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	<title>Comments on: Microsoft To Offer Cash Back To Search Engine Users In Effort To Fight Google</title>
	<atom:link href="http://www.techcrunch.com/2008/05/20/microsoft-to-offer-cash-back-to-search-engine-users/feed/" rel="self" type="application/rss+xml" />
	<link>http://www.techcrunch.com/2008/05/20/microsoft-to-offer-cash-back-to-search-engine-users/</link>
	<description>Startup and Technology News</description>
	<pubDate>Mon, 13 Oct 2008 02:18:56 +0000</pubDate>
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		<title>By: vivian</title>
		<link>http://www.techcrunch.com/2008/05/20/microsoft-to-offer-cash-back-to-search-engine-users/#comment-2480046</link>
		<dc:creator>vivian</dc:creator>
		<pubDate>Wed, 24 Sep 2008 15:59:22 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/2008/05/20/microsoft-to-offer-cash-back-to-search-engine-users/#comment-2480046</guid>
		<description>At http://www.koolbuck.com offer cash back also.  In addition, it has several better deals than microsoft.  For example, currently it has $15 cashback if you sign up a free trial with Ringcentral and if you become a subscriber, get $30 more for a total of $45.  It offers 2% for Buy.com, etc.  Microsoft has a limited sellers because it has numerous competitors.  So  check out the website http://www.koolbuck.com to find out yourself.
Vivian</description>
		<content:encoded><![CDATA[<p>At <a href="http://www.koolbuck.com" rel="nofollow">http://www.koolbuck.com</a> offer cash back also.  In addition, it has several better deals than microsoft.  For example, currently it has $15 cashback if you sign up a free trial with Ringcentral and if you become a subscriber, get $30 more for a total of $45.  It offers 2% for Buy.com, etc.  Microsoft has a limited sellers because it has numerous competitors.  So  check out the website <a href="http://www.koolbuck.com" rel="nofollow">http://www.koolbuck.com</a> to find out yourself.<br />
Vivian</p>
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		<title>By: Comcast: All You Can Eat&#8230;Up to 250GB!&#160;&#124;&#160;Technologizer</title>
		<link>http://www.techcrunch.com/2008/05/20/microsoft-to-offer-cash-back-to-search-engine-users/#comment-2450278</link>
		<dc:creator>Comcast: All You Can Eat&#8230;Up to 250GB!&#160;&#124;&#160;Technologizer</dc:creator>
		<pubDate>Fri, 29 Aug 2008 05:31:12 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/2008/05/20/microsoft-to-offer-cash-back-to-search-engine-users/#comment-2450278</guid>
		<description>[...] Search Payout Doesn&#8217;t Pay Off In May, Microsoft tried to jumpstart Windows Live Search by offering users discounts on products they purchased from users&#8211;an attempt, in effect, to steal market share from Google by paying folks to use the search [...]</description>
		<content:encoded><![CDATA[<p>[...] Search Payout Doesn&#8217;t Pay Off In May, Microsoft tried to jumpstart Windows Live Search by offering users discounts on products they purchased from users&#8211;an attempt, in effect, to steal market share from Google by paying folks to use the search [...]</p>
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	<item>
		<title>By: International Brand Confusion &#124; Just Good Thinking</title>
		<link>http://www.techcrunch.com/2008/05/20/microsoft-to-offer-cash-back-to-search-engine-users/#comment-2425941</link>
		<dc:creator>International Brand Confusion &#124; Just Good Thinking</dc:creator>
		<pubDate>Fri, 01 Aug 2008 02:56:57 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/2008/05/20/microsoft-to-offer-cash-back-to-search-engine-users/#comment-2425941</guid>
