They are too immature to run a company.

New and better features, photos, etc. to the site will continue to come over the next couple month, we are refining not re-creating it.

To your Q on customers:
1) non-standard bodies is a big user of our site, but not as much as one would think. People seem to purchase for the style, service, and value.
2) Our measuring system works, very few people end up following up for the alteration credit (perhaps 1-2%).

For further Q’s, please feel free to email me direct: kyle@indochino.com.

http://www.signonsandiego.com/.....onkey.html

So when do you think a fresh VC’d site can be seen? I would love to try it out but confidence is one of my biggest concerns and one of e-shop’s biggest challenges!

Also one question is in my mind: Custom-made suits are extremely important for non standard bodies like min (1,85m, ~64Kg),… 1) Are these your tipical clients and 2) is it more difficult to get it right first time, without any need for further adjustments?

http://www.maxwellsclothiers.com/
http://www.tailordave.com/

etc…

Of the 5 custom tailors in the loop that I have polled so far, all make custom shirts and suits for men, none make customer shirts or suits for women. I am sure that this is all available at a price, a combination of both time and money, but what am I supposed to do until I make partner?

Every time a company pushes the envelope in E-Commerce, people have their doubts. It’s easy to say that it won’t work, as it was to say that Amazon or eBay would never work (like, 10 whole years ago). Nowadays people don’t think twice about ordering things like prescription eyeglasses online.

If you are expecting $5,000 3-fitting custom tailored suit quality for $200 delivered to your door, you are crazy. IndoChino obviously isn’t competing in that market. You are getting a fitted, fashionable suit at a price comparable to the Men’s Warehouse. They are targeting buyers who don’t have a couple grand to spend on a suit, not people who buy tailored suits and go in multiple fittings until the suit is “perfect.”

Frankly, whether or not you think it can work, you can’t really go wrong at $200+ a suit with adjustment credits included and a good return policy.

When you purchase a bespoke/custom suit locally you take it in to be re-fitted sometimes upto 3 times…but in my case…always at least once.

I commend Indochino for offering a $25 reimbursement for local tailoring but still suggest that they come up with some other ways of reassurance…alterations to a suit pant and jacket start at $50 in many places…so this can get costly.

Good job on the 2nd round!

I would like to thank everyone for their comments and reply directly to a couple:

1. Poor Quality Photos- I totally agree with this, and part of our financing is going towards getting professional equipment.

2. This can’t be done online- We have been told this since day 1. People globally are using our service for its great value and time savings. Furthermore, our return rate is currently at 3%, substantially bellow the 17% industry average. You can measure yourself!

3. Thank you Corey- I appreciate you taking the time to go through our site and reply to the above comment. Please do get in touch with me.

I would love to hear further thoughts from readers, please feel free to email me direct: kyle@indchino.com

In my view made to measure 2.0 can only work with a offline/online model, where the first measure is taken offline, and reordering is possible online.

I looked at their tux photos and they are soooo bad. They really need some clean sharp images that shows the fabric and quality. They need to be building a brand for quality and their images need to communicate that brand.

1. how to they handle alterations if the suit doesnt fit right (shipping back to china and back to US would be expensive? getting repaired locally could ruin margins?)
2. how do they ensure customers make the correct measurements?
3. many suit buyers like to see and feel the fabric before they buy.. is this possible?

http://www.optitex.com/en/Products/Modulate

I implemented it over at Abbyshot if anyone is interested in a custom made “Matrix trench” or signature coat from any sci-fi movie:

http://www.abbyshot.com/