Comments on: The Empire Strikes Back: Our Analysis Of Microsoft Live Search Cashback

By: Microsoft is adding a 6th gear to Live search | Blog of Ronnestam

Microsoft is adding a 6th gear to Live search | Blog of Ronnestam — Wed, 03 Sep 2008 05:58:33 +0000

[...] Techcrunch followed up on it’s first post with a great analysis of the press [...]

By: Microsoft’s Live Search Cashback Scheme Fails To Move The Market Share Needle | Christian eBuddy Blog

Fri, 29 Aug 2008 08:40:16 +0000

[...] there is straight-out payola to search advertisers. I am talking, of course, of Microsoft’s Live Search Cashback promotion, which lets advertisers offer rebates to consumers who make a purchase after doing a Microsoft [...]

By: Microsoft’s Live Search Cashback Scheme Fails To Move The Market Share Needle »TechAddress

Thu, 28 Aug 2008 16:31:06 +0000

By: Microsoft Live Search Cashback Scheme Fails To Move The Market Share Needle

Microsoft Live Search Cashback Scheme Fails To Move The Market Share Needle — Thu, 28 Aug 2008 15:33:48 +0000

By: O que importa é a relevância | OpenDOT!

O que importa é a relevância | OpenDOT! — Sun, 10 Aug 2008 16:27:52 +0000

[...] The Empire Strikes Back: Our Analysis Of Microsoft Live Search Cashback, via Techchunch [...]

By: June Search Market Share Update: Windows Live Search Marketing Kicks In | Search Engine Optimization for better search rankings

Sun, 27 Jul 2008 06:14:52 +0000

[...] matter what the pundits say, the new Microsoft Cashback program along with some continued efforts on other marketing programs [...]

By: Rome wasn’t built in a day « Andy Oakley

Rome wasn’t built in a day « Andy Oakley — Fri, 25 Jul 2008 11:35:19 +0000

[...] Only Major Search Engine with Higher Volume in June No matter what the pundits say, the new Microsoft Cashback program along with some continued efforts on other marketing programs [...]

By: Web Data Source » Blog Archive » Microsoft Searches Jump 15% After Live Cashback Launch

Mon, 21 Jul 2008 03:16:37 +0000

[...] Launch Category: TechCrunch This isn’t enough data to declare Microsoft’s much derided Live Cashback search product a winner, but the first full month after it launched (June) shows a 15% gain in [...]

By: Microsoft Searches Jump 15% After Live Cashback Launch : Oragle

Microsoft Searches Jump 15% After Live Cashback Launch : Oragle — Sun, 20 Jul 2008 15:24:41 +0000

[...] isn’t enough data to declare Microsoft’s much derided Live Cashback search product a winner, but the first full month after it launched (June) shows a 15% gain in [...]

By: Live search regains its share with Live Cashback « Webgrizzly’s Blog

Live search regains its share with Live Cashback « Webgrizzly’s Blog — Sat, 19 Jul 2008 06:44:24 +0000

[...] CPA (cost-per-action), meaning that a lot of the revenue is given back to users! As speculated on Techcrunch, this is both desperate and brilliant [...]

By: TechCrunch - Microsoft Incentivized Trial Boosts Search Up 15% - ShoeMoney®

TechCrunch - Microsoft Incentivized Trial Boosts Search Up 15% - ShoeMoney® — Fri, 18 Jul 2008 19:57:39 +0000

[...] isn’t enough data to declare Microsoft’s much derided Live Cashback search product a winner, but the first full month after in launched (June) shows a 15% gain in [...]

By: Microsoft Searches Jump 15% After Live CashBack Launch

Microsoft Searches Jump 15% After Live CashBack Launch — Fri, 18 Jul 2008 19:16:14 +0000

[...] isn’t enough data to declare Microsoft’s much derided Live Cashback search product a winner, but the first full month after in launched (June) shows a 15% gain in [...]

By: Semantic Shopping Monkeys « The ShoppingNotes blog

Semantic Shopping Monkeys « The ShoppingNotes blog — Thu, 03 Jul 2008 21:54:13 +0000

[...] an interesting position as all we do is about shopping. After all, as Michael Arrington puts it, e-commerce searches are all that matters, aren’t they? Posted by myyang Filed in Geek talk Tags: microsoft, powerset, search, [...]

