We all have one: It’s that thing that’s been collecting dust in your closet since the mid 90’s. You know it has to be worth something, but you’re worried that posting it on eBay will garner a whopping 99 cents (plus shipping, if you’re lucky). So it continues to sit. Ztail wants to put an end to this problem, and is launching a revamped site that it hopes will serve as pricing guide for everything under the sun.
Conceptually, the site seems like a mix between Antiques Roadshow, The Price is Right, and eBay. To post an item for appraisal users can either enter a description manually, or they can search through a database of over 1 million products provided by Shopping.com that contains default photos and descriptions (users can modify these if they wish). From there, the item is added to Ztail's "Get Worth" pool, which will present the item to other users and ask for their opinion. Sellers can also create a Ztail widget, which can be embedded in blogs and social networks to collect opinions of friends. After establishing a price, Ztail allows sellers to quickly sell an item on eBay using pre-defined templates.
Prospective buyers can peruse the listings to get a feel for how much each item is worth, which also makes Ztail something of a Kelley's Blue Book for just about anything.
The site serves both as a tool and a competitive (and potentially addicting) game. As members evaluate the worth of items, they can establish a reputation score based on their accuracy, which is determined by comparing each user's appraisal to the average. Members can enhance their accuracy score by linking to past eBay auctions, craigslist listings, or store prices to validate the prices they have suggested. This feature is where the site's real potential lies - if it can establish a hardcore group of professional appraisers for each category, Ztail could become an authoritative resource instead of a casual guide.
Ztail has a great idea, but it's going to be hard to pull off. Until the site can establish a sizable and credible user-base, prices are going to be highly variable and the site won't be much of a destination for anyone. That said, the market could really use a guide for "random stuff". Ebay works well enough for easily-identifiable products like electronics, but for everything else sellers are at the market's mercy.








See all



This site is awesome. I’ve got so much stuff to sell, but no idea what any of it is worth. I’m all over it….
this stuff rocks!
I thought I would help Microsoft out:
“Sorry, no results for “yahoo”, try searching again or start an appraizal from scratch by clicking here.”
Founded: 2005
Funding: $400k
You want us to believe that this company spent 100k or less per year for
A. An office suite in Palo Alto
B. Paying a board
C. Employee Payroll including developers
D. Advertising and promotion
E. $4 a gallon gas
F. California business fees and taxes
I know how much stuff costs here now. I vote that something is woefully wrong in the company information provided.
I have no opinion of the service.
Founded: 2005, Funding: $400k
You want us to believe that this company spent 100k or less per year for running a company out of Palo Alto and doing payroll for US developers?
I don’t believe the company info.
I really like this concept, I will use it. I even like the site functionality. However, the branding seems wrong. The colorful monkey stuff … I just don’t get that, doesn’t say “reliable” to me.
Very nice idea, and fairly good execution. Site design is a little cluttered to me though.
“but for everything else sellers are at the market’s mercy.”
Unless ztail purchases the product/item at the crowd sourced estimated value - aren’t you still at the market’s mercy? No matter what the crowd says, the product/item is still only worth what someone will pay for it.
hope it works out.
I’m just testing this out now.
400k for 3 and a half years. It seems like very little funding for a company based out of Palo Alto?
I definitely like this approach, figuring out “sale value” for anything takes more time than I’d like and this does it all in one spot, giving an intelligent starting point. Great idea, I just added it to my “wish I’d thought of” list.
@un.valley {seesmic_video:{”url_thumbnail”:{”value”:”http://t.seesmic.com/thumbnail/L8Xt18zEHW_th1.jpg”}”title”:{”value”:”@un.valley ”}”videoUri”:{”value”:”http://www.seesmic.com/video/p6eXViAsLa”}}}
This is certainly not a new concept. AuctionCapture.com and Mpire have been doing this kind of stuff for a few years now.
Doesn’t look like there is any data. In 3-4 years sure maybe they’ll have enough, but right now its basically a mashup that displays a comparison shopping site and eBay
Wow, what a cool idea. At least it will be, if it really takes off.
I have to agree with 11. In fact isn’t ebay literally the last word on this subject? The true price of an item is what someone is willing to pay for it. Unless they are pulling actual historic data from real sales with a large enough sample size, who’s to say what the real price is for some obscure 80’s tchotske. Asking for user ‘appraisals’ is tantamount to begging for their system to be gamed.
neat concept. http://www.pricehub.com has already done this for cars.
http://www.AuctionCapture.com is way better.
It has helped me get much better deals across auction sites.
nice- i’m happy to understand the value of some of my clutter…and know the market value of things i want.
agree with bionicpimp. what someone actually pays is what the item is worth, period.
Pricehub seems to be a little better for the cars category with what appears to be actual sales data from buyers & sellers…and looks like dealer too. I like Ztail’s concept of harnessing the power of the community to derive a value estimate, but I would also want to see real sales data in there like Pricehub.
Wow, this idea is actually cool, new and unique. I think there is so much use for a site like this unlike alot of the other web 2.0 sites people are coming out with.
stupid. This crap will never have the inventory needed to get past the Techcrunch or Digg splurge before it fades away…
Sounds like a good idea to me. I have a lot of junk from the 80’s to get rid of
You can check their about us page
# Chris
May 19th, 2008 at 2:08 pm
Founded: 2005, Funding: $400k
You want us to believe that this company spent 100k or less per year for running a company out of Palo Alto and doing payroll for US developers?
I don’t believe the company info.
in order to harness the power of the community to derive a value estimate, there has to be a community in the first place.
which, judging from compete.com, there isn’t.
at least not right now.
To all the hard work that Ztail and their staff did - great job, but this to will not work - their original offering to help people list items for sale on eBay and then publish those listings on blogs or social networks failed. This is why they’ve morphed to this new “What’s It Worth” model. The problem with this has been previously mentioned - no one cares what “you (or I)” think an item is worth; only what someone will actually pay for it. Epinions reviews and other similar “wisdom of crowds” sites work because there isn’t a “definitive authority” - so there is value derived by viewer from the collective group input(s). With Ztail there is a “definitive authority” it’s what that person who is interested in that item will actually pay or has paid (on a historical basis - those less relevant based on current price fluctuations) - so what a group says means really nothing.
This site and its model is fundamentally an eBay listing tool which doesn’t materially assist households to overcome the challenges inherent on eBay which keeps them from selling on eBay or Amazon today. Households/consumers don’t have reputations so buyers are less likely to purchase due to the potential of fraud, the cumbersome listing and time consuming auction process, fraud from buyers and as previously mentioned in earlier posts, if you have multiple items to list (say DVDs, CDs, mobile phones, iPods, etc) you have to sell and ship each one individually - so if you have dozens of CDs/DVDs, a few cellphones and an iPod or two you potentially would dozens of shipments - and the vast majority of us are to busy for this versus the potential return.
The only real answer is the “Buyback” sites of BuybackDirect.com, SecondRotation.com, BuybackMadness.com, Nexworth.com and many others. Here you’ll get a price for the item (consumer media and electronics) immediately, ship all of the items to them and receive your funds via check or Paypal, many times in less time than to conduct an auction. Its a little bit less than you would receive on your own, but a lot less hassle and a better use of ones time.