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	<title>Comments on: German Startup Nails Pre-Launch Marketing Gimmick</title>
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	<link>http://www.techcrunch.com/2008/04/18/german-startup-nails-pre-launch-marketing-gimmick/</link>
	<description>Startup and Technology News</description>
	<lastBuildDate>Tue, 10 Nov 2009 20:36:08 -0800</lastBuildDate>
	
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		<title>By: Tipps</title>
		<link>http://www.techcrunch.com/2008/04/18/german-startup-nails-pre-launch-marketing-gimmick/comment-page-1/#comment-2620100</link>
		<dc:creator>Tipps</dc:creator>
		<pubDate>Mon, 09 Feb 2009 13:07:56 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/2008/04/18/german-startup-nails-pre-launch-marketing-gimmick/#comment-2620100</guid>
		<description>Nice video - maybe a joke - i´ll watch it and popula;-)</description>
		<content:encoded><![CDATA[<p>Nice video &#8211; maybe a joke &#8211; i´ll watch it and popula;-)</p>
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		<title>By: Flywheel &#187; Blog Archive &#187; Alice in Lights</title>
		<link>http://www.techcrunch.com/2008/04/18/german-startup-nails-pre-launch-marketing-gimmick/comment-page-1/#comment-2465924</link>
		<dc:creator>Flywheel &#187; Blog Archive &#187; Alice in Lights</dc:creator>
		<pubDate>Thu, 11 Sep 2008 19:55:15 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/2008/04/18/german-startup-nails-pre-launch-marketing-gimmick/#comment-2465924</guid>
		<description>[...] strategy du jour. I think many of these videos get a little too goofy, but some companies (see here and here ) have used them to great [...]</description>
		<content:encoded><![CDATA[<p>[...] strategy du jour. I think many of these videos get a little too goofy, but some companies (see here and here ) have used them to great [...]</p>
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		<title>By: Exklusiv: The Early Adopter Song (A Cappella-Version) - nicozorn.com</title>
		<link>http://www.techcrunch.com/2008/04/18/german-startup-nails-pre-launch-marketing-gimmick/comment-page-1/#comment-2289026</link>
		<dc:creator>Exklusiv: The Early Adopter Song (A Cappella-Version) - nicozorn.com</dc:creator>
		<pubDate>Sun, 11 May 2008 10:38:32 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/2008/04/18/german-startup-nails-pre-launch-marketing-gimmick/#comment-2289026</guid>
		<description>[...] Christoph Grimm performt die A Capella-Version des bekannten Early Adopter Songs (siehe z.B. Techcrunch und Robert [...]</description>
		<content:encoded><![CDATA[<p>[...] Christoph Grimm performt die A Capella-Version des bekannten Early Adopter Songs (siehe z.B. Techcrunch und Robert [...]</p>
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		<title>By: oliver</title>
		<link>http://www.techcrunch.com/2008/04/18/german-startup-nails-pre-launch-marketing-gimmick/comment-page-1/#comment-2284695</link>
		<dc:creator>oliver</dc:creator>
		<pubDate>Fri, 09 May 2008 10:19:39 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/2008/04/18/german-startup-nails-pre-launch-marketing-gimmick/#comment-2284695</guid>
		<description>romour has it, they don&#039;t even have a line of code done yet... but who listens to romours?

