Comments on: Morgan Stanley’s March Internet Trends Report: Social Applications Dominating

By: » update market news XVII» Blog Archive » nugg.ad blog

» update market news XVII» Blog Archive » nugg.ad blog — Mon, 07 Jul 2008 09:19:00 +0000

[...] Trends Report says: Social Applications Dominating. A quantitative and qualitative research report into attitudes, behaviours and [...]

By: Web 2.0 Ireland » Blog Archive » Web2Ireland - what’s going on..

Web 2.0 Ireland » Blog Archive » Web2Ireland - what’s going on.. — Thu, 29 May 2008 22:27:09 +0000

[...] Stanley report on Internet - with coverage on Techcrunch - contains a nice reference to Lenny at [...]

By: Morgan Stanley Reports on Internet Trends - Social Media Taking Over « CultureSlurp

Thu, 22 May 2008 15:17:21 +0000

[...] social media Morgan Stanley issued a recent report on internet trends with particular emphasis on the impact of social media (among other factors like [...]

By: How do you blog, Blogger? | Mcneri's Blog

How do you blog, Blogger? | Mcneri's Blog — Sat, 17 May 2008 23:01:21 +0000

[...] include Google’s blogs for its gmail, and google itself and online resources like Lifehacker, Techcrunch (802K RSS subscribers. I hope they have a 401K), The Huffington Post and Mashable. These [...]

By: e-driven.de

e-driven.de — Fri, 09 May 2008 06:53:31 +0000

Morgan Stanley: Applikationen sind der Trend…

Nach dem aktuellen Morgan Stanley Internet Trend-Report, ist die Darstellung von Inhalten in Widgets und Applikationen, einer der Trends im Web.
Der Report fokussiert sich außerdem auf Social-Networks, ganz im Gegensatz zum letzten Report aus dem Okto…

By: flashy

flashy — Thu, 08 May 2008 01:56:49 +0000

Great information on the revenue some that social network giants bring like myspace and facebook. I’m giving facebook a try since it looks more professional than myspace but of course myspace has a good ability to customize to your taste…so many sites so little time…

By: Links of the Week May 2nd, 2008 | .eduGuru

Links of the Week May 2nd, 2008 | .eduGuru — Fri, 02 May 2008 15:16:59 +0000

[...] Morgan Stanley’s March Internet Trends Report: Social Applications Dominating - Morgan Stanley ’s Internet Trends report from last month takes a big turn from previous reports - the focus is nearly 100% on social applications and how they are taking over the Internet (Yahoo apparently read it). [...]

By: nortypig » Blog Archive » Morgan Stanley Trends March 2008

nortypig » Blog Archive » Morgan Stanley Trends March 2008 — Thu, 01 May 2008 23:22:12 +0000

[...] Morgan Stanley March Internet Trends for 2008 are discussed by Mike [...]

By: Golden Swamp » Social networks: where our children are, and education isn’t

Thu, 01 May 2008 11:25:20 +0000

[...] are far down the road to reaching today’s youth through the Internet; education is not. Morgan Stanley’s March 18, 2008 72-page Internet Trends report only mentions “education” once. You can see the mention in the above image at [...]

By: Basic Thinking Blog | Vermischtes

Basic Thinking Blog | Vermischtes — Thu, 01 May 2008 10:26:25 +0000

[...] Morgan Stanleys Internet Report über die Nutzung von Social Media. Interessant: Der kombinierte Traffic von YouTube + Facebook [...]

By: Web Flakes

Web Flakes — Wed, 30 Apr 2008 20:23:32 +0000

[...] Morgan Stanley’s Net Trends Report: Social Applications Dominate [...]

By: Loving Links « The Rosemont Loving

Loving Links « The Rosemont Loving — Wed, 30 Apr 2008 09:02:50 +0000

[...] Techcrunch - Morgan Stanley’s March Internet Trends Report: Social Applications Dominating Social [...]

By: Morgan Stanley’s March Internet Trends Report: Social Applications Dominating

Wed, 30 Apr 2008 07:35:26 +0000

[...] From Techcrunch. [...]

