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	<title>Comments on: Danny Sullivan Debates The Rest Of Us On Microsoft Cashback</title>
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	<link>http://www.techcrunch.com/2008/05/23/danny-sullivan-debates-the-rest-of-us-on-microsoft-cashback/</link>
	<description>Startup and Technology News</description>
	<lastBuildDate>Thu, 26 Nov 2009 11:28:09 -0800</lastBuildDate>
	
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		<title>By: Google fête ses 10 ans; la recherche sur le web est-elle vraiment résolue à 90%?</title>
		<link>http://www.techcrunch.com/2008/05/23/danny-sullivan-debates-the-rest-of-us-on-microsoft-cashback/comment-page-1/#comment-2464266</link>
		<dc:creator>Google fête ses 10 ans; la recherche sur le web est-elle vraiment résolue à 90%?</dc:creator>
		<pubDate>Wed, 10 Sep 2008 07:07:15 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/2008/05/23/danny-sullivan-debates-the-rest-of-us-on-microsoft-cashback/#comment-2464266</guid>
		<description>[...] a dix ans, Tim Oreilly affirmait que la bataille pour la recherche était terminée. Danny Sullivan pensait la même chose il y a peu. Nous pensons pour notre part qu&#8217;il reste de grandes choses a accomplir et nous [...]</description>
		<content:encoded><![CDATA[<p>[...] a dix ans, Tim Oreilly affirmait que la bataille pour la recherche était terminée. Danny Sullivan pensait la même chose il y a peu. Nous pensons pour notre part qu&#8217;il reste de grandes choses a accomplir et nous [...]</p>
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		<title>By: TechCrunch en français &#187; Google fête ses 10 ans; la recherche sur le web est-elle vraiment résolue à 90%?</title>
		<link>http://www.techcrunch.com/2008/05/23/danny-sullivan-debates-the-rest-of-us-on-microsoft-cashback/comment-page-1/#comment-2461827</link>
		<dc:creator>TechCrunch en français &#187; Google fête ses 10 ans; la recherche sur le web est-elle vraiment résolue à 90%?</dc:creator>
		<pubDate>Mon, 08 Sep 2008 04:22:39 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/2008/05/23/danny-sullivan-debates-the-rest-of-us-on-microsoft-cashback/#comment-2461827</guid>
		<description>[...] a dix ans, Tim Oreilly affirmait que la bataille pour la recherche était terminée. Danny Sullivan pensait la même chose il y a peu. Nous pensons pour notre part qu&#8217;il reste de grandes choses a accomplir et nous [...]</description>
		<content:encoded><![CDATA[<p>[...] a dix ans, Tim Oreilly affirmait que la bataille pour la recherche était terminée. Danny Sullivan pensait la même chose il y a peu. Nous pensons pour notre part qu&#8217;il reste de grandes choses a accomplir et nous [...]</p>
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		<title>By: Is Search Really 90% Solved?</title>
		<link>http://www.techcrunch.com/2008/05/23/danny-sullivan-debates-the-rest-of-us-on-microsoft-cashback/comment-page-1/#comment-2461600</link>
		<dc:creator>Is Search Really 90% Solved?</dc:creator>
		<pubDate>Sun, 07 Sep 2008 21:55:13 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/2008/05/23/danny-sullivan-debates-the-rest-of-us-on-microsoft-cashback/#comment-2461600</guid>
		<description>[...] He&#8217;s not the only expert out there who thinks the war is over - Danny Sullivan argued as much on the Gillmor Gang last week. But I simply cannot believe that this is all we can expect in terms of search [...]</description>
		<content:encoded><![CDATA[<p>[...] He&#8217;s not the only expert out there who thinks the war is over &#8211; Danny Sullivan argued as much on the Gillmor Gang last week. But I simply cannot believe that this is all we can expect in terms of search [...]</p>
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		<title>By: Microsoft Incentivized Trial Boosts Search Up 15% - ShoeMoney&#174;</title>
		<link>http://www.techcrunch.com/2008/05/23/danny-sullivan-debates-the-rest-of-us-on-microsoft-cashback/comment-page-1/#comment-2412683</link>
		<dc:creator>Microsoft Incentivized Trial Boosts Search Up 15% - ShoeMoney&#174;</dc:creator>
