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	<title>Comments on: Morgan Stanley&#8217;s March Internet Trends Report: Social Applications Dominating</title>
	<atom:link href="http://www.techcrunch.com/2008/04/28/morgan-stanleys-march-internet-trends-report-social/feed/" rel="self" type="application/rss+xml" />
	<link>http://www.techcrunch.com/2008/04/28/morgan-stanleys-march-internet-trends-report-social/</link>
	<description>Startup and Technology News</description>
	<lastBuildDate>Thu, 26 Nov 2009 17:20:25 -0800</lastBuildDate>
	
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		<title>By: Morgan Stanley’s March Internet Trends Report: Social Applications Dominating : Scriptyx.com</title>
		<link>http://www.techcrunch.com/2008/04/28/morgan-stanleys-march-internet-trends-report-social/comment-page-2/#comment-2831999</link>
		<dc:creator>Morgan Stanley’s March Internet Trends Report: Social Applications Dominating : Scriptyx.com</dc:creator>
		<pubDate>Wed, 01 Jul 2009 17:34:26 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/2008/04/28/morgan-stanleys-march-internet-trends-report-social/#comment-2831999</guid>
		<description>[...] Full article, more slideshows and graphs on TechCrunch US, the slides can be downloaded here.   April 29, 2008 &#124; Filed Under Social Networking, Trends, [...]</description>
		<content:encoded><![CDATA[<p>[...] Full article, more slideshows and graphs on TechCrunch US, the slides can be downloaded here.   April 29, 2008 | Filed Under Social Networking, Trends, [...]</p>
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		<title>By: Internet trends &#171; new MediaWatch</title>
		<link>http://www.techcrunch.com/2008/04/28/morgan-stanleys-march-internet-trends-report-social/comment-page-2/#comment-2792342</link>
		<dc:creator>Internet trends &#171; new MediaWatch</dc:creator>
		<pubDate>Tue, 09 Jun 2009 18:36:48 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/2008/04/28/morgan-stanleys-march-internet-trends-report-social/#comment-2792342</guid>
		<description>[...] Source: TechCrunch [...]</description>
		<content:encoded><![CDATA[<p>[...] Source: TechCrunch [...]</p>
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		<title>By: Shimrit</title>
		<link>http://www.techcrunch.com/2008/04/28/morgan-stanleys-march-internet-trends-report-social/comment-page-2/#comment-2725787</link>
		<dc:creator>Shimrit</dc:creator>
		<pubDate>Fri, 01 May 2009 10:11:34 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/2008/04/28/morgan-stanleys-march-internet-trends-report-social/#comment-2725787</guid>
		<description>I&#039;m writing a research these days on social media and these statistics are very helpful. About the difference between &quot;communications&quot; and &quot;social connections&quot; (first image) - is &quot;communications&quot; referring to all kind of connections, such as business etc and social connections to leisure time connections only?</description>
		<content:encoded><![CDATA[<p>I&#8217;m writing a research these days on social media and these statistics are very helpful. About the difference between &#8220;communications&#8221; and &#8220;social connections&#8221; (first image) &#8211; is &#8220;communications&#8221; referring to all kind of connections, such as business etc and social connections to leisure time connections only?</p>
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		<title>By: Interactive Video How-To and Examples &#124; Blog by Jon Bishop</title>
		<link>http://www.techcrunch.com/2008/04/28/morgan-stanleys-march-internet-trends-report-social/comment-page-2/#comment-2621707</link>
		<dc:creator>Interactive Video How-To and Examples &#124; Blog by Jon Bishop</dc:creator>
		<pubDate>Wed, 11 Feb 2009 03:05:41 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/2008/04/28/morgan-stanleys-march-internet-trends-report-social/#comment-2621707</guid>
