April 28, 2008

With Nile Guide, You Can Whittle Down Your Travel Options

Mark Hendrickson

16 comments »

Usually when people decide it’s time for a vacation, they don’t start from absolute scratch. They have ideas as to what types of experiences they’d like to have, even if they have no clue as to where and how they’ll have them.

Nile Guide is a travel planning website launching today with an appreciation for that fact. It has aggregated travel data from over 10 sources, including Citysearch, OpenTable, and Expedia, and added its own reports and reviews from local experts for 80 international destinations. It’s then made all of the information searchable from within a tool that takes into consideration both objective and subjective factors related to your preconceived preferences.

There are four main search types on Nile Guide: food, lodging, nightlife, and “see & do”. When you search from within any one of them, you can filter the results in real-time using a variety of criteria.

For example, you can choose to view only restaurants in a given city/region that are lively, quiet, off beat, romantic, kid friendly, or business oriented. Results can be further tailored by neighborhood, cuisine, and costliness. Finally, you can choose to see results that match keywords such as “sushi”, and you can order results by their distance from notable landmarks such as the airport.

The same type of capabilities are possible for the other three search types. Want to spend sometime outdoors while visiting Las Vegas? Tell Nile Guide how strenuous you like your activity, and what types of activities in particular you enjoy, and it will retrieve the appropriate results for you. Its “secret sauce” consists of its ability to break down data already available elsewhere into subjective measurements like strenuousness and liveliness.

Nile Guide is not just about advanced search; it wants to be a one stop travel planning service. As such, you can use it to view trip itineraries submitted by others, construct your own itineraries by adding and scheduling items found on the site, and book rooms and activities straight from the service.

One particularly notable feature is the ability to download a print-ready PDF of your itinerary for free (although cluttered with advertisements like a magazine). It would be nice to see these printed materials offered as an on-demand, premium service so you could mail order them right to your door. Update: CEO Josh Steinitz tells me they had actually decided to provide the printed guidebooks sans advertisements and will provide this type of shipping service in the future.

Overall, Nile Guide is a welcome addition to the online travel scene with search capabilities that greatly surpass TripAdvisor’s. See Zicasso for another attempt to improve the online trip planning process, and InsideTrip for an airline ticket site with the same inclinations.

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  1. KillerStartups.com - NileGuide.com - Your Very Own Customized Travel Guide
  2. Marc’s Voice » Blog Archive » This is gonna be one hella week

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  1. george cao

    Travel research & planning is all the rage now. One of my friends works for the company and I had a look at Nile Guide during its private beta. The service looks interesting and seems to be in the same category as Uptake.com. I think the challenges the company will face is to maintain the freshness of the data that its experts compile.

  2. chris_st

    Wow — it’ll be really cool when it has more than about ten cities in the US…

  3. mathew

    I think they have some bugs to work out.

    First time I tried I entered Chicago, and it said “Please wait while Aspen is initializing”. Sure enough, it had rerouted me.

    Tried enabling cookies and entered Chicago again. This time I got a page with Chicago at top left, but no actual content.

  4. Elliott Ng

    Nile Guide is a welcome addition to the stable of new services in online travel and specifically travel planning. I think TripAdvisor is a bit different because they are focused on building a reviews community around hotels, and are by far the leader in the space. Nile Guide is more focused on trip planning tools and making the front-end of the experience easier, rather than pushing hotel deals.

    Inside Trip is really a meta-search solution for flights. My company, UpTake, is also taking a meta-search approach toward travel reviews and opinions. We think search is a complementary approach to the expert guides being produced by NileGuide.

    We think Nile Guide has an accurate bead on the problem and is trying to solve the complex, workflow issues around travel planning. We posted about it here:

    http://tinyurl.com/5oavcu

    Congrats again on their launch and I look forward to trying their service and seeing how we can work with Nile Guide!

  5. Jennifer Van Grove

    At this stage, I’m more partial to using Travature (they’re San Diego based like me) for the travel search around keywords/tags. I like Nile Guide’s approach to the travel guide, but Travature has travel guides/wikis with content provided by the community, not just site defined “experts.” It will be interesting to watch both companies growth in this space, where there certainly is a need. I think success for either company will hinge upon the quality and content of their travel guides.

    http://www.travature.com/

  6. Graeme Thickins

    It’s funny, I met Josh at a big travel 2.0 conference in Hollywood a year and half ago, and I knew he was up to something like this. He sure kept it a big secret till now. What is with these travel startups taking so long to gestate? Flyspy’s another one — covered by TechCrunch in early ‘06, but still laying low.

  7. The Gator

    Always glad to see someone else tackle the online travel planning challenge. Nile Guide has an interesting approach. The team hear at TravelGator (http://www.travelgator.com) has taken a different path but we think we’ve combined professional and user generated content in a compelling way.

    Come and check us out!

  8. Eric Wood

    As one of “these travel startups taking so long to gestate”- I’ve got to say the data integration is a huge challenge and half the industry is still using mainframes… remember those?
    Congratulation’s to Nile Guide for getting off the ground.

    I’d like to throw a plug for my company as well. TravelMuse is an inspirational travel planning site that combines original editorial content, guide info, user generated content and integrated booking. We’ve already got something up and we’ll be taking the covers off our travel planning tools very soon…
    -Eric
    http://www.travelmuse.com

  9. John

    Not sure if they’ve been techcrunched but the site is super slow…I spontaneously booked tickets to Europe over the weekend and actually want to use this site! However, it’s so slow that they’re losing my interest fast

  10. Trevor Speirs

    Nile Guide meet TripIt.
    TripIt meet Nile Guide. If you cooperate and integrate, the two of you have a great future.

  11. Mathew Sanders

    The problem here is the sources of information are not always reliable.
    Having a look at Auckland - there are HEAPS of places that simply no longer exist. One hasn’t been around for at least 5 years.

  12. Miles (SEM iCluck)

    Ooo a travel guide mash-up with social networking attached - why don’t they make a Facebook app and create widgets and add-ons for MySpace to catch the wave and get more data stored in the servers? I love this idea and actually is one of the better ideas I’ve seen in a while on here

  13. mobilekick.com

    Doesn’t support opera, must be rubbish.

  14. Nik

    This post sounds as PR-ish as it can get. I thought TC was different :(

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