another amusing thing for non german speakers: the sing &quot;popular without an r at the end&quot;... sounds funny</description>
		<content:encoded><![CDATA[<p>romour has it, they don&#8217;t even have a line of code done yet&#8230; but who listens to romours?</p>
<p>another amusing thing for non german speakers: the sing &#8220;popular without an r at the end&#8221;&#8230; sounds funny</p>
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		<title>By: YouTube Fridays: A seranade for beta testers everywhere &#124; Shane Schick&#8217;s Computerworld</title>
		<link>http://www.techcrunch.com/2008/04/18/german-startup-nails-pre-launch-marketing-gimmick/comment-page-1/#comment-2223279</link>
		<dc:creator>YouTube Fridays: A seranade for beta testers everywhere &#124; Shane Schick&#8217;s Computerworld</dc:creator>
		<pubDate>Fri, 25 Apr 2008 13:06:47 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/2008/04/18/german-startup-nails-pre-launch-marketing-gimmick/#comment-2223279</guid>
		<description>[...] all I know is that a German company called Popula is planning to launch an online event calendar, or something like that. Until it arrives, you can enjoy these extremely [...]</description>
		<content:encoded><![CDATA[<p>[...] all I know is that a German company called Popula is planning to launch an online event calendar, or something like that. Until it arrives, you can enjoy these extremely [...]</p>
]]></content:encoded>
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		<title>By: Das neue sevenload Camp at Ibrahim Evsan</title>
		<link>http://www.techcrunch.com/2008/04/18/german-startup-nails-pre-launch-marketing-gimmick/comment-page-1/#comment-2222779</link>
		<dc:creator>Das neue sevenload Camp at Ibrahim Evsan</dc:creator>
		<pubDate>Fri, 25 Apr 2008 08:16:59 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/2008/04/18/german-startup-nails-pre-launch-marketing-gimmick/#comment-2222779</guid>
		<description>[...] glaube, dass wurde von der deutschen Blogszene noch gar nicht genug gew&#252;rdigt, jedoch aber von Techcrunch.   Ver&#246;ffentlicht: von Ibo 25. April 2008  in [...]</description>
		<content:encoded><![CDATA[<p>[...] glaube, dass wurde von der deutschen Blogszene noch gar nicht genug gew&#252;rdigt, jedoch aber von Techcrunch.   Ver&ouml;ffentlicht: von Ibo 25. April 2008  in [...]</p>
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		<title>By: Super sexy, super coole Early Adopters » digitalpogo.com</title>
		<link>http://www.techcrunch.com/2008/04/18/german-startup-nails-pre-launch-marketing-gimmick/comment-page-1/#comment-2222001</link>
		<dc:creator>Super sexy, super coole Early Adopters » digitalpogo.com</dc:creator>
		<pubDate>Thu, 24 Apr 2008 22:46:24 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/2008/04/18/german-startup-nails-pre-launch-marketing-gimmick/#comment-2222001</guid>
		<description>[...] die Jungs für ne Menge Buzz gesorgt. Selbst techcrunch, der wohl bekannteste Web 2.0 News-Blog hat über popula.de berichtet. Besonders clever: in den Videos wurden auch Fotos von einigen bekannten Gesichtern der deutschen [...]</description>
		<content:encoded><![CDATA[<p>[...] die Jungs für ne Menge Buzz gesorgt. Selbst techcrunch, der wohl bekannteste Web 2.0 News-Blog hat über popula.de berichtet. Besonders clever: in den Videos wurden auch Fotos von einigen bekannten Gesichtern der deutschen [...]</p>
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		<title>By: &#8220;Wir wollen nur ver&#246;ffentlichen, was andere nicht wollen, dass es publiziert wird&#8221; &#187; Beitrag &#187; zweinull.cc</title>
		<link>http://www.techcrunch.com/2008/04/18/german-startup-nails-pre-launch-marketing-gimmick/comment-page-1/#comment-2208732</link>
		<dc:creator>&#8220;Wir wollen nur ver&#246;ffentlichen, was andere nicht wollen, dass es publiziert wird&#8221; &#187; Beitrag &#187; zweinull.cc</dc:creator>
		<pubDate>Mon, 21 Apr 2008 23:00:40 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/2008/04/18/german-startup-nails-pre-launch-marketing-gimmick/#comment-2208732</guid>
		<description>[...] will beim weltgrößten Web-2.0-Blog vorgestellt werden. Diejenigen, die das Glück haben (wie popula.de), können sich in der Regel über einen ordentlichen Besucherandrang und zahlreiche Folgebeiträge [...]</description>
		<content:encoded><![CDATA[<p>[...] will beim weltgrößten Web-2.0-Blog vorgestellt werden. Diejenigen, die das Glück haben (wie popula.de), können sich in der Regel über einen ordentlichen Besucherandrang und zahlreiche Folgebeiträge [...]</p>
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		<title>By: Owaz.it</title>
		<link>http://www.techcrunch.com/2008/04/18/german-startup-nails-pre-launch-marketing-gimmick/comment-page-1/#comment-2203928</link>
		<dc:creator>Owaz.it</dc:creator>
		<pubDate>Sun, 20 Apr 2008 13:57:21 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/2008/04/18/german-startup-nails-pre-launch-marketing-gimmick/#comment-2203928</guid>
		<description>It seems that the first www.owaz.it competitor is up :-)

