Google has added image (banner) ads to its mobile ad offering.
The Google Mobile team writes:
These look like standard image ads for desktop web pages but they are smaller to fit on mobile screens and they run on the mobile content network. Take a look at the mobile image ads example page to see samples….For advertisers, mobile image ads serve as a branding tool and have shown to have good clickthrough rates. Advertisers using mobile image ads will also benefit because we only show one image ad per mobile page. For publishers, mobile image ads provide added flexibility.
Banner sizes in actual size per the picture right.
The new offering from Google places the company up against Yahoo, AdMob and others in offering a full range of mobile advertising options.
There’s a market for this style of ad, but how big is the unknown question, particularly at a time where mobile phones are moving towards a full browser experience instead of a cut down version.
The other consideration: how many people click on ads on their phones? I straw polled a hand full of people when this question came up months back and I couldn’t find one person who could remember clicking on an advertising on their mobile phone…accept for the odd accidental tap. Would you?
- No
- Maybe
- Yes
Total Votes: 1223
Started: April 24, 2008
I am looking for this for a long time ago and these types of ad are already displaying in some test sites. I always wondered what Google have to offer for mobile advertising and now here is the answer. Yes these ads will perform better because in such a short image size it will more look like a logo or direct link instead of an advertisement.
d) my mobile device has a proper web browser
I think I would click on mobile advertisement if I was looking for something specific while I was on the go; maybe near by accommodation providers or the like of?
I think the only mobile banner ads that will have any value are those that are spatially related/relevant and local. Mobile is just that – Mobile – and when on the move your need for goods and services are different than when sitting at your laptop doing research on the next camera to buy. Also the definition of mobile has changed from strictly cellphones to iPhones that actually make browsing something worth doing. This will be interesting to watch unfold.
Cheers – Eric – Pickuppal.com
Wow, I thought everybody at Google is smart & pretty
Banner ads are good for brand awareness camopaigns. So it might be useful even if people do not click on them.
I never click on ads.
Even though there’s a relevant ad on a site – that is an item i’m looking for, I still don’t click the ad.
I use/base my decision on organic search results.
lol – that video tension got weird at the end; typical engineer with akward social skills.
So how long will it take for someone to start using a rapidly shaking box saying “You mobile could be infected!” and looks like an OS model window? Text ads very good, image ads almost total crap.
People click on ads?
is there any info on why they chose display banner for mobiles rather than text ads? or am I missing something?
if the adds were “relevant” to me or my situation then yes there is a high chance I might, mass marketing adds – NO!
never met an ad i liked, never ever… hope there is an adblock for this
Mobile Adblock will be installed. F*** Google
This: “Would you click on a Google Mobile Banner Ad?” is a typical wrong question to ask. People don’t make plans about clicking banner ads. We don’t plan to click them. It just happens, from viewing to clicking in a very brief moment. Banners appeal to all kinds of mental cues that make us click them. Besides PressReleasePoint has a good point concerning awareness campaigns that only want people to view, not click, a banner.
Concerning full browsing on phones, I don’t think it will happen that fast. The mobile web will stay with us for a while. It will take a while before the data connection speed will be fast enough to support full browsing without long and annoying waiting for pages to load. The mobile web is simply faster. Besides, the mobile web will always be different because the phone is a total different device than the computer. People use it for different reasons and with different expectations. People are looking for interaction with their phone, so that should be key in all mobile web developments. It’s not just about putting the internet on a phone.
PeterEvers.net
I wonder if people really like reading “spams”/ads on their mobile phone. From what I know, the mobile phone is really a personal item.
This bring us to the question of effectiveness of the current mobile ads model – In the long run, will it annoy more people that it actually sell for the brand. It could likely be a backfire if the brand/advertiser does not position mobile advertising well. In return, amateurs like new comers in the mobile ad business will likely to get burnt!
i don’t mind google text ads on my mobile but banner ads would be too much.. predictad on mobile – now that’s a novel concept..
yahoo already have this .,….
Yes, mobile text ads are great – I believe people are using them to navigate the mobile web, find new services e.g. they add value.
If you look at the big mobile publishers a lot of them are focusing on text ads rather than banners as they pay out much better. The other problem with richer mobile advertising creative like banners is the data costs you are imposing on users e.g. without a flat rate data bundle your banner is costing me money to view it.
“accept for the odd accidental tap”
Hey, that should read “except”… wait, no proof-reading at all?
Come on guys, this is TechCrunch! Duncan, if you have some dignity and respect for English spelling, fire yourself… now.
A man who can’t spell a common word in his first language shouldn’t even try to lecture a Nobel Prize winner like you did with Doris Lessing.
FAIL.
are these ads related to the content of our text messages?
(like in gmail)
…and if not, then I’d like someone to write back and offer me a lot of money for that idea.
who cares about the spelling, dont be such a tosser
There is one little problem with this thing, being:
not everybody has a flat rate data plan
Can you imagine getting billed for the ads you don’t want or care to
see on your phone?
Back when AvantGo was the best thing since sliced bread, I used to click on those history channel ads all the time. In part because they were ads… on my pda… which was weird. But you also had to scroll past them – they have to be looked at, really. They’re pretty effective, especially on the train at 8am.
Banner are good for brand awareness campaigns. Looking forward to try it in my marketing campaign
Sorry if this doesn’t fit, but since we’re talking about leveraging mobile device…
Did anyone see the news on Nokia bringing on Spike Lee to create mobile device created videos for a short film?
Here’s a blog on it…
http://techmedi...imary-platform/
any idea on cpm data for mobile ads ?
I want to put my translation company Crystal Lingua Inc. on the mobile ad. How can I get registered for it. Is it paid?
http://crystal-...ua.blogspot.com
Omg, where they’ve got this lady from? She speaks like stripper trying to convince you to buy a lap-dance from her
Do they convert really well? I, as a business owner, is more interested in conversions….
Hi,any idea to place a banner in my blog.Thank you.