Comments on: Ad Platform Adify Sold To Cox Enterprises For $300 Million (Updated: Confirmation) http://www.techcrunch.com/2008/04/28/ad-network-adify-said-to-be-sold-to-cox-communications-for-300-million/ Startup and Technology News Fri, 27 Nov 2009 17:16:26 -0800 hourly 1 By: Adify Opens Up API To Expand Technology For Ad Networks | The Good NET Guide http://www.techcrunch.com/2008/04/28/ad-network-adify-said-to-be-sold-to-cox-communications-for-300-million/comment-page-1/#comment-2768127 Adify Opens Up API To Expand Technology For Ad Networks | The Good NET Guide Wed, 27 May 2009 07:01:26 +0000 http://www.techcrunch.com/2008/04/28/ad-network-adify-said-to-be-sold-to-cox-communications-for-300-million/#comment-2768127 [...] which was bought by Cox Enterprises in April of 2008 for $300 million, hopes to create a virtual marketplace for Network Builder [...] [...] which was bought by Cox Enterprises in April of 2008 for $300 million, hopes to create a virtual marketplace for Network Builder [...]

]]> By: Search-that: News for a 2.0 world !!! » Adify Opens Up API To Expand Technology For Ad Networks http://www.techcrunch.com/2008/04/28/ad-network-adify-said-to-be-sold-to-cox-communications-for-300-million/comment-page-1/#comment-2768109 Search-that: News for a 2.0 world !!! » Adify Opens Up API To Expand Technology For Ad Networks Wed, 27 May 2009 06:44:08 +0000 http://www.techcrunch.com/2008/04/28/ad-network-adify-said-to-be-sold-to-cox-communications-for-300-million/#comment-2768109 [...] which was bought by Cox Enterprises in April of 2008 for $300 million, hopes to create a virtual marketplace for Network Builder [...] [...] which was bought by Cox Enterprises in April of 2008 for $300 million, hopes to create a virtual marketplace for Network Builder [...]

]]> By: Mash123 » Adify Opens Up API To Expand Technology For Ad Networks http://www.techcrunch.com/2008/04/28/ad-network-adify-said-to-be-sold-to-cox-communications-for-300-million/comment-page-1/#comment-2768082 Mash123 » Adify Opens Up API To Expand Technology For Ad Networks Wed, 27 May 2009 06:13:10 +0000 http://www.techcrunch.com/2008/04/28/ad-network-adify-said-to-be-sold-to-cox-communications-for-300-million/#comment-2768082 [...] which was bought by Cox En&#116&#101&#114prises in April of 2008 for $300 million, hopes to&#32&#99&#114eate a virtual marketplace for Network [...] [...] which was bought by Cox En&#116&#101&#114prises in April of 2008 for $300 million, hopes to&#32&#99&#114eate a virtual marketplace for Network [...]

]]> By: Adify Opens Up API To Expand Technology For Ad Networks | YoGoG.com http://www.techcrunch.com/2008/04/28/ad-network-adify-said-to-be-sold-to-cox-communications-for-300-million/comment-page-1/#comment-2768064 Adify Opens Up API To Expand Technology For Ad Networks | YoGoG.com Wed, 27 May 2009 05:59:31 +0000 http://www.techcrunch.com/2008/04/28/ad-network-adify-said-to-be-sold-to-cox-communications-for-300-million/#comment-2768064 [...] which was bought by Cox Enterprises in April of 2008 for 0 million, hopes to create a virtual marketplace for Network Builder customers [...] [...] which was bought by Cox Enterprises in April of 2008 for 0 million, hopes to create a virtual marketplace for Network Builder customers [...]

]]> By: Adify Opens Up API To Expand Technology For Ad Networks http://www.techcrunch.com/2008/04/28/ad-network-adify-said-to-be-sold-to-cox-communications-for-300-million/comment-page-1/#comment-2768041 Adify Opens Up API To Expand Technology For Ad Networks Wed, 27 May 2009 05:45:13 +0000 http://www.techcrunch.com/2008/04/28/ad-network-adify-said-to-be-sold-to-cox-communications-for-300-million/#comment-2768041 [...] which was bought by Cox Enterprises in April of 2008 for $300 million, hopes to create a virtual marketplace for Network Builder [...] [...] which was bought by Cox Enterprises in April of 2008 for $300 million, hopes to create a virtual marketplace for Network Builder [...]

