Love her or hate her, BusinessWeek journalist and Tech Ticker co-host Sarah Lacy has written a new book called “Once You’re Lucky, Twice You’re Good”. It’s about the rise of Web 2.0 in Silicon Valley post dot-com crash.
The book will be officially released on Thursday but we already have 10 signed copies to give away to our readers for free. They will go to those who leave the best comments explaining why this book will help them the most.
Bonus points will go to commenters with the most creativity in their submissions. And leaving a video comment can’t hurt; we like to see all your shining faces, and it’ll demonstrate that you’re willing to show your face on TC to get this book.
If you don’t make the cut, you can always preorder from Amazon.






I need this book because the Title of the book sounds interesting. I won’t say it is a must have but it helps if to read about what other Entrepreneurs went through during start up days. More than anything i want to see who she has featured in her book, I am assuming Kevin Rose, Evan Williams and many more who got lucky twice.
Because if I comment twice and win two copies….
(re-read title)
No doubt I’ll make the best use of this book. I’ve prepared myself not only for it’s great content, but also “backup” uses juuust incase it’s kinda “meh”. For example: “Coffee cup stand”, “Dart board”, and “Birdcage lining”. I literally have hundreds of other uses and have LOTS of time on my hands.
I am planning to write a book too “Once you’re lucky, twice you’re good, thrice you’re exceptional” for web 3.0. May be its too early for that.
Reading this book must be the best way to start.
your sssssssooooooooooooooooooooooo good looking!
[Seinfeld quote]
This will help me expand upon my learnings from my favorite business strategy book of Web 1.0…Fucked Company.
Because I think the motivation behind most entrepreneurs is their desire to get laid I’d say:
If you managed to get Sarah Lacy in bed once, you’re lucky, twice you’re good. Three times you and I’m calling you Max.
Hard work often equals good luck, but hard luck also can befall good workers.
By reading Ms. Lacy’s book, I hope to maximize the chances of making good on both work and luck.
Thanks.
To raise my computer monitor a few inches. My shoulders hurt from hunching over…
Signed copies sell for more on eBay!
I kid, but seriously being a student is hard on the old finances so sending one of the books in my direction will make the TC folks feel all fuzzy and warm inside.
Ill tell you after i read it
but i can tell you this… Luck visits a fool, but it does not sit down with him…. You gotta be good to make it the first time.
…Three Times a lady!
Because I’m famous and have a cool domain name
Actually I have no idea why you should give me one. Have been reading the comments and trying to be funny. But I aint funny ;(
Once you’re lucky? Most startups in Finland don’t make it even once. I’d love to get the insight Sarah has been writing about to further use it to promote Finnish companies through our blog and events.
Secondly, most of the entrepreneurs working in the online industry are males - it would do good for the guys up here to get a little advice from Sarah.
Thirdly, I’d have be able to promote it on our blog to the innovators and early adapters up north.
Good enough?
Me and a buddy is starting up a danish techblog in the next few weeks. We’ve started developing our site, and we’ll be up and running very soon. There aren’t many proper danish tech blogs out there right now, and we have some conceptual thoughts scribbled down in Google Docs for our future national dominance. This book will ofcouse improve our already encyclopedia-like knowledge about web 2.0, and a Facebook forward told me I only have one year left to live in - so please let me know if i get the book. I would be happy to use my spare time reading it!
I’m just starting to get to know the web 2.0 way of thought, student and living in a country (Norway) where few cares about things like web 2.0 (so it’s even harder to find books about it). I’m actually pretty damn alone about caring for the web so a book would be gladly appreciated.
Would help me change the world!!!
Because I work in the newspaper industry.
Seriously.
-Matt
Half of these comments remind me of the time I saw Peter Thiel speak and observed about 20 people approach him after his talk to “pitch” their ideas. Wow, that was embarrassing — I was embarrassed for Peter Thiel and I was embarrassed for the people awkwardly bombarding him with their foolish concepts.
“So, I’ve got this idea about putting people’s gardens on the internet. Do you think it is a good idea? Would you invest in it?”
