Comments on: Widgets: The Marketer’s Recession Survival Tool

By: ekonom

ekonom — Wed, 10 Jun 2009 11:08:21 +0000

There is the effectiveness issue. The costs savings (both time & money) to achieve a similar or, more likely, an exponentially greater reach, is compelling. But, the thinking has to change, and in large organizations and many small ones, changing the thinking takes time.

By: SplashCast Blog

SplashCast Blog — Wed, 01 Apr 2009 20:57:14 +0000

Youth Marketers: Get Social or Fade Away…

Yo, youth marketers: LISTEN UP! Online marketing is in the midst of a major transformation – one that is quickly changing the way businesses connect with target demographics and build brand loyalty. There is mounting evidence of the growing ineffectiv…

By: SplashCast Blog

SplashCast Blog — Wed, 01 Apr 2009 20:57:14 +0000

Youth Marketers: Get Social or Fade Away…

By: Brony

Brony — Mon, 01 Dec 2008 13:53:30 +0000

Well, now that oil has gone back to $63 a barrel and still going down, despite production cuts, no new foreign funds flowing in to support the Ambanis as yet announced “pie in the sky” projects, perhaps we need to again analyse the original topic of discussion here?

By: Jose Llinares » Blog Archive » Publicidad convertida en información. Monetizando las redes sociales.

Fri, 19 Sep 2008 22:45:29 +0000

[...] la publicidad del futuro apuntan en esa misma dirección, o este artículo de Techrunch sobre Widgets como solución a los malos tiempo de la crisis. Ahora bien es cierto que las soluciones que parece mostrar BlueTie (vean esta demo) parecen [...]

By: Internationale Social-Network-Studie- den Widgets gehört die Zukunft | ethority blog

Mon, 19 May 2008 14:06:09 +0000

[...] Potential die Widgets haben, konnte die comscore Studie beeindruckend unter Beweis stellen. Um diese Applikationen für die Werber interessanter zu [...]

By: Widgets as the Marketer’s recession survival tool | Widgets Lab

Widgets as the Marketer’s recession survival tool | Widgets Lab — Sat, 10 May 2008 01:27:19 +0000

[...] Widgets: The Marketer’s Recession Survival Tool via Techcrunch. [...]

By: Liza Hausman

Liza Hausman — Fri, 02 May 2008 23:47:21 +0000

There are currently two main challenges for advertising and widgets:

1. Distribution. I don’t think most marketers recognize this as a significant need yet, thought it’s enormous. There is also much confusion around the term distribution – sometimes used to describe a platform that allows a widget to be shared – and less often as the inventory/eyeballs of users so that a widget can reach a critical mass of installs in the timeframe of the typical ad campaign. If you build it, will they come?

2. Proof of impact. Many things can be measured, but what do they mean? What’s the impact on brand awareness, sales? How do they metrics compare in an apples to apples way to other established forms of interactive advertising like rich media? We have a long way to go here.

Given that Gigya (www.gigya.com) is missing from this article and this discussion, I have to throw in a comment here that it is one of the most successful solutions out there for #1, and is working diligently to answer #2.

By: Miles (SEM iCluck)

Miles (SEM iCluck) — Tue, 29 Apr 2008 20:17:11 +0000

Okay…the truth is, widgets are a good form of marketing BUT only if the widget is created by the company itself — Soon new ad models WILL add to the value of advertising on other widgets but the ads must be seen as a social aspect of the widget, not as traditional banner ads.

Behavioral targeting DOES work but really there has to be a form of targeting of some sort where the ad becomes a part of each individual widget… I have no idea?

By: socialinnovation3.com

socialinnovation3.com — Tue, 29 Apr 2008 11:20:32 +0000

[...] [...]

By: Forrester: Strategies For Interactive Marketing In A Recession

Forrester: Strategies For Interactive Marketing In A Recession — Tue, 29 Apr 2008 05:59:58 +0000

[...] to read “Strategies For Interactive Marketing In A Recession” which was quoted by Mark Hendrickson on TechCrunch on April 26. Yes, I gave Forrester my real phone number during registration. Result: yesterday I [...]

By: Future Outlook on Social Media - Web Two dot OH! | Internet Business Opportunities | oibo dot org

Mon, 28 Apr 2008 21:13:44 +0000

[...] few posts later on there is another fantastic article on Widgets. The author of the post, Michael Jones makdes an valuable statement – “The top widget [...]