		<description>[...] is personalization and interactivity. The internet took a turn a few years back with the rise of social and interactive networks. From that point on, the user was given control, and thats the way it going to be from now on. I [...]</description>
		<content:encoded><![CDATA[<p>[...] is personalization and interactivity. The internet took a turn a few years back with the rise of social and interactive networks. From that point on, the user was given control, and thats the way it going to be from now on. I [...]</p>
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		<title>By: perde</title>
		<link>http://www.techcrunch.com/2008/04/28/morgan-stanleys-march-internet-trends-report-social/comment-page-2/#comment-2571261</link>
		<dc:creator>perde</dc:creator>
		<pubDate>Thu, 18 Dec 2008 15:42:17 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/2008/04/28/morgan-stanleys-march-internet-trends-report-social/#comment-2571261</guid>
		<description>good</description>
		<content:encoded><![CDATA[<p>good</p>
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		<title>By: Morgan Stanley&#8217;s Frühjahr-Internet-Gutachten&#160;&#124;&#160;eduFutureBlog</title>
		<link>http://www.techcrunch.com/2008/04/28/morgan-stanleys-march-internet-trends-report-social/comment-page-2/#comment-2564140</link>
		<dc:creator>Morgan Stanley&#8217;s Frühjahr-Internet-Gutachten&#160;&#124;&#160;eduFutureBlog</dc:creator>
		<pubDate>Thu, 11 Dec 2008 19:31:59 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/2008/04/28/morgan-stanleys-march-internet-trends-report-social/#comment-2564140</guid>
		<description>[...] Techcrunch anmerkt, ist der Fokus nunmehr komplett Richtung Social Networks gewandert. Insofern liegen wir [...]</description>
		<content:encoded><![CDATA[<p>[...] Techcrunch anmerkt, ist der Fokus nunmehr komplett Richtung Social Networks gewandert. Insofern liegen wir [...]</p>
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		<title>By: SEMactu &#187; Blog Archive &#187; Morgan Stanley’s March Internet Trends Report: Social Applications Dominating</title>
		<link>http://www.techcrunch.com/2008/04/28/morgan-stanleys-march-internet-trends-report-social/comment-page-2/#comment-2540896</link>
		<dc:creator>SEMactu &#187; Blog Archive &#187; Morgan Stanley’s March Internet Trends Report: Social Applications Dominating</dc:creator>
		<pubDate>Thu, 20 Nov 2008 09:37:39 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/2008/04/28/morgan-stanleys-march-internet-trends-report-social/#comment-2540896</guid>
		<description>[...] Consulter les rapports 2007 et 2008 [...]</description>
		<content:encoded><![CDATA[<p>[...] Consulter les rapports 2007 et 2008 [...]</p>
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		<title>By: Heck, the IRS did it. &#171; The Future of 9-1-1</title>
		<link>http://www.techcrunch.com/2008/04/28/morgan-stanleys-march-internet-trends-report-social/comment-page-2/#comment-2422440</link>
		<dc:creator>Heck, the IRS did it. &#171; The Future of 9-1-1</dc:creator>
		<pubDate>Mon, 28 Jul 2008 21:09:41 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/2008/04/28/morgan-stanleys-march-internet-trends-report-social/#comment-2422440</guid>
		<description>[...] about themselves, it sure seems like we are not afraid. Hundreds of millions of users (at least 350M+ according to Morgan Stanley) publish more and more about themselves in places like Facebook, [...]</description>
		<content:encoded><![CDATA[<p>[...] about themselves, it sure seems like we are not afraid. Hundreds of millions of users (at least 350M+ according to Morgan Stanley) publish more and more about themselves in places like Facebook, [...]</p>
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		<title>By: &#187; update market news XVII&#187; Blog Archive &#187; nugg.ad blog</title>
		<link>http://www.techcrunch.com/2008/04/28/morgan-stanleys-march-internet-trends-report-social/comment-page-2/#comment-2399694</link>
		<dc:creator>&#187; update market news XVII&#187; Blog Archive &#187; nugg.ad blog</dc:creator>