“I’ve have some theories on the space-time continuum and how it might apply to zero-emission energy. Would you invest something in the range of $3 million dollars to help me get it off the ground?”
Not a single person had a business plan or had even written anything on paper. Not one. Did they expect to impress him so much so that he’d take his check book right there?
I would love a copy of this book for inspiration that you can achieve in life, it just takes a level of dedication that separates you from the crowd.
Because I’m a hindu and I believe in fate, karma and rebirth. Isn’t that what this book is all about?
Want one!
I already read it and its very well written. Thanks to TechCrunch for providing me all 10 copies without commenting here.
Well its enough..where is my copy?
My firm Zigron Inc. has multiple startups in web 2.0 under its umbrella and considering the irony I will like all of them to succeed and any such book/comment/article will be of great help to get us succeed again and again and again…
Hi,
I lived for long time in USA and Oct 2007 moved to Slovenia (Europe). For personal reasons. America spoilt me as far as web applications go and also online shopping. Though this place is in EU (and standard of living sometimes even exceeds western europe), I am apalled to see the lack of web 2.0 awareness here. Even online shopping/b2b is non existent, pretty much brochure ware, as of now. Its not like they lack any sort of means, it seems that they are very content with the state of affairs being all offline.
The only nice apps that people use, and that also only youngsters, are the facebook and myspace, etc etc. And everyone uses gmail, and thats it.
I would like this book because I would use this to educate the guys in my class (I also go to MBA school here). I will keep this in the computer lab in case somepne wants to educate himself about the exciting world in silicon valley, maybe it will inspire someone. And also, it will help me regarding some startup ideas that I am formulating myself after I finish school.
Hope my being here (because you will have to send overseas) is not a negative when you select people to give the book away.
Thanks
i would like a copy of this book because i suffer from a sore neck when i sit at my computer. it looks to be just the right thickness to raise my monitor up to a more ergonomic level.
i would normally just use a ream of copier paper, but i don’t want to waste perfectly good paper. the book would offer me the chance to recycle, since the paper in it is already wasted.
“There’s an old…saying in Silicon Valley…I know it’s in Texas, probably in Silicon Valley that says Fool me once…(3 second pause)… Shame on…(4 second pause)…Shame on you….(6 second pause)…Fool me…Can’t get fooled again.”
Once you’re lucky, twice you’re good, three times you’re God.
I don’t actually have time to read it since I dedicate all of my spare time to reading TechCrunch and practicing up for the the US Air Guitar Championships.
http://www.usairguitar.com/
I’ll wait for the Twitter electronic version to come out. Something like “Web 2.0: we programmed, we hyped, we couldn’t monetize. Chaos. Web 3.0″.
I guess there isn’t anyone ‘Good’ in Silicon Valley then.
Should be “Once you’re lucky, twice you’re stupid”
cause anyone that is worth anything would be smart enough to take the winnings from their lucky venture and retire on an island somewhere with servents and shat.
Would you really discourage a high school senior entering college and enthusiastic about starting a company in Silicon Valley in four years?
Seriously, though - this is what I want to do with my life, and a book like this is the sort I love to read. I hope to have a workable idea submitted to Y Combinator in the next year or two…I’ve got the startup buzz, so to speak.
If you send a copy to Canada, it might keep us distracted and you can invade us for our oil and water.
I don’t expect anybody to really profit “technically” from the book. If you’re very risk-averse, you probably shouldn’t be in the Valley, the book will likely tell us that people took too much risk in the first bubble. Risky things are very often the most successful things. (Google, a search engine in a world where nobody thought search engines would be important and there was big competition; Facebook, funded in a world where MySpace was incredibly big already; etc)
I think it would help me during the several hours flight from Europe to the United States in the end of May, because it will be a good read (at least I think it’s good, expecting Sarah Lacy to be a better writer than interviewer) and help me kill time while flying and waiting.
I am a current high school student who will be launching a new Web 2.0 application and I will be submitting it to TechCrunch50. I also previously built the charity site http://www.shopwisely.org.
Anyways I would like a free copy of this book because as a young mind I think it can help me more than anyone else here, but also because I have to pour all my money into developing my new application so I cannot afford this book on my own. Thank you for reading this.