]]> By: Complete List of Q2 2008 Web / Internet / Tech Acquisitions » The StartUp Blog at PartnerUp http://www.techcrunch.com/2008/04/28/ad-network-adify-said-to-be-sold-to-cox-communications-for-300-million/comment-page-1/#comment-2691480 Complete List of Q2 2008 Web / Internet / Tech Acquisitions » The StartUp Blog at PartnerUp Thu, 09 Apr 2009 15:12:56 +0000 http://www.techcrunch.com/2008/04/28/ad-network-adify-said-to-be-sold-to-cox-communications-for-300-million/#comment-2691480 [...] platform that allows advertisers to contact small web publishers directly and negotiate ad rates. TechCrunch  Mashable  VentureBeat [...] [...] platform that allows advertisers to contact small web publishers directly and negotiate ad rates. TechCrunch  Mashable  VentureBeat [...]

]]> By: Complete List of 2008 Web/Tech/Internet Acquisitions » The StartUp Blog at PartnerUp http://www.techcrunch.com/2008/04/28/ad-network-adify-said-to-be-sold-to-cox-communications-for-300-million/comment-page-1/#comment-2587045 Complete List of 2008 Web/Tech/Internet Acquisitions » The StartUp Blog at PartnerUp Wed, 07 Jan 2009 01:00:30 +0000 http://www.techcrunch.com/2008/04/28/ad-network-adify-said-to-be-sold-to-cox-communications-for-300-million/#comment-2587045 [...] platform that allows advertisers to contact small web publishers directly and negotiate ad rates. TechCrunch Mashable VentureBeat [...] [...] platform that allows advertisers to contact small web publishers directly and negotiate ad rates. TechCrunch Mashable VentureBeat [...]

]]> By: joe http://www.techcrunch.com/2008/04/28/ad-network-adify-said-to-be-sold-to-cox-communications-for-300-million/comment-page-1/#comment-2238902 joe Wed, 30 Apr 2008 18:43:14 +0000 http://www.techcrunch.com/2008/04/28/ad-network-adify-said-to-be-sold-to-cox-communications-for-300-million/#comment-2238902 This may be a stupid question but how does Adify's business model work? Do they collect a % of the publisher's revenue? What percent? How do they audit how much revenue each publisher is getting to ensure they collect the amount owed to them? Any answers much appreciated. Thanks! This may be a stupid question but how does Adify’s business model work? Do they collect a % of the publisher’s revenue? What percent? How do they audit how much revenue each publisher is getting to ensure they collect the amount owed to them? Any answers much appreciated. Thanks!

]]> By: Adify vendida, furor por ad networks verticales | Netad Blog http://www.techcrunch.com/2008/04/28/ad-network-adify-said-to-be-sold-to-cox-communications-for-300-million/comment-page-1/#comment-2233921 Adify vendida, furor por ad networks verticales | Netad Blog Tue, 29 Apr 2008 19:00:29 +0000 http://www.techcrunch.com/2008/04/28/ad-network-adify-said-to-be-sold-to-cox-communications-for-300-million/#comment-2233921 [...] Ayer se supo que Adify, la plataforma para redes sociales verticales fue vendida a Cox Enterprises por 300 millones de dólares. Cox es una empresa que tiene canales de TV, periódicos, y provedor de acceso a Internet. Forbes, Martha Stewart, Six Apart y The Guardian son algunas de las marcas conocidas que tienen su red montada sobre Adify. [...] [...] Ayer se supo que Adify, la plataforma para redes sociales verticales fue vendida a Cox Enterprises por 300 millones de dólares. Cox es una empresa que tiene canales de TV, periódicos, y provedor de acceso a Internet. Forbes, Martha Stewart, Six Apart y The Guardian son algunas de las marcas conocidas que tienen su red montada sobre Adify. [...]

]]> By: IRR Auditing Department http://www.techcrunch.com/2008/04/28/ad-network-adify-said-to-be-sold-to-cox-communications-for-300-million/comment-page-1/#comment-2233071 IRR Auditing Department Tue, 29 Apr 2008 12:46:17 +0000 http://www.techcrunch.com/2008/04/28/ad-network-adify-said-to-be-sold-to-cox-communications-for-300-million/#comment-2233071 Erick, When calculating the return to investors, you can't simply take the sale price of the company and divide by the investment to conclude that the investors made 10x their investment (a "ten-bagger" in Peter Lynch terms). You need to know what average valuation they invested at to understand the return on their investment (absent any additional participation clauses). As an extreme example, if they had invested their $27 million into the company at a $300 million post valuation, and the company was then sold for $300 million, then they would have simply gotten their money back in the sale. Erick,

When calculating the return to investors, you can’t simply take the sale price of the company and divide by the investment to conclude that the investors made 10x their investment (a “ten-bagger” in Peter Lynch terms). You need to know what average valuation they invested at to understand the return on their investment (absent any additional participation clauses).