		<description>[...] to friend     31Jul   Microsoft announced Live Search Cashback, a cashback affiliate site, in May [...]</description>
		<content:encoded><![CDATA[<p>[...] to friend     31Jul   Microsoft announced Live Search Cashback, a cashback affiliate site, in May [...]</p>
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		<title>By: International Brand Confusion &#124; Affiliate Marketing Blog by Shawn Collins</title>
		<link>http://www.techcrunch.com/2008/05/20/microsoft-to-offer-cash-back-to-search-engine-users/#comment-2421084</link>
		<dc:creator>International Brand Confusion &#124; Affiliate Marketing Blog by Shawn Collins</dc:creator>
		<pubDate>Sun, 27 Jul 2008 20:32:36 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/2008/05/20/microsoft-to-offer-cash-back-to-search-engine-users/#comment-2421084</guid>
		<description>[...] to my RSS feed or enter your e-mail on the top right to get updates by e-mail.Microsoft announced Live Search Cashback, a cashback affiliate site, in May [...]</description>
		<content:encoded><![CDATA[<p>[...] to my RSS feed or enter your e-mail on the top right to get updates by e-mail.Microsoft announced Live Search Cashback, a cashback affiliate site, in May [...]</p>
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		<title>By: &#187; Microsoft To Offer Cash Back To Search Engine Users In Effort To Fight Google micro mrjmw blog</title>
		<link>http://www.techcrunch.com/2008/05/20/microsoft-to-offer-cash-back-to-search-engine-users/#comment-2420085</link>
		<dc:creator>&#187; Microsoft To Offer Cash Back To Search Engine Users In Effort To Fight Google micro mrjmw blog</dc:creator>
		<pubDate>Sat, 26 Jul 2008 00:11:25 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/2008/05/20/microsoft-to-offer-cash-back-to-search-engine-users/#comment-2420085</guid>
		<description>[...] Microsoft To Offer Cash Back To Search Engine Users In Effort To Fight Google [...]</description>
		<content:encoded><![CDATA[<p>[...] Microsoft To Offer Cash Back To Search Engine Users In Effort To Fight Google [...]</p>
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		<title>By: Liverpool Credit Card</title>
		<link>http://www.techcrunch.com/2008/05/20/microsoft-to-offer-cash-back-to-search-engine-users/#comment-2350918</link>
		<dc:creator>Liverpool Credit Card</dc:creator>
		<pubDate>Thu, 05 Jun 2008 01:04:24 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/2008/05/20/microsoft-to-offer-cash-back-to-search-engine-users/#comment-2350918</guid>
		<description>Thats the way microsoft.  stop trying to acquire yahoo and concentrate on your on services.</description>
		<content:encoded><![CDATA[<p>Thats the way microsoft.  stop trying to acquire yahoo and concentrate on your on services.</p>
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		<title>By: Salty</title>
		<link>http://www.techcrunch.com/2008/05/20/microsoft-to-offer-cash-back-to-search-engine-users/#comment-2334623</link>
		<dc:creator>Salty</dc:creator>
		<pubDate>Thu, 29 May 2008 00:35:46 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/2008/05/20/microsoft-to-offer-cash-back-to-search-engine-users/#comment-2334623</guid>
		<description>wow, what a great product. no phone number to call to get it set up, you submit an interest form and nobody ever calls you or even confirms your submission. granted, i'm not a huge customer, but i do a decent amount of advertising on google and facebook - around $1,000 - 2,000 a month - which i assume would be money they'd want even a part of if they could deliver the goods?