		<pubDate>Fri, 18 Jul 2008 20:03:06 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/2008/05/23/danny-sullivan-debates-the-rest-of-us-on-microsoft-cashback/#comment-2412683</guid>
		<description>[...] This is far from a definitive statement of Live Search Cashback’s success as an ongoing product, but the jump is an early sign that consumers may be intrigued. Let the debates continue. [...]</description>
		<content:encoded><![CDATA[<p>[...] This is far from a definitive statement of Live Search Cashback’s success as an ongoing product, but the jump is an early sign that consumers may be intrigued. Let the debates continue. [...]</p>
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		<title>By: Microsoft Searches Jump 15% After Live Cashback Launch</title>
		<link>http://www.techcrunch.com/2008/05/23/danny-sullivan-debates-the-rest-of-us-on-microsoft-cashback/comment-page-1/#comment-2412646</link>
		<dc:creator>Microsoft Searches Jump 15% After Live Cashback Launch</dc:creator>
		<pubDate>Fri, 18 Jul 2008 19:25:45 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/2008/05/23/danny-sullivan-debates-the-rest-of-us-on-microsoft-cashback/#comment-2412646</guid>
		<description>[...] This is far from a definitive statement of Live Search Cashback&#8217;s success as an ongoing product, but the jump is an early sign that consumers may be intrigued. Let the debates continue. [...]</description>
		<content:encoded><![CDATA[<p>[...] This is far from a definitive statement of Live Search Cashback&#8217;s success as an ongoing product, but the jump is an early sign that consumers may be intrigued. Let the debates continue. [...]</p>
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		<title>By: Interview With Barney Pell and Ramez Naam About Microsoft’s Powerset Acquisition: Integration By End Of Year</title>
		<link>http://www.techcrunch.com/2008/05/23/danny-sullivan-debates-the-rest-of-us-on-microsoft-cashback/comment-page-1/#comment-2394880</link>
		<dc:creator>Interview With Barney Pell and Ramez Naam About Microsoft’s Powerset Acquisition: Integration By End Of Year</dc:creator>
		<pubDate>Wed, 02 Jul 2008 09:06:22 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/2008/05/23/danny-sullivan-debates-the-rest-of-us-on-microsoft-cashback/#comment-2394880</guid>
		<description>[...] Microsoft intends to use Powerset&#8217;s natural language search technology as a major differentiating factor v. no. 1 search player Google (see our recent coverage of Live Search Cashback, a another Microsoft search effort aimed at getting more market share). [...]</description>
		<content:encoded><![CDATA[<p>[...] Microsoft intends to use Powerset&#8217;s natural language search technology as a major differentiating factor v. no. 1 search player Google (see our recent coverage of Live Search Cashback, a another Microsoft search effort aimed at getting more market share). [...]</p>
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		<title>By: RickH</title>
		<link>http://www.techcrunch.com/2008/05/23/danny-sullivan-debates-the-rest-of-us-on-microsoft-cashback/comment-page-1/#comment-2330807</link>
		<dc:creator>RickH</dc:creator>
		<pubDate>Tue, 27 May 2008 15:13:12 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/2008/05/23/danny-sullivan-debates-the-rest-of-us-on-microsoft-cashback/#comment-2330807</guid>
		<description>It surprises me that nobody mentioned the click fraud problem. This is surely a major achilles heel for Google. It is rampant, and judging from my recent experiences Google encourages it. Microsoft should go after them on that issue using every trick in the book.</description>
		<content:encoded><![CDATA[<p>It surprises me that nobody mentioned the click fraud problem. This is surely a major achilles heel for Google. It is rampant, and judging from my recent experiences Google encourages it. Microsoft should go after them on that issue using every trick in the book.</p>
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		<title>By: Ree Tanjuatco</title>
