April 28, 2008

Xobni’s Secret Project: Merge Outlook With Yahoo Mail

Erick Schonfeld

36 comments »

xobni_logo.pngE-mail startup Xobni may or may not be in acquisition talks with Microsoft (they say no), but they do have a nifty project up their sleeves that Microsoft would be interested in, especially if its proposed Yahoo deal ever goes through. Xobni makes a plug-in that super-charges Microsoft’s Outlook e-mail software by organizing conversations and people in ways that are much easier to find them. It also shows users their social network based on who they email the most.

xobni-sidebar.pngNow the company has a working prototype that works with the No. 2 most-used e-mail on the planet: Yahoo Mail. The Yahoo Mail product has not been released yet, and is not even in beta. It is just a working demo on Internet Explorer at this point. (First screen shot below). Every time you click on an email inside Yahoo Mail, a sidebar on the right shows you a graph of total emails you’ve received that day, how many you’ve received or sent to that particular person in the past, as well as links to previous conversations and files you’ve exchanged with that person through email. It also shows you any other contacts that might be connected to that person because they were CCed on a previous email.

But not only does Xobni work in Yahoo Mail, it also integrates with Outlook. So in that Xobni pane under “conversations”, you can also see any previous emails that you had with that contact in Outlook (assuming you have the Xobni plug-in for Outlook installed). Similarly, conversations with that contact that happened on Yahoo are visible in the Xobni sidebar inside Outlook as well (second screen shot below). Xobni constantly syncs Yahoo Mail and Outlook contacts, and you can see both of them in one view on the Web (third screen shot below). And, this is the nice part, you can search both Yahoo and Outlook e-mails using the Xobni search box, even from within the browser.

No word on when this might actually launch, but it makes sense for Xobni to move beyond Outlook. The fact that it is looking to Yahoo first is also no surprise, since new CEO Jeff Bonforte (personal friend alert) used to head up the IM group at Yahoo under Brad Garlinghouse. And, should anyone from Microsoft stop by the Xobni offices, well, that’s the kind of demo that gets deals done. Outlook-Yahoo Mail integration would no doubt be high on any post-merger check-list. And it looks like Xobni already has a headstart on it.

Xobni is still in private beta. If you want to try it (for Outlook only), the first 200 people to register here with the code “techcrunch200″ will get in.

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Trackbacks/Pings (Trackback URL)

  1. Email service Xobni to bring Yahoo and Microsoft together at last » VentureBeat
  2. Email Dashboard
  3. TechCrunch Japanese アーカイブ » OutlookとYahoo Mailを統合するXobniの秘密プロジェクト(招待権あり)
  4. Xobni for Yahoo Mail | Thoughtlets
  5. How to Make Outlook Cool. Actually, Kool.| Zoli’s Blog
  6. Between the Lines mobile edition
  7. Xobni Walks Away From A Microsoft Deal
  8. Xobni: Our Path from ‘Wrong Product’ to Killer App - GigaOM
  9. Shock! Horror! Xobni makes Outlook useful! « Jay Eye Sea
  10. Xobni - Outlook Plugin to Organise, Collate, Track, Search, Correlate your email « Iain’s Blog

Comments

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  1. Siddharth

    This is pretty good, all you email in different networks in one place! May be this will help users whom emails and data is spread all over the web. There will be no need for sign up for different services again and again. Good update!

  2. WiseMail

    Wise… 8-)

  3. Adam

    Looks useful. Maybe I’ll give it a shot.

  4. Sash

    Looks great. Thanks TC.

  5. Mikael

    Its all well and good writing about xobni ( what a name ) , but whats the flaming point when most people can’t get an invite to use it ?

    Now that we all know about it , quite writing about them until people can actually use them.

  6. mark

    Been using it for a few months now. Very useful little utility, has only crashed <5 times, even though it’s beta software. It’s found itself a happy little niche in our office here.

    still have 5 invites avail myself if anybody wants them.

