May 8, 2008

Giant Realm Raises $2 Million From SoftBank Capital

Jason Kincaid

12 comments »

Giant Realm, the entertainment portal geared towards men, has received $2 million in funding from SoftBank Capital. The funds come in addition to the $3.5 million contributed by Comcast Interactive Capital and Edison Venture Fund last month, bringing the total Series A funding to $5.5 million.

Giant Realm is an online media provider that targets men ages 18-34 with content related to video games, movies, television, humor, and music. The company says that it is growing rapidly, with a reach of over 11 million viewers monthly.

As part of the deal, Jordan Levy of SoftBank Capital will join Giant Realm’s board of directors, with SoftBank’s Michael Perlis joining as an observer.

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  1. Peter Harrington

    Hey Jason, can you update the ‘About’ page for techcrunch. I always read your articles but know nothing about you

  2. Sam Mathews

    Very interesting, I think the main play here is the niche focused ad network for online types. When they represent alot of these sites they sign over there numbers for comscore, I don’t know if this is standard practice but still its good to see money going into gaming and people who know alot about gaming!

    If you want to know more about Giant Realm, they used to be called Games Media Properties which ran the large video gaming world tour called World Series of Video Games (thewsvg.com) which was sponsored by INTEL and others. At the same time they were running the gaming focused website called Gameriot which took over from their previous site called Ampednews.com which seems to now have been relaunched as gamer20.com. The WSVG shut down because of the costs overrun from a world tour which was free for spectators and players and the realisation that the money is really in the online content and advertising so they have used their knowledge with that to focus fully on Giant Realm.

    I wish them good luck and am excited to see what they can do with this money!

  3. Kevin Allman

    with this money they could probably add a couple more verticals..make it more sociable too…

    outside of the topic…im looking to see a post on techcrunch about GTA4….making 500 million within the first week?!?!?!? come on man…that warrants a post surely :-)

    http://www.blubert.com - The cool stuff in tech

  4. John

    Not an easy market to compete it, that’s for sure. Good luck to them though.

  5. Rich

    11 million? Compete says they have 80k uniques. What does a “reach of 11 million monthly” mean?

  6. aLien

    with this giant realm protection, softbank hope that they will no more soft in Internet medium anymore.
    http://www.alienbloghop.com funny but serious info inside there…… :)

  7. Matt Bowman

    Check out our interview with Giant Realm CEO James Green here:

    http://alwayson.goingon.com/permalink/post/26953

    He gives a rundown of how they plan to use the money.

  8. Ferodynamics

    Rich, Compete only counts 1/5th of my traffic, and that’s tracked by Adsense which is already conservative.

  9. Charbarred

    With all this money maybe they can have separate RSS feeds for each section.

  10. James

    Rich (post #5),

    Just to clarify:

    Our 11 million reach is across all of the sites in our Publisher Group. If you go to the footer of our website (GiantRealm.com) you’ll see a selection of them there. Giant Realm doesn’t reach that many people (yet) — but feel free to tell you friends to visit — that’ll help!

    :-)

    James Green
    CEO
    Giant Realm, Inc.

    PS Matt (post #7): thanks for the interview. You guys did a nice job.

  11. Rich

    Ah…that makes much more sense…congrats…

    rich

  12. David Fox

    I really want to like this service. But energy section sponsored by Chevron? I wonder if that might bias content selection. A quick scan doesn’t evidence that thought, and http://fora.tv/sponsorship_policy makes the issue clear. Here’s hoping the investors don’t sell Fora out to Chevron in the future…

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