Time will show who is going to be the first, the countdown has started!</description>
		<content:encoded><![CDATA[<p>It seems that the first <a href="http://www.owaz.it" rel="nofollow"></a><a href='http://www.owaz.it'>http://www.owaz.it</a> competitor is up <img src='http://www.techcrunch.com/wp-includes/images/smilies/icon_smile.gif' alt=':-)' class='wp-smiley' /> </p>
<p>Time will show who is going to be the first, the countdown has started!</p>
]]></content:encoded>
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		<title>By: YouYap.com</title>
		<link>http://www.techcrunch.com/2008/04/18/german-startup-nails-pre-launch-marketing-gimmick/comment-page-1/#comment-2190452</link>
		<dc:creator>YouYap.com</dc:creator>
		<pubDate>Fri, 18 Apr 2008 16:50:21 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/2008/04/18/german-startup-nails-pre-launch-marketing-gimmick/#comment-2190452</guid>
		<description>I am comming up with something similar.....</description>
		<content:encoded><![CDATA[<p>I am comming up with something similar&#8230;..</p>
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		<title>By: Search - Harry Wang</title>
		<link>http://www.techcrunch.com/2008/04/18/german-startup-nails-pre-launch-marketing-gimmick/comment-page-1/#comment-2190171</link>
		<dc:creator>Search - Harry Wang</dc:creator>
		<pubDate>Fri, 18 Apr 2008 16:05:51 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/2008/04/18/german-startup-nails-pre-launch-marketing-gimmick/#comment-2190171</guid>
		<description>No big whoop.  A public events/calendaring system with a &quot;similarity&quot; engine embedded.  Throw in the social aspects (i.e. friending, chats, forum, walls, etc.) to tie folks together through the similarities of what people did or will do.

You saw a bunch of Grateful Dead concerts back in the day and you are a XXX meet-up attender, why so am I - friend me.

What is it about a fairly nice female ass with non-thong panties or bikini bottom on it?

Harry &quot;fap, fap, fap&quot; Wang</description>
		<content:encoded><![CDATA[<p>No big whoop.  A public events/calendaring system with a &#8220;similarity&#8221; engine embedded.  Throw in the social aspects (i.e. friending, chats, forum, walls, etc.) to tie folks together through the similarities of what people did or will do.</p>
<p>You saw a bunch of Grateful Dead concerts back in the day and you are a XXX meet-up attender, why so am I &#8211; friend me.</p>
<p>What is it about a fairly nice female ass with non-thong panties or bikini bottom on it?</p>
<p>Harry &#8220;fap, fap, fap&#8221; Wang</p>
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		<title>By: tundraboy</title>
		<link>http://www.techcrunch.com/2008/04/18/german-startup-nails-pre-launch-marketing-gimmick/comment-page-1/#comment-2190035</link>
		<dc:creator>tundraboy</dc:creator>
		<pubDate>Fri, 18 Apr 2008 15:53:00 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/2008/04/18/german-startup-nails-pre-launch-marketing-gimmick/#comment-2190035</guid>
		<description>I saw a mother lode of copyright violation suits in those videos.</description>
		<content:encoded><![CDATA[<p>I saw a mother lode of copyright violation suits in those videos.</p>
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		<title>By: steve</title>
		<link>http://www.techcrunch.com/2008/04/18/german-startup-nails-pre-launch-marketing-gimmick/comment-page-1/#comment-2189440</link>
		<dc:creator>steve</dc:creator>
		<pubDate>Fri, 18 Apr 2008 13:24:49 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/2008/04/18/german-startup-nails-pre-launch-marketing-gimmick/#comment-2189440</guid>
		<description>&gt;Would the same gimmick work in the U.S.? 