		<pubDate>Mon, 07 Jul 2008 09:19:00 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/2008/04/28/morgan-stanleys-march-internet-trends-report-social/#comment-2399694</guid>
		<description>[...] Trends Report says: Social Applications Dominating. A quantitative and qualitative research report into attitudes, behaviours and [...]</description>
		<content:encoded><![CDATA[<p>[...] Trends Report says: Social Applications Dominating. A quantitative and qualitative research report into attitudes, behaviours and [...]</p>
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		<title>By: Web 2.0 Ireland &#187; Blog Archive &#187; Web2Ireland - what&#8217;s going on..</title>
		<link>http://www.techcrunch.com/2008/04/28/morgan-stanleys-march-internet-trends-report-social/comment-page-2/#comment-2336710</link>
		<dc:creator>Web 2.0 Ireland &#187; Blog Archive &#187; Web2Ireland - what&#8217;s going on..</dc:creator>
		<pubDate>Thu, 29 May 2008 22:27:09 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/2008/04/28/morgan-stanleys-march-internet-trends-report-social/#comment-2336710</guid>
		<description>[...] Stanley report on Internet - with coverage on Techcrunch - contains a nice reference to Lenny at [...]</description>
		<content:encoded><![CDATA[<p>[...] Stanley report on Internet &#8211; with coverage on Techcrunch &#8211; contains a nice reference to Lenny at [...]</p>
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		<title>By: Morgan Stanley Reports on Internet Trends - Social Media Taking Over &#171; CultureSlurp</title>
		<link>http://www.techcrunch.com/2008/04/28/morgan-stanleys-march-internet-trends-report-social/comment-page-2/#comment-2318959</link>
		<dc:creator>Morgan Stanley Reports on Internet Trends - Social Media Taking Over &#171; CultureSlurp</dc:creator>
		<pubDate>Thu, 22 May 2008 15:17:21 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/2008/04/28/morgan-stanleys-march-internet-trends-report-social/#comment-2318959</guid>
		<description>[...] social media    Morgan Stanley issued a recent report on internet trends with particular emphasis on the impact of social media (among other factors like [...]</description>
		<content:encoded><![CDATA[<p>[...] social media    Morgan Stanley issued a recent report on internet trends with particular emphasis on the impact of social media (among other factors like [...]</p>
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		<title>By: How do you blog, Blogger? &#124; Mcneri's Blog</title>
		<link>http://www.techcrunch.com/2008/04/28/morgan-stanleys-march-internet-trends-report-social/comment-page-2/#comment-2304707</link>
		<dc:creator>How do you blog, Blogger? &#124; Mcneri's Blog</dc:creator>
		<pubDate>Sat, 17 May 2008 23:01:21 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/2008/04/28/morgan-stanleys-march-internet-trends-report-social/#comment-2304707</guid>
		<description>[...] include Google&#8217;s blogs for its gmail, and google itself and online resources like Lifehacker, Techcrunch (802K RSS subscribers. I hope they have a 401K), The Huffington Post and Mashable. These [...]</description>
		<content:encoded><![CDATA[<p>[...] include Google&#8217;s blogs for its gmail, and google itself and online resources like Lifehacker, Techcrunch (802K RSS subscribers. I hope they have a 401K), The Huffington Post and Mashable. These [...]</p>
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		<title>By: e-driven.de</title>
		<link>http://www.techcrunch.com/2008/04/28/morgan-stanleys-march-internet-trends-report-social/comment-page-2/#comment-2284488</link>
		<dc:creator>e-driven.de</dc:creator>
		<pubDate>Fri, 09 May 2008 06:53:31 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/2008/04/28/morgan-stanleys-march-internet-trends-report-social/#comment-2284488</guid>
		<description>&lt;strong&gt;Morgan Stanley: Applikationen sind der Trend...&lt;/strong&gt;

Nach dem aktuellen Morgan Stanley Internet Trend-Report, ist die Darstellung von Inhalten in Widgets und Applikationen, einer der Trends im Web.