plus their existing adcenter platform is automated in such a bizarre way... you get approved for one keyword, but then disapproved for the plural version of the same word. and there's just no traffic there.

i think this is a fairly solid idea, but it's almost like there's nobody behind the curtain.</description>
		<content:encoded><![CDATA[<p>wow, what a great product. no phone number to call to get it set up, you submit an interest form and nobody ever calls you or even confirms your submission. granted, i&#8217;m not a huge customer, but i do a decent amount of advertising on google and facebook - around $1,000 - 2,000 a month - which i assume would be money they&#8217;d want even a part of if they could deliver the goods?</p>
<p>plus their existing adcenter platform is automated in such a bizarre way&#8230; you get approved for one keyword, but then disapproved for the plural version of the same word. and there&#8217;s just no traffic there.</p>
<p>i think this is a fairly solid idea, but it&#8217;s almost like there&#8217;s nobody behind the curtain.</p>
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		<title>By: microsoftmin</title>
		<link>http://www.techcrunch.com/2008/05/20/microsoft-to-offer-cash-back-to-search-engine-users/#comment-2327847</link>
		<dc:creator>microsoftmin</dc:creator>
		<pubDate>Mon, 26 May 2008 10:09:27 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/2008/05/20/microsoft-to-offer-cash-back-to-search-engine-users/#comment-2327847</guid>
		<description>the wild they had the forests competing let it go. Forest. And grapes, scissors places</description>
		<content:encoded><![CDATA[<p>the wild they had the forests competing let it go. Forest. And grapes, scissors places</p>
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		<title>By: Search Starts With The Algorithm</title>
		<link>http://www.techcrunch.com/2008/05/20/microsoft-to-offer-cash-back-to-search-engine-users/#comment-2327837</link>
		<dc:creator>Search Starts With The Algorithm</dc:creator>
		<pubDate>Mon, 26 May 2008 10:05:39 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/2008/05/20/microsoft-to-offer-cash-back-to-search-engine-users/#comment-2327837</guid>
		<description>[...] week, Microsoft unveiled plans to compensate search users with cash. This weak attempt to thwart Google isn&#8217;t going to work. If Microsoft truly wants [...]</description>
		<content:encoded><![CDATA[<p>[...] week, Microsoft unveiled plans to compensate search users with cash. This weak attempt to thwart Google isn&#8217;t going to work. If Microsoft truly wants [...]</p>
]]></content:encoded>
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	<item>
		<title>By: The Importance Of A Competitive Search Market</title>
		<link>http://www.techcrunch.com/2008/05/20/microsoft-to-offer-cash-back-to-search-engine-users/#comment-2324967</link>
		<dc:creator>The Importance Of A Competitive Search Market</dc:creator>
		<pubDate>Sun, 25 May 2008 07:31:38 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/2008/05/20/microsoft-to-offer-cash-back-to-search-engine-users/#comment-2324967</guid>
		<description>[...] perhaps as much as 90% of search revenue), so they have to live with it. Microsoft&#8217;s recent Live Search Cashback initiative shows that competition can and will create more efficient [...]</description>
		<content:encoded><![CDATA[<p>[...] perhaps as much as 90% of search revenue), so they have to live with it. Microsoft&#8217;s recent Live Search Cashback initiative shows that competition can and will create more efficient [...]</p>
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		<title>By: Microsoft is adding a 6th gear to Live search &#187; Blog of Ronnestam</title>
		<link>http://www.techcrunch.com/2008/05/20/microsoft-to-offer-cash-back-to-search-engine-users/#comment-2320715</link>
		<dc:creator>Microsoft is adding a 6th gear to Live search &#187; Blog of Ronnestam</dc:creator>
		<pubDate>Fri, 23 May 2008 05:26:05 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/2008/05/20/microsoft-to-offer-cash-back-to-search-engine-users/#comment-2320715</guid>
		<description>[...] this post the other day on Techcrunch about Microsoft&#8217;s new way of attracting search [...]</description>
		<content:encoded><![CDATA[<p>[...] this post the other day on Techcrunch about Microsoft&#8217;s new way of attracting search [...]</p>
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		<title>By: Live Cash Back Smacks Press &#124; Affiliate Marketing &#124; Affiliate Networks</title>
		<link>http://www.techcrunch.com/2008/05/20/microsoft-to-offer-cash-back-to-search-engine-users/#comment-2319706</link>
		<dc:creator>Live Cash Back Smacks Press &#124; Affiliate Marketing &#124; Affiliate Networks</dc:creator>
		<pubDate>Thu, 22 May 2008 19:52:11 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/2008/05/20/microsoft-to-offer-cash-back-to-search-engine-users/#comment-2319706</guid>
		<description>[...] [You can get links to a lot of blogs talking about this at Techcrunch.] [...]</description>
		<content:encoded><![CDATA[<p>[...] [You can get links to a lot of blogs talking about this at Techcrunch.] [...]</p>
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		<title>By: Agouram</title>
		<link>http://www.techcrunch.com/2008/05/20/microsoft-to-offer-cash-back-to-search-engine-users/#comment-2319280</link>
		<dc:creator>Agouram</dc:creator>
		<pubDate>Thu, 22 May 2008 17:00:25 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/2008/05/20/microsoft-to-offer-cash-back-to-search-engine-users/#comment-2319280</guid>
		<description>Google could play by the same rules and offer cashback, and given the Fact that it is a better search engine (no one can deny that!)i think Google has nothing to fear.</description>
		<content:encoded><![CDATA[<p>Google could play by the same rules and offer cashback, and given the Fact that it is a better search engine (no one can deny that!)i think Google has nothing to fear.</p>
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		<title>By: Dmitry Alekseenko blog</title>
		<link>http://www.techcrunch.com/2008/05/20/microsoft-to-offer-cash-back-to-search-engine-users/#comment-2319272</link>
		<dc:creator>Dmitry Alekseenko blog</dc:creator>
		<pubDate>Thu, 22 May 2008 16:57:22 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/2008/05/20/microsoft-to-offer-cash-back-to-search-engine-users/#comment-2319272</guid>
		<description>&lt;strong&gt;Империя наносит ответный удар: Microsoft Live Search&#160;Cashback...&lt;/strong&gt;