		<link>http://www.techcrunch.com/2008/05/23/danny-sullivan-debates-the-rest-of-us-on-microsoft-cashback/comment-page-1/#comment-2330202</link>
		<dc:creator>Ree Tanjuatco</dc:creator>
		<pubDate>Tue, 27 May 2008 07:46:51 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/2008/05/23/danny-sullivan-debates-the-rest-of-us-on-microsoft-cashback/#comment-2330202</guid>
		<description>Read = Desperate</description>
		<content:encoded><![CDATA[<p>Read = Desperate</p>
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		<title>By: ICT magazine &#187; Internet &#187; SearchCap: The Day In Search, May 23, 2008 &#183; Information &#38; Communications Technology magazine</title>
		<link>http://www.techcrunch.com/2008/05/23/danny-sullivan-debates-the-rest-of-us-on-microsoft-cashback/comment-page-1/#comment-2329476</link>
		<dc:creator>ICT magazine &#187; Internet &#187; SearchCap: The Day In Search, May 23, 2008 &#183; Information &#38; Communications Technology magazine</dc:creator>
		<pubDate>Mon, 26 May 2008 23:59:03 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/2008/05/23/danny-sullivan-debates-the-rest-of-us-on-microsoft-cashback/#comment-2329476</guid>
		<description>[...] Danny Sullivan Debates The Rest Of Us On Microsoft Cashback, TechCrunch [...]</description>
		<content:encoded><![CDATA[<p>[...] Danny Sullivan Debates The Rest Of Us On Microsoft Cashback, TechCrunch [...]</p>
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		<title>By: &#187; SearchCap: The Day In Search, May 23, 2008 A+ Computer Professionals: SEO, Web Design, Hosting, Site and Script Installations and Modifications, PHP Coding, and Web Traffic</title>
		<link>http://www.techcrunch.com/2008/05/23/danny-sullivan-debates-the-rest-of-us-on-microsoft-cashback/comment-page-1/#comment-2328495</link>
		<dc:creator>&#187; SearchCap: The Day In Search, May 23, 2008 A+ Computer Professionals: SEO, Web Design, Hosting, Site and Script Installations and Modifications, PHP Coding, and Web Traffic</dc:creator>
		<pubDate>Mon, 26 May 2008 15:40:14 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/2008/05/23/danny-sullivan-debates-the-rest-of-us-on-microsoft-cashback/#comment-2328495</guid>
		<description>[...] Danny Sullivan Debates The Rest Of Us On Microsoft Cashback, TechCrunch [...]</description>
		<content:encoded><![CDATA[<p>[...] Danny Sullivan Debates The Rest Of Us On Microsoft Cashback, TechCrunch [...]</p>
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		<title>By: The Importance Of A Competitive Search Market</title>
		<link>http://www.techcrunch.com/2008/05/23/danny-sullivan-debates-the-rest-of-us-on-microsoft-cashback/comment-page-1/#comment-2324961</link>
		<dc:creator>The Importance Of A Competitive Search Market</dc:creator>
		<pubDate>Sun, 25 May 2008 07:29:46 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/2008/05/23/danny-sullivan-debates-the-rest-of-us-on-microsoft-cashback/#comment-2324961</guid>
		<description>[...] He&#8217;s not the only expert out there who thinks the war is over - Danny Sullivan argued as much on the Gillmor Gang last week. But I simply cannot believe that this is all we can expect in terms of search [...]</description>
		<content:encoded><![CDATA[<p>[...] He&#8217;s not the only expert out there who thinks the war is over &#8211; Danny Sullivan argued as much on the Gillmor Gang last week. But I simply cannot believe that this is all we can expect in terms of search [...]</p>
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		<title>By: Eric Lee</title>
		<link>http://www.techcrunch.com/2008/05/23/danny-sullivan-debates-the-rest-of-us-on-microsoft-cashback/comment-page-1/#comment-2323037</link>
		<dc:creator>Eric Lee</dc:creator>
		<pubDate>Sat, 24 May 2008 01:25:22 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/2008/05/23/danny-sullivan-debates-the-rest-of-us-on-microsoft-cashback/#comment-2323037</guid>
		<description>Is MS actually paying people or is it the merchants? I thought it was the latter, and that seems like an interesting search model.