Der Report fokussiert sich außerdem auf Social-Networks, ganz im Gegensatz zum letzten Report aus dem Okto...</description>
		<content:encoded><![CDATA[<p><strong>Morgan Stanley: Applikationen sind der Trend&#8230;</strong></p>
<p>Nach dem aktuellen Morgan Stanley Internet Trend-Report, ist die Darstellung von Inhalten in Widgets und Applikationen, einer der Trends im Web.<br />
Der Report fokussiert sich außerdem auf Social-Networks, ganz im Gegensatz zum letzten Report aus dem Okto&#8230;</p>
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		<title>By: flashy</title>
		<link>http://www.techcrunch.com/2008/04/28/morgan-stanleys-march-internet-trends-report-social/comment-page-2/#comment-2282274</link>
		<dc:creator>flashy</dc:creator>
		<pubDate>Thu, 08 May 2008 01:56:49 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/2008/04/28/morgan-stanleys-march-internet-trends-report-social/#comment-2282274</guid>
		<description>Great information on the revenue some that social network giants bring like myspace and facebook. I&#039;m giving facebook a try since it looks more professional than myspace but of course myspace has a good ability to customize to your taste...so many sites so little time...</description>
		<content:encoded><![CDATA[<p>Great information on the revenue some that social network giants bring like myspace and facebook. I&#8217;m giving facebook a try since it looks more professional than myspace but of course myspace has a good ability to customize to your taste&#8230;so many sites so little time&#8230;</p>
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		<title>By: Links of the Week May 2nd, 2008 &#124; .eduGuru</title>
		<link>http://www.techcrunch.com/2008/04/28/morgan-stanleys-march-internet-trends-report-social/comment-page-2/#comment-2250325</link>
		<dc:creator>Links of the Week May 2nd, 2008 &#124; .eduGuru</dc:creator>
		<pubDate>Fri, 02 May 2008 15:16:59 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/2008/04/28/morgan-stanleys-march-internet-trends-report-social/#comment-2250325</guid>
		<description>[...] Morgan Stanley’s March Internet Trends Report: Social Applications Dominating - Morgan Stanley ’s Internet Trends report from last month takes a big turn from previous reports - the focus is nearly 100% on social applications and how they are taking over the Internet (Yahoo apparently read it). [...]</description>
		<content:encoded><![CDATA[<p>[...] Morgan Stanley’s March Internet Trends Report: Social Applications Dominating &#8211; Morgan Stanley ’s Internet Trends report from last month takes a big turn from previous reports &#8211; the focus is nearly 100% on social applications and how they are taking over the Internet (Yahoo apparently read it). [...]</p>
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		<title>By: nortypig &#187; Blog Archive &#187; Morgan Stanley Trends March 2008</title>
		<link>http://www.techcrunch.com/2008/04/28/morgan-stanleys-march-internet-trends-report-social/comment-page-2/#comment-2246282</link>
		<dc:creator>nortypig &#187; Blog Archive &#187; Morgan Stanley Trends March 2008</dc:creator>
		<pubDate>Thu, 01 May 2008 23:22:12 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/2008/04/28/morgan-stanleys-march-internet-trends-report-social/#comment-2246282</guid>
		<description>[...] Morgan Stanley March Internet Trends for 2008 are discussed by Mike [...]</description>
		<content:encoded><![CDATA[<p>[...] Morgan Stanley March Internet Trends for 2008 are discussed by Mike [...]</p>
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		<title>By: Golden Swamp &#187; Social networks: where our children are, and education isn&#8217;t</title>
		<link>http://www.techcrunch.com/2008/04/28/morgan-stanleys-march-internet-trends-report-social/comment-page-2/#comment-2242941</link>
		<dc:creator>Golden Swamp &#187; Social networks: where our children are, and education isn&#8217;t</dc:creator>
		<pubDate>Thu, 01 May 2008 11:25:20 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/2008/04/28/morgan-stanleys-march-internet-trends-report-social/#comment-2242941</guid>
		<description>[...] are far down the road to reaching today&#8217;s youth through the Internet; education is not. Morgan Stanley&#8217;s March 18, 2008 72-page Internet Trends report only mentions &#8220;education&#8221; once. You can see the mention in the above image at [...]</description>
		<content:encoded><![CDATA[<p>[...] are far down the road to reaching today&#8217;s youth through the Internet; education is not. Morgan Stanley&#8217;s March 18, 2008 72-page Internet Trends report only mentions &#8220;education&#8221; once. You can see the mention in the above image at [...]</p>
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		<title>By: Basic Thinking Blog &#124; Vermischtes</title>
		<link>http://www.techcrunch.com/2008/04/28/morgan-stanleys-march-internet-trends-report-social/comment-page-2/#comment-2242673</link>
		<dc:creator>Basic Thinking Blog &#124; Vermischtes</dc:creator>
		<pubDate>Thu, 01 May 2008 10:26:25 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/2008/04/28/morgan-stanleys-march-internet-trends-report-social/#comment-2242673</guid>
		<description>[...] Morgan Stanleys Internet Report &#252;ber die Nutzung von Social Media. Interessant: Der kombinierte Traffic von YouTube + Facebook [...]</description>