TechCrunch Ð½Ð°Ð·ÑÐ²Ð°ÐµÑ Ð½Ð¾Ð²ÑÑ Ð¸Ð½Ð¸ÑÐ¸Ð°ÑÐ¸Ð²Ñ Microsoft â Live Search Cashback â Ð¾ÑÑÐ°ÑÐ½Ð½Ð¾Ð¹ Ð¸, Ð²Ð¼ÐµÑÑÐµ Ñ ÑÐµÐ¼, Ð±Ð»ÐµÑ...</description>
		<content:encoded><![CDATA[<p><strong>Империя наносит ответный удар: Microsoft Live Search&nbsp;Cashback&#8230;</strong></p>
<p>TechCrunch Ð½Ð°Ð·ÑÐ²Ð°ÐµÑ Ð½Ð¾Ð²ÑÑ Ð¸Ð½Ð¸ÑÐ¸Ð°ÑÐ¸Ð²Ñ Microsoft â Live Search Cashback â Ð¾ÑÑÐ°ÑÐ½Ð½Ð¾Ð¹ Ð¸, Ð²Ð¼ÐµÑÑÐµ Ñ ÑÐµÐ¼, Ð±Ð»ÐµÑ&#8230;</p>
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		<title>By: Microsoft запускает новые продукты &#124; В контексте</title>
		<link>http://www.techcrunch.com/2008/05/20/microsoft-to-offer-cash-back-to-search-engine-users/#comment-2318891</link>
		<dc:creator>Microsoft запускает новые продукты &#124; В контексте</dc:creator>
		<pubDate>Thu, 22 May 2008 14:46:30 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/2008/05/20/microsoft-to-offer-cash-back-to-search-engine-users/#comment-2318891</guid>
		<description>[...] устои рынка поисковой рекламы своим новым продуктом, Live Search Cashback. Таким образом, они в очередной раз попытались [...]</description>
		<content:encoded><![CDATA[<p>[...] устои рынка поисковой рекламы своим новым продуктом, Live Search Cashback. Таким образом, они в очередной раз попытались [...]</p>
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	<item>
		<title>By: Fraud</title>
		<link>http://www.techcrunch.com/2008/05/20/microsoft-to-offer-cash-back-to-search-engine-users/#comment-2318867</link>
		<dc:creator>Fraud</dc:creator>
		<pubDate>Thu, 22 May 2008 14:32:09 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/2008/05/20/microsoft-to-offer-cash-back-to-search-engine-users/#comment-2318867</guid>
		<description>I meant look at the Tech-for less listing.

=====

Look up TomTom One XL on google products and then on live search cash back.

Go to the ***tech for less*** listing.
Where do you get it for less? And how do you know the retailer is legit?

This is why relevance is more important than marketing gimmicks.</description>
		<content:encoded><![CDATA[<p>I meant look at the Tech-for less listing.</p>
<p>=====</p>
<p>Look up TomTom One XL on google products and then on live search cash back.</p>
<p>Go to the ***tech for less*** listing.<br />
Where do you get it for less? And how do you know the retailer is legit?</p>
<p>This is why relevance is more important than marketing gimmicks.</p>
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	<item>
		<title>By: Fraud</title>
		<link>http://www.techcrunch.com/2008/05/20/microsoft-to-offer-cash-back-to-search-engine-users/#comment-2318861</link>
		<dc:creator>Fraud</dc:creator>
		<pubDate>Thu, 22 May 2008 14:30:26 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/2008/05/20/microsoft-to-offer-cash-back-to-search-engine-users/#comment-2318861</guid>
		<description>Look up TomTom One XL on google products and then on live search cash back. 

Go to the tech crunch listing. 
Where do you get it for less? And how do you know the retailer is legit?

