Comments on: Six Apart Launches Ad Network, Moves Into Services http://www.techcrunch.com/2008/04/20/six-apart-launches-ad-network-moves-into-services/ Startup and Technology News Fri, 25 Jul 2008 08:27:07 +0000 http://wordpress.org/?v=2.5.1 By: Technorati Launches Blog Ad Network, Technorati Media http://www.techcrunch.com/2008/04/20/six-apart-launches-ad-network-moves-into-services/#comment-2376667 Technorati Launches Blog Ad Network, Technorati Media Tue, 17 Jun 2008 09:03:44 +0000 http://www.techcrunch.com/2008/04/20/six-apart-launches-ad-network-moves-into-services/#comment-2376667 [...] valuation financing rounds in the last few months based very early growth metrics. Other startups, like Six Apart, have launched their own blog advertising networks as [...] [...] valuation financing rounds in the last few months based very early growth metrics. Other startups, like Six Apart, have launched their own blog advertising networks as [...]

]]> By: Steven Hatch’s Blog » Blog Archive » links for 2008-04-22 http://www.techcrunch.com/2008/04/20/six-apart-launches-ad-network-moves-into-services/#comment-2209348 Steven Hatch’s Blog » Blog Archive » links for 2008-04-22 Tue, 22 Apr 2008 05:35:43 +0000 http://www.techcrunch.com/2008/04/20/six-apart-launches-ad-network-moves-into-services/#comment-2209348 [...] Six Apart Launches Ad Network, Moves Into Services “The company is now competing with Federated Media Publishing, Glam, the upcoming Technorati ad network and a number of others to get bloggers to join their network.” (tags: advertising blogs business media acquisitions) [...] [...] Six Apart Launches Ad Network, Moves Into Services “The company is now competing with Federated Media Publishing, Glam, the upcoming Technorati ad network and a number of others to get bloggers to join their network.” (tags: advertising blogs business media acquisitions) [...]

]]> By: Voice 2.0 http://www.techcrunch.com/2008/04/20/six-apart-launches-ad-network-moves-into-services/#comment-2208942 Voice 2.0 Tue, 22 Apr 2008 01:09:40 +0000 http://www.techcrunch.com/2008/04/20/six-apart-launches-ad-network-moves-into-services/#comment-2208942 There are thousands of bloggers who are in need of a better performing ad network that Google Adsense. There are thousands of bloggers who are in need of a better performing ad network that Google Adsense.

]]> By: Joshua Konkle http://www.techcrunch.com/2008/04/20/six-apart-launches-ad-network-moves-into-services/#comment-2208938 Joshua Konkle Tue, 22 Apr 2008 01:07:44 +0000 http://www.techcrunch.com/2008/04/20/six-apart-launches-ad-network-moves-into-services/#comment-2208938 **tap tap tap** Is this still on? This just in - apperceptive.com DID send us an email back when we emailed them back in August of 07. In my defense, I did search before hitting "submit comment" but I couldn't find the response. My sincerest apologies to David Jacobs and his team at Apperceptive. Despite the cost hurdles, I'm sure they produce very compelling sites for their base price point of $10,000. However, I was able to build the system at www.dciginc.com incrementally and keep the development costs relatively low, building first as a product then as a website. The DCIGInc.com product and business model had to be fleshed out before putting a minimum $10K into UI development. http://www.dciginc.com is totally 100% MT, with Apache back-end. /That is all/ Joshua Konkle **tap tap tap** Is this still on?

This just in - apperceptive.com DID send us an email back when we emailed them back in August of 07. In my defense, I did search before hitting “submit comment” but I couldn’t find the response.

My sincerest apologies to David Jacobs and his team at Apperceptive. Despite the cost hurdles, I’m sure they produce very compelling sites for their base price point of $10,000.

However, I was able to build the system at http://www.dciginc.com incrementally and keep the development costs relatively low, building first as a product then as a website. The DCIGInc.com product and business model had to be fleshed out before putting a minimum $10K into UI development.

http://www.dciginc.com is totally 100% MT, with Apache back-end.

/That is all/

Joshua Konkle

]]> By: Six Apart Launches an Ad Network and Services for Bloggers http://www.techcrunch.com/2008/04/20/six-apart-launches-ad-network-moves-into-services/#comment-2208720 Six Apart Launches an Ad Network and Services for Bloggers Mon, 21 Apr 2008 22:51:27 +0000 http://www.techcrunch.com/2008/04/20/six-apart-launches-ad-network-moves-into-services/#comment-2208720 [...] Source: Techcrunch [...] [...] Source: Techcrunch [...]