As an extreme example, if they had invested their $27 million into the company at a $300 million post valuation, and the company was then sold for $300 million, then they would have simply gotten their money back in the sale.

]]> By: Ingrid http://www.techcrunch.com/2008/04/28/ad-network-adify-said-to-be-sold-to-cox-communications-for-300-million/comment-page-1/#comment-2233045 Ingrid Tue, 29 Apr 2008 12:31:35 +0000 http://www.techcrunch.com/2008/04/28/ad-network-adify-said-to-be-sold-to-cox-communications-for-300-million/#comment-2233045 This is great news and will help my business and I in the Caribbean who've launched Caribclix.com using the Adify platform last October to further legitimise the business and ramp up traction in our neck of the woods. Ahhh there is even more hope for the Caribbean Web. This is great news and will help my business and I in the Caribbean who’ve launched Caribclix.com using the Adify platform last October to further legitimise the business and ramp up traction in our neck of the woods. Ahhh there is even more hope for the Caribbean Web.

]]> By: Cox Buys Adify For $300m : The Blog Herald http://www.techcrunch.com/2008/04/28/ad-network-adify-said-to-be-sold-to-cox-communications-for-300-million/comment-page-1/#comment-2232456 Cox Buys Adify For $300m : The Blog Herald Tue, 29 Apr 2008 07:30:38 +0000 http://www.techcrunch.com/2008/04/28/ad-network-adify-said-to-be-sold-to-cox-communications-for-300-million/#comment-2232456 [...] TechCrunch, CNET, Techmeme Digg [...] [...] TechCrunch, CNET, Techmeme Digg [...]

]]> By: Rajeev Goel http://www.techcrunch.com/2008/04/28/ad-network-adify-said-to-be-sold-to-cox-communications-for-300-million/comment-page-1/#comment-2232087 Rajeev Goel Tue, 29 Apr 2008 04:59:08 +0000 http://www.techcrunch.com/2008/04/28/ad-network-adify-said-to-be-sold-to-cox-communications-for-300-million/#comment-2232087 Russ, Congratulations on the sale and new growth prospects. Rajeev Goel PubMatic Russ,
Congratulations on the sale and new growth prospects.

Rajeev Goel
PubMatic

]]> By: Russ Fradin http://www.techcrunch.com/2008/04/28/ad-network-adify-said-to-be-sold-to-cox-communications-for-300-million/comment-page-1/#comment-2232072 Russ Fradin Tue, 29 Apr 2008 04:51:11 +0000 http://www.techcrunch.com/2008/04/28/ad-network-adify-said-to-be-sold-to-cox-communications-for-300-million/#comment-2232072 Now that the AP story is out I am happy to comment more openly. smcnally - We don't really consider OpenX a competitor as their focus is really on providing site-side ad serving tools. We do not really focus on that part of the business, instead we focus on enabling aggregators to build and run premium quality vertical networks. Also our focus on back-office outsourcing as well as technology makes us different from everyone else in the space. (sorry if that was too sales-y, just trying to answer the question) BigVC / NightRider - Thanks for the support on valuation. Glam is certainly a great company and we wish them all the luck in the world. They have also been around 6.5 years and Adify is 2 years old. Also, I would point out that M&A valuations are far different from fund-raising valuations. We certainly belive the deal with Cox provides great value to our investors and employees while also providing significant upside for the team going forward. Russ Now that the AP story is out I am happy to comment more openly.

smcnally –

We don’t really consider OpenX a competitor as their focus is really on providing site-side ad serving tools. We do not really focus on that part of the business, instead we focus on enabling aggregators to build and run premium quality vertical networks. Also our focus on back-office outsourcing as well as technology makes us different from everyone else in the space.

(sorry if that was too sales-y, just trying to answer the question)

BigVC / NightRider –

Thanks for the support on valuation. Glam is certainly a great company and we wish them all the luck in the world. They have also been around 6.5 years and Adify is 2 years old. Also, I would point out that M&A valuations are far different from fund-raising valuations.

We certainly belive the deal with Cox provides great value to our investors and employees while also providing significant upside for the team going forward.

Russ

]]> By: smcnally http://www.techcrunch.com/2008/04/28/ad-network-adify-said-to-be-sold-to-cox-communications-for-300-million/comment-page-1/#comment-2232035 smcnally Tue, 29 Apr 2008 04:36:19 +0000 http://www.techcrunch.com/2008/04/28/ad-network-adify-said-to-be-sold-to-cox-communications-for-300-million/#comment-2232035 @Russ Fraden - Is <a href="http://www.openx.org/" rel="nofollow">openx</a> your only independent competitor left? @Russ Fraden – Is openx your only independent competitor left?