This is why relevance is more important than marketing gimmicks.</description>
		<content:encoded><![CDATA[<p>Look up TomTom One XL on google products and then on live search cash back. </p>
<p>Go to the tech crunch listing.<br />
Where do you get it for less? And how do you know the retailer is legit?</p>
<p>This is why relevance is more important than marketing gimmicks.</p>
]]></content:encoded>
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		<title>By: Larry</title>
		<link>http://www.techcrunch.com/2008/05/20/microsoft-to-offer-cash-back-to-search-engine-users/#comment-2318695</link>
		<dc:creator>Larry</dc:creator>
		<pubDate>Thu, 22 May 2008 13:10:44 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/2008/05/20/microsoft-to-offer-cash-back-to-search-engine-users/#comment-2318695</guid>
		<description>I use Google to search for information, and read news, their interface is easy to maneveur, when i look for that rare item to purchase i generally search using my address bar for an object or company, like "Best Buy, or Tiger Direct" and going there from that point or using a service like CNET and read the reviews first.  While cash back sounds nice, i can't see how they could give more than a million dollars back in a year to all surfers.  not much of an incentive if you ask me.  A discount at the retailer level is much more of an incentive since I have to pay taxes based on the net after discount, any cash back I could be subject to Income tax at 40% or so. I just don't see the advantage.  I am not a MS basher, and don't understand the hatred some people put into their blogs, they are doing business, if you don't like what they are selling buy elsewhere.  Necessity being the mother of invention and all, markets are based on choices, make yours and stop bothering with those who make a different choice.</description>
		<content:encoded><![CDATA[<p>I use Google to search for information, and read news, their interface is easy to maneveur, when i look for that rare item to purchase i generally search using my address bar for an object or company, like &#8220;Best Buy, or Tiger Direct&#8221; and going there from that point or using a service like CNET and read the reviews first.  While cash back sounds nice, i can&#8217;t see how they could give more than a million dollars back in a year to all surfers.  not much of an incentive if you ask me.  A discount at the retailer level is much more of an incentive since I have to pay taxes based on the net after discount, any cash back I could be subject to Income tax at 40% or so. I just don&#8217;t see the advantage.  I am not a MS basher, and don&#8217;t understand the hatred some people put into their blogs, they are doing business, if you don&#8217;t like what they are selling buy elsewhere.  Necessity being the mother of invention and all, markets are based on choices, make yours and stop bothering with those who make a different choice.</p>
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		<title>By: MentalFresco &#124; Live Search Cash Back Goes Straight After Google</title>
		<link>http://www.techcrunch.com/2008/05/20/microsoft-to-offer-cash-back-to-search-engine-users/#comment-2318690</link>
		<dc:creator>MentalFresco &#124; Live Search Cash Back Goes Straight After Google</dc:creator>
		<pubDate>Thu, 22 May 2008 13:08:02 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/2008/05/20/microsoft-to-offer-cash-back-to-search-engine-users/#comment-2318690</guid>
		<description>[...] clipped from www.techcrunch.com [...]</description>
		<content:encoded><![CDATA[<p>[...] clipped from <a href="http://www.techcrunch.com" rel="nofollow">http://www.techcrunch.com</a> [...]</p>
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		<title>By: gianluca carrera</title>
		<link>http://www.techcrunch.com/2008/05/20/microsoft-to-offer-cash-back-to-search-engine-users/#comment-2318473</link>
		<dc:creator>gianluca carrera</dc:creator>
		<pubDate>Thu, 22 May 2008 11:05:04 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/2008/05/20/microsoft-to-offer-cash-back-to-search-engine-users/#comment-2318473</guid>
		<description>they just started the war on margins... it was about time... and, as usual, is the last comer that begins</description>
		<content:encoded><![CDATA[<p>they just started the war on margins&#8230; it was about time&#8230; and, as usual, is the last comer that begins</p>
]]></content:encoded>
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		<title>By: Johnny</title>
		<link>http://www.techcrunch.com/2008/05/20/microsoft-to-offer-cash-back-to-search-engine-users/#comment-2318397</link>
		<dc:creator>Johnny</dc:creator>
		<pubDate>Thu, 22 May 2008 10:24:43 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/2008/05/20/microsoft-to-offer-cash-back-to-search-engine-users/#comment-2318397</guid>
		<description>i think its awesome. They should also buy Yahoo and AOL!</description>
		<content:encoded><![CDATA[<p>i think its awesome. They should also buy Yahoo and AOL!</p>
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		<title>By: The Empire Strikes Back: Our Analysis Of Microsoft Live Search Cashback</title>
		<link>http://www.techcrunch.com/2008/05/20/microsoft-to-offer-cash-back-to-search-engine-users/#comment-2318170</link>
		<dc:creator>The Empire Strikes Back: Our Analysis Of Microsoft Live Search Cashback</dc:creator>
		<pubDate>Thu, 22 May 2008 09:29:16 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/2008/05/20/microsoft-to-offer-cash-back-to-search-engine-users/#comment-2318170</guid>
		<description>[...] an opinion on today&#8217;s move by Microsoft to shake things up in the search space with their new Live Search Cashback product that shifts search advertising from cost-per-click (CPC) to cost-per-action (CPA) and gives [...]</description>
		<content:encoded><![CDATA[<p>[...] an opinion on today&#8217;s move by Microsoft to shake things up in the search space with their new Live Search Cashback product that shifts search advertising from cost-per-click (CPC) to cost-per-action (CPA) and gives [...]</p>
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		<title>By: Microsoft's "Cash Back" Google Search Killer: Great Idea, Won't Work &#124; AdsenseTrick.com</title>
		<link>http://www.techcrunch.com/2008/05/20/microsoft-to-offer-cash-back-to-search-engine-users/#comment-2317895</link>
		<dc:creator>Microsoft's "Cash Back" Google Search Killer: Great Idea, Won't Work &#124; AdsenseTrick.com</dc:creator>
		<pubDate>Thu, 22 May 2008 07:26:23 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/2008/05/20/microsoft-to-offer-cash-back-to-search-engine-users/#comment-2317895</guid>
		<description>[...] will announce its Hail Mary attempt to stave off a Google (GOOG) search monopoly this morning, TechCrunch reports. This is the &#8220;disruptive&#8221; development Microsoft&#8217;s Kevin Johnson alluded to last [...]</description>
		<content:encoded><![CDATA[<p>[...] will announce its Hail Mary attempt to stave off a Google (GOOG) search monopoly this morning, TechCrunch reports. This is the &#8220;disruptive&#8221; development Microsoft&#8217;s Kevin Johnson alluded to last [...]</p>
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		<title>By: MJM</title>
		<link>http://www.techcrunch.com/2008/05/20/microsoft-to-offer-cash-back-to-search-engine-users/#comment-2317842</link>
		<dc:creator>MJM</dc:creator>
		<pubDate>Thu, 22 May 2008 07:03:20 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/2008/05/20/microsoft-to-offer-cash-back-to-search-engine-users/#comment-2317842</guid>
		<description>THE END OF EMPIRES

