Comments on: Facebook Platform Faces Rough Road Ahead, Despite Successes

By: The Magic of Facebook Ads » Ready Fire Aim

The Magic of Facebook Ads » Ready Fire Aim — Tue, 29 Apr 2008 07:14:06 +0000

[...] (As a side note - this is incredibly low as far as online advertising goes - a problem for Facebook that has been mentioned before as one of their biggest [...]

By: Marc

Marc — Sun, 27 Apr 2008 03:54:58 +0000

Even if these revenue guesses are right, Facebook is bringing in nowhere near enough cash to support itself much beyond next year. I imagine that by this time next year, they’ll be in a downsizing panic when no greater fools can be found to throw more good money after bad. I just wonder if it will be a spectacular crashing collapse or a quiet fade to black.

By: Lightspeed Funding Turns Facebook Application Into “Serious Business”

Fri, 25 Apr 2008 16:31:48 +0000

[...] are also in competition with the cycle that most applications follow on Facebook, amongst other potential difficulties. Applications tend to explode for a brief period (if at all) before settling at a lower activity [...]

By: ONLINE SERVICES/INTERACTIVE MEDIA « Daily Marauder

ONLINE SERVICES/INTERACTIVE MEDIA « Daily Marauder — Thu, 24 Apr 2008 21:41:33 +0000

[...] Web 2.0 Expo today called “The Facebook Platform: Finding Success in the Facebook Economy.” (http://www.techcrunch.com/2008/04/23/facebook-platform-faces-rough-road-ahead-despite-successes [...]

By: Where Will Facebook’s Developers Get Revenue? « Next Steps in Marketing

Thu, 24 Apr 2008 21:22:55 +0000

[...] debate over the (lack of) revenues developers are getting from being on Facebook. According to the blog post: “The session started off with a disagreement over how much money developers are actually [...]

By: Should TechCrunch use MLA? Or maybe Harvard Referencing style? « Ignighter Weblog

Thu, 24 Apr 2008 18:57:28 +0000

[...] TechCrunch use MLA? Or maybe Harvard Referencing style? Yesterday TechCrunch posted this story about the potentially treacherous future of many Facebook Apps. The blogger, Mark Hendrickson, [...]

By: Matt Gaffney

Matt Gaffney — Thu, 24 Apr 2008 17:29:00 +0000

The FB platform seems to be going through natural growing problems. More meaningful applications will begin to clean up the mess, (branded , targeted, in general more relevant app’s.) Good for Facebook and a less diluted experience for users.

By: Sudoku Maniac

Sudoku Maniac — Thu, 24 Apr 2008 11:16:20 +0000

CPM rates on facebook are around 10cents or less for me. On the other had, a webpage with the same content has a cpm of 90cents.

By: Facebook maturing as a platform « The Equity Kicker

Facebook maturing as a platform « The Equity Kicker — Thu, 24 Apr 2008 11:11:44 +0000

[...] was pleased to read on Techcrunch yesterday a report on the the Web 2.0 Expo entitled Facebook Platform Faces Rough Road Ahead, Despite Successes - it is good to see some reality kicking [...]

By: Facebook Developer Community In Doubt

Facebook Developer Community In Doubt — Thu, 24 Apr 2008 09:32:18 +0000

[...] developers are facing challenging times, that’s the least we can say after summarizing ‘The Facebook Platform: Finding Success in the Facebook Economy” workshop at Web 2.0 [...]

By: TechCrunch Japanese アーカイブ » Facebookプラットフォームは繁盛しているが、前途は平坦ではない

TechCrunch Japanese アーカイブ » Facebookプラットフォームは繁盛しているが、前途は平坦ではない — Thu, 24 Apr 2008 08:35:54 +0000

[...] [原文へ] [...]

By: The Next Frontier after web 2.0 « Alexander van Elsas’s Weblog on new media & technologies and their effect on social behavior

Thu, 24 Apr 2008 08:21:08 +0000

[...] “freemium” has the side effect of walled gardens and advertisement. There are only few that have executed this model well making revenues out of it. Google of course is [...]

By: 113.com

113.com — Thu, 24 Apr 2008 07:25:37 +0000

meaning, the industry need evangelists to let the users know that advertising, particularly contextual advertising, are good for them, which in fact is true — ads are good for the users.