A pay-per-acquisition model would be an interesting option to the current pay-per-click model for a lot of merchants I would think. Offering a discount on an actual sale seems like it would be easier for some types of merchants to justify  over paying just for clicks.

Doing pay per acquisition introduces its own fraud problems, but it would reduce or eliminate click fraud.

A friend of mine compared Live Search Cashback to an Internet-size coupon book rather than Google&#039;s Internet-sized Yellowpages. Both analogies and options seem to be appropriate.

Of course, the viability of this all depends on getting traffic - which Live Search isn&#039;t doing a very good job on. If they do improve their traffic, it seems like it would make paid search competitive.

Thanks,

Eric.</description>
		<content:encoded><![CDATA[<p>Is MS actually paying people or is it the merchants? I thought it was the latter, and that seems like an interesting search model.</p>
<p>A pay-per-acquisition model would be an interesting option to the current pay-per-click model for a lot of merchants I would think. Offering a discount on an actual sale seems like it would be easier for some types of merchants to justify  over paying just for clicks.</p>
<p>Doing pay per acquisition introduces its own fraud problems, but it would reduce or eliminate click fraud.</p>
<p>A friend of mine compared Live Search Cashback to an Internet-size coupon book rather than Google&#8217;s Internet-sized Yellowpages. Both analogies and options seem to be appropriate.</p>
<p>Of course, the viability of this all depends on getting traffic &#8211; which Live Search isn&#8217;t doing a very good job on. If they do improve their traffic, it seems like it would make paid search competitive.</p>
<p>Thanks,</p>
<p>Eric.</p>
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		<title>By: Zane Safrit</title>
		<link>http://www.techcrunch.com/2008/05/23/danny-sullivan-debates-the-rest-of-us-on-microsoft-cashback/comment-page-1/#comment-2322586</link>
		<dc:creator>Zane Safrit</dc:creator>
		<pubDate>Fri, 23 May 2008 20:44:45 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/2008/05/23/danny-sullivan-debates-the-rest-of-us-on-microsoft-cashback/#comment-2322586</guid>
		<description>Leopard Dog has the best and most accurate description for MS paying search users: &quot;it&#039;s just noise created to drown out the death-rattle. &quot;

What happens if this takes off? Keep paying? Stop paying? 

If MS had good search they wouldn&#039;t have to beg. And once your brand starts begging...&quot;it&#039;s just noise created to drown out the death-rattle&quot;.</description>
		<content:encoded><![CDATA[<p>Leopard Dog has the best and most accurate description for MS paying search users: &#8220;it&#8217;s just noise created to drown out the death-rattle. &#8221;</p>
<p>What happens if this takes off? Keep paying? Stop paying? </p>
<p>If MS had good search they wouldn&#8217;t have to beg. And once your brand starts begging&#8230;&#8221;it&#8217;s just noise created to drown out the death-rattle&#8221;.</p>
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		<title>By: Ummm</title>
		<link>http://www.techcrunch.com/2008/05/23/danny-sullivan-debates-the-rest-of-us-on-microsoft-cashback/comment-page-1/#comment-2322561</link>
		<dc:creator>Ummm</dc:creator>
		<pubDate>Fri, 23 May 2008 20:35:21 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/2008/05/23/danny-sullivan-debates-the-rest-of-us-on-microsoft-cashback/#comment-2322561</guid>
		<description>You were saying it Danny, but you kept letting Arrington and the others side-track you by bringing up the monetization/ads issue, you even brought it up yourself. There are two issues:

1) how do you attract and retain search users? Answer: provide good results
2) how to you launch a company that compete with the likes of google? When Google started, the fruit was hanging low, and no one owned the business model. Now Google has raised the bar and owns the business model, therefore for any player to displace Google in the next ten years, they have to do two things: a) provide dramatically/easily recognizable better search than Google and b) have a way to scale the business (and not get bought by Google before you can get big)

I agree with your prediction that a displacement of Google is not likely in 10 years. Infoseek, Altavista, et al, were not focused enough and had no business model. Google has solved the business model problem and is LASER focused on Search. It was easier to &quot;pull a Google&quot; back in the early days when Google first arrived. Much harder these days. Any potential startup threats to them in the future are going to be bought quickly, or cloned.  

The only danger is MS or Y! buying some disruptive technology, but even they have the issue of scaling the business in the face of Google&#039;s huge marketshare, and it would be a long long battle.  Google is simply not sitting still and waiting for someone else to improve search, and they have hired and continue to hire the world&#039;s best minds.

