Live: Yang, Decker Talk Yahoo At D6
by Michael Arrington on May 28, 2008

Yahoo CEO Jerry Yang and President Sue Decker were on stage at the D6 conference in Carlsbad this afternoon.

First questions from Walt Mossberg: “Where do you stand with the Microsoft negotiations?”

Yang’s answer: “Microsoft is no longer interested in buying the company. They want to talk about other things, and we’re listening.”

Yang says that Microsoft was very hostile during the negotiations, and that Yahoo was open to doing a deal from day one. “There needed to be the right circumstances” he said, referring to deal price, timing, regulatory issues and other terms. “I didn’t feel like we had a deal even if we could have agreed on price.”

On the rumors about how the deal broke apart: “It’s like when you break up with your girlfriend,” he says, “pretty quickly its he said/she said.”

Mossberg: Why would you want to outsource your search advertising to Google?”

Yang: “We feel very strongly about our ability to monetize search. There’s a value gap between us and the market leader.” He says the test with Google gave them an understanding of how effectively Google could monetize Yahoo’s inventory.

“I like Google” Yang said.

Yahoo has an ability to remain very competitive in the advertising space, he said, and added that the market doesn’t fully understand their potential.

Mossberg: Yahoo and Microsoft have been losing search market share, and Google is in danger of becoming a monopoly (see my thoughts here).

Yang: Panama helped us begin to close the gap with Google on monetization, and there is growth in queries. He says they have to innovate and become more open to compete further. They will become much more aggressive over time, he says.

Mossberg pushed hard on the question of how Yahoo can compete.

Decker: Our turnover rate hasn’t changed much during the process. It’s been harder to hire as people are unsure of Yahoo’s future. New display ad product coming out in Q3, there’s a bright future. “We have the chance of a lifetime to show what Yahoo can do with unbelievable assets.”

Yang: Says he went to a board meeting for a different company recently, and that it was like walking into his own wake as people asked him if he was ok. “The perception of us as a company just isn’t accurate,” he says. We’re pulling our leadership team together, in crisis management mode. We are at the center of attention, he says, and we need to execute. “We can’t be more clear that Yahoo is going through a period of time last year where they were transitioning the business. The essence of Yahoo has been defined over the last few months that make us a lot stronger. The people joining us today are joining us for the right reasons.”

[my note: he's talking sound bites, no coherent message. Body language of both Yang and Decker is beleaguered.]

Mossberg: “What is the business of Yahoo?” Search, IM, advertising, consumer, email?

Yang: I think of yahoo as we have to be incredibly relevant and meaningful to consumers. we want you to start your day at yahoo - home page, mail, search, mobile. We want people to come to Yahoo first thing in the day and multiple times per day. It happens to be a position we have occupied for much of our history. We can’t be all things to all people. We have become much more focused. A past challenge has been how to develop every vertical.

Decker: We still do hundreds of things but we focus on homepage, search, mail and mobile. It’s how we get our insights, how we get our advertising strategy. We’re trying to pull focus back into those core areas.

Mossberg: Who do you want to focus on?

Yang: We reach 70% of the Internet, over half a billion people per month. Yahoo is a very powerful company, there’s no question about it. We need to continue to be relevant to those people as they grow up on the internet. That’s why mobile is so important to us.

Talks about social apps on the Yahoo home page, need to reach out to developers.

Final thoughts on Microsoft deal: “We didn’t walk away from Microsoft deal, they did.”

Trackback URL

Comments

yeah, right. No longer interested. ha ha ha ha

We’ll see…

 

Yahoo continually comes off as an also-ran. They need to work on PR more than anything.

 

How can Microsoft be ‘hostile’?!

That just does not make sense.

Maybe aggressive and frank - but that is a style of some hard hitting negotiators. surely most of the heavy hitters have to be that way due to the pressures and type A personalities that dominate at that level

 

“Yang says that Microsoft was very hostile during the negotiations”

Hostile as in offering a 40% premium on the stock price? Doesn’t get much friendlier than that. Yahoo is the one who didn’t want to be bought and tried to play dirty (employee incentive poison pills, seeking deals with Microsoft’s competetors, etc). No one believes you Yang.

Yahoo was cool when it had a ~ in the URL. Now it’s totally bloated with no identity.

 

“Our turnover rate hasn’t changed much during the process.”

Right, except its our most useful 10% who are jumping ship now. And coupled with our inability to hire right now, that’s why we’re so pumped about our ability to monetize our search results!

And by our ability, especially with Panama, we mean turn the reins over to Google.

See?

 

LOL…Jerry is my man, but he needs to not be so cocky

 

Yahoo still is and will always be my start page. Gives me evrything on one page. I wish them the best of luck in an ocean full of sharks

 

Decker was on a panel with Sergey Brin, Terry Semel, Rupert Murdoch and Maurice Levy a few weeks ago at a conference in Israel, and she explained that Yahoo! currently covers the “breadth” of the Internet, and in the future will need to focus on the “depth.” This seems to be in line with her saying, “We still do hundreds of things but we focus on homepage, search, mail and mobile.”

I covered her comments from a few weeks ago and analyzed them in connection to the future of the Internet and new media in the two most recent posts on my Israel Innovation 2.0 blog at http://www.itgumbo.com/IsraelInnovation20/. The analysis connects her comments to the potential role that Israeli technology companies can have in relation to the Internet and new media in the future.

 
One guy's perspective - May 28th, 2008 at 3:07 pm PDT

I am still somehwat steamed at Yang and his handling of the MSFT bid. So MSFT didn’t kiss his butt; they did offer a very healthy premium and Yang et al didn’t know what to do except to poison the path and say “not enough.” MSFT called his bluff and now he looks foolish. Lacking a clear vision for the company, a sense of its true worth or a record of execution, how can this team right the ship after such a knock-down?

 

His vision for his site is not a good one. I do not agree with Yang and how he has handled this situation.

http://www.free4thofjulyrecipes.com

 

Murdoch should buy Yahoo.

 

After what Yang did to Yahoo with the botched sale to Microsoft, he appears to me no different than William Hung.

If only there is a Simon in Silicon Valley?

Yahoo is doomed, unless…

 

Google still is and will always be my start page.

 

Leave Comment

« Back to text comment

Commenting Options

Enter your personal information to the left, or sign in with your Facebook account by clicking the button below.

Alternatively, you can create an avatar that will appear whenever you leave a comment on a Gravatar-enabled blog.