New series Viralcom takes Dan Ackerman Greenberg’s theory of viral video one step further into a fully fledged viral video machine.
The series comes from Warner Brother’s Studio 2.0 and takes a look behind the scenes at the web’s hottest “User Generated Content” studio for an exclusive look at the “real” viral video industry: a digital Hollywood where the A-listers are celebs (Chris Crocker and the Chocolate Rain guy make an appearance), and where favorite YouTube classics are professionally produced.
Promo above and the first two episodes below the fold for those interested.
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The shot using a special effects blue screen, with a person in animation gear pretending to be a dog doing tricks … my favorite. Second best: the staged college dorm room with guy throwing up in a trash can.
Trying to come up with a good acronym for Purposely Fake User Generated Content Produced By a Professional Movie Studio For Entertainment Purposes. FUGCPBPMSFEP is a bit long.
Interesting concept
I wished we see more from the major labels playing in the arena of new marketing tools and web2.4, instead of the frivolous lawyers they employ to try and quell it.
*chuckle* should be fun to watch, a bit like the Truman Show for YouTube .. maybe it should be called the TruTube …
This kid was born with a silver spoon in his mouth.