		<content:encoded><![CDATA[<p>[...] Morgan Stanleys Internet Report &#252;ber die Nutzung von Social Media. Interessant: Der kombinierte Traffic von YouTube + Facebook [...]</p>
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		<title>By: Web Flakes</title>
		<link>http://www.techcrunch.com/2008/04/28/morgan-stanleys-march-internet-trends-report-social/comment-page-2/#comment-2239460</link>
		<dc:creator>Web Flakes</dc:creator>
		<pubDate>Wed, 30 Apr 2008 20:23:32 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/2008/04/28/morgan-stanleys-march-internet-trends-report-social/#comment-2239460</guid>
		<description>[...] Morgan Stanley’s Net Trends Report: Social Applications Dominate [...]</description>
		<content:encoded><![CDATA[<p>[...] Morgan Stanley’s Net Trends Report: Social Applications Dominate [...]</p>
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		<title>By: Loving Links &#171; The Rosemont Loving</title>
		<link>http://www.techcrunch.com/2008/04/28/morgan-stanleys-march-internet-trends-report-social/comment-page-2/#comment-2235974</link>
		<dc:creator>Loving Links &#171; The Rosemont Loving</dc:creator>
		<pubDate>Wed, 30 Apr 2008 09:02:50 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/2008/04/28/morgan-stanleys-march-internet-trends-report-social/#comment-2235974</guid>
		<description>[...] Techcrunch - Morgan Stanley’s March Internet Trends Report: Social Applications Dominating Social [...]</description>
		<content:encoded><![CDATA[<p>[...] Techcrunch &#8211; Morgan Stanley’s March Internet Trends Report: Social Applications Dominating Social [...]</p>
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		<title>By: Morgan Stanley&#8217;s March Internet Trends Report: Social Applications Dominating</title>
		<link>http://www.techcrunch.com/2008/04/28/morgan-stanleys-march-internet-trends-report-social/comment-page-2/#comment-2235719</link>
		<dc:creator>Morgan Stanley&#8217;s March Internet Trends Report: Social Applications Dominating</dc:creator>
		<pubDate>Wed, 30 Apr 2008 07:35:26 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/2008/04/28/morgan-stanleys-march-internet-trends-report-social/#comment-2235719</guid>
		<description>[...] From Techcrunch. [...]</description>
		<content:encoded><![CDATA[<p>[...] From Techcrunch. [...]</p>
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		<title>By: Fantasy Garden &#187; Blog Archive &#187; Morgan Stanley’s March Internet Trends Report: Social Applications Dominating</title>
		<link>http://www.techcrunch.com/2008/04/28/morgan-stanleys-march-internet-trends-report-social/comment-page-2/#comment-2235587</link>
		<dc:creator>Fantasy Garden &#187; Blog Archive &#187; Morgan Stanley’s March Internet Trends Report: Social Applications Dominating</dc:creator>
		<pubDate>Wed, 30 Apr 2008 06:39:31 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/2008/04/28/morgan-stanleys-march-internet-trends-report-social/#comment-2235587</guid>
		<description>[...] http://www.techcrunch.com/2008/04/28/morgan-stanleys-march-internet-trends-report-social/ [...]</description>
		<content:encoded><![CDATA[<p>[...] <a href="http://www.techcrunch.com/2008/04/28/morgan-stanleys-march-internet-trends-report-social/" rel="nofollow"></a><a href='http://www.techcrunch.com/2008/04/28/morgan-stanleys-march-internet-trends-report-social/'>http://www.tech...-report-social/</a> [...]</p>
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		<title>By: Roundup: WB returns as a website, XBox 360 prices drop in Asia and more &#187; VentureBeat</title>
		<link>http://www.techcrunch.com/2008/04/28/morgan-stanleys-march-internet-trends-report-social/comment-page-2/#comment-2234707</link>
		<dc:creator>Roundup: WB returns as a website, XBox 360 prices drop in Asia and more &#187; VentureBeat</dc:creator>
		<pubDate>Wed, 30 Apr 2008 00:49:17 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/2008/04/28/morgan-stanleys-march-internet-trends-report-social/#comment-2234707</guid>
		<description>[...] news, but the report presents some pretty compelling facts to illustrate the point. For example, six out of the top 10 Internet sites are social.Monsanto and startup Mendel Biotechnology to develop biofuel crop &#8212; It&#8217;s nice to hear [...]</description>
		<content:encoded><![CDATA[<p>[...] news, but the report presents some pretty compelling facts to illustrate the point. For example, six out of the top 10 Internet sites are social.Monsanto and startup Mendel Biotechnology to develop biofuel crop &#8212; It&#8217;s nice to hear [...]</p>
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		<title>By: Rajeev Goel</title>
		<link>http://www.techcrunch.com/2008/04/28/morgan-stanleys-march-internet-trends-report-social/comment-page-2/#comment-2234670</link>
		<dc:creator>Rajeev Goel</dc:creator>
		<pubDate>Wed, 30 Apr 2008 00:38:06 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/2008/04/28/morgan-stanleys-march-internet-trends-report-social/#comment-2234670</guid>
		<description>Great research on the rising tide of social networking.  Equally interesting is the monetization aspect of this ad inventory, as many notable companies (Fox, News Corp, Google, etc.) have had trouble monetizing this inventory over the last couple of quarters.

