Comments on: The New IAC: Riding On Google’s Coattails http://www.techcrunch.com/2008/04/30/the-new-iac-riding-on-googles-coattails/ Startup and Technology News Fri, 25 Jul 2008 08:22:27 +0000 http://wordpress.org/?v=2.5.1 By: Cavenger http://www.techcrunch.com/2008/04/30/the-new-iac-riding-on-googles-coattails/#comment-2240265 Cavenger Wed, 30 Apr 2008 23:12:52 +0000 http://www.techcrunch.com/2008/04/30/the-new-iac-riding-on-googles-coattails/#comment-2240265 Diller's management, along with the company's breakup, should turn their fortunes around Diller’s management, along with the company’s breakup, should turn their fortunes around

]]> By: Jason http://www.techcrunch.com/2008/04/30/the-new-iac-riding-on-googles-coattails/#comment-2238639 Jason Wed, 30 Apr 2008 17:53:16 +0000 http://www.techcrunch.com/2008/04/30/the-new-iac-riding-on-googles-coattails/#comment-2238639 I was able to get better results for a much cheaper price while advertising on ASK instead of Google. It will be a shame if they go solely to Google. I hope they only use Google to backfill. I was able to get better results for a much cheaper price while advertising on ASK instead of Google. It will be a shame if they go solely to Google. I hope they only use Google to backfill.

]]> By: Tim http://www.techcrunch.com/2008/04/30/the-new-iac-riding-on-googles-coattails/#comment-2238320 Tim Wed, 30 Apr 2008 16:56:09 +0000 http://www.techcrunch.com/2008/04/30/the-new-iac-riding-on-googles-coattails/#comment-2238320 @jenkins - It's a business with $30MM+ in quarterly operating income. What exactly constitutes a business "success" in your book, if not the generation of material cash flow? @jenkins - It’s a business with $30MM+ in quarterly operating income. What exactly constitutes a business “success” in your book, if not the generation of material cash flow?

]]> By: Mike http://www.techcrunch.com/2008/04/30/the-new-iac-riding-on-googles-coattails/#comment-2238303 Mike Wed, 30 Apr 2008 16:53:07 +0000 http://www.techcrunch.com/2008/04/30/the-new-iac-riding-on-googles-coattails/#comment-2238303 There is a misconception by some concerning Ask's ad revenues. Ask uses Google to backfill what they cannot sell on their own. Ask Sponsored Listings is their platform. They lease the platform from LookSmart, at least through 2008. Set up an account at Ask and be seen (IAC) systemwide. Typically Ask takes the top three sponsored ad spots and Google beyond. When Ask cannot sell a top sponsored spot they fill with AdWords. There is a misconception by some concerning Ask’s ad revenues.

Ask uses Google to backfill what they cannot sell on their own. Ask Sponsored Listings is their platform. They lease the platform from LookSmart, at least through 2008.

Set up an account at Ask and be seen (IAC) systemwide. Typically Ask takes the top three sponsored ad spots and Google beyond. When Ask cannot sell a top sponsored spot they fill with AdWords.

]]> By: jenkins http://www.techcrunch.com/2008/04/30/the-new-iac-riding-on-googles-coattails/#comment-2238123 jenkins Wed, 30 Apr 2008 16:21:59 +0000 http://www.techcrunch.com/2008/04/30/the-new-iac-riding-on-googles-coattails/#comment-2238123 It's sad to see a company of this size having to rely soley on Google to survive. Monetizing your own business is key to success on the web. It’s sad to see a company of this size having to rely soley on Google to survive. Monetizing your own business is key to success on the web.

]]> By: Anton http://www.techcrunch.com/2008/04/30/the-new-iac-riding-on-googles-coattails/#comment-2238116 Anton Wed, 30 Apr 2008 16:20:33 +0000 http://www.techcrunch.com/2008/04/30/the-new-iac-riding-on-googles-coattails/#comment-2238116 Ryan is correct tho Ask is/has tried to develop their own advertiser base. I think they are dumping that plan going forward. Ryan is correct tho Ask is/has tried to develop their own advertiser base. I think they are dumping that plan going forward.

]]> By: Ryan http://www.techcrunch.com/2008/04/30/the-new-iac-riding-on-googles-coattails/#comment-2237875 Ryan Wed, 30 Apr 2008 15:38:57 +0000 http://www.techcrunch.com/2008/04/30/the-new-iac-riding-on-googles-coattails/#comment-2237875 Hasn't Ask already been outsourcing its ads to Google for years now? I think what happened was they got a *better* deal with Google than they previously had so they got more money from Google (per search or whatever), that's all. Hasn’t Ask already been outsourcing its ads to Google for years now? I think what happened was they got a *better* deal with Google than they previously had so they got more money from Google (per search or whatever), that’s all.

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