By: Fantasy Garden » Blog Archive » Morgan Stanley’s March Internet Trends Report: Social Applications Dominating

Wed, 30 Apr 2008 06:39:31 +0000

[...] http://www.techcrunch.com/2008.....rt-social/ [...]

By: Roundup: WB returns as a website, XBox 360 prices drop in Asia and more » VentureBeat

Wed, 30 Apr 2008 00:49:17 +0000

[...] news, but the report presents some pretty compelling facts to illustrate the point. For example, six out of the top 10 Internet sites are social.Monsanto and startup Mendel Biotechnology to develop biofuel crop — It’s nice to hear [...]

By: Rajeev Goel

Rajeev Goel — Wed, 30 Apr 2008 00:38:06 +0000

Great research on the rising tide of social networking. Equally interesting is the monetization aspect of this ad inventory, as many notable companies (Fox, News Corp, Google, etc.) have had trouble monetizing this inventory over the last couple of quarters.

At PubMatic, we recently opened up data across 3000+ publishers (on Facebook and off Facebook) via the PubMatic AdPrice Index (http://www.adpriceindex.com). We launched it in April for Q1 data and plan to publish monthly going forward. The key thing we’re tracking is month over month trends in monetization, so people have some visibility.

In April we found that:
- Small sites tend to monetize much better (3X) than large sites. This is a tough one for facebook developers because even though their application may be “small”, they’re part of the much larger facebook monetization ecosystem
- At the start of this year, social networking environments monetized quite poorly with respect to other verticals at 22 cents eCPM in January
- Monetization has trended up significantly over the first quarter though, rising to 37 cents on average in March 2008

Just about all data inherently has bias, so I won’t pretend that our figures are perfect. But I do think they might arean interesting benchmark and indicator of trends.

Regards,
Rajeev Goel
Co-founder, PubMatic

By: links for 2008-04-29 « Kevin Bondelli’s YD Blog

links for 2008-04-29 « Kevin Bondelli’s YD Blog — Tue, 29 Apr 2008 23:48:56 +0000

[...] Morgan Stanley’s March Internet Trends Report: Social Applications Dominating [...]

By: bizsugar.com

bizsugar.com — Tue, 29 Apr 2008 19:34:27 +0000

Morgan Stanley’s March Internet Trends Report: Social Applications Dominating…

Morgan Stanley’s Internet Trends report from last month takes a big turn from previous reports - the focus is nearly 100% on social applications and how they are taking over the Internet…

By: Darren Herman - Marketing, Advertising, Media and Technology Blog » Blog Archive » Digital Media Tidbits…

Tue, 29 Apr 2008 17:05:42 +0000

[...] released its Technology/Internet Trends document a few weeks ago and it was finally picked up by bloggers. I pointed a few things out internally to my agency but the most important trend here is that this [...]

By: Doug McIsaac

Doug McIsaac — Tue, 29 Apr 2008 16:53:51 +0000

Some great information. I always appreciate it when they make this research available.

Doug

By: jason schaeffer

jason schaeffer — Tue, 29 Apr 2008 15:19:36 +0000

Anyone else having trouble with the embed code?

I tried posting the slideshow to igoogle, facebook, etc and it wasnt processing?

I finally manually linked to the techcrunch article within my wordpress blog with a hyperlink.

By: Morgan Stanley’s Internet report - March 2008 « Jason Schaeffer (v 1.3773)

Tue, 29 Apr 2008 15:09:35 +0000

[...] Comments Their annual “internet trends” slide show was released and is available in a slide show format on TechCrunch (amongst other [...]

By: Dave

Dave — Tue, 29 Apr 2008 15:04:54 +0000

The big get bigger, the best sites from “the folks” get nothing - just like the real world!

By: gianluca carrera

gianluca carrera — Tue, 29 Apr 2008 13:50:54 +0000

interesting, yet not much money coming from that area… I wonder when we will start monetizing that audience propertly (i.e. decent CPM and no user experience disruption)…

By: IT news for April 29: AMD targets small businesses, Microsoft releases dev kit for concept OS, 10 hottest IT jobs | Tech Sanity Check | TechRepublic.com

Tue, 29 Apr 2008 12:47:28 +0000

[...] Morgan Stanley’s March Internet Trends Report: Social Applications Dominating [...]