaq IPO. Google has around 31% market share.
Translated version of the story is here, and see the Quintura blog.
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That seat does not look comfortable!
Wow, this is the first time I’ve seen Google advertise ever. Interesting how things change when they have to enter into established markets and that the ‘Google Effect’ doesn’t seem to be enough to get Russians to get on board.
cool. simple old school ways for ads. Nothing beats a bus stop ad.
In Soviet Russia, engine searches YOU.
you make it sound like its a lot of money for Google.
@Yahov
let me correct that for yaa
In Soviet Russia, search engine advertises YOU
is it just me, Russian always look like encryptions to me.
I am curious whether this “outdoor” trend hits also the Czech Republic. The market is very isolated and local Seznam.cz dominates the Czech search market while Google is considered a tool for geeks far from mainstream.
250K is a drop in the bucket for Google… they probably spend more on their legendary cafeterias then on this advertising on a daily basis.
Jon
http://woodmarvels.com - Create Unique Memories
Russia. Fair
I don’t think this is a story. At least not one most people care about.
Time to rename Planet Earth to Planet Google. Soon billboards with Google ads will appear in space.
the re emergence of the cold war. Google vs. Russia for old school eastern block domination.
Don’t really think they have good chances. Yandex delivers better results then google and they have a minimalistic search page too: ya.ru It seems google is trying to target the people that don’t use internet yet before yandex gets some capital from IPO and starts advertising.
Google is not even used as much in Russia. Yandex is so much better for Russian people that Google better consider buying them then wasting money this way.
Shame that wasn’t an OLED display, I thought i was on gizmodo for a minute
yeah, $250k/mo seems like a small test for Google to see how effective having people sit on their ads might be.
Google is quite popular in Russia, but Yandex provides more relevant results for queries in Russian. That’s why people prefer it.
Yandex’s results are much more liable to spam than Google’s are. That’s for sure. Also all other services from Yandex (like Maps and stuff) really sucks. So Google is gonna beat Yandex sooner or later.
owsome, I just wonder how big is google database server. how detail is google’s data. and all work with good accuracy.
Moscow and Russia are different things, if you look at it closely.
$250k a month is nothing given how expensive ads are.
Thanks for the great post ;D
Very big money. If google spending this amount of money there is a really big market to make money.
Interesting combat between Russian Yandex and global Google.Who will win?
Google is fighting the same war in Russia as it is in China against Baidu.com. Considering that Google is half Russian (Sergei Brin) and half US (Larry Page) and its billions of dollars, it should be able to gain a dominant market share.
It is really funny..It look like ads for burger shop.
Hard luck GOOGLE.
Isn’t Brin from nigeria ? Search for “Russia is Nigeria with Snow”+brin. So, yandex has a powerful weapon in russia against google
Nice image, tho I don’t think they need it =)