]]> By: Alex http://www.techcrunch.com/2008/04/28/ad-network-adify-said-to-be-sold-to-cox-communications-for-300-million/comment-page-1/#comment-2232026 Alex Tue, 29 Apr 2008 04:32:48 +0000 http://www.techcrunch.com/2008/04/28/ad-network-adify-said-to-be-sold-to-cox-communications-for-300-million/#comment-2232026 Yes I also want to know the revenue. Also remember that 27 million is the vc investment and vc never owns 100% so chances are last vc investment had valuation of at least 100 million if not more for the company so the exit was 2x or 3x for last round investor... So anybody revenue, profits, vc valuation, etc..? : ))) Yes I also want to know the revenue. Also remember that 27 million is the vc investment and vc never owns 100% so chances are last vc investment had valuation of at least 100 million if not more for the company so the exit was 2x or 3x for last round investor…

So anybody revenue, profits, vc valuation, etc..? : )))

]]> By: Pedro http://www.techcrunch.com/2008/04/28/ad-network-adify-said-to-be-sold-to-cox-communications-for-300-million/comment-page-1/#comment-2231917 Pedro Tue, 29 Apr 2008 03:49:07 +0000 http://www.techcrunch.com/2008/04/28/ad-network-adify-said-to-be-sold-to-cox-communications-for-300-million/#comment-2231917 BigVC & NightRider Remember "Time Value of Money" in grad school. A dollar today is worth than a dollar tomorrow. 10X return is nice by any ones scorecard. But, I still want to know what revenues were for Adify BigVC & NightRider

Remember “Time Value of Money” in grad school. A dollar today is worth than a dollar tomorrow. 10X return is nice by any ones scorecard.

But, I still want to know what revenues were for Adify

]]> By: Bimadene http://www.techcrunch.com/2008/04/28/ad-network-adify-said-to-be-sold-to-cox-communications-for-300-million/comment-page-1/#comment-2231882 Bimadene Tue, 29 Apr 2008 03:34:17 +0000 http://www.techcrunch.com/2008/04/28/ad-network-adify-said-to-be-sold-to-cox-communications-for-300-million/#comment-2231882 Despite Cox's appearance, it is actually a pretty progressive "old" media company. This acquisition makes sense on a couple of levels. If you're a TV company with stakes in TV advertising on two fronts (both cable and broadcast sales), then you've come to the conclusion that the pie you're eating out of is getting smaller, not larger. The next step? Find the best internet ad platform for the money, put your content around it, spread the technology around the organization, and you'll have a shot at being in business in 20 years. Cox is a good fit for Adify, because they are good people. (I say this as someone who has worked with them on a consulting level for quite awhile.) Cox treats their employees well, builds forward looking, strong businesses, and will allow Adify to continue to thrive. Besides, Cox is privately held. It gives Adify access to more resources without having to deal with the pressures of Wall Street. Despite Cox’s appearance, it is actually a pretty progressive “old” media company. This acquisition makes sense on a couple of levels. If you’re a TV company with stakes in TV advertising on two fronts (both cable and broadcast sales), then you’ve come to the conclusion that the pie you’re eating out of is getting smaller, not larger. The next step? Find the best internet ad platform for the money, put your content around it, spread the technology around the organization, and you’ll have a shot at being in business in 20 years.

Cox is a good fit for Adify, because they are good people. (I say this as someone who has worked with them on a consulting level for quite awhile.) Cox treats their employees well, builds forward looking, strong businesses, and will allow Adify to continue to thrive. Besides, Cox is privately held. It gives Adify access to more resources without having to deal with the pressures of Wall Street.

]]> By: TechCrunch Japanese アーカイブ » 広告プラットフォームのAdify、Cox Communicationsに$300Mで売却 http://www.techcrunch.com/2008/04/28/ad-network-adify-said-to-be-sold-to-cox-communications-for-300-million/comment-page-1/#comment-2231880 TechCrunch Japanese アーカイブ » 広告プラットフォームのAdify、Cox Communicationsに$300Mで売却 Tue, 29 Apr 2008 03:33:40 +0000 http://www.techcrunch.com/2008/04/28/ad-network-adify-said-to-be-sold-to-cox-communications-for-300-million/#comment-2231880 [...] ［原文へ］ [...] [...] ［原文へ］ [...]

