Comments on: Pontiflex Raises $2.5 Million in Series A Funding http://www.techcrunch.com/2008/04/30/pontiflex-raises-25-million-in-series-a-funding/ Startup and Technology News Sat, 30 Aug 2008 01:35:42 +0000 http://wordpress.org/?v=2.5.1 By: KillerStartups.com - Pontiflex.com - Maximize Lead Generation Effectiveness http://www.techcrunch.com/2008/04/30/pontiflex-raises-25-million-in-series-a-funding/#comment-2244128 KillerStartups.com - Pontiflex.com - Maximize Lead Generation Effectiveness Thu, 01 May 2008 15:47:43 +0000 http://www.techcrunch.com/2008/04/30/pontiflex-raises-25-million-in-series-a-funding/#comment-2244128 <strong>Pontiflex.com - Maximize Lead Generation Effectiveness...</strong> I found your entry interesting do I've added a Trackback to it on my weblog :)... Pontiflex.com - Maximize Lead Generation Effectiveness…

I found your entry interesting do I’ve added a Trackback to it on my weblog :)…

]]> By: Harry Lorence http://www.techcrunch.com/2008/04/30/pontiflex-raises-25-million-in-series-a-funding/#comment-2242822 Harry Lorence Thu, 01 May 2008 10:59:00 +0000 http://www.techcrunch.com/2008/04/30/pontiflex-raises-25-million-in-series-a-funding/#comment-2242822 All the content present on my site is unique.Please visit it once::: www.notesofnetworking.blogspot.com All the content present on my site is unique.Please visit it once:::
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]]> By: dotw http://www.techcrunch.com/2008/04/30/pontiflex-raises-25-million-in-series-a-funding/#comment-2239625 dotw Wed, 30 Apr 2008 20:57:28 +0000 http://www.techcrunch.com/2008/04/30/pontiflex-raises-25-million-in-series-a-funding/#comment-2239625 Zephrin What you described sounds like every other affiliate network out there. Please explain how you are different than and affiliate network, like CJ or linkshare. They both have hundreds, maybe thousands of lead gen offers I can run on my site if I choose. I choose not to, because CPA, affiliate, lead gen programs are typically terrible earners for most sites. CPM is always best for the publisher, as you are earning on your quality of your content. Affiliate programs can be good, but a publisher need to focus on getting users to fill out lead forms rather than creating engaging content. Cheers Zephrin

What you described sounds like every other affiliate network out there.

Please explain how you are different than and affiliate network, like CJ or linkshare. They both have hundreds, maybe thousands of lead gen offers I can run on my site if I choose. I choose not to, because CPA, affiliate, lead gen programs are typically terrible earners for most sites. CPM is always best for the publisher, as you are earning on your quality of your content. Affiliate programs can be good, but a publisher need to focus on getting users to fill out lead forms rather than creating engaging content.

Cheers

]]> By: Zephrin Lasker http://www.techcrunch.com/2008/04/30/pontiflex-raises-25-million-in-series-a-funding/#comment-2239089 Zephrin Lasker Wed, 30 Apr 2008 19:14:05 +0000 http://www.techcrunch.com/2008/04/30/pontiflex-raises-25-million-in-series-a-funding/#comment-2239089 Transparency means that an advertiser knows exactly where the lead is coming from and that she/he can optimize the campaign by mapping leads to their source. Open means that any publisher can join our network. We are not an affiliate network - our advertisers can transparently pick a publisher to run a hosted CPL campaign with. We provide a listing of publishers that offer lead generation opportunities. Advertisers can come to Pontiflex and select publishers (transparently) based on their campaign criteria. They can then enable real time reporting and optimization - everything happens with one single point of connection. Think about it -most people use banners or search campaigns to generate leads. Why should advertisers pay for clicks or impressions that might never convert? We make it possible for them to pay only for leads - and what's more do it transparently (this was not possible till now). Transparency means that an advertiser knows exactly where the lead is coming from and that she/he can optimize the campaign by mapping leads to their source. Open means that any publisher can join our network.

We are not an affiliate network - our advertisers can transparently pick a publisher to run a hosted CPL campaign with.

