Comments on: Like.com’s Creepy, But Effective, Facebook Ads

By: Apparently, even Facebook knows I’m a bad Jew. « nerds of pr

Apparently, even Facebook knows I’m a bad Jew. « nerds of pr — Thu, 10 Jul 2008 17:44:42 +0000

[...] advertising, facebook, interfaith, social ads Holy crap. I always knew Facebook offered up some creepily prescient contextual advertising, but last night I truly got [...]

By: Gravity

Gravity — Sun, 06 Jul 2008 17:38:13 +0000

its amazing…. i have made my page… its really awesome!

By: blue star web design in tipperary, ireland

blue star web design in tipperary, ireland — Thu, 03 Jul 2008 13:31:59 +0000

i would out down to co-incidence…even if contextual image ads are in place, what of it? its really just a natural evolution

By: Knight

Knight — Fri, 13 Jun 2008 14:58:17 +0000

http://youtube.com/watch?v=OwnTWZ1-UWY

By: Michal

Michal — Sun, 08 Jun 2008 10:30:04 +0000

What’s so creepy? I think it’s great.
Better than being given viagra ads, or anti-aging products when I’m only 25.

By: Antiques

Antiques — Fri, 06 Jun 2008 13:50:01 +0000

Facebook use to be only for college students and I really wish that didn’t change. Now it’s cluttered with a bunch of ten year olds posing in bathing suits. Children are growing up way too fast!! This is why the average age to have sex is twelve, so sad =(

By: Ads quiz

Ads quiz — Tue, 03 Jun 2008 22:43:26 +0000

Lets hope for the best for this new innovation.

By: petnos

petnos — Tue, 03 Jun 2008 12:22:28 +0000

why not?

By: Harry

Harry — Tue, 03 Jun 2008 11:57:25 +0000

Pretty Werid but then again imaginative

By: Erik Qualman

Erik Qualman — Mon, 02 Jun 2008 21:45:58 +0000

They do some robust targeting - not to this level. Besides there is usually not much of interest in a profile picture if you think about it.

If you changed your status from dating to engaged, you will get ads targeted around wedding offerings, etc. But that is all based on the profile data.

More on the macro effects of Social Media can be found here:

http://searchenginewatch.com/s.....ge=3629342

By: James Carson

James Carson — Mon, 02 Jun 2008 17:35:29 +0000

Also, #27 David Ulevitch - good point.

By: James Carson

James Carson — Mon, 02 Jun 2008 17:30:35 +0000

This is absolute nonsense. - There is no way you can use any kind of ‘image’ recognition technology on Facebook yet… You can run ads based on text, and maybe he has ‘chilling in my aviators’ as an interest or something - that would make it plausible.

Recently I put ‘Fear and Loathing in Las Vegas’ into my favourite books, and a series of Hunter S.Thompson tshirt ads kept appearing - there’s plenty of scope for this, but NO image based software. If there was, it would absolutely kick butt…

I saw this article on Digg, it’s almost like you wrote it for the purpose of linkbait without any knowledge of the facts. Have a look at http://www.facebook.com/ads/ and you’ll see the truth.

By: Mike

Mike — Mon, 02 Jun 2008 15:14:04 +0000

I just pulled this screenshot from my profile page, check out the ad

http://i50.photobucket.com/alb.....enshot.jpg

By: chris

chris — Mon, 02 Jun 2008 13:20:14 +0000

I was not a believer until I had my own “near-image” experience. See:
http://blogs.sas.com/sasdummy/.....teeth.html.

By: Rajat

Rajat — Mon, 02 Jun 2008 12:37:36 +0000

To those who see it as a pointless effort to show a sunglasses ad to someone who already owns a pair…The point of the ad isn’t so that the guy will buy another pair, the point is that all the people who’d visit his profile and admire the shades can now buy a pair for themselves.

By: Antisocial network

Antisocial network — Mon, 02 Jun 2008 11:00:10 +0000

Facebook is cancer.

It is for internet beginners.

Stop using it

By: Agent 001

Agent 001 — Mon, 02 Jun 2008 10:52:03 +0000

Unbelievable. I have to check out this like.com .

By: links for 2008-06-02 | hxf148

links for 2008-06-02 | hxf148 — Mon, 02 Jun 2008 10:30:52 +0000

[...] Like.com’s Creepy, But Effective, Facebook Ads [...]

By: Like.com, anuncios molestos pero efectivos

Like.com, anuncios molestos pero efectivos — Mon, 02 Jun 2008 09:46:48 +0000

[...] anuncios contextuales acompañados por imágenes en la página parecen estar poniéndose de moda. Una de las compañías que los distribuyen es Like.com, la cual pone sus [...]

By: jeffbart

jeffbart — Mon, 02 Jun 2008 08:26:40 +0000

I develop applications using similar technology. Believe me, it is getting better and more accurate.

By: Jessa

Jessa — Mon, 02 Jun 2008 06:10:02 +0000

Like.com has been doing image search on photos since they launched with celebrity images. I saw their shopping technology on a bunch of fashion blogs (my area of expertise) and most recently on rockyou.com- one photo from every slideshow has the vision tech matching to products (clothing, shoes, watches, etc.) Whether they’re doing this on Facebook, I don’t know. But clearly they have the capability to do it- and scale it- as they do on rockyou photos.

And as far as “would you click if you already have the aviators”? Well, duh. The ad is also for everyone who checks you out. They might think your carefully chosen profile pic is trendy enough to imitate.

By: Trademanufacturer

Trademanufacturer — Mon, 02 Jun 2008 05:31:11 +0000

Facebook Ads and Google Ads more good?

By: kathelinejeanpierre.com

kathelinejeanpierre.com — Mon, 02 Jun 2008 04:26:00 +0000

Beware of your profile picture… and of your pictures… and on all the keywords that you post on your profile as “preferences”! That is what it means… I did a big cleanup last summer - starting with taking off my wall (to stop friends from posting ridiculously compromising comments that my GM could read in real time…) Good luck to all.

By: Notes for 6/1/2008 at MasterMaq’s Blog

Notes for 6/1/2008 at MasterMaq’s Blog — Mon, 02 Jun 2008 04:15:33 +0000

[...] Like.com using its facial recognition technology to serve up targeted Facebook ads? Sure looks like it. I think it’s both creepy and cool at the same [...]

By: Falafulu Fisi

Falafulu Fisi — Mon, 02 Jun 2008 04:10:35 +0000

This domain of computing is called Computer Vision , ie, a machine that sees and understands visual scenes and images. So, static image matching is a sub-domain of computer vision. The technology has been deployed successfully in certain industrial applications (automated factory inspection system), medical image (MRI) retrieval applications, but is still to be widely adopted in consumer web applications, such as the example described on this thread. The technology is going to improve over time , ie, becoming more accurate.