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May 1, 2008

eFORCE Global Acquires gBox

Jason Kincaid

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eFORCE Global Inc. has acquired gBox, the music store that allows users to create embeddable “Wish Lists” and buy DRM-free songs as gifts for friends.

eFORCE is a provider of professional eBusiness services with a focus on RoI. Under new ownership, gBox will continue to offer its music store and wishlist widgets, which we covered last year. gBox will also begin to offer a whitelabel version of the widget that will allow major online brands to label and sponsor these wishlists.

The details of the acquisition have not been disclosed, but it is reported to have been a cash and equity deal (more equity than cash). gBox lauched in 2007, and is headed by Tammy Artim, Rajen Bose, Elmar Jakoby, and Saji Johnson.

CrunchBase Information
gBox
eFORCE Global
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This entry was posted on Thursday, May 1st, 2008 at 7:10 pm and is filed under Company & Product Profiles. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.

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  1. eFORCE compra gBox

    May 1st, 2008 at 11:49 pm

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  1. Jon

    May 1st, 2008 at 7:22 pm

    How are these guys able to compete (or any other music store for that matter) with iTunes? I believe iTunes also has wish lists, same as Amazon’s music service.

    Jon
    http://dreamclue.com …get the message!

  2. bouyoul

    May 1st, 2008 at 7:27 pm

    what a useless service. how come it is worth any money?

  3. jenkins

    May 1st, 2008 at 7:43 pm

    another barnburner of a post!

  4. s3box

    May 1st, 2008 at 8:14 pm

    Boxes are naturally great… :-)

  5. patriciadeltoro

    May 1st, 2008 at 8:30 pm

    i think it allows you to download infinitely, whereby itunes only allows for one dl, no?

  6. Amit

    May 1st, 2008 at 11:38 pm

    For how much they have acquired gbox?

  7. marc

    May 2nd, 2008 at 4:26 am

    purchase price is probably cash on hand minus closing costs - similar to when you pay a towtruck to haul your car to the junkyard.

  8. Joe T

    May 2nd, 2008 at 5:49 am

    I don’t see what the big appeal of a “wishlist” widget is. So now I need some obscure Internet doohickey to keep track of the music I want to purchase? Last time I checked I had more than two functioning brain cells to do this.

  9. Harry Wang

    May 2nd, 2008 at 8:30 am

    I hear they are contemplating to acquire jStore later this year and wMag next, mKay?

    Harry “was this a pity post or a favor post” Wang

  10. gforce

    May 2nd, 2008 at 10:27 am

    gBox + eForce = g-Force?

  11. Johnny Turp

    May 2nd, 2008 at 11:30 am

    What would make you believe that the new gBox/eForce team can create a white label version of the service and turn a profit on the idea? The “winter special” on the gbox.com home page is still going on… they can’t seem to be able to update even a simple graphic on the home page. Also, the merchandizing on the site is stagnant and the choice of music is limited (unless you like Indy music). Home page merchandising hasn’t changed in months. I’ll stick with my Amazon wish list on Facebook. More digital music and physical goods to wish for. gBox: may for force be with you!

  12. Johnny Turp

    May 3rd, 2008 at 9:32 pm

    Maybe e-force can get gBox to run on Safari. Or is that asking too much?

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