]]> By: Nightrider http://www.techcrunch.com/2008/04/28/ad-network-adify-said-to-be-sold-to-cox-communications-for-300-million/comment-page-1/#comment-2231835 Nightrider Tue, 29 Apr 2008 03:08:53 +0000 http://www.techcrunch.com/2008/04/28/ad-network-adify-said-to-be-sold-to-cox-communications-for-300-million/#comment-2231835 @BigVC - i was thinking the same thing. Glam was valued at $500 Million and Adify much less? Makes no sense. Sorry guys, you could have raked in the big from GOOG or MSFT. @BigVC – i was thinking the same thing. Glam was valued at $500 Million and Adify much less? Makes no sense.

Sorry guys, you could have raked in the big from GOOG or MSFT.

]]> By: BigVC http://www.techcrunch.com/2008/04/28/ad-network-adify-said-to-be-sold-to-cox-communications-for-300-million/comment-page-1/#comment-2231817 BigVC Tue, 29 Apr 2008 02:59:10 +0000 http://www.techcrunch.com/2008/04/28/ad-network-adify-said-to-be-sold-to-cox-communications-for-300-million/#comment-2231817 Adify owns the market in one of the fastest markets online today, and probably sold for way below where they could have been even 6 months from now. Not a great choice by Adify management from my perspective. Adify owns the market in one of the fastest markets online today, and probably sold for way below where they could have been even 6 months from now. Not a great choice by Adify management from my perspective.

]]> By: Alex http://www.techcrunch.com/2008/04/28/ad-network-adify-said-to-be-sold-to-cox-communications-for-300-million/comment-page-1/#comment-2231799 Alex Tue, 29 Apr 2008 02:53:23 +0000 http://www.techcrunch.com/2008/04/28/ad-network-adify-said-to-be-sold-to-cox-communications-for-300-million/#comment-2231799 Russ this is great and thanks for the clarification. Congrats! Now please share your revenues. Thanks! @2Web - be nice. Don't hate the playa.... Russ this is great and thanks for the clarification. Congrats! Now please share your revenues. Thanks!

@2Web – be nice. Don’t hate the playa….

]]> By: YDrive http://www.techcrunch.com/2008/04/28/ad-network-adify-said-to-be-sold-to-cox-communications-for-300-million/comment-page-1/#comment-2231764 YDrive Tue, 29 Apr 2008 02:32:13 +0000 http://www.techcrunch.com/2008/04/28/ad-network-adify-said-to-be-sold-to-cox-communications-for-300-million/#comment-2231764 Great sale, and price is certainly right... congratulations! ;-) Great sale, and price is certainly right… congratulations! ;-)

]]> By: Peter Urban http://www.techcrunch.com/2008/04/28/ad-network-adify-said-to-be-sold-to-cox-communications-for-300-million/comment-page-1/#comment-2231748 Peter Urban Tue, 29 Apr 2008 02:24:43 +0000 http://www.techcrunch.com/2008/04/28/ad-network-adify-said-to-be-sold-to-cox-communications-for-300-million/#comment-2231748 TechCrunch comment on Adify sold to cable company {seesmic_video:{"url_thumbnail":{"value":"http://t.seesmic.com/thumbnail/ouvFqAGVY5_th1.jpg"}"title":{"value":"TechCrunch comment on Adify sold to cable company "}"videoUri":{"value":"http://www.seesmic.com/video/GNKrHm9DMs"}}} TechCrunch comment on Adify sold to cable company {seesmic_video:{”url_thumbnail”:{”value”:”http://t.seesmic.com/thumbnail/ouvFqAGVY5_th1.jpg”}”title”:{”value”:”TechCrunch comment on Adify sold to cable company ”}”videoUri”:{”value”:”http://www.seesmic.com/video/GNKrHm9DMs”}}}

]]> By: Joe P. http://www.techcrunch.com/2008/04/28/ad-network-adify-said-to-be-sold-to-cox-communications-for-300-million/comment-page-1/#comment-2231743 Joe P. Tue, 29 Apr 2008 02:22:51 +0000 http://www.techcrunch.com/2008/04/28/ad-network-adify-said-to-be-sold-to-cox-communications-for-300-million/#comment-2231743 Miles - What does "seriously, this is Techcrunch" mean? Please let us know the rules of commenting on a blog that (like others) often gets facts wrong as they tend to post before doing an extensive amount of research. (btw I love Techcrunch). I found the comment to be informative. Miles –

What does “seriously, this is Techcrunch” mean? Please let us know the rules of commenting on a blog that (like others) often gets facts wrong as they tend to post before doing an extensive amount of research. (btw I love Techcrunch). I found the comment to be informative.

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