We provide a listing of publishers that offer lead generation opportunities. Advertisers can come to Pontiflex and select publishers (transparently) based on their campaign criteria. They can then enable real time reporting and optimization - everything happens with one single point of connection.

Think about it -most people use banners or search campaigns to generate leads. Why should advertisers pay for clicks or impressions that might never convert? We make it possible for them to pay only for leads - and what’s more do it transparently (this was not possible till now).

]]> By: Press Release Point http://www.techcrunch.com/2008/04/30/pontiflex-raises-25-million-in-series-a-funding/#comment-2238781 Press Release Point Wed, 30 Apr 2008 18:21:05 +0000 http://www.techcrunch.com/2008/04/30/pontiflex-raises-25-million-in-series-a-funding/#comment-2238781 I guess you offer pay per lead instead of PPC or PPM. So you basically use PPC, PPM, Affiliate marketing, Text links, case studies and many other marketing techniques to capture customer information and sell that to your clients. Is that correct way of describing your business? I guess you offer pay per lead instead of PPC or PPM. So you basically use PPC, PPM, Affiliate marketing, Text links, case studies and many other marketing techniques to capture customer information and sell that to your clients. Is that correct way of describing your business?

]]> By: Jim M http://www.techcrunch.com/2008/04/30/pontiflex-raises-25-million-in-series-a-funding/#comment-2238617 Jim M Wed, 30 Apr 2008 17:49:49 +0000 http://www.techcrunch.com/2008/04/30/pontiflex-raises-25-million-in-series-a-funding/#comment-2238617 Does "open and transparent" present better leads or perhaps the leads are told what they are being led into more transparently. Maybe the advertiser can protect their brand better? Although, more sites to sign up for winning an ipod could be a good thing. I guess if it's about paying for leads and not impressions/clicks then I guess you're really competing against the affiliate networks: LinkShare, CJ, Performics, Share-a-Sale, etc. Does “open and transparent” present better leads or perhaps the leads are told what they are being led into more transparently. Maybe the advertiser can protect their brand better? Although, more sites to sign up for winning an ipod could be a good thing. I guess if it’s about paying for leads and not impressions/clicks then I guess you’re really competing against the affiliate networks: LinkShare, CJ, Performics, Share-a-Sale, etc.

]]> By: Zephrin Lasker http://www.techcrunch.com/2008/04/30/pontiflex-raises-25-million-in-series-a-funding/#comment-2238048 Zephrin Lasker Wed, 30 Apr 2008 16:07:54 +0000 http://www.techcrunch.com/2008/04/30/pontiflex-raises-25-million-in-series-a-funding/#comment-2238048 Pontiflex does something that Adwords, FederatedMedia, DoubleClick, Kontera are not doing. We offer advertisers the chance to pay for leads - not for impressions and clicks. This is exactly what marketers are looking for in tough economic times. Till now, advertisers could not connect with publishers transparently in the lead generation market – and we’ve made that possible. That’s why we believe that Pontiflex will drive growth not only in online lead generation, but online advertising as a whole. Zephrin Lasker CEO, Pontiflex. Pontiflex does something that Adwords, FederatedMedia, DoubleClick, Kontera are not doing. We offer advertisers the chance to pay for leads - not for impressions and clicks. This is exactly what marketers are looking for in tough economic times. Till now, advertisers could not connect with publishers transparently in the lead generation market – and we’ve made that possible. That’s why we believe that Pontiflex will drive growth not only in online lead generation, but online advertising as a whole.

Zephrin Lasker
CEO, Pontiflex.

]]> By: Jeff http://www.techcrunch.com/2008/04/30/pontiflex-raises-25-million-in-series-a-funding/#comment-2237204 Jeff Wed, 30 Apr 2008 13:39:27 +0000 http://www.techcrunch.com/2008/04/30/pontiflex-raises-25-million-in-series-a-funding/#comment-2237204 If I read this correctly they are trying to create an adword type solution for lead generation not a cost per click model at all. Great idea. If I read this correctly they are trying to create an adword type solution for lead generation not a cost per click model at all. Great idea.