At PubMatic, we recently opened up data across 3000+ publishers (on Facebook and off Facebook) via the PubMatic AdPrice Index (http://www.adpriceindex.com). We launched it in April for Q1 data and plan to publish monthly going forward. The key thing we’re tracking is month over month trends in monetization, so people have some visibility.

In April we found that:
- Small sites tend to monetize much better (3X) than large sites. This is a tough one for facebook developers because even though their application may be “small”, they’re part of the much larger facebook monetization ecosystem
- At the start of this year, social networking environments monetized quite poorly with respect to other verticals at 22 cents eCPM in January
- Monetization has trended up significantly over the first quarter though, rising to 37 cents on average in March 2008

Just about all data inherently has bias, so I won’t pretend that our figures are perfect. But I do think they might arean interesting benchmark and indicator of trends.

Regards,
Rajeev Goel
Co-founder, PubMatic</description>
		<content:encoded><![CDATA[<p>Great research on the rising tide of social networking.  Equally interesting is the monetization aspect of this ad inventory, as many notable companies (Fox, News Corp, Google, etc.) have had trouble monetizing this inventory over the last couple of quarters.</p>
<p>At PubMatic, we recently opened up data across 3000+ publishers (on Facebook and off Facebook) via the PubMatic AdPrice Index (<a href="http://www.adpriceindex.com)" rel="nofollow"></a><a href='http://www.adpriceindex.com'>http://www.adpriceindex.com</a>). We launched it in April for Q1 data and plan to publish monthly going forward. The key thing we’re tracking is month over month trends in monetization, so people have some visibility.</p>
<p>In April we found that:<br />
- Small sites tend to monetize much better (3X) than large sites. This is a tough one for facebook developers because even though their application may be “small”, they’re part of the much larger facebook monetization ecosystem<br />
- At the start of this year, social networking environments monetized quite poorly with respect to other verticals at 22 cents eCPM in January<br />
- Monetization has trended up significantly over the first quarter though, rising to 37 cents on average in March 2008</p>
<p>Just about all data inherently has bias, so I won’t pretend that our figures are perfect. But I do think they might arean interesting benchmark and indicator of trends.</p>
<p>Regards,<br />
Rajeev Goel<br />
Co-founder, PubMatic</p>
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		<title>By: links for 2008-04-29 &#171; Kevin Bondelli&#8217;s YD Blog</title>
		<link>http://www.techcrunch.com/2008/04/28/morgan-stanleys-march-internet-trends-report-social/comment-page-2/#comment-2234539</link>
		<dc:creator>links for 2008-04-29 &#171; Kevin Bondelli&#8217;s YD Blog</dc:creator>
		<pubDate>Tue, 29 Apr 2008 23:48:56 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/2008/04/28/morgan-stanleys-march-internet-trends-report-social/#comment-2234539</guid>
		<description>[...] Morgan Stanley’s March Internet Trends Report: Social Applications Dominating [...]</description>
		<content:encoded><![CDATA[<p>[...] Morgan Stanley’s March Internet Trends Report: Social Applications Dominating [...]</p>
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