By: [davidchiu ~]$ - In a slow economy, widget development will be hot

[davidchiu ~]$ - In a slow economy, widget development will be hot — Mon, 28 Apr 2008 19:31:18 +0000

[...] Techcrunch has a great article on why widgets and social applications will be popular during a slow economy. The bottom line is that widget development is cost effective. I’ve already seen this trend happening where I work and with people that I talk to. Everyone wants a widget for Facebook or MySpace. So if you’re a developer you better be looking at mashups and widgets if you want to stay relevant. « Tarski theme hangs Wordpress 28 April 2008 | News | | Tagged: facebook, mashups, widgets [...]

By: Tom

Tom — Mon, 28 Apr 2008 18:08:10 +0000

Given that Mike used Slide’s valuation as a justification for widget-based advertising, I wonder how he would respond to the fact that Slide’s founder is now saying that they’re moving away from advertising due to the recession: http://valleywa...rom-advertising

Doh!

By: Mike Jones

Mike Jones — Mon, 28 Apr 2008 16:16:28 +0000

Thanks everyone for the comments – I will try to address some of them here:

@Chris – I will ask my team about your account – I don’t believe we have ever disabled a free account if they were adhering to our tos.

@SutroStyle – Only contributing to the discussion.

@Hector – Thank you.

@snyggast – Userplane has no setup fee for ad-based accounts, only ad free accounts.

@Ciaran – I agree that the Slide valuation is high – but considering the reach they have it is not outrageous. I think you can speculate that for Slide to become truly a market leader they will have to expand beyond “widgets”. I think of them more as a software company that has a small portfolio of socialware. I imagine their growth in the future will bring them beyond that. And frankly – everyone is betting on Max with that deal.

By: Ciaran

Ciaran — Mon, 28 Apr 2008 13:11:47 +0000

“Slide’s recent $500M valuation gives credence to the huge potential of these small attention grabbers.”

Surely it just shows how out of touch with reality most of these valuations are? How much actual money has Slide made?

By: Die Rezession als Chance für das Online Markting | ethority blog

Die Rezession als Chance für das Online Markting | ethority blog — Mon, 28 Apr 2008 07:32:43 +0000

[...] Auch Techcrunch bzw. Michael Jones (CEO von Userplan und Senior Vice President von AOL) [...]

By: avich » Blog Archive »

avich » Blog Archive » — Mon, 28 Apr 2008 06:54:15 +0000

[...] the post: “New ways to purchase and monetize connections between brand and consumers will emerge, [...]

By: Andy

Andy — Mon, 28 Apr 2008 06:18:14 +0000

I agree that the ROI has yet to be proven. The upside is the cost, but how much of your effort is really converted into customers? The effectiveness of widgets is still a work in progress. I think there will be potential for great value some day, but that day has not arrived yet.

By: diordna

diordna — Mon, 28 Apr 2008 03:14:03 +0000

Fine over view for monetizing widget like features. But it is inevitable that biased nature of the subject and the writer. In any case there is something to learn here. Perhaps market yourself any which way you can. thx

By: Geexoo

Geexoo — Mon, 28 Apr 2008 02:39:22 +0000

While folks are yet to figure out how to monetize widgets (widget advertising is certainly still vaporware), there might be good possibilities. Remember, in the early days of search, no one made money from search which was why the major league web guys gave up on search and even licensed technology from a particular company we all know so well – and the rest was Goostory.

If the next phase of the web is going to be dominated by interaction (the interactive web), who knows there might be another Goog in waiting…

By: TechCrunch Japanese アーカイブ » ウィジェット―景気減速時代を生き延びるマーケティング・ツールの決定版

TechCrunch Japanese アーカイブ » ウィジェット―景気減速時代を生き延びるマーケティング・ツールの決定版 — Sun, 27 Apr 2008 21:33:01 +0000

[...] [原文へ] [...]

By: MyADLETS

MyADLETS — Sun, 27 Apr 2008 20:30:14 +0000

Come Through The Recession Shining! For Widget Marketeers Only!…

Michael Jones, the CEO of Userplane has some advise and says the ads are going in the way of Social media in times like these. He mentioned this in a guest post on TechCrunch. But I feel he is doing a bit of branding work!…

By: les madras

les madras — Sun, 27 Apr 2008 16:24:14 +0000

less than half a percent of widget traffic is monetized is because nobody knows how to monetize widgets. and that half percent is money being spent by other startups trying to climb into facebook.

slide’s obscene valuation is testimony to levchin’s savvy, and to the investors lack thereof, not because the widget market is huge.

you can have a lot of traffic and no money being made. examples: Digg, Delicious, slide, YouTube….

By: Workpost.com

Workpost.com — Sun, 27 Apr 2008 05:28:20 +0000

Widgets aren’t a cure-all for recession but what widgets and distributed ad systems are trying to accomplish… well… that’s worthy of attention.