By: Interview With Barney Pell and Ramez Naam About Microsoft’s Powerset Acquisition: Integration To Begin This Year

Wed, 02 Jul 2008 09:04:25 +0000

[...] as a major differentiating factor v. no. 1 search player Google (see our recent coverage of Live Search Cashback, a another Microsoft search effort aimed at getting more market [...]

By: Microsoft Bets On Natural Language Search To Battle Google | Mostly Related.

Tue, 01 Jul 2008 22:03:58 +0000

[...] has previously stepped outside of traditional norms to compete in the search space. Recently they announced a scheme called Live Search Cashback where Microsoft will be paying search users back a portion of [...]

By: Ok, Now It’s Done. Microsoft To Acquire Powerset

Ok, Now It’s Done. Microsoft To Acquire Powerset — Tue, 01 Jul 2008 18:39:39 +0000

[...] search as a revolutionary step forward. Microsoft, which is clearly interested in improving its search market share, turned out to be the best [...]

By: Microsoft will roll out its Windows Live Search Backback in the UK - nicolas leroy

Mon, 23 Jun 2008 18:54:54 +0000

[...] away from Google or Yahoo Search. This raised from skepticism on the US blogs when announced (read this interesting analysis by Michael Arrington on Techcrunch US), even if the market share of Windows Live Search still exists even if low. In [...]

By: Comscore May Search Data: Google, Yahoo Up; Microsoft Slides | Xaby.com | Singapore Web Design Company Blog

Thu, 19 Jun 2008 23:11:06 +0000

[...] Click image above for a larger view. Comscore has released its May search market share numbers (prior data through April is here). [...]

By: Comscore May Search Data: Google, Yahoo Up; Microsoft Slides: tech product reviews, tech news, daily videos, free downloads, and podcasts, tech, products, computer, mp3 players, cell phones, digital cameras

Thu, 19 Jun 2008 22:41:37 +0000

[...] Click image above for a larger view. Comscore has released its May search market share numbers (prior data through April is here). [...]

By: Comscore May Search Data: Google, Yahoo Up; Microsoft Slides

Comscore May Search Data: Google, Yahoo Up; Microsoft Slides — Thu, 19 Jun 2008 00:42:02 +0000

[...] has released its May search market share numbers (prior data through April is here) Key points: Google and Yahoo edged higher in search share to 61.8% and 20.4%, respectively. [...]

By: Is the Google Toolbar a Trojan Horse for Ad Targeting? (Ballmer Plays The Privacy Card).: tech product reviews, tech news, daily videos, free downloads, and podcasts, tech, products, computer, mp3 players, cell phones, digital cameras

Tue, 17 Jun 2008 22:10:51 +0000

[...] he says he is willing to pay users to give up their privacy, he is being literal. Who would you trust more with your privacy, Google [...]

By: Is the Google Toolbar a Trojan Horse for Ad Targetting? (Ballmer Plays The Privacy Card).

Mon, 16 Jun 2008 20:22:29 +0000

[...] he says he is willing to pay users to give up their privacy, he is being literal. Who would you trust more with your privacy, Google [...]

By: Amy

Amy — Sun, 01 Jun 2008 18:12:38 +0000

Michael, why do you see this as a shopping play by Microsoft? Isn’t this really just Microsoft attempting to pay users to search at Live Search? MS can’t pay them to perform searches or click but they can pay them for this action, buying.

MS is losing to Google in search. Google’s success has not been from paying users but from providing better search results. Live Search results still are garbage. Why will paying users for shopping help Live Search gain marketshare? What’s the connection?

There are numerous cash back sites. I’ll bet that searchers will hear about Live Searh Cashback, see other sites on Google where they search, and sign up for the real sites, not this one that is really about search and not about shopping.

By: Zane Safrit

Zane Safrit — Wed, 28 May 2008 11:37:07 +0000

Microsoft’s Death Rattle…

Begging your customers never work. Bribing your customers never work. Paying…them…to…use…your…product…each n’ every time…isn’t…a customer-acquisition plan. It’s just the noise you create to muffle your death rattle from the ears of y…

By: Alex Popescu

Alex Popescu — Tue, 27 May 2008 02:33:36 +0000

I was writing a round up entry about Tim and Mike discussion about the search market http://themindstorms.blogspot......earch.html, which also touches the MS Live Search.

./alex