]]> By: Six Apart will fix your blog for $200, help you advertise | money news blog http://www.techcrunch.com/2008/04/20/six-apart-launches-ad-network-moves-into-services/#comment-2208332 Six Apart will fix your blog for $200, help you advertise | money news blog Mon, 21 Apr 2008 19:38:58 +0000 http://www.techcrunch.com/2008/04/20/six-apart-launches-ad-network-moves-into-services/#comment-2208332 [...] [via TechCrunch] [...] [...] [via TechCrunch] [...]

]]> By: fritz http://www.techcrunch.com/2008/04/20/six-apart-launches-ad-network-moves-into-services/#comment-2207599 fritz Mon, 21 Apr 2008 15:06:43 +0000 http://www.techcrunch.com/2008/04/20/six-apart-launches-ad-network-moves-into-services/#comment-2207599 will be interesting to see how wordpress reacts to this will be interesting to see how wordpress reacts to this

]]> By: TechCrunch Japanese アーカイブ » Six Apart、広告ネットワークとブログ支援サービスをローンチ http://www.techcrunch.com/2008/04/20/six-apart-launches-ad-network-moves-into-services/#comment-2207457 TechCrunch Japanese アーカイブ » Six Apart、広告ネットワークとブログ支援サービスをローンチ Mon, 21 Apr 2008 14:18:16 +0000 http://www.techcrunch.com/2008/04/20/six-apart-launches-ad-network-moves-into-services/#comment-2207457 [...] [原文へ] [...] [...] [原文へ] [...]

]]> By: Six Apart Media: el nuevo sistema de publicidad en Internet http://www.techcrunch.com/2008/04/20/six-apart-launches-ad-network-moves-into-services/#comment-2207279 Six Apart Media: el nuevo sistema de publicidad en Internet Mon, 21 Apr 2008 13:17:33 +0000 http://www.techcrunch.com/2008/04/20/six-apart-launches-ad-network-moves-into-services/#comment-2207279 [...] Fuente: TechCrunch [...] [...] Fuente: TechCrunch [...]

]]> By: Larry Genkin http://www.techcrunch.com/2008/04/20/six-apart-launches-ad-network-moves-into-services/#comment-2207247 Larry Genkin Mon, 21 Apr 2008 13:03:25 +0000 http://www.techcrunch.com/2008/04/20/six-apart-launches-ad-network-moves-into-services/#comment-2207247 Smart move. Now they just need to promote their blogs through The USA TODAY's Blogger & Podcaster Guide to generate the audience that will make this worthwhile -- www.bloggerandpodcasterguide.com/register Smart move. Now they just need to promote their blogs through The USA TODAY’s Blogger & Podcaster Guide to generate the audience that will make this worthwhile — http://www.bloggerandpodcasterguide.com/register

]]> By: micfo.com http://www.techcrunch.com/2008/04/20/six-apart-launches-ad-network-moves-into-services/#comment-2207183 micfo.com Mon, 21 Apr 2008 12:40:59 +0000 http://www.techcrunch.com/2008/04/20/six-apart-launches-ad-network-moves-into-services/#comment-2207183 Look like great deal for movable types blog network. Look like great deal for movable types blog network.

]]> By: Gubatron http://www.techcrunch.com/2008/04/20/six-apart-launches-ad-network-moves-into-services/#comment-2207105 Gubatron Mon, 21 Apr 2008 12:13:20 +0000 http://www.techcrunch.com/2008/04/20/six-apart-launches-ad-network-moves-into-services/#comment-2207105 Does anyone know of an Ad network that specializes on monetizing Brazilian or Chinese traffic? Please contact me at gubatron@gmail.com Does anyone know of an Ad network that specializes on monetizing Brazilian or Chinese traffic?

Please contact me at gubatron@gmail.com

]]> By: links for 2008-04-21 « Breyten’s Dev Blog http://www.techcrunch.com/2008/04/20/six-apart-launches-ad-network-moves-into-services/#comment-2207015 links for 2008-04-21 « Breyten’s Dev Blog Mon, 21 Apr 2008 11:31:40 +0000 http://www.techcrunch.com/2008/04/20/six-apart-launches-ad-network-moves-into-services/#comment-2207015 [...] Six Apart Launches Ad Network, Moves Into Services (tags: company & product profiles six-apart) [...] [...] Six Apart Launches Ad Network, Moves Into Services (tags: company & product profiles six-apart) [...]