Everything is BS, like what they all say to VCS, if they are lying for books, it won’t suprise myself we are going to bubble burst this web 2.0 thing with pre-valuation of 10 million or so of companies that doesn’t make any cent of revenue. So yeah you can be a cool programmer, you can a be a good liar, but that is BS, you have to get lucky, so people can listen and get above all the noise and crap.
This book will hopefully help me understand why in my mind twittering has become a synonym for working, TechCrunch a synonym for news, user-count a synonym for revenue, and coffee a synonym for food.
Too many the internet age may have reached super nova stage. Or at least to the naked eye of middle tech America. This book will allow every one to realize we have only reached the parking lot of the ski resort and their is a big tech hill to climb and discover to reach the peak. This will shed that important light on the rebirth or the second breath (of many) of silicon valley.
A signed copy would be nice. Or I will go old school and drive, walk and purchase my own copy!
I’m building a renewable-fuel vehicle that runs on wasted time, wasted space, and wasted energy. This book will enable me to run a fleet of my new vehicles which will then overrun all of the crappy YouTubes out there and gather even more fuel!
My final year college dissertation is on Web 2.0. and so this book would be super handy. I was gonna talk about Arrington and Tech Crunch in it, maybe this would sway my feelings.
I would love a copy. Instead of saying how it would help me, let me offer how I might help Sarah. I would promise to actively discourage twitter bashing of her at anytime in the future. no repeat of sxsw.
No BS here, I’m only a high school student that wants to create his own startup empire. Living in a non-techy area really gave me limited options but by creating a blog (www.cantheworldhearme.com) and immersing myself in web 2.0 I have gained as much experience as possible. I hope to go to college near Silicon Valley and reading this book would really help me get ready for all the ventures I would involve myself in and really live out the culture.
Many people I’m with still think I’m too naiive and that I can’t create a great company with just a wicked idea. But I still think it’s very possible and this book would help me greatly with that.
Why the hell would anyone want a copy of this book?
Have we all forgotten how horrible her Facebook interview went? AKA, The Worst Interview Of All Time?
How about this. I’ll read the book, sign it then pass it on to another tech crunchie to sign and pass it on. That way we all win…for a short time anyways. I’ll let you geniuses work out a way to figure out who gets it next.
Have bootstrapped my first venture nearly one and half year ago when second recession was in whispers. I was involved with a startup during the first recession and have gone through it. Now its my turn to face it without blinking an eye. Hope this book helps and prepares me better.
Best Comment!
The man who doesn’t read has no advantage over the man who cannot!
I would like to hear what Sarah Lacy has to say without assigning any type of monetary deduction to my checking account. Also giving me the opportunity to own a “signed copy” of the book, just intrigued my interest enough to take 5 minutes of my precious time and simply say why can’t I be one of the 10 recipients? Is it about my website? Great I knew it! I’m 22 and I look 17 so it’s a genetic trait that I’m very fond of thanks, so if those are all the reasons you have for me not having a copy then do email me at your convince.
It will be interesting to read if some entrepreneurs mention that a book, similar to this one, helped them. I wouldn’t be surprised if this is not the case: those books tell us what receipe worked in the past, but you’ll have to find your own way to succeed in a different time and context. Nevertheless, it’s always fascinating and inspiring to read about these guys.
Once You’re Lucky, Twice You’re Good is the story of the entrepreneurs who never gave up on the Internet dream. These entrepreneurs learned from others.
As a high school student, and young entrepreneur, that is where I am at now. I am an internet entrepreneur trying to start my internet dream/company. Because I am young, I do not have that much experience. This past year, I have decided to reach out to ‘experienced’ people (through the internet - Facebook, email, etc) to make up for my inexperience and to pick their brains every now and then. Luckily, most of them that I have reached out to are willing to help and have become friends of mine. I continue to learn a ton from them today. And that is what my goal is: to learn as much as I can, while trying to change the world.
In one word, the reason why I want a copy of the book is to: learn.
Hmm, not very web 2.0ish if its in print. Where can I find the free online version with the contextual based advertising as a business model and social network where we can all discuss the author’s food allergies?