Arrington et al are wrong. The dream of some garage startup creating a disruptive new search technology, and then living long enough to launch a site and ad network that can compete with Google, without being bought up, is a pipedream.

And that&#039;s why $600 is still cheap for Google, because no one is going to seriously challenge them in the next 5 years atleast. (And no, Facebook is not a challenge, to even compare FB to Google is a non-sequitur)</description>
		<content:encoded><![CDATA[<p>You were saying it Danny, but you kept letting Arrington and the others side-track you by bringing up the monetization/ads issue, you even brought it up yourself. There are two issues:</p>
<p>1) how do you attract and retain search users? Answer: provide good results<br />
2) how to you launch a company that compete with the likes of google? When Google started, the fruit was hanging low, and no one owned the business model. Now Google has raised the bar and owns the business model, therefore for any player to displace Google in the next ten years, they have to do two things: a) provide dramatically/easily recognizable better search than Google and b) have a way to scale the business (and not get bought by Google before you can get big)</p>
<p>I agree with your prediction that a displacement of Google is not likely in 10 years. Infoseek, Altavista, et al, were not focused enough and had no business model. Google has solved the business model problem and is LASER focused on Search. It was easier to &#8220;pull a Google&#8221; back in the early days when Google first arrived. Much harder these days. Any potential startup threats to them in the future are going to be bought quickly, or cloned.  </p>
<p>The only danger is MS or Y! buying some disruptive technology, but even they have the issue of scaling the business in the face of Google&#8217;s huge marketshare, and it would be a long long battle.  Google is simply not sitting still and waiting for someone else to improve search, and they have hired and continue to hire the world&#8217;s best minds.</p>
<p>Arrington et al are wrong. The dream of some garage startup creating a disruptive new search technology, and then living long enough to launch a site and ad network that can compete with Google, without being bought up, is a pipedream.</p>
<p>And that&#8217;s why $600 is still cheap for Google, because no one is going to seriously challenge them in the next 5 years atleast. (And no, Facebook is not a challenge, to even compare FB to Google is a non-sequitur)</p>
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		<title>By: Danny Sullivan</title>
		<link>http://www.techcrunch.com/2008/05/23/danny-sullivan-debates-the-rest-of-us-on-microsoft-cashback/comment-page-1/#comment-2322530</link>
		<dc:creator>Danny Sullivan</dc:creator>
		<pubDate>Fri, 23 May 2008 20:23:29 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/2008/05/23/danny-sullivan-debates-the-rest-of-us-on-microsoft-cashback/#comment-2322530</guid>
		<description>&quot;Why did one switch from Infoseek or Altavista or Altavista to Google? Nothing to do with ads, everything to do with quality of results.&quot;

Yes, I said that. Sorry if that wasn&#039;t clear to you.</description>
		<content:encoded><![CDATA[<p>&#8220;Why did one switch from Infoseek or Altavista or Altavista to Google? Nothing to do with ads, everything to do with quality of results.&#8221;</p>
<p>Yes, I said that. Sorry if that wasn&#8217;t clear to you.</p>
]]></content:encoded>
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		<title>By: xavierv</title>
		<link>http://www.techcrunch.com/2008/05/23/danny-sullivan-debates-the-rest-of-us-on-microsoft-cashback/comment-page-1/#comment-2322446</link>
		<dc:creator>xavierv</dc:creator>
		<pubDate>Fri, 23 May 2008 19:43:58 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/2008/05/23/danny-sullivan-debates-the-rest-of-us-on-microsoft-cashback/#comment-2322446</guid>
		<description>I&#039;ve tried using Zotspot, but their SERPs are not good at all, and getting paid for searching info is not a value proposition that makes a lot of sense.

