April 24, 2008

The Enterprise Social Network, Auto-Generated And Visually Mapped

Mike Butcher

17 comments »

Making social networks work inside companies is a difficult task. Who wants to update their “status” to tell everyone what they are working on, or have to tag things manually? We’ll do that for our friends on Facebook, but for our co-workers on the terrible ‘knowledge management’ system the company installed? Not so much.

But the space is hotting up. BEA Systems launched a social network for enterprise platform recently and Oracle’s AppsLab is working on a social network internally. But much of the intelligence in the system requires employees to so the heavy lifting, which is boring.

So at Web 2 Expo this week, Trampoline Systems, the UK-based enterprise startup, launched its new Sonar Dashboard tool designed to be a “Facebook for the enterprise”. This allows employees to create profiles, watch a news feed of colleagues’ activity and use a contacts list. Dashboard automatically tracks employees’ everyday work activity, such as email. Their Sonar Server product analyzes the social graph, information flows and expertise hidden within the company, allowing users to work out who in the company can help them, across departments and geographies. Sonar Dashboard makes the network searchable, and gives visibility to the right people via a simple visualization tool that maps the user’s social graph. Users can completely control what they share (the system automatically filters out blatantly personal material) and also lets them work out what they themselves are most preoccupied with. I haven’t seen a product like it so far and the visualization tools are pretty amazing. See TechCrunch UK for a longer review. Trampoline raised $6.8 million from Tudor private equity.

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  1. The British Are Coming… Back Soon
  2. Business News Research » The Enterprise Social Network, Auto-Generated And Visually Mapped
  3. TechCrunch Japanese アーカイブ » 企業向けSNSのTrampoline―ソーシャル・グラフ生成などサポート機能盛りだくさん
  4. rob zand » Blog Archive » links for 2008-04-25

Comments

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  1. Jeroen

    Wow, so I can find another way for my psychotic boss to hunt me down? “Jeroen is currently working hard.”

    Bring it to the States, tho, along with Pret a Manger and snooker.

  2. Patrick

    What’s the target market? SalesForce handles this for many SMBs, except for the engineering dept which is usually tied to a wiki/trac/svn or some such combo. Large companies will prefer Oracle/BEA (Question: Why is oracle making a product to compete with itself?)

  3. Sramana Mitra

    Patrick, Salesforce does NOT handle this function. You should also take a look at Tacit, which has 13 patents and 11 pending on this automated expertise location category. Sramana

  4. nobosh.com

    it is heating up!

  5. John

    Why do you put privately funded instead of raised 6mm from tudor? You can’t see crunchbase info in google reader so you have to open the link to find out. sucks.

  6. Phil Dewey

    Wasn’t Cisco supposed to just crush this market? Looks like the got sidetracked by the Social OS instead.

  7. LawyerKM

    @Patrick - One target market for this type of system is legal. Law firms in particular. And for that matter, any professional services firm. In law firms, people are always asking “does anybody know about [area of law X, or person Y at company Z].” And they ask these questions by email (we call them “PTI” or “pardon the interruption” emails - we also call it “internal spam” because these emails are ususally blasted out to the “All Lawyers” email list).

    Systems that mine email traffic (but not content) and other activities to passively determine relationships can be used to answer the “who knows X” question. You can read about some of these systems, including Contact Networks, Visible Path, and BranchIT, in my blog at http://tinyurl.com/53payk

    Social networking in the law firm is also important. Lawyers consume a lot of media, mainly in the form of practice area journals and news. Social networking can allow lawyers to “follow” each other. For example, if I see that a senior partner in my group is subscribed to (and maybe has even commented on) a particular resource, chances are it’s important. And if it is important to the senior partner, then the junior associates should be interested in it also. You can read about some of this in my blog, too. Here: http://tinyurl.com/3k3qm6
    -LawyerKM

  8. Ajay Gandhi

    BEA’s social computing platform, called AquaLogic User Interaction also automatically tracks users’ workplace activities from tagging documents, to completing tasks and connecting with colleagues — but importantly the BEA solution is also built for true enterprise requirements such as sophisticated security and pre-built integration with existing systems.

    The Global 1000 market for Enterprise 2.0 is still highly segmented between companies just exploring and companies ready to take the plunge, check out this just released assessment tool that provides companies with best practices, tips and case studies around their Enterprise 2.0 needs: http://getsocial.bea.com.

    While Trampoline seems to have some neat visualization technology, a lot their “big brother” packet sniffing seems to be another version of Visual Path which did not succeed in the enterprise.

  9. Phil Dewey

    Does “enterprise social network” = social networking for assholes? Seems like “enterprise” and “social” are mutually exclusive…

  10. Charles Armstrong

    @ajay

    “BEA’s social computing platform … also automatically tracks users’ workplace activities from tagging documents, to completing tasks and connecting with colleagues”

    BEA’s “automatic tracking” only covers manually asserted data such as tags and task status. This is in no way equivalent to the sophisticated analysis of email, documents, wikis and blogs that SONAR does. SONAR is the *only* enterprise social network that automatically picks up what people are working on and which contacts they’re collaborating with.

    “the BEA solution is also built for true enterprise requirements such as sophisticated security and pre-built integration with existing systems.”

    You imply that SONAR is not built for true enterprise requirements. On the contrary, it was rigorously designed to meet enterprise security and inter-operability requirements from the outset. SONAR works with a full range of mainstream enterprise systems, unlike certain competitors which are tied to a single vendor’s stack. A sign of how seriously Trampoline takes security is that our VP Development is none other than Peter Biddle, the former Microsoft executive responsible for BitLocker (the single most important security innovation in Windows Vista).

    “While Trampoline seems to have some neat visualization technology, a lot their “big brother” packet sniffing seems to be another version of Visual Path”

    Of course there’s no packet sniffing in SONAR. It’s depressing to see (much larger) competitors stoop to scare tactics of this kind. Meanwhile on the privacy front SONAR has a straightforward opt-in privacy model so every user is completely in control of what’s shared and what is kept private. Not exactly “big brother”.

    Is BEA by any chance feeling rattled because a London start-up has come up with a product that makes AquaLogic seem somewhat stale by comparison? We’re flattered!

  11. Moe Glitz

    The Enterprise has never been and never will be a Social Network. But with the power of digital data, The Enterprise should be able to exploit this new wave of Linked Data.

    I still believe that we have not even scratched the surface as to what can be achieved in using the full potential of The Enterprise Cloud.
    I only wish I could find some like-minded developers or Companies based in London, with whom I could share my vision.

  12. Dinesh Tantri

    IBM Atlas would be a serious contender sometime soon.

    http://tinyurl.com/237pqg

    The challenge for enterprises remains the same - do they go in for niche vendors or the incumbent ones. I don’t think features alone determine the leader - Trampoline holds great promise though!!

  13. Peter Jones

    Time to get off your high horse Charles and play nice, stop being such a WASP

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