So the operative question would be is what would happen if someone came along and offered a level playing field for the small bloggers and targeted advertising and rotating visibility and a chunk of those small bloggers left… since MOST of Glam’s blogs are small blogs. See where I am going with this?

I run a niche fashion, beauty, and lifestyle blog, and since joining Glam last year, my revenues have consistently gone DOWN every month, despite my page impressions increasing by a lot each month.

Currently, I am making more than twice as much money a month from my Google Adsense ads as I am with Glam’s ads. We’re talking probably a 2.50 CPM from Glam versus over 5.00 with Google. I am thinking of terminating my contract with Glam soon and selling my own ads. It’s just pointless to use this company anymore, when they obviously don’t offer any real benefits to bloggers.

I, for one, am thrilled at their growth and can only expect them to be the next Google of Women’s Ad Networks!

A Blogger makes great points, specifically points about adify etc, but I think for an AOL or MS to be on board, GLAM.com would need to permanently add some properties to their roster – could get risky ….but thats’ business for you.

As a publisher with multiple sites, some with GLAM, some with other premium networks. I can safely say GLAM is about as perfect as a network comes (in my experience) . And the continued premium ads are a testament to that… talk will only take you so far….

Valleywag has a bunch of b**s** as usual- no facts, envy and all the stuff we see on Tom Cruise and Scientology Videos on YouTube. They rant about dating and stuff no one seems to care about and miss all the facts. Sounds like Gawker is upset that it did not figure out how to do this and is just plain jealous. How about some disclosures- we compete so we are biased? Or we don’t like Michael so we will throw dirt at his personal life. No wonder they have no advertisers and revenue!

My take is that Microsoft or AOL are the most likely suiters, or likely to be and Google if anyone else is serious. There is probably a few media companies, but the price is getting high other than CBS, Viacom, Disney and Fox. European investors are very likely as the dollar is low, so if they are buying up New York apartments and Google shares, this is a one time 50% off everything in the US offers because of the $ rate. I think a European investor is already in Glam.

Cox just bought Adify at a 11x multiple at 300M, Google– DoubleClick was 12x, and Microsoft– aQuantive was a 20x. Vertical networks seem to be the hot right now. Will be interesting to see how this plays out. Clearly, a shakeout is coming, and the winner takes all looking at how search played out.

1) # 27 SD Glam is NOT asking us to post their video player for free. They asked for Beta testers. They are not asking us to do anything we don’t want to do

2) Have you taken the time to look at the ads they provide?. Premium, High CPMs ads. Go to my site and take a look. Do you think Movie Studios would spend the kind of money they do or pay the CPMs Glam commands for bad performance?. I think not.
#5 we are not sent here to rave about Glam (at least not me). We feel the need to speak up when stupid stuff like this is published. That’s all.

I am growing faster and they are recognizing the reach that I have and what I am doing and they present me with attractive contests, ad opportunities and help me when I need tech expertise. Why bash a company that is actually helping me succeed? They are helping me grow. They are offering me opportunities in advertising and to make money.

I am a viral/social media/ web 2.0 marketing whiz.. and I have been long before those terms were used — and I went into blogging knowing that it could only be a good thing. What’s nice about Glam is that they don’t claim ownership of my blog, they don’t charge me for help when I request it. They don’t require me to make X target of hits (gawker.. what say thee?) to get paid.

The ROI for advertisers is there. Don’t kid yourself. Go add up all the exposure numbers– Do you really think that the big boys at P&G and SATC producers would be involved if there wasn’t a good ROI?

Talk about stirring up a tempest in a teapot..

http://siteanal....com/?metric=uv

http://www.quan...n1=popsugar.com

interesting post on glam…8.7x projected revenue is the key here, we’ll have to see how well they do this year (particularly given probably large focus on CPM ads which are more susceptible to economic downturns)…nowhere near as bad still as valuations on some of the social nets

and Glam gets all the $$$$$$$$$$$$$?

Can someone please explain an ROI ‘theta’ as pertains to online advertising? I’ve never heard of theta used in this way.

Make that “projected revenue” which is 7x what they did this year. So really it’s like 60x revenue.