]]> By: Pontiflex secures $2.5MM in Series A funding « Clicked-through to online lead generation http://www.techcrunch.com/2008/04/30/pontiflex-raises-25-million-in-series-a-funding/#comment-2237172 Pontiflex secures $2.5MM in Series A funding « Clicked-through to online lead generation Wed, 30 Apr 2008 13:31:47 +0000 http://www.techcrunch.com/2008/04/30/pontiflex-raises-25-million-in-series-a-funding/#comment-2237172 [...] Here’s a link to the press release and the post in Techcrunch. [...] [...] Here’s a link to the press release and the post in Techcrunch. [...]

]]> By: Blog Opinion http://www.techcrunch.com/2008/04/30/pontiflex-raises-25-million-in-series-a-funding/#comment-2236522 Blog Opinion Wed, 30 Apr 2008 11:11:51 +0000 http://www.techcrunch.com/2008/04/30/pontiflex-raises-25-million-in-series-a-funding/#comment-2236522 Gurpreet Singh --- don't spam.... "Your site is good". Techcrunch is a very popular blog ... I love to read Gurpreet Singh — don’t spam…. “Your site is good”. Techcrunch is a very popular blog … I love to read

]]> By: Vini - Triimart http://www.techcrunch.com/2008/04/30/pontiflex-raises-25-million-in-series-a-funding/#comment-2236504 Vini - Triimart Wed, 30 Apr 2008 11:09:02 +0000 http://www.techcrunch.com/2008/04/30/pontiflex-raises-25-million-in-series-a-funding/#comment-2236504 Funding is ok ... But where is the idea to beat Adwords, FederatedMedia, DoubleClick, Kontera etc . Market is getting bigger .... Funding is ok … But where is the idea to beat Adwords, FederatedMedia, DoubleClick, Kontera etc . Market is getting bigger ….

]]> By: Technology PR http://www.techcrunch.com/2008/04/30/pontiflex-raises-25-million-in-series-a-funding/#comment-2236304 Technology PR Wed, 30 Apr 2008 10:24:08 +0000 http://www.techcrunch.com/2008/04/30/pontiflex-raises-25-million-in-series-a-funding/#comment-2236304 Sorry, I do not understand. In this online world, what is the need for a middleman between advertiser and publisher. Anyone can easily use the tools from Adwords, FederatedMedia, DoubleClick, Kontera etc to set up and serve ads. How would they spend this $2.5 million to expand their business? Forgive my ignorance. Sorry, I do not understand. In this online world, what is the need for a middleman between advertiser and publisher. Anyone can easily use the tools from Adwords, FederatedMedia, DoubleClick, Kontera etc to set up and serve ads. How would they spend this $2.5 million to expand their business? Forgive my ignorance.

]]> By: Pontiflex recibe 2,5M en Serie A http://www.techcrunch.com/2008/04/30/pontiflex-raises-25-million-in-series-a-funding/#comment-2236194 Pontiflex recibe 2,5M en Serie A Wed, 30 Apr 2008 10:00:38 +0000 http://www.techcrunch.com/2008/04/30/pontiflex-raises-25-million-in-series-a-funding/#comment-2236194 [...] ha recibido 2,5 millones de financiación en una ronda de financiación Serie A dirigida por New Atlantic Ventures y Greenhill [...] [...] ha recibido 2,5 millones de financiación en una ronda de financiación Serie A dirigida por New Atlantic Ventures y Greenhill [...]

]]> By: Gurpreet Singh http://www.techcrunch.com/2008/04/30/pontiflex-raises-25-million-in-series-a-funding/#comment-2236120 Gurpreet Singh Wed, 30 Apr 2008 09:44:36 +0000 http://www.techcrunch.com/2008/04/30/pontiflex-raises-25-million-in-series-a-funding/#comment-2236120 Brother your site is good .But if you want unique content then visit my site .MY site contains all the unique content which you cant find on internet SO VISIT IT ONCE :: www.notesofnetworking.blogspot.com Brother your site is good .But if you want unique content then visit my site .MY site contains all the unique content which you cant find on internet

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