i can understand why the networks are pissed. Redlasso is making money from the networks content and they aren’t sharing any profit. the networks could easily provide the functionality that Redlasso provides with far less than the millions that Redlasso has already spent and is looking for.

Dear Bloggers and friends of Redlasso,

We would like to thank you for using Redlasso. We have built this tool with you in mind. It is your support that has proven that Redlasso is a relevant distribution channel, and it is your continued support that will help us achieve our goals as the bridge between the blogging community and the publishers.

Redlasso believes in, and encourages the proper use of copyrighted material. We launched our site as a solution for publishers, bloggers, and advertisers to the very real problem of untraceable video on the internet.

As you probably already know, Redlasso received a cease and desist letter from several media companies yesterday.

Although we have great respect for the media companies involved, we strongly disagree with the letter’s conclusion. The media companies are asking us for a response by May 29th. We are currently reviewing the letter and plan to respond in due time.

We were disappointed with the letter, especially given our transparent and open approach with the major content providers. We have been upfront in all of our discussions over the past two years including providing site logins, updates on our traction in the marketplace, and our business model. We will continue with our open approach as we continue to look to enter partnering agreements with all publishers.

This will not affect the usability of the Redlasso site. We are open for business and will remain so as we continue the discussions.

Our goal from the outset has been to develop a platform that will be beneficial to content providers, the commentators in the blogosphere and ultimately to people who visit these sites.

The Beta you have been participating in was devised to demonstrate that there is a demand for this type of service. We have not earned any revenue from the site and it is our full intention to get agreements in place with content providers so they can share in the opportunities and revenues enabled by Redlasso’s tools. We also believe that you should share in this revenue.

We believe we offer a valuable service for several reasons:

1) Redlasso brings order to the use of content by providing content producers a reliable means for tracking video and audio usage on the internet. The “Redlasso player” is replacing “untraceable players” on many blogs, so partnering with Redlasso will finally enable a profitable blogging distribution model for content providers.

2) We have addressed the specific needs of the blogger distribution channel. You have told us you want a single site giving you the ability to search, and create limited duration clips of, broadcast media to meet your mission of covering and commenting on daily events in the news.

3) We are a media tool center for bloggers. We are at your service as you continue to create news about news.

4) You have made the Redlasso Beta a success demonstrated by the 24 million uniques and 10 million video plays in April.

Redlasso wants to keep the dialogue open between us at all times. We want to hear from you.

We in turn will keep you apprised of our progress with our talks with content owners.

If you have any questions, please don’t hesitate to contact us.

Thank you again for your faithful patronage and support.

Sincerely,
Redlasso’s Management Team

If Redlasso is the Helping Friendly Book, then the networks are Wilson.

The demand is there, but C & D’s will continue flying at them relative to the traffic.

I have difficulties seeing their ‘abuse’ system being able to scale

Peace,
Parris Whittingham – New York City Wedding Photographer

p.s. get ready for bloggers to start loading snl clips, south park and flavor of love like you have never seen before.

p.p.s they should do mashups so you can create you own mixes of various clips in an editing queue

>B. You can do the same with TiVo, Windows MC, Linux Media center, and >so on, then upload to youtube, which most everybody does.

Wrong. Unlike RedLasso, YouTube has no clue what show, episode, network, etc that the uploaded video comes from. Instead, they hide behind DMCA and profit from ads while forcing content owners to continuously monitor their sites for copyright infringement. RedLasso gives viewers (clippers) what they want – broadcast video clips in a timely manner; and content owners what they want – information about how their content is being used, the sites, the viewers.

>Why would investors put 7M in this?
Because no other site does what RedLasso does. Hulu has a half-baked clipping feature but the embeds are not what users want. Current content owner websites don’t give users access to the content they want in a timely manner, RedLasso does.

I could bring the product to market for 850k in expensive and overpriced Southern California. If I can’t you can take me to court for breach of contract.

Of course, if you had a way of sending and protecting content anywhere…

B. You can do the same with TiVo, Windows MC, Linux Media center, and so on, then upload to youtube, which most everybody does.

Why would investors put 7M in this?

This can’t be aimed at Americans. Venture capital blows my mind. I can’t wait for my first VC demo in June.