Comments on: PR Secrets for Startups

By: The PR wave « Luloo’s Weblog

The PR wave « Luloo’s Weblog — Tue, 30 Sep 2008 00:14:26 +0000

[...] http://www.techcrunch.com/2008.....-startups/ [...]

By: Raj Anand

Raj Anand — Thu, 25 Sep 2008 15:02:45 +0000

Excellent thoughts Brian. I like the idea of conversational PR. I feel that does certainly help. Having a PR strategy from day one can be really good and can save money hundred of thousands of pounds of cash. IncrementalPR worked really well for us, whereby we got PR step by step. Blogged here:

http://blog.kwiqq.com/2008/09/.....apersblog/

Wondering if it worked for anyone else ?

By: 12 Secrets of Public Relations for Startups

12 Secrets of Public Relations for Startups — Fri, 29 Aug 2008 22:49:43 +0000

[...] read more | digg story [...]

By: Internet Marketing Guru

Internet Marketing Guru — Thu, 28 Aug 2008 16:19:34 +0000

What a lengthy article! And I thought PR is all about packaging information… and now this?

By: 12 Secrets of Public Relations for Startups « Kitchen Islands

12 Secrets of Public Relations for Startups « Kitchen Islands — Tue, 26 Aug 2008 03:01:47 +0000

[...] read more | digg story No Comments so far Leave a comment RSS feed for comments on this post. TrackBack URI Leave a comment Line and paragraph breaks automatic, e-mail address never displayed, HTML allowed:

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By: 12 Secrets of Public Relations for Startups « Shower Curtains 12 Secrets of Public Relations for Startups « Shower Curtains — Mon, 25 Aug 2008 02:10:29 +0000 [...] read more | digg story Posted by brendis26 Filed in Uncategorized [...] By: 12 Secrets of Public Relations for Startups « Conorj92’s Weblog 12 Secrets of Public Relations for Startups « Conorj92’s Weblog — Sat, 23 Aug 2008 01:30:06 +0000 [...] read more | digg story [...] By: Jeneane Dot Net » Blog Archive » Everyone And Their Brother on PR Jeneane Dot Net » Blog Archive » Everyone And Their Brother on PR — Thu, 14 Aug 2008 04:21:22 +0000 [...] of falling over, I was surprised when Brian Solis gave away all his secrets for breaking news. Startups and companies in the tech space, you have to read this post. Brian can [...] By: LetsBuyIt Blog » Blog Archive » OpenCoffee - Roundtable: PR for Start-ups Wed, 13 Aug 2008 17:12:43 +0000 [...] 4) In case you want to use an agency you better a get a good one that actually knows all the individual journalists and bloggers, one that does those tedious follow-up calls and knows WHEN to contact the press (Mondays and early mornings are just the worst time, according to this great Techcrunch article) [...] By: Engage and build solid relationship with Bloggers and users with StartPR – the DIY PR service | Startup Meme Wed, 13 Aug 2008 10:35:21 +0000 [...] the moment in the blogosphere. Recently Brian Solis wrote an article on Techcrunch telling startups some secrets of the PR world. Brian also has a great article on the subject matter on his own blog in which he has explained PR [...] By: TechCrunch Japanese アーカイブ » 企業はブログで財務情報の開示ができる―SECの新方針 TechCrunch Japanese アーカイブ » 企業はブログで財務情報の開示ができる―SECの新方針 — Fri, 01 Aug 2008 07:49:20 +0000 [...] 編集者注記：Brian Solisは、シリコンバレーのPR会社兼ニューズメディアエージェンシー、FutureWorksのトップ。彼のブログはPR 2.0。彼のTechCrunchへの投稿は、PR Secrets for Startups、プレスリリースの進歩と効果的な書き方。 [...] By: SEC To Recognize Corporate Blogs as Public Disclosure. Can We Now Kill the Press Release? | Christian eBuddy Blog Thu, 31 Jul 2008 20:39:46 +0000 [...] Editor’s note: Brian Solis is Principal of FutureWorks, a PR and New Media agency in Silicon Valley and also blogs at PR 2.0. His last post for TechCrunch was PR Secrets for Startups [...] By: SEC To Recognize Corporate Blogs as Public Disclosure. Can We Now Kill the Press Release? | Christian eBuddy Blog Thu, 31 Jul 2008 20:39:45 +0000 [...] Editor’s note: Brian Solis is Principal of FutureWorks, a PR and New Media agency in Silicon Valley and also blogs at PR 2.0. His last post for TechCrunch was PR Secrets for Startups [...] By: SEC To Recognize Corporate Blogs as Public Disclosure. Can We Now Kill the Press Release? Thu, 31 Jul 2008 18:09:11 +0000 [...] Editor’s note: Brian Solis is Principal of FutureWorks, a PR and New Media agency in Silicon Valley and also blogs at PR 2.0. His last post for TechCrunch was PR Secrets for Startups [...] By: PR Secrets for Start Ups | techustle.com PR Secrets for Start Ups | techustle.com — Thu, 31 Jul 2008 07:16:54 +0000 [...] Brian Solis over at TechCrunch has written a blog post on 12 PR secrets. His “secrets” are actually widely known and practiced in the marketing community. I think the number one theme expressed through out his post is that start ups need to have a mind shift. The mind shift is to build relationships with various communicators or I like to call them “repeaters”. Similar to repeaters in a electronic network, media repeaters take in stories and repost them word for word or add flair. The ones that add flair are the ones that are able to distinguish themselves. These are the ones start ups should seek out and build a relationship with. [...] By: The importance of being Networked « THE IVY LEE The importance of being Networked « THE IVY LEE — Wed, 23 Jul 2008 12:43:48 +0000 [...] siano trucchi e segreti per promuovere al meglio la propria start up ai giorni nostri. Ne sono nati 12 secrets particolarmente lungi dall’essere segreti nè tantomeno originali (chiaro che il target non siano [...] By: Solis on PR Secrets for Startups « The Digital Vibes Solis on PR Secrets for Startups « The Digital Vibes — Mon, 21 Jul 2008 10:24:04 +0000 [...] Media | Tags: Brian Solis, PR, startups Get a SpokespersonTechcrunch recently published a long post by Brian Solis, with 12 PR secrets for web [...]
By: John