I just did</description>
		<content:encoded><![CDATA[<p>&gt;Would the same gimmick work in the U.S.? </p>
<p>I just did</p>
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		<title>By: jho2x</title>
		<link>http://www.techcrunch.com/2008/04/18/german-startup-nails-pre-launch-marketing-gimmick/comment-page-1/#comment-2189384</link>
		<dc:creator>jho2x</dc:creator>
		<pubDate>Fri, 18 Apr 2008 13:05:14 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/2008/04/18/german-startup-nails-pre-launch-marketing-gimmick/#comment-2189384</guid>
		<description>that&#039;s very nice video... i like it...</description>
		<content:encoded><![CDATA[<p>that&#8217;s very nice video&#8230; i like it&#8230;</p>
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		<title>By: Griff</title>
		<link>http://www.techcrunch.com/2008/04/18/german-startup-nails-pre-launch-marketing-gimmick/comment-page-1/#comment-2189327</link>
		<dc:creator>Griff</dc:creator>
		<pubDate>Fri, 18 Apr 2008 12:41:27 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/2008/04/18/german-startup-nails-pre-launch-marketing-gimmick/#comment-2189327</guid>
		<description>This type of marketing campaign has worked in the US already.  It wasn&#039;t for a start up, but there was a campaign of posters and billboards spread out all over (well I saw them in NYC, DC, and Miami).  All they said was &quot;Gump Happens&quot; then whatever the release date was.  They had no picture/mention of what it was, who was in it, etc.  All you knew is that whatever Gump was, it was happening on  day.  From what I recall, it didn&#039;t do so shabby in the box offices.  True, as the day drew closer, they did expand on the marketing campaign a bit, but I definitely remember there was some hype about &quot;wtf is gump?&quot;</description>
		<content:encoded><![CDATA[<p>This type of marketing campaign has worked in the US already.  It wasn&#8217;t for a start up, but there was a campaign of posters and billboards spread out all over (well I saw them in NYC, DC, and Miami).  All they said was &#8220;Gump Happens&#8221; then whatever the release date was.  They had no picture/mention of what it was, who was in it, etc.  All you knew is that whatever Gump was, it was happening on  day.  From what I recall, it didn&#8217;t do so shabby in the box offices.  True, as the day drew closer, they did expand on the marketing campaign a bit, but I definitely remember there was some hype about &#8220;wtf is gump?&#8221;</p>
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		<title>By: falklueke.com &#187; An open word to Mr. Crunchington</title>
		<link>http://www.techcrunch.com/2008/04/18/german-startup-nails-pre-launch-marketing-gimmick/comment-page-1/#comment-2189226</link>
		<dc:creator>falklueke.com &#187; An open word to Mr. Crunchington</dc:creator>
		<pubDate>Fri, 18 Apr 2008 11:53:08 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/2008/04/18/german-startup-nails-pre-launch-marketing-gimmick/#comment-2189226</guid>
		<description>[...] writer and founder of TechCrunch, sometimes picks up topics from Germany. For example today. &#8220;German tech bloggers can&#8217;t stop posting&#8221; about a new startup which is announcing it&#8217;s upcoming launch by using some online [...]</description>
		<content:encoded><![CDATA[<p>[...] writer and founder of TechCrunch, sometimes picks up topics from Germany. For example today. &#8220;German tech bloggers can&#8217;t stop posting&#8221; about a new startup which is announcing it&#8217;s upcoming launch by using some online [...]</p>
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		<title>By: Song für und über Early Adopter &#187; henningschuerig.de/blog</title>
		<link>http://www.techcrunch.com/2008/04/18/german-startup-nails-pre-launch-marketing-gimmick/comment-page-1/#comment-2189166</link>
		<dc:creator>Song für und über Early Adopter &#187; henningschuerig.de/blog</dc:creator>
		<pubDate>Fri, 18 Apr 2008 11:27:04 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/2008/04/18/german-startup-nails-pre-launch-marketing-gimmick/#comment-2189166</guid>
		<description>[...] Quelle: Techcrunch [...]</description>
		<content:encoded><![CDATA[<p>[...] Quelle: Techcrunch [...]</p>
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		<title>By: U.</title>
		<link>http://www.techcrunch.com/2008/04/18/german-startup-nails-pre-launch-marketing-gimmick/comment-page-1/#comment-2189103</link>
		<dc:creator>U.</dc:creator>
		<pubDate>Fri, 18 Apr 2008 10:51:28 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/2008/04/18/german-startup-nails-pre-launch-marketing-gimmick/#comment-2189103</guid>
		<description>Everybody who has the German blog scene on his screen (e.g. via netvibes :) noticed popula ...</description>
		<content:encoded><![CDATA[<p>Everybody who has the German blog scene on his screen (e.g. via netvibes <img src='http://www.techcrunch.com/wp-includes/images/smilies/icon_smile.gif' alt=':)' class='wp-smiley' />  noticed popula &#8230;</p>
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		<title>By: Andy</title>
		<link>http://www.techcrunch.com/2008/04/18/german-startup-nails-pre-launch-marketing-gimmick/comment-page-1/#comment-2189053</link>
		<dc:creator>Andy</dc:creator>
		<pubDate>Fri, 18 Apr 2008 10:20:52 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/2008/04/18/german-startup-nails-pre-launch-marketing-gimmick/#comment-2189053</guid>
		<description>probably it&#039;s a fake to test how buzz can move around the web</description>
		<content:encoded><![CDATA[<p>probably it&#8217;s a fake to test how buzz can move around the web</p>
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		<title>By: Trudeau</title>
		<link>http://www.techcrunch.com/2008/04/18/german-startup-nails-pre-launch-marketing-gimmick/comment-page-1/#comment-2189043</link>
		<dc:creator>Trudeau</dc:creator>
		<pubDate>Fri, 18 Apr 2008 10:17:29 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/2008/04/18/german-startup-nails-pre-launch-marketing-gimmick/#comment-2189043</guid>
		<description>They should have used MoDo&#039;s &quot;Super Gut&quot;:

