Zzzzz. FB is getting more boring by the day…

Harry “waiting for the NBT” Wang

Actually a pretty good read for anyone thinking about utilizing Facebook to export their brand to Social Media. I forwarded it on to Marketing at my place of employment.

It does seem rather stiff and corporate.

interesting that fb is the one publishing this document… All they want is more page views

Does anyone else hate the word “viral”? People love to use it and take pride in it.. it sounds worse than “spam” IMO.
at least the word “spam” doesn’t mean infectious.

this is all too self-serving and commercial to post. Facebook has too much still to prove before they can credibly publish marketing manuals.

At least Facebook is practicing what they preach.

Also, at #5, viral doesn’t mean infectious either

Ahh…docstoc.

TechCrunch is equal opportunity…

Classy, Facebook. Classy.

Ha, Ha! First they Ban you for Spamming your Friends, then they give you a guide on how to do it..:)

The Viral marketing method, historically, has been responsible for many of the best marketing campaigns ever launched.

Just because people overuse a term doesn’t invalidate the effectiveness of the concept.

Viral marketing is genius and quite valuable for many marketers that rely on the internet for a full time income.

Incidentally, viral marketing isn’t spam by definition. It’s the enthusiastic acceptance of the message that breeds the viral effect. It’s a general frenzy of excitement that spreads the message.

That is clearly not the force feeding of an unwanted promotion that we so appropriately call spam.

Viral Marketing is so successful because creates the curiosity and desire needed to generate the demand for a product or service. It causes people to seek it out. Think of the Blair Witch Project or some of the more famous videos on YouTube or think of HALO III they spent little on marketing and had record sales!

Viral Marketing rules!

Check out ViralMoneyList and see for yourself!

I will give it a try..

I was able to click the “Report Spam” function to report this spam to facebook. Oh the irony!

Step 2: Ignore everything in that document.

Does Zuckerberg act like Ron Burgundy at all?

sounds like Sheryl’s handiwork

Pat@11: Successful viral marketing may not be, in your book, but there are a kajillion failed viral marketing attempts that can rightly be called spam. Like when Facebook spams its users with a PDF in an attempt to piggyback on the buzz surrounding SixApart’s advertising acquisition. Heck, I can’t even find the “viral” in all of this and even the guy putting himself up as an expert in the field has the most spammy-sounding and/or least curiosity-inspiring domain name I’ve seen in months.

This sounds like it was written by a third grader. Are you kidding me…

I think FaceBook lacks Brains! I call Michael Troll, he does not get upset, because he has Brains and knows that I am being Viral.

FaceBook, get a Life!

if it wasn’t serious, i would have put my money that it is a joke…. (april’s fool ?)

Com’on, Facebook pages were launched EXACTLY on 7th, November 2007.

Is it acceptable to have 5 months to release this manual ?
I guess that the marketing writer was on XMAS vacation…..till now.

1. Does anyone familiar with the term RTFM ?
2. Would you buy a camera knowing its instructions would be delivered 5 months after ?
3. Would you purchase any other product/solution where its manual will be released 5 months after its launch ?
4. If you are a CEO, managing a startup, would you launch a solution without testing it before, without setting up the limitations and restrictions needed, without a closed concept, and finally with no instructions or manuals ? Do you think its serious ? What would your customers think about you ?

well, nevermind….

“Facebook has too much still to prove before they can credibly publish marketing manuals.”

Yeah, they only single-handedly created one of the most robust human networks, ever. I mean, they could probably do better but considering that they’ve gone from dorm room to a billion+ valuation in like 3 years, I think that they’ve done pretty solid job so far.

Also, I think that all of us tech nerds (me included) forget that the majority of the world has yet to use Twitter, publish a blog or even know what the heck an RSS feed even is so something that seems elementary to us could potentially be very useful to the mass populous that’s on Facebook. I actually kind of like seeing that they’ve attempted to educate the audience and I think that many others should do this as well as apps on the web become more and more mainstream to the ‘common user’.

Also - remember the Internet is serious business.

