Nearly a year after it was bought by Google for $100 million, FeedBurner is finally going to roll out Google’s AdSense as an advertising option for blogs and Websites that use its service to publish their feeds. FeedBurner will start with a few select publishers next week, and then expand the option to all of its customers soon afterwards.
What took them so long? That seemed to be the whole point of the acquisition.
FeedBurner intersperses ads in blog feeds between every few posts. Integrating with AdSense will allow for publishers to tap into contextual ads for their feeds, in addition to the ads that FeedBurner already sells.
Hopefully, Google also found the time to integrate its automated back-end payment system into all FeedBurner accounts. Until recently, FeedBurner was still sends out paper checks to publishers participating in its ad network. At least, that’s how TechCrunch gets paid.
part of what took them so long was moving outside the js code – rss can’t handle it.
Will I need to put feedburner as a negative site in AdWords to opt out? I might want to run ads on a certain site, but not their rss feed or vice versa…
is this addressed?
Dan – you have to setup a channel for it and so forth…read the blog post Erick linked to.
It’s about damn time
I guess they were just busy making money in other areas.
The times of ad-free feeds are gone…
we’ve always been paid via paypal from feedburner
#6 the times of ad free feeds?? There are a lot of feeds that have had ads for a long time (TechCrunch being a good example, lmao) … and why shouldn’t they? Feeds are a service that publishers graciously offer their readers… pro bloggers have an obligation to their lifestyle to try and monetize their content however possible, imho.
its a good thing Firefox graciously offers adblocking for Google Reader, too. pro blog readers have an obligation to their lifestyle to try and remove annoying adverts from pages.
And the crowd cheers!
In-feed ads is something publishers cannot ignore. The growth in consumption of content off site has increased 153% in 6 months and over 53% of online users (knowingly or not) consume feeds.
Publishers are already benefiting from in-feed revenue: http://www.phee...ves/000417.html
Best regards,
Bill Flitter | Founder/CEO
Pioneering RSS Advertising Solutions
It should be not too difficult to build one general Yahoo pipe, which can take any feedburner.com feed as input, and generate a AdSense-free feed. Right?
A little off-topic:
I may have missed something (if I am wrong, please correct me) – but if I am right – you have to manually convert your feeds to feedburner feeds…one at a time.
The killer feed app should auto-discover-create feedburner feeds (maybe through tags?). I have a site with thousands of ways to sort data, which creates thousands of separate feeds. I would love to use feedburner on this site and not only insert ads, but allow visitors to sign up via feed-to-email with feedburner/google ads inserted.
This one-at-a-time manual stuff is archaic.
Nice…
Feedburner pays us via PayPal. Perhaps it’s because your payments are too large for PayPal?
Because we think that user should have more than one choice for creating and posting rss feeds and for generating revenue with their content; we have created a competitive ad system that will also allow for insertion of words ads into RSS feeds.
We split the revenue 50/50 with the content publisher and we also give a portion of our revenue back to the community.
The more streams of revenue Google creates… the more my income and potential goes up… keep up the great work Google!
Jon
http://woodmarvels.com – Create Unique Memories!
what are they doing with http://www.shopandsave.com
why is google interested in a small company from toronto?
I dont get it? are they taking on ebay.com? kijiji.com? or craigslist.com?
Still some bugs
adsense for feed is good
Great post! Just wanted to let you know you have a new subscriber- me!