John — Tue, 01 Jul 2008 14:44:32 +0000

I found a fun way to promote my site, http://www.linkinword.com, you buy a word and that word becomes yours. The word then links to your site.

By: linkmingle.com

linkmingle.com — Sat, 07 Jun 2008 05:45:27 +0000

I had the same issue for PR when I started a really great Idea(At least I thought so).
So I decided a more practical approach to work my way up through little marketting tricks and gain enough back links before going for a public announcement.
So far in 1 month I could gain 1.6K back links and still working.

Thanx for the post.

By: Joe Charakupa

Joe Charakupa — Wed, 04 Jun 2008 23:08:09 +0000

More like a useful overview, than secrets.

Thanks though.

By: Executive jobs in Hong Kong

Executive jobs in Hong Kong — Wed, 04 Jun 2008 10:21:00 +0000

Very useful. Thanks for this posting.

By: Nelly Yusupova

Nelly Yusupova — Tue, 03 Jun 2008 16:16:58 +0000

I moderated a panel on Microsoft’s Social Media Outreach at the BlogHer conference and here is what one of the Microsoft employees had to say:

The return on investment (ROI) of hiring a blogger is invaluable. Ariel says, “When comparing the amount of media coverage and the number of inbound links and the number of conversations that her blog posts generate vs what your return would be on $100,000 flash websites marketing initiatives…for God’s sake, hire a blogger!”

By: Thomas Gotschalk

Thomas Gotschalk — Thu, 29 May 2008 10:46:16 +0000

As a startup you are nobody and nobody knows you.
Who will read your PR? Who will use your PR in their writings if you don’t have a reputation?
If your fame and reputation is like Steven Jobs then you get interest.

In case of startup there is no reputation.
Thus you need to leverage on the reputation of someone else.
This can be:
- a blogger / journalist / editor
- a contest /award
- a partnership

- Getting a blogger on your side is a relationship.
- Getting into a contest / award is something you can do yourself - just cross your fingers to get nominated as finalist and hope to win.
- Getting a partnership requires trust for the partner and a benefit for the partner.

By: Simon Small

Simon Small — Thu, 29 May 2008 09:46:07 +0000

Very comprehensive, thanks.

PR firms in Australia are just starting to catch on to PR 2.0.

By: Engago Team

Engago Team — Wed, 28 May 2008 21:53:48 +0000

Great PR and then what ?
You got visitors on your website, which you need to identify.
They won’t register (only 2 to 3%) for sure, even if your websitei interesting.
So you need a service which reveals the company names and allows you to qualify them as leads (or not) by the pages visited, time on pages, returning visitors, and so on.

Thus before sending out a great PR, look for a website visitor identification web service.