http://youtube.com/watch?v=7aS8RfgF_-A 

Always very popula and very German.</description>
		<content:encoded><![CDATA[<p>They should have used MoDo&#8217;s &#8220;Super Gut&#8221;:</p>
<p><a href="http://youtube.com/watch?v=7aS8RfgF_-A" rel="nofollow"></a><a href='http://youtube.com/watch?v=7aS8RfgF_-A'>http://youtube....h?v=7aS8RfgF_-A</a> </p>
<p>Always very popula and very German.</p>
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		<title>By: WEB-X Blog</title>
		<link>http://www.techcrunch.com/2008/04/18/german-startup-nails-pre-launch-marketing-gimmick/comment-page-1/#comment-2189039</link>
		<dc:creator>WEB-X Blog</dc:creator>
		<pubDate>Fri, 18 Apr 2008 10:16:47 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/2008/04/18/german-startup-nails-pre-launch-marketing-gimmick/#comment-2189039</guid>
		<description>&lt;strong&gt;Wie mach ich auf mich aufmerksam?...&lt;/strong&gt;

Ein deutsches Startup plant etwas großes. Alternativ: Sie ha ......</description>
		<content:encoded><![CDATA[<p><strong>Wie mach ich auf mich aufmerksam?&#8230;</strong></p>
<p>Ein deutsches Startup plant etwas großes. Alternativ: Sie ha &#8230;&#8230;</p>
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		<title>By: Sam Mathews</title>
		<link>http://www.techcrunch.com/2008/04/18/german-startup-nails-pre-launch-marketing-gimmick/comment-page-1/#comment-2189005</link>
		<dc:creator>Sam Mathews</dc:creator>
		<pubDate>Fri, 18 Apr 2008 09:58:18 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/2008/04/18/german-startup-nails-pre-launch-marketing-gimmick/#comment-2189005</guid>
		<description>Haha.. I loved the first video :D Did they produce the soundtrack or is it just a cover?</description>
		<content:encoded><![CDATA[<p>Haha.. I loved the first video <img src='http://www.techcrunch.com/wp-includes/images/smilies/icon_biggrin.gif' alt=':D' class='wp-smiley' />  Did they produce the soundtrack or is it just a cover?</p>
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		<title>By: addnr</title>
		<link>http://www.techcrunch.com/2008/04/18/german-startup-nails-pre-launch-marketing-gimmick/comment-page-1/#comment-2188998</link>
		<dc:creator>addnr</dc:creator>
		<pubDate>Fri, 18 Apr 2008 09:52:03 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/2008/04/18/german-startup-nails-pre-launch-marketing-gimmick/#comment-2188998</guid>
		<description>@christian
du sagst es! bin gespannt, was der meister dazu meint.
wir mühen hier uns ab und die stellen zwei videos ins blog. aber wie gesagt; hut ab - so weit.</description>
		<content:encoded><![CDATA[<p>@christian<br />
du sagst es! bin gespannt, was der meister dazu meint.<br />
wir mühen hier uns ab und die stellen zwei videos ins blog. aber wie gesagt; hut ab &#8211; so weit.</p>
]]></content:encoded>
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	<item>
		<title>By: Christian</title>
		<link>http://www.techcrunch.com/2008/04/18/german-startup-nails-pre-launch-marketing-gimmick/comment-page-1/#comment-2188980</link>
		<dc:creator>Christian</dc:creator>
		<pubDate>Fri, 18 Apr 2008 09:46:11 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/2008/04/18/german-startup-nails-pre-launch-marketing-gimmick/#comment-2188980</guid>
		<description>Nobody, truely nobody cared about popula in germany. Well, until now. How much is that service here? I think we need to talk.</description>
		<content:encoded><![CDATA[<p>Nobody, truely nobody cared about popula in germany. Well, until now. How much is that service here? I think we need to talk.</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: addnr</title>
		<link>http://www.techcrunch.com/2008/04/18/german-startup-nails-pre-launch-marketing-gimmick/comment-page-1/#comment-2188975</link>
		<dc:creator>addnr</dc:creator>
		<pubDate>Fri, 18 Apr 2008 09:41:20 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/2008/04/18/german-startup-nails-pre-launch-marketing-gimmick/#comment-2188975</guid>
		<description>honor to whom honor is due.
so far; let´s see...</description>
		<content:encoded><![CDATA[<p>honor to whom honor is due.<br />
so far; let´s see&#8230;</p>
]]></content:encoded>
	</item>
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