]]> By: Noticias de Bitacoras.com » Six Apart se sumerge en el mundo de la publicidad http://www.techcrunch.com/2008/04/20/six-apart-launches-ad-network-moves-into-services/#comment-2206926 Noticias de Bitacoras.com » Six Apart se sumerge en el mundo de la publicidad Mon, 21 Apr 2008 10:51:08 +0000 http://www.techcrunch.com/2008/04/20/six-apart-launches-ad-network-moves-into-services/#comment-2206926 [...] Martín, recoge la noticia de TechCrunch sobre la apuesta de Six Apart por el mercado publicitario: Y la noticia de hoy es la presentación [...] [...] Martín, recoge la noticia de TechCrunch sobre la apuesta de Six Apart por el mercado publicitario: Y la noticia de hoy es la presentación [...]

]]> By: Internet: Six Apart lanza una red publicitaria y comienza a ofrecer servicios - Bitelia http://www.techcrunch.com/2008/04/20/six-apart-launches-ad-network-moves-into-services/#comment-2206903 Internet: Six Apart lanza una red publicitaria y comienza a ofrecer servicios - Bitelia Mon, 21 Apr 2008 10:39:54 +0000 http://www.techcrunch.com/2008/04/20/six-apart-launches-ad-network-moves-into-services/#comment-2206903 [...] TechCrunch ← Anterior | Inicio Comparte esta anotación [...] [...] TechCrunch ← Anterior | Inicio Comparte esta anotación [...]

]]> By: Apperceptive la red publicitaria de Six Apart Loogic.com Blog Archive http://www.techcrunch.com/2008/04/20/six-apart-launches-ad-network-moves-into-services/#comment-2206833 Apperceptive la red publicitaria de Six Apart Loogic.com Blog Archive Mon, 21 Apr 2008 10:05:21 +0000 http://www.techcrunch.com/2008/04/20/six-apart-launches-ad-network-moves-into-services/#comment-2206833 [...] Visto en Techcrunch. [...] [...] Visto en Techcrunch. [...]

]]> By: DC Crowley http://www.techcrunch.com/2008/04/20/six-apart-launches-ad-network-moves-into-services/#comment-2206680 DC Crowley Mon, 21 Apr 2008 08:47:47 +0000 http://www.techcrunch.com/2008/04/20/six-apart-launches-ad-network-moves-into-services/#comment-2206680 I'm not a six apart fan, but this sounds like a very clever move. Especially the 'grouping like-blogs and selling to large advertisers' could be a real winner. I do hope though that they show their own blog users full respect when rolling this out, using opt-in and a good revenue share. I’m not a six apart fan, but this sounds like a very clever move. Especially the ‘grouping like-blogs and selling to large advertisers’ could be a real winner. I do hope though that they show their own blog users full respect when rolling this out, using opt-in and a good revenue share.

]]> By: Darren http://www.techcrunch.com/2008/04/20/six-apart-launches-ad-network-moves-into-services/#comment-2206675 Darren Mon, 21 Apr 2008 08:45:17 +0000 http://www.techcrunch.com/2008/04/20/six-apart-launches-ad-network-moves-into-services/#comment-2206675 Hey does this mean I won an Ipod? I said an adnetwork :D Makes sense really, I am suprised they havn't done it earlier. Hey does this mean I won an Ipod? I said an adnetwork :D

Makes sense really, I am suprised they havn’t done it earlier.

]]> By: Six Apart lanza una red de publicidad http://www.techcrunch.com/2008/04/20/six-apart-launches-ad-network-moves-into-services/#comment-2206669 Six Apart lanza una red de publicidad Mon, 21 Apr 2008 08:43:21 +0000 http://www.techcrunch.com/2008/04/20/six-apart-launches-ad-network-moves-into-services/#comment-2206669 [...] Apart está lanzando una red publicitaria para blogs, y comenzará a ofrecer servicios profesionales como diseño, implementación, desarrollo y [...] [...] Apart está lanzando una red publicitaria para blogs, y comenzará a ofrecer servicios profesionales como diseño, implementación, desarrollo y [...]

]]> By: Joshua Konkle http://www.techcrunch.com/2008/04/20/six-apart-launches-ad-network-moves-into-services/#comment-2206461 Joshua Konkle Mon, 21 Apr 2008 07:07:23 +0000 http://www.techcrunch.com/2008/04/20/six-apart-launches-ad-network-moves-into-services/#comment-2206461 It is interesting, but content is king and cash is king, ergo, content is cash. I reached out to Apperceptive last year and had zero response. In fact, I only found one vendor who would be able to provide a reliable MT solution that didn't depend on typepad, which is a limited edition version. Anyway, they shouldn't be counting themselves ahead, they still need to generate content and solve the 'roll-up' problem. There are working business plans for these things, but it remains to be seen if they can make theirs work. JK It is interesting, but content is king and cash is king, ergo, content is cash.

I reached out to Apperceptive last year and had zero response. In fact, I only found one vendor who would be able to provide a reliable MT solution that didn’t depend on typepad, which is a limited edition version.