  7. Deva Hazarika

    Xobni and Xoopit from email. Plaxo and FriendFeed from social media aggregation. LinkedIn and Facebook from social networking. Microsoft, Yahoo, and Google from email platforms. Looks to me like we’re headed for a distributed contact management list battle royal. http://www.emaildashboard.com/.....-your.html

  8. Joe

    Given these screenshots, it might make sense for them to get bought by Yahoo. Makes me wonder if they’ve shopped this around and whether a similar demo exists for Gmail and Hotmail.

  9. Justin D-Z

    I’d happily take an invite. I want to see if this solves any practical challenges with locating recent activity (files exchanged, etc.). The Yahoo angle is cool and this would probably be a nice complement to Google’s re-branded Gmail for Enterprise concept.

  10. addam

    Will it work?
    I mean, most of the people use yahoo mail in the basic, free version (with no POP access, but with graphical ads and promotional text in messages), but in the screenshot I can’t see any ads.
    Have the guys at xobni managed how can they access and change the information for free, for every user even in the basic version, or they count on the users of the mail plus service only?

  11. Alex

    Ingenious. Nice job guys! The only thing missing is a voice plug-in. However, this requires a different engineer skillset.

  12. Paul Thompson

    Woohoo. Invite code still working as of now. :)

    Score! Thanks techcrunch!!

  13. Maurene Caplan Grey

    Independent of the outcome of the Microsoft / Yahoo deal, Xobni, of course, hopes to position itself to be be wildly successful (i.e., many people install and, more importantly, start to depend upon Xobni). The goal of many start-ups is to become acquired by Microsoft, make tons of money and move on to the next start-up venture. I haven’t spoken to the Xobni folk … just saying that a Yahoo acquisition may play nicely into Xobni’s business plans. However, it is not a necessity in defining their success.

  14. Ryan

    I’m dependent on this tool for my (work) outlook mail. When are they going to introduce for Gmail? Come on…

  15. Rajesh Kadam

    Building a outlook plug-in is definitely a smart move for Xobni. I can see corporates using outlook for many years to come, even as we move into a SaaS model for email. They are in the sweet spot with the MS-Yahoo merger.

    Rajesh

  16. jk

    I have been using Xobni for a few months now (thanks TC!) Even though I hate Outlook plugins because they considerably slow down Outlook, I just cant do without Xobni anymore.. This news makes me wish I still used Y! Mail still. However I would love and be willing to pay for Gmail integration like this..

  17. jk

    PS: Even if the invitation code runs out, email me at hebehe@mailinator.com. I have 5 new invitations on my account.

  18. Jeff Bonforte

    We upped the limit to 1000, due to a big response. So there should be enough to go around for the next couple of hours.

  19. pffft

    I used Xobni for a while and frankly I didn’t see the value. Certainly the information was interesting, but I didn’t find myself doing much with it. And it didn’t seem worth the performance hit (which, at the time, was significant - they may have tweaked it to be better).

    I’m not saying it doesn’t have potential - but what am I supposed to do with the information it generates?

  20. Chris

    I have 3 or 4 invites left for Xobni. See here: http://jiveguru.com/2008/03/18.....available/

    I will get the invites to you as quickly as I can.

  21. dave

    uh, what about mac? entourage? mail.app? other webmail providers?

  22. Patrick

    @pffft: The metrics aren’t very useful unless you work in a sales team. But the “dashboard” access to recent files and emails with various contacts saves a lot of time vs. having to dig through past emails via search or sorting. I never thought of having something like this for Outlook but after using it, I’m wondering why MS never developed a sidebar like this for Outlook.

  23. Miles (SEM iCluck)

    Very cool stats on social networks and data - I like the visualization but the site does need to cater to other sections of mail such as perhaps, gmail and other mail servers? Another thing, MSN hotmail needs to open its doors to exporting mail for the users as well as allowing users to send mail through packages such as gmail or outlook.

    I see a bright future for this and I feel as though an integration of Google adsense may bid the future of this company very well.

  24. michael s

    Interesting definition of a “leak” that TechCrunch has

  25. Soyapi

    Why do the Xobni side-bars in both screenshots look exactly the same?

  26. Paul Thompson

    Let me second & third & fourth the request for Xobni for Gmail. And thanks much, Jeff Bonforte, for responding to the demand here and upping the invite count. You guys rock!

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