Comments on: Weakness At MySpace

By: SplashCast Blog

SplashCast Blog — Wed, 01 Apr 2009 20:57:14 +0000

MySpace Revenue Down Because Banner Ads Suck…

Fox Interactive Media (FIM) revenues are down by 10% last quarter, and FIM also missed their revenue target for the fiscal year by 10%.
From Techcrunch:
The culprit: There is too much inventory and not enough clickthroughs. As a result both brands (and…

By: www.ubraniaroxy.pl » Blog Archive » Exodus Watch: MySpace Loses A Sales Exec To Mochi Media

Wed, 21 May 2008 05:27:45 +0000

[...] MySpace failing to meet its internal revenue targets, executives there whose compensation is tied to those targets may now be more open to job offers [...]

By: There Be Monsters In These Waters! | More, Better Clicks

There Be Monsters In These Waters! | More, Better Clicks — Fri, 09 May 2008 18:23:18 +0000

[...] ferment a bit, I read on to see what the fuss was all about. They were linking to an article on TechCrunch, which was reporting on how MySpace — and therefore News Corp. — has fallen short of [...]

By: Smart

Smart — Thu, 08 May 2008 22:38:14 +0000

Larry has it right — advertisers are leaving money on the table.

I worked for a startup that had to change markets because advertisers just DON’T GET the power of demographic disambiguation. After all, how long did it take for advertisers to get key word advertisement? DD is the next level, but advertisers don’t want to take a chance on it.

The technology is ready — where are the advertisers?

By: silicon valley dropout

silicon valley dropout — Thu, 08 May 2008 20:35:54 +0000

lol @ #13 exposing tom

By: Masseratti

Masseratti — Thu, 08 May 2008 19:42:54 +0000

If myspace is doing bad I guess fakebook is a total failure right?
Myspace is still #1 by a long shot.
Being in bed with fakebook doesn’t change that fact, right arrington?
right?

By: Chris

Chris — Thu, 08 May 2008 18:58:14 +0000

“If they don’t meet those targets, nobody gets paid any upside. And for these folks, it’s all about the upside.”

cough….. Where the hell would Tom Anderson work if he wasn’t at MySpace?

http://freemysp...e.com/?q=node/2

I don’t have anything against Tom, and certainly less so since I’m living in the same city as them now. BUT
If he wasn’t at myspace, do you think maybe he would be serving up slushies at Dairy Queen?

He’s not going to get an exec position elsewhere.

By: TechCrunch Japanese アーカイブ » MySpaceの低調

TechCrunch Japanese アーカイブ » MySpaceの低調 — Thu, 08 May 2008 18:27:34 +0000

[...] [原文へ] [...]

By: silicon valley dropout

silicon valley dropout — Thu, 08 May 2008 18:07:48 +0000

social network just dont get many clicks’

has nothing to do with a myspace weakness

By: land_mammal

land_mammal — Thu, 08 May 2008 17:08:55 +0000

Friendster – MySpace – FaceBook – what is next? These sites get only a few years on top. I am already sick of facebook.

By: Ivan

Ivan — Thu, 08 May 2008 16:58:46 +0000

Guys and Gals,

Don’t fight about how myspace is going to make money. They have proven that they reached their peak and now are linearly falling down until their demographic starts to get married and have children. It’s like that cool hangout place you remember using for 5 years as a teenager and then forgot about it.

So here is my plead to you all, forget about myspace and create a new meme like youtube or twitter, sell it for 500 million – 1 billion and let the old money suckers deal with the headaches in the years to come. Meanwhile you and your friends are laughing all the way to the bank.

By: Brandon Tancott

Brandon Tancott — Thu, 08 May 2008 16:26:18 +0000

Another empire begins its fall….

By: 113.com

113.com — Thu, 08 May 2008 16:23:46 +0000

Major problem with Adsense: the ads are simply repeating and repeating and repeating… too much inventory? doubt it.. Google will just need to improve this problem.. this is boring, to everybody. Google is aware of this problem very well, but, where is the solution?? and WHEN?’

SERIOUSLY.

By: Ryan Merket

Ryan Merket — Thu, 08 May 2008 16:06:05 +0000

It’s hard to get a spam bot to click through, eh?

By: Mike Abundo

Mike Abundo — Thu, 08 May 2008 16:01:28 +0000

Bad user experience equals less ad revenue. About time Tom learned that.

By: Mike Berkley

Mike Berkley — Thu, 08 May 2008 15:56:43 +0000

Folks, even highly targeted banner ads won’t solve the problem for MySpace. Click through rates are miserable not so much because advertisers can’t differentiate between a 14 year-old girl versus an 18 year-old boy… but because:

1. Teens are generally not in an “ad receptive mode” when they are socializing and communicating on MySpace or Facebook, and

2. Teens have learned to block out force-fed advertising, such as display ads. This is why opt-in, social advertising is becoming such a compelling alternative for advertisers.

By: 9ice

9ice — Thu, 08 May 2008 15:52:11 +0000

There is definitely no stopping myspace from crashing.

I disliked it right from the start.

By: DGS

DGS — Thu, 08 May 2008 15:34:06 +0000

myspace is always weak and will continue to be.

By: Peter Urban

Peter Urban — Thu, 08 May 2008 15:22:44 +0000

I think the real problem that MySpace is facing of ‘crossing the chasm’ to be accepted and clicked through on a broader (consumer) level is the eye sore that the majority of their pages are. How about contests that drive their users towards creating more aesthetically appealing page and becoming role models of others

By: Gordita

Gordita — Thu, 08 May 2008 15:22:19 +0000

The new design to be rolled out soon with address some of these issues.