It seems like Live Search Cashback is more of a PR stunt than a serious project.</description>
		<content:encoded><![CDATA[<p>I&#8217;ve tried using Zotspot, but their SERPs are not good at all, and getting paid for searching info is not a value proposition that makes a lot of sense.</p>
<p>It seems like Live Search Cashback is more of a PR stunt than a serious project.</p>
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		<title>By: pierreloic</title>
		<link>http://www.techcrunch.com/2008/05/23/danny-sullivan-debates-the-rest-of-us-on-microsoft-cashback/comment-page-1/#comment-2322290</link>
		<dc:creator>pierreloic</dc:creator>
		<pubDate>Fri, 23 May 2008 18:25:15 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/2008/05/23/danny-sullivan-debates-the-rest-of-us-on-microsoft-cashback/#comment-2322290</guid>
		<description>I really don&#039;t understand the hype about this.

Even though I would probably side with Danny Sullivan on this, I don&#039;t even think this argument needs to be made because even if we make abstraction of Sullivan&#039;s valid point, the model is still not going to work...  My view on why: http://traackr.com/blog/?p=38</description>
		<content:encoded><![CDATA[<p>I really don&#8217;t understand the hype about this.</p>
<p>Even though I would probably side with Danny Sullivan on this, I don&#8217;t even think this argument needs to be made because even if we make abstraction of Sullivan&#8217;s valid point, the model is still not going to work&#8230;  My view on why: <a href="http://traackr.com/blog/?p=38" rel="nofollow"></a><a href='http://traackr.com/blog/?p=38'>http://traackr.com/blog/?p=38</a></p>
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		<title>By: Ummm</title>
		<link>http://www.techcrunch.com/2008/05/23/danny-sullivan-debates-the-rest-of-us-on-microsoft-cashback/comment-page-1/#comment-2322276</link>
		<dc:creator>Ummm</dc:creator>
		<pubDate>Fri, 23 May 2008 18:19:20 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/2008/05/23/danny-sullivan-debates-the-rest-of-us-on-microsoft-cashback/#comment-2322276</guid>
		<description>This debate was lame, and all sides kept changing the subject. For example, when the context was talking about how to attract users to search, Danny was arguing people use Google because of better technology. Michael asserts it&#039;s purely inertia/branding. And the other guy says it&#039;s because of the Ad monopoly. Then the discussion degenerates into debates over ad productivity, which was completely IRRELEVENT to the discussion of how to attract and RETAIN search traffic.

The fundamental facts, that Danny was unable to articulate, is that Google has a technological advantage over other search players. They just do it BETTER. Yes, Live is catching up, but in order to get someone to switch, you have to be DRASTICALLY better, not equal, or marginally better.

Why did one switch from Infoseek or Altavista or Altavista to Google? Nothing to do with ads, everything to do with quality of results.

What Arrington et al can&#039;t seem to get through their heads is that a cashback smokescreen will not result in long term user retention unless Microsoft can actually deliver better search results. It will result in a blip, with no loyalty. I&#039;ve used shopping comparison sites for a long time, and never with any loyalty, I just pick the ones with the best deals. That constitutes less than 1% of my search activity. 99% of my search activity is for information, not products.

Microsoft cannot win with this strategy, at best, they&#039;ll force Google to do the same thing, and with such a huge lead in ad inventory, search, etc, I&#039;m sure they can get better deals than MS. At best, it lowers Google&#039;s margins, temporarily, until Microsoft folds (ala Books and all of their other short lived attempts)

