Walmart has added a classified listings service to their site. Silicon Valley startup Oodle, which was founded in 2004, is powering the service.
The listings are free, which means Walmart is likely doing the deal to generate page views and advertising impressions. They also now compete with both Craigslist and eBay-owned Kijiji.
Walmart has a mixed history of success with Web businesses, but Walmart.com attracts 26 million visitors a month in the.U.S., according to comScore. Amazon attracts 47 million.
The classifieds listing’s went up quietly last week on Walmart’s site. The deal should help Oodle compeet against eBay’s Kijiji, which recently passed it in in the U.S., with 2 million unique visitors in April, versus 1.3 million for Oodle. Both trail way behind Craigslist, which has 30 million uniques, and is currently embroiled in a nasty lawsuit with eBay over Kijiji’s market entry into the U.S.
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Does this mean I can get whore at WalMart just like CL. They really do sell everything.
Unfortunately, people who shop at Walmart can’t use a computer.
So they won’t be able to beat Craigslist.
And for those very rare few who have the ability to use a computer, they’ll just use Craigslist.
@SiliconBrat - I shop at Wal-Mart.
I mean you think Walmart, and you think classified listings, of course not, that said I dont think it would be a huge hit.
Way too bloated. I use craigslist because it is simple to find things and while it is not that great to look at, it is simple and it accomplishes what it is supposed to do.
So this is like the Wal-Mart parking lot, but online?
I think people might have better luck selling their beer can collections on Walmarts website then they would on Craigslist.
I wonder how many people will use this.
Cuz i know i wont.
In the comparison with Kijiji, it’s important to note that Oodle operates a network of over a hundred sites in addition to running Oodle.com. This helps both consumers and advertisers who get their listings displayed across the entire network.
Unfortunately, some of our network partners aren’t included in our Comscore numbers (such a Lycos Classifieds). I know Comscore tends to undercount other sites as well. FWIW, our internal systems (both Omniture & CoreMetrics) put us at about 5M unique users per month.
Whether you like Wal-Mart or not, one thing is clear, which is that they’re good at selling things and experimenting with various business models. In the last few years, they’ve introduced inexpensive pharmaceuticals, eye care, dentistry, organic food, and various green products. I was in a Wal-Mart a few weeks ago that was lit entirely with sky lights. yet whenever Wal-Mart does anything like this, the gut-reaction from people-especially urban dwellers is negative.
I’m not professing that Wal-Mart is a darling in the retail world, and indeed- there’s a boatload of things that they have done and are still doing, such as importing way too much cheap Chinese made crap even though Sam Walton founded it as a place to sell American made goods.But I also commend them for going out on a limb and doing something different.
It’s funny that this should be publicized just as folk in the newspaper industry have launched a site to serve as a focal point for “recapturing” the classified ad business. see:
http://www.reinventingclassifieds.com/
bob wyman
go Oodle! they don’t get enough luv….
The Walmart search box looks a bit like yellowpages.com’s
LOL… “compeet” sounds like how the average Walmart customer would spell it.
amazing..
the elitist thoughts that get expressed here are mind-boggling…
“people who shop at walmart don’t use computers”… yeah.. ok, guess you’re right. although, i’d put my degrees/biz expertise against your, my bank account as well. willing to bet a good deal of cash that my bank is bigger as well… might be due to my getting (the same) items from walmart cheaper than i can from other places…
having said the above, don’t get me wrong, walmart has done alot wrong in it’s quest to dominate retail. but they are the 800lb gorilla!
i’ve often wondered when walmart was going to get their act together and allow a full fledged online stragety to come together and to dominate the advertising/social networking function.
let’s face it. facebook/meebo/etc are nice to spend time on, but when you’re paying $4.25/gal for gas, you get to the point, where you want to get the best value/bang for your buck. and let’s face it, wal-mart has a great deal of data on what you buy.
if wal-mart where to create/offer a curtesy card, much like other grocery/retail stores, walmart would have an unprecedented amount of information with which to target the customers in the online world.