The End is Near. We will, one day, look back at this month as the beginning of the end of Microsoft. Yes, it will never disappear completely, but they are now on a long slippery decline that over the next decade will result in a significant change in their influence in the industry and with consumers. 

Yes, the XBox business is finally profitable, but the business has less strategic value than was once imagined. The desktop applications business is strong, but we can all see that the required shift to a asp model (driven by Google and linux and open source) will decrease operating margins without a corresponding increase in volume. The OS business is a mess. The Search is game over.

Yes there are some good things happening at MS, (their CRM products for instance) but they do not offer the opportunity to create dominant positions of the past and as such their influence is now on the wane.


All empires eventually end. The reasons are not really complex. Inevitably  size, complexity, territorial reach, and stratification, become insurmountable obstacles to their success. 

Such is the story unfolding before us.</description>
		<content:encoded><![CDATA[<p>THE END OF EMPIRES</p>
<p>The End is Near. We will, one day, look back at this month as the beginning of the end of Microsoft. Yes, it will never disappear completely, but they are now on a long slippery decline that over the next decade will result in a significant change in their influence in the industry and with consumers. </p>
<p>Yes, the XBox business is finally profitable, but the business has less strategic value than was once imagined. The desktop applications business is strong, but we can all see that the required shift to a asp model (driven by Google and linux and open source) will decrease operating margins without a corresponding increase in volume. The OS business is a mess. The Search is game over.</p>
<p>Yes there are some good things happening at MS, (their CRM products for instance) but they do not offer the opportunity to create dominant positions of the past and as such their influence is now on the wane.</p>
<p>All empires eventually end. The reasons are not really complex. Inevitably  size, complexity, territorial reach, and stratification, become insurmountable obstacles to their success. </p>
<p>Such is the story unfolding before us.</p>
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		<title>By: BuzzCritic</title>
		<link>http://www.techcrunch.com/2008/05/20/microsoft-to-offer-cash-back-to-search-engine-users/#comment-2317693</link>
		<dc:creator>BuzzCritic</dc:creator>
		<pubDate>Thu, 22 May 2008 05:42:27 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/2008/05/20/microsoft-to-offer-cash-back-to-search-engine-users/#comment-2317693</guid>
		<description>Seems like a desperate attempt to gain market share.  I like it!</description>
		<content:encoded><![CDATA[<p>Seems like a desperate attempt to gain market share.  I like it!</p>
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