Christine
ibabystore

Butch Decossas

1) You are assuming 100% of the inventory is sold directly, not thru remnant networks. Never happens. You’re lucky if 50% is sold directly.

2) The *average* CPM is nowhere near $6. When you factor in remnant, it’s more like $2.

3) 10x revenue is at the high end of the range, but we’ll use it. Uniques is also a major factor.

$2 x 7k x 12 x 10 = $1.68mil

So, what will Arrington sell Techcrunch for?

“A celebrity baby blog on a technology news site? How many in the tech community follow britney spears’ kids? Also a blog about celebrities raising babies seems mis categorized as parenting advice.”

Who really gives a f**k about the content, it is middle of the road piece about a business being sold, get over yourself.

“How many digs does it take to break a relationship? You’ve done at least 3 posts trashing federated media. Are you trying to get better ad rates, launching a competing ad network or are you shorting their business in some way?”

How is this post trashing FM, if anything this is a great bit of marketing for them, if I was John I would be really happy.

How many digs does it take to break a relationship? You’ve done at least 3 posts trashing federated media. Are you trying to get better ad rates, launching a competing ad network or are you shorting their business in some way?

My point is, none of us are good at “guessing” valuations. Even the mighty TC and it’s staff of crackerjack reporters (errr Bloggers).

Although, don’t be so hard on yourself Dave. According to #21, you did were right in there with a decent estimate.

low = $3 cpm = $21k pm or $252,000 pa
med = $6 cpm = $42 pm or $504,000 pa
high = $10 cpm = $70k pm or $840,000 pa
v.high = $15 cpm = $105kpm or $1.26 mill pa

x10 revenue, ergo range of 2.5 million to 11.26 million

@20 – Now that is exactly why i didn’t bother, I am neither good at it or paid to do it.

You say you can confirm the purchase price. Please Do.

Please give us a legitimate source, so we know that you are nit blowing smoke up our asses

this shouldn’t be hard based on you comment above

why don’t you throw out a price instead of complaining that TC did speculate on the price. Time has no obligation to make public the purchase price unless it is a significant portion of their market cap. In this case, they don’t need to.

so how about Dave?

I didn’t say its a business model. Its an option. You get incremental revenue from the people who sign up and you still sell ads for the majority that don’t.

It may be easy and cheap to implement, but the model only works if enough people subscribe. Which in most cases as been proven that not enough subs can be acquired to make such a program successful