in other words, wal-mart could dominate. particularly, when walmart could easily promote their online functions within the store, and vice versa..
peace…
i wonder if they follow links
I think I’d actually rather use that than stupid kijiji
@sam - “amazing.. the elitist thoughts that get expressed here are mind-boggling… ”
…nothing mind-boggling about the thoughts that are expressed by the readers of TC. This site is ran by an elitists and read by his minions… except me, I’m just a trolling smart a**
In theory, woudn’t customers by the cheaper, used stuff on the classified ads instead of the newer Walmart stuff. On the plus side, if Walmart wants to expand to advertising services and sell ads like Google, then this can be very profitable if they can get the pageviews. But as long as those advertisers don’t drive sales away from walmart products. Also, does Amazon have a classified ads section because they seem to have low margins for their goods already. Also, I think Yahoo needs to improve its ad-space, for instance the yahoo e-mail window has a huge banner at the top which serves as a billboard that most people ignore, however, this can be divided in 2 and users will be forced to look at 2 different ads and force (1) a longer attention span and (2) mental comparison of the ads and which ad is better and possibly more useful.
What is this nonsense? Looks like someone in Bentonville succeeded in pushing through their ridiculous pet project. Congratulations on adding .0000000001% to the bottom line. Sam Walton is turning in his grave.
What’s next? An in-house hedge fund to capitalize on Walmart’s immense proprietary sales data?
nice deal for oodle - too bad they didn’t launch this with a core focus that would be best geared to the broad walmart audience - just another classified service seems like a weak play - but then again you cant knock 26 million uniques on a retail site.
While I don’t know about Walmart’s entry into classifieds I can say that they’ve been successful online. with a $1 Billion plus and sales from the website (as noted in Walmart’s annual report).
The idea came from Walmart.com, based in Brisbane (near the Brisbane Boat Harbor), not the Wal-Mart Stores in Bentonville.
Walmart.com has a Valley-centric mode of thinking/way of doing business.
Verticlans (http://www.verticlans.com/) is well used here in the UK. As for Walmart, let’s just say it doesn’t have the best image.
Who cares! Just use a site like GetItDaisy.com! Done!
We too provide Oodle listings, only we advertise right down to the city level in the Greater LA Area, a.k.a. the Southland. Eat your heart out Wal-Mart…
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Oodle was an early pioneer in vertical search solutions and this is an interesting business play. The Walmart implementation is free. But as Oodle built solutions for many verticals, the recruitment offering isn’t the most user friendly. There appears to be a race to the bottom in pricing for job boards as more and more free job boards come online. Recruitment offerings can be a great driver of traffic for the host, but a proliferation of free boards doesn’t necessarily accrue benefits to either the job seeker or employer.
Interesting data point about Walmart - their physical stores in the US get more than 75mm uniques a week.
bill
http://workhound.co.uk
Walmartclassifieds.com sounds like something that would work just because it is already a huge brand but lets see
Some of the listing are expired and it still showing up on Walmart ads.
Nat
http://www.workersinc.com
What doesn’t Walmart do?
Walmart isn’t a whore, it’s a pimp and continues its decades-old pattern of sloughing off it’s dirty work on willing under-whores (cheap suppliers) of whatever their whims of the day dictate. Classifieds by Oodle - big deal, they will use Oodle up and then take them. Once they have Oodle dependent upon their traffic, they will rape them just as they have the seemingly endless line-up of suppliers who still go to great lengths to degrade and cheapen their products at the altar of Walmart’s ever-lower price points. This is the single biggest reason that many items you buy today are total JUNK. Spirits are high and their stock is soaring. What a wonderful world.
Nice website!!
What a big mistake by walmart. I think we should do a study to prove that maybe 50% off wal Mart customers actually own a computer.
Maybe 20% that do own a computer know how to read, own a camara and know how to use it.
The bottom line is craigslist.com and shopandsave.com are the 2 power hosue free classifeds websites.
Wal mart will have to aquire oddle, shopandsave.com, olx.com to have a shot of becoming big.
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