Sorry guys, we are living in an information super highway age! Traveling at speeds faster than light, warp speeds! We are in the Twilight Zone!

You hot today, tomorrow you are history!

FaceBook, don’t hoot your own horn!

here’s a tip: eBay and Facebook should merge.

We’re all painfully aware of Facebook’s early success. No one doubts that they’ve built a widely used service. That’s not the point.

Building a marketing manual belies the fact that you have a seriously powerful marketing machine — something I’ve never heard any advertiser say about Facebook. Actually, I’ve only heard really really BAD things about advertising on Facebook. It’s very different from google. Remember how people used to talk about the effectiveness of AdWords? Yeah, me too.

This all led to the incredible journey for Google from private to public company. They’ve done amazingly well in the aftermarket.

I doubt facebook sees any of this happen. Why? Their ads don’t work and they’ve yet to prove a scalable, profitable business model. They will LOSE money this year after making money last year. This is HIGHLY unusual! Is something broken? Maybe.

Anyway, I don’t sit around drinking other peoples kool-aid. You can if you want.

Maybe facebook should take a strong look at #2… can we say Beacon?

Here is another piece of advice, try making a profit off of something or heck being good at it before you go around giving people advice that is more generic than they have become.

Boooooring. Can we move on to an interesting company with a real profit center please?

@jenkins

Great point, I see what you’re saying now - FB definitely hasn’t perfected their model as far creating a new profit center based upon marketing and advertising efforts on their network. Their self-serve ads are actually pretty effective if used correctly, but the problem is that they require a little more social media know-how and marketing savvy than a simple Google text ad. This is probably where the disconnect begins which really hurt their ability to capitalize on their ginormous network of super-engaged users.

Also, remember that Google was just a really good search startup that was burning through a lot of cash before they realized that they could roll out the ad programs that they have now. I think that they’ve done ok since then.

I think that Facebook just needs to find a way to monetize the product ina way that doesn’t directly effect the experience that their users have grown accustomed to. That’s why the Google model worked, even after they added the AdWords application to their product mix, it never changed the feel of their product. Sounds simple enough, right?

ZZZZZZZZ boring come on any corporation can do so much more out of facebook.. Why because they will have control. They can use facebook to send people to their website that’s it… if facebook don’t give more control about the page .. they won’t be able to reach myspace.. trust me google is coming in this social world .. so give back more control

I think Wall Street needs to read TachCrunch, they have a lot to learn..:)

Slow news day eh

@Sam

Amazing insight on the topic at hand…riveting, even.

Great find, we’re going to discuss it in our Facebook panel at Web 2.0 expo

Clever. How are they making money again?

Many of the above comments prove why marketing is not an exact science. Viral marketing has been responsible for the most successful marketing campaigns in history.

FaceBook has made an attempt to provide value to its members through an informative guide for new marketers. Most Social network members are not tech savvy nor marketing sophisticated.

How brilliant was it outside of that? Well it certainly got you critics talking.

To EH, who is another self proclaimed expert: My spammy sounding web site is keyword rich for SEO and PPC, be happy to direct you to some basic 101 on the subject so you can make more educated marketing evaluations in the future!

Excellent primer for getting started w/ Facebook Pages. Kudos to FB - I hope to see many, many more guides like this from the horse’s mouth!!

Facebook is *the* best website for professional networking & business building, in my experience. You have to train yourself to ignore 90% of the “visual noise” and just unfriend the spammers. And if you have a Group/Page/Event where peeps are spamming, have your assistant take care of the housekeeping & delete those kinds of messages.

Both facebook and this website are a waste of time.

@5 - Classy? Facebook UI is tacky and ugly from a designers pov. YAY that ‘classy’ blue bar and stiff corporate layout fits right in with Dean and Deluca. Maybe Classy means wal-mart to some people when you’ve shopped at the goodwill their whole life.

@33 - Where is the networking credibility? Yeah, how about a social network that doesn’t whore them self out and filters the trash? - I am not saying all facebook businesses are trash, but where’s the credibility? b2b is not done this way, c2b maybe.

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