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April 22, 2008

The Guild Takes $2.5 Million Series C

Duncan Riley

7 comments »

theguild.jpgThe Guild, an online marketplace for gifts and art has raised $2.5 million Series C in a round that included Dolphin Equity Partners.

Madison, Wisconsin based The Guild bills itself as the “leading source for artist-made home décor products shipped direct from artists’ studios to customers’ homes nationwide.” The company represents more than 1,200 artists working in media from glass, sculpture, and prints to furniture, lighting, and jewelry.

“Guild Sourcebooks” have a positive effect for the artist outside of the site, resulting in thousands of new art commissions for public and private spaces.

The Guild offers 12,000 items for sales.

(via PEHub)

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This entry was posted on Tuesday, April 22nd, 2008 at 12:05 am and is filed under Company & Product Profiles. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

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  1. 113.com

    April 22nd, 2008 at 12:39 am

    Interesting.. smart VC’s.. Give some business to the impressive China painters… SEE THIS ;-)

  2. brent

    April 22nd, 2008 at 1:04 am

    that or one dumbass VC who saw that etsy.com just got funding…..

  3. Gad2

    April 22nd, 2008 at 6:55 am

    Aren’t these types of sites just glorified classifieds, or am I missing something?

  4. Ivan

    April 22nd, 2008 at 8:20 am

    The site has a lot of nice items but the price/value is a little expensive for my taste. I think they need to diversify their items to Low-Medium-High prices. Get more involved into new artists and broaden the appeal to different cultures.

  5. Frank Church

    April 22nd, 2008 at 10:54 am

    Unbelievable that Etsy wasn’t mentioned in the post, and I can’t tell if it was deliberate or an oversight. That was the first thing that came to my mind (ie. “sounds like Etsy”).

    @Ivan, I don’t think they are targeting “value shoppers” and allowing people to sort by price makes the site a game of commodities. Artists hate that and so do I. You want price/value, go to wal-mart.

  6. Andy Wong

    April 22nd, 2008 at 8:29 pm

    Look like VCs don’t have many projects to invest. A sub group of Ebay, or community classified ad site can now become a subject of investment.

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