If someone makes a better search engine than Google, I will switch in a heart beat. Not because they pay me.</description>
		<content:encoded><![CDATA[<p>This debate was lame, and all sides kept changing the subject. For example, when the context was talking about how to attract users to search, Danny was arguing people use Google because of better technology. Michael asserts it&#8217;s purely inertia/branding. And the other guy says it&#8217;s because of the Ad monopoly. Then the discussion degenerates into debates over ad productivity, which was completely IRRELEVENT to the discussion of how to attract and RETAIN search traffic.</p>
<p>The fundamental facts, that Danny was unable to articulate, is that Google has a technological advantage over other search players. They just do it BETTER. Yes, Live is catching up, but in order to get someone to switch, you have to be DRASTICALLY better, not equal, or marginally better.</p>
<p>Why did one switch from Infoseek or Altavista or Altavista to Google? Nothing to do with ads, everything to do with quality of results.</p>
<p>What Arrington et al can&#8217;t seem to get through their heads is that a cashback smokescreen will not result in long term user retention unless Microsoft can actually deliver better search results. It will result in a blip, with no loyalty. I&#8217;ve used shopping comparison sites for a long time, and never with any loyalty, I just pick the ones with the best deals. That constitutes less than 1% of my search activity. 99% of my search activity is for information, not products.</p>
<p>Microsoft cannot win with this strategy, at best, they&#8217;ll force Google to do the same thing, and with such a huge lead in ad inventory, search, etc, I&#8217;m sure they can get better deals than MS. At best, it lowers Google&#8217;s margins, temporarily, until Microsoft folds (ala Books and all of their other short lived attempts)</p>
<p>If someone makes a better search engine than Google, I will switch in a heart beat. Not because they pay me.</p>
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		<title>By: gregory</title>
		<link>http://www.techcrunch.com/2008/05/23/danny-sullivan-debates-the-rest-of-us-on-microsoft-cashback/comment-page-1/#comment-2322272</link>
		<dc:creator>gregory</dc:creator>
		<pubDate>Fri, 23 May 2008 18:17:25 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/2008/05/23/danny-sullivan-debates-the-rest-of-us-on-microsoft-cashback/#comment-2322272</guid>
		<description>think auto rebates... would you buy a ford even for 500 bucks off?  no way

intellectual bankruptcy is my first and las thought about this release</description>
		<content:encoded><![CDATA[<p>think auto rebates&#8230; would you buy a ford even for 500 bucks off?  no way</p>
<p>intellectual bankruptcy is my first and las thought about this release</p>
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	<item>
		<title>By: On breaking up Microsoft &#171; On Technology</title>
		<link>http://www.techcrunch.com/2008/05/23/danny-sullivan-debates-the-rest-of-us-on-microsoft-cashback/comment-page-1/#comment-2322255</link>
		<dc:creator>On breaking up Microsoft &#171; On Technology</dc:creator>
		<pubDate>Fri, 23 May 2008 18:10:20 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/2008/05/23/danny-sullivan-debates-the-rest-of-us-on-microsoft-cashback/#comment-2322255</guid>
		<description>[...] become the holding company and take its history of muddled brands into the past. In its place Xbox, Live Search,  (ahem) Zune, and what ever other brands it decides to develop would then be separate companies [...]</description>
		<content:encoded><![CDATA[<p>[...] become the holding company and take its history of muddled brands into the past. In its place Xbox, Live Search,  (ahem) Zune, and what ever other brands it decides to develop would then be separate companies [...]</p>
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		<title>By: JerkCrunch</title>
		<link>http://www.techcrunch.com/2008/05/23/danny-sullivan-debates-the-rest-of-us-on-microsoft-cashback/comment-page-1/#comment-2322250</link>
		<dc:creator>JerkCrunch</dc:creator>
		<pubDate>Fri, 23 May 2008 18:07:13 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/2008/05/23/danny-sullivan-debates-the-rest-of-us-on-microsoft-cashback/#comment-2322250</guid>
		<description>Less than 10%?????

I see, optimistic way of writing 3% share!!!</description>
		<content:encoded><![CDATA[<p>Less than 10%?????</p>
<p>I see, optimistic way of writing 3% share!!!</p>
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		<title>By: sam</title>
		<link>http://www.techcrunch.com/2008/05/23/danny-sullivan-debates-the-rest-of-us-on-microsoft-cashback/comment-page-1/#comment-2322249</link>
		<dc:creator>sam</dc:creator>
		<pubDate>Fri, 23 May 2008 18:06:56 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/2008/05/23/danny-sullivan-debates-the-rest-of-us-on-microsoft-cashback/#comment-2322249</guid>
		<description>hey guys.

for my simple $0.02 worth...

the real battle that&#039;s being fought now, ie. the search/advertising is one that&#039;s open for slaughter.

if you figure out a way to separate the search from the ad, then google is ripe for being (as a friend of mine used to say&quot; shark bait!!!

but this is as they say, an exercise left to the reader!!