By: 113.com

113.com — Thu, 24 Apr 2008 07:23:26 +0000

not only advertising.. but attention..

not only pay attention.. but buy attention..

the providers (and editors, commentators alike) should be positive about advertising… instead of firing comments left and right saying “i won’t even take a peek, never!”.. that said, of course, commentators are saints.. and they’re not in the interest of helping providers, nor the industry (though they live on it.)

By: Technical Guy

Technical Guy — Thu, 24 Apr 2008 06:52:54 +0000

As someone who is close to several app developers in the top 20, I can assure you that they are doing more than $10M combined. Yes, their CPMs suck relative to the amount of traffic they have, but they have SHEER VOLUME.

Personally, I’m surprised Scrabulous is only doing $25,000 a month. They’re definitely on the lower end of the spectrum …

By: Rhett McNulty

Rhett McNulty — Thu, 24 Apr 2008 06:27:03 +0000

The less money apps generate off traditional advertising the better. With an over-crowding of applications on Facebook and soon to be on the Open Social supported sites as well, relevancy is what matters. Sponsorships, Branded apps, behavioral targeted ads, and the selling of tangible goods, downloads, prints and virtual items will help to efficiently monetize the best applications and the related profiles they are added to.

By: EH

EH — Thu, 24 Apr 2008 06:04:19 +0000

OK, mark this story as the potential Blaine of a year from now for FB.

By: Mike Berkley

Mike Berkley — Thu, 24 Apr 2008 05:48:22 +0000

The problem is that banner ads just flat-out suck in social networks. Whether they are above an application or in the side column, they don’t work. They get horrendous CPM’s because they are unwanted, irrelevant, anti-social, and essentially blocked out by teenagers and young adults.

Social applications need “social advertising” solutions. There is a ton of money to be made, if brands are activated intelligently within social networks.

http://blog.splashcastmedia.co.....ion-pages/

By: matt

matt — Thu, 24 Apr 2008 04:35:09 +0000

Our startup will make close to $2m this year from Facebook and we aren’t even in the top 10. I think the real collective app developer revenue is much closer to $100 million than most folks realize.

By: Facebook could initiate good changes | Monetize Lab

Facebook could initiate good changes | Monetize Lab — Thu, 24 Apr 2008 04:18:22 +0000

[...] Hendrickson wrote a interesting article on TechCrunch called “Facebook Platform Faces Rough Road Ahead, Despite Successes” that I would like to discuss some aspects of it a little further. […] The session started off [...]

By: Patrick

Patrick — Thu, 24 Apr 2008 04:17:20 +0000

I thought “web 2.0″ was free, and now you want me to pay for stuff? Micro-trxns, my ass.

And, you want me to let that company responsible for Beacon to be the gatekeeper?

Facebook shares way too much data with the public I DO know. I Can’t imagine what happens if the marketing-crazed people that like to talk about how to monetize “social media” get that data., and FB will be desperate to show results.

The trust-level has been fading, and I don’t think it can recover.

By: whoopie

whoopie — Thu, 24 Apr 2008 04:16:00 +0000

well at least they HAVE a cpm, like something NONZERO they can tie to their claim to survival. yet how come no other companies here get the same scrutiny? TC seems to have no problem relaying the laughable stats on ning network growth but won’t give the same free pass to facebook

By: markg

markg — Thu, 24 Apr 2008 03:54:45 +0000

agree with naval…..again, its the software stupid…build a great engaging app and the people and money will come…build a quick gimmick and be disappointed.

By: Yawn

Yawn — Thu, 24 Apr 2008 03:52:00 +0000

I agree that even $10 MM for all Facebook ads together is an overestimate. Scrabulous is probably 50%+ of Facebook app revenues. Those guys are smart, they didn’t take any funding and are just making good cash.

By: Greasyguide

Greasyguide — Thu, 24 Apr 2008 03:16:25 +0000

There can only be so many apps that satisfy the need of so many people. I don’t use any apps anymore. In fact my time on Facebook has gone down a lot.

I’m really just waiting for someone to build e-mail into a social network/rss reader and that’s all I will need. I don’t need silly games nor do I have to decorate yet another page on a social network