Anyway, they shouldn’t be counting themselves ahead, they still need to generate content and solve the ‘roll-up’ problem.

There are working business plans for these things, but it remains to be seen if they can make theirs work.

JK

]]> By: nj http://www.techcrunch.com/2008/04/20/six-apart-launches-ad-network-moves-into-services/#comment-2206410 nj Mon, 21 Apr 2008 06:43:01 +0000 http://www.techcrunch.com/2008/04/20/six-apart-launches-ad-network-moves-into-services/#comment-2206410 Just noticed their new website... cool http://www.sixapart.com/ Just noticed their new website… cool
http://www.sixapart.com/

]]> By: Duncan Riley http://www.techcrunch.com/2008/04/20/six-apart-launches-ad-network-moves-into-services/#comment-2206384 Duncan Riley Mon, 21 Apr 2008 06:32:45 +0000 http://www.techcrunch.com/2008/04/20/six-apart-launches-ad-network-moves-into-services/#comment-2206384 Nice move from SA, and it seems to be the market to be in at the moment. I look forward to seeing what they're offering in terms of advertising Nice move from SA, and it seems to be the market to be in at the moment. I look forward to seeing what they’re offering in terms of advertising

]]> By: Jesse Gardner http://www.techcrunch.com/2008/04/20/six-apart-launches-ad-network-moves-into-services/#comment-2206265 Jesse Gardner Mon, 21 Apr 2008 05:39:00 +0000 http://www.techcrunch.com/2008/04/20/six-apart-launches-ad-network-moves-into-services/#comment-2206265 Oh, and for those who want more information, Blog Herald has a great interview with Anil Dash regarding the new announcements: http://www.blogherald.com/2008/04/20/movable-type-monday-exclusive-six-apart-launches-services-and-media-divisions/ Oh, and for those who want more information, Blog Herald has a great interview with Anil Dash regarding the new announcements: http://www.blogherald.com/2008.....divisions/

]]> By: Yeah right http://www.techcrunch.com/2008/04/20/six-apart-launches-ad-network-moves-into-services/#comment-2206248 Yeah right Mon, 21 Apr 2008 05:33:38 +0000 http://www.techcrunch.com/2008/04/20/six-apart-launches-ad-network-moves-into-services/#comment-2206248 Interesting, Six Apart "acquires" another company (remember Rojo?) that they've been cozy with for years and instead of David Jacob's living off 6a's referrals to unhappy or unserviced MT customers, Six Apart now offers his same services, for a fee, under their own name. They didn't acquire an ad network or ad platform technology, they "partnered" with Adify and the headline is "Six Apart launches an Ad Network"?! Who's in the ad network? Besides LiveJournal? The 22 users on Vox? TypePad bloggers who aren't already monetizing their sites with Federated Media? Blog Ads? or Google Ad Sense? MT blogs that aren't selling their own ads? It's funny how, two years after Federated Media had the idea and created the tools bring ads to TP, MT and WP bloggers, Six Apart wises up and now decides they should be selling ads on their own platform for their own blogger customers. Duh. BTW: isn't Andrew Anker on the Board at Federated Media. Isn't there a conflict of interest there. Or is that how chummy chummy they all are over their bubble tea? Interesting, Six Apart “acquires” another company (remember Rojo?) that they’ve been cozy with for years and instead of David Jacob’s living off 6a’s referrals to unhappy or unserviced MT customers, Six Apart now offers his same services, for a fee, under their own name.

They didn’t acquire an ad network or ad platform technology, they “partnered” with Adify and the headline is “Six Apart launches an Ad Network”?!

Who’s in the ad network? Besides LiveJournal? The 22 users on Vox? TypePad bloggers who aren’t already monetizing their sites with Federated Media? Blog Ads? or Google Ad Sense? MT blogs that aren’t selling their own ads?

It’s funny how, two years after Federated Media had the idea and created the tools bring ads to TP, MT and WP bloggers, Six Apart wises up and now decides they should be selling ads on their own platform for their own blogger customers. Duh.

BTW: isn’t Andrew Anker on the Board at Federated Media. Isn’t there a conflict of interest there. Or is that how chummy chummy they all are over their bubble tea?

]]> By: Dave Winer http://www.techcrunch.com/2008/04/20/six-apart-launches-ad-network-moves-into-services/#comment-2206239 Dave Winer Mon, 21 Apr 2008 05:31:16 +0000 http://www.techcrunch.com/2008/04/20/six-apart-launches-ad-network-moves-into-services/#comment-2206239 Wish they had bought Edgeio instead. Or Guy Kawasaki. Wish they had bought Edgeio instead. Or Guy Kawasaki.

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