peace.</description>
		<content:encoded><![CDATA[<p>hey guys.</p>
<p>for my simple $0.02 worth&#8230;</p>
<p>the real battle that&#8217;s being fought now, ie. the search/advertising is one that&#8217;s open for slaughter.</p>
<p>if you figure out a way to separate the search from the ad, then google is ripe for being (as a friend of mine used to say&#8221; shark bait!!!</p>
<p>but this is as they say, an exercise left to the reader!!</p>
<p>peace.</p>
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	<item>
		<title>By: Tientien</title>
		<link>http://www.techcrunch.com/2008/05/23/danny-sullivan-debates-the-rest-of-us-on-microsoft-cashback/comment-page-1/#comment-2322183</link>
		<dc:creator>Tientien</dc:creator>
		<pubDate>Fri, 23 May 2008 17:39:11 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/2008/05/23/danny-sullivan-debates-the-rest-of-us-on-microsoft-cashback/#comment-2322183</guid>
		<description>After testing cashback for few hours, but could not find any good deal, I believe this program will not help Live Search much. There are still a lot work needed to be done in Search, e.g., the search term &quot;remove windows and install linux&quot; was posted on:

http://blog.seattlepi.nwsource.com/microsoft/archives/139341.asp

Try it on Live Search:

http://search.live.com/results.aspx?q=remove+windows+and+install+linux&amp;go=&amp;form=QBRE

and Google Search:

http://www.google.com/search?hl=en&amp;q=remove+windows+and+install+linux&amp;btnG=Google+Search

to see what the results will be today. From Monday Factory Tour of Search, I think Google is trying to solve this kind of problems, but not sure what Microsoft will do about this...</description>
		<content:encoded><![CDATA[<p>After testing cashback for few hours, but could not find any good deal, I believe this program will not help Live Search much. There are still a lot work needed to be done in Search, e.g., the search term &#8220;remove windows and install linux&#8221; was posted on:</p>
<p><a href="http://blog.seattlepi.nwsource.com/microsoft/archives/139341.asp" rel="nofollow"></a><a href='http://blog.seattlepi.nwsource.com/microsoft/archives/139341.asp'>http://blog.sea...ives/139341.asp</a></p>
<p>Try it on Live Search:</p>
<p><a href="http://search.live.com/results.aspx?q=remove+windows+and+install+linux&amp;go=&amp;form=QBRE" rel="nofollow"></a><a href='http://search.live.com/results.aspx?q=remove+windows+and+install+linux&amp;go=&amp;form=QBRE'>http://search.l...=&amp;form=QBRE</a></p>
<p>and Google Search:</p>
<p><a href="http://www.google.com/search?hl=en&amp;q=remove+windows+and+install+linux&amp;btnG=Google+Search" rel="nofollow"></a><a href='http://www.google.com/search?hl=en&amp;q=remove+windows+and+install+linux&amp;btnG=Google+Search'>http://www.goog...G=Google+Search</a></p>
<p>to see what the results will be today. From Monday Factory Tour of Search, I think Google is trying to solve this kind of problems, but not sure what Microsoft will do about this&#8230;</p>
]]></content:encoded>
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		<title>By: Barry Welch</title>
		<link>http://www.techcrunch.com/2008/05/23/danny-sullivan-debates-the-rest-of-us-on-microsoft-cashback/comment-page-1/#comment-2322182</link>
		<dc:creator>Barry Welch</dc:creator>
		<pubDate>Fri, 23 May 2008 17:39:05 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/2008/05/23/danny-sullivan-debates-the-rest-of-us-on-microsoft-cashback/#comment-2322182</guid>
		<description>There were definitely points where Danny could have simmered down and let a real discussion occur.</description>
		<content:encoded><![CDATA[<p>There were definitely points where Danny could have simmered down and let a real discussion occur.</p>
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		<title>By: Jim McNelis</title>
		<link>http://www.techcrunch.com/2008/05/23/danny-sullivan-debates-the-rest-of-us-on-microsoft-cashback/comment-page-1/#comment-2322169</link>
		<dc:creator>Jim McNelis</dc:creator>
		<pubDate>Fri, 23 May 2008 17:33:59 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/2008/05/23/danny-sullivan-debates-the-rest-of-us-on-microsoft-cashback/#comment-2322169</guid>
		<description>I agree fully with Danny.</description>
		<content:encoded><![CDATA[<p>I agree fully with Danny.</p>
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