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	<title>Comments on: mKhoj Rings in $7.1 Million in Series A funding from KPCB and Sherpalo</title>
	<atom:link href="http://www.techcrunch.com/2008/04/16/mkhoj-rings-in-71-million-in-series-a-funding-from-kpcb-and-sherpalo/feed/" rel="self" type="application/rss+xml" />
	<link>http://www.techcrunch.com/2008/04/16/mkhoj-rings-in-71-million-in-series-a-funding-from-kpcb-and-sherpalo/</link>
	<description>Startup and Technology News</description>
	<lastBuildDate>Tue, 10 Nov 2009 09:08:01 -0800</lastBuildDate>
	
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		<title>By: The Far Edge &#187; Blog Archive &#187; Mobile Ad Network mKhoj Rebrands As InMobi, Eyes Expansion In Europe</title>
		<link>http://www.techcrunch.com/2008/04/16/mkhoj-rings-in-71-million-in-series-a-funding-from-kpcb-and-sherpalo/comment-page-1/#comment-2903217</link>
		<dc:creator>The Far Edge &#187; Blog Archive &#187; Mobile Ad Network mKhoj Rebrands As InMobi, Eyes Expansion In Europe</dc:creator>
		<pubDate>Wed, 05 Aug 2009 21:19:12 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/2008/04/16/mkhoj-rings-in-71-million-in-series-a-funding-from-kpcb-and-sherpalo/#comment-2903217</guid>
		<description>[...] to date, starting out with a $500k seed round from a group of angel investors and followed up by a multi-million financing round led by Kleiner Perkins, Caufield &amp; Byers and Sherpalo Ventures (the VC firm started by Ram [...]</description>
		<content:encoded><![CDATA[<p>[...] to date, starting out with a $500k seed round from a group of angel investors and followed up by a multi-million financing round led by Kleiner Perkins, Caufield &amp; Byers and Sherpalo Ventures (the VC firm started by Ram [...]</p>
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		<title>By: The Far Edge &#187; Blog Archive &#187; Mobile Ad Network mKhoj Rebrands As InMobi, Eyes Expansion In Europe</title>
		<link>http://www.techcrunch.com/2008/04/16/mkhoj-rings-in-71-million-in-series-a-funding-from-kpcb-and-sherpalo/comment-page-1/#comment-2903216</link>
		<dc:creator>The Far Edge &#187; Blog Archive &#187; Mobile Ad Network mKhoj Rebrands As InMobi, Eyes Expansion In Europe</dc:creator>
		<pubDate>Wed, 05 Aug 2009 21:19:12 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/2008/04/16/mkhoj-rings-in-71-million-in-series-a-funding-from-kpcb-and-sherpalo/#comment-2903216</guid>
		<description>[...] to date, starting out with a $500k seed round from a group of angel investors and followed up by a multi-million financing round led by Kleiner Perkins, Caufield &amp; Byers and Sherpalo Ventures (the VC firm started by Ram [...]</description>
		<content:encoded><![CDATA[<p>[...] to date, starting out with a $500k seed round from a group of angel investors and followed up by a multi-million financing round led by Kleiner Perkins, Caufield &amp; Byers and Sherpalo Ventures (the VC firm started by Ram [...]</p>
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		<title>By: Mobile Ad Network mKhoj Rebrands As InMobi, Eyes Expansion In Europe &#124; Spin Valley Post</title>
		<link>http://www.techcrunch.com/2008/04/16/mkhoj-rings-in-71-million-in-series-a-funding-from-kpcb-and-sherpalo/comment-page-1/#comment-2902391</link>
		<dc:creator>Mobile Ad Network mKhoj Rebrands As InMobi, Eyes Expansion In Europe &#124; Spin Valley Post</dc:creator>
		<pubDate>Wed, 05 Aug 2009 14:30:23 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/2008/04/16/mkhoj-rings-in-71-million-in-series-a-funding-from-kpcb-and-sherpalo/#comment-2902391</guid>
		<description>[...] to date, starting out with a $500k seed round from a group of angel investors and followed up by a multi-million financing round led by Kleiner Perkins, Caufield &amp; Byers and Sherpalo Ventures (the VC firm started by Ram [...]</description>
		<content:encoded><![CDATA[<p>[...] to date, starting out with a $500k seed round from a group of angel investors and followed up by a multi-million financing round led by Kleiner Perkins, Caufield &amp; Byers and Sherpalo Ventures (the VC firm started by Ram [...]</p>
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		<title>By: Mobile Ad Network mKhoj Rebrands As InMobi, Eyes Expansion In Europe</title>
		<link>http://www.techcrunch.com/2008/04/16/mkhoj-rings-in-71-million-in-series-a-funding-from-kpcb-and-sherpalo/comment-page-1/#comment-2902261</link>
		<dc:creator>Mobile Ad Network mKhoj Rebrands As InMobi, Eyes Expansion In Europe</dc:creator>
		<pubDate>Wed, 05 Aug 2009 13:19:02 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/2008/04/16/mkhoj-rings-in-71-million-in-series-a-funding-from-kpcb-and-sherpalo/#comment-2902261</guid>
		<description>[...] to date, starting out with a $500k seed round from a group of angel investors and followed up by a multi-million financing round led by Kleiner Perkins, Caufield &amp; Byers and Sherpalo Ventures (the VC firm started by Ram [...]</description>
		<content:encoded><![CDATA[<p>[...] to date, starting out with a $500k seed round from a group of angel investors and followed up by a multi-million financing round led by Kleiner Perkins, Caufield &amp; Byers and Sherpalo Ventures (the VC firm started by Ram [...]</p>
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		<title>By: deviyani</title>
		<link>http://www.techcrunch.com/2008/04/16/mkhoj-rings-in-71-million-in-series-a-funding-from-kpcb-and-sherpalo/comment-page-1/#comment-2871672</link>
		<dc:creator>deviyani</dc:creator>
		<pubDate>Wed, 22 Jul 2009 09:29:37 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/2008/04/16/mkhoj-rings-in-71-million-in-series-a-funding-from-kpcb-and-sherpalo/#comment-2871672</guid>
		<description>yo, all u guys who thnk mkhoj is nt gonna make it....dey r actually proving u wrong....do u hv ne idea hw much dere daily revenue is....they just made their highest, $35000. n dats daily. moreover, google is xpensive...n mkhoj provides the same services for much lesser....dey r actually gud....n dey hv gone live in 23 and 3 continents in jst 6 months....dude dats sumthng...n a word of advice:nobody invests $7.1 million dollars without ne thot. n da investors r top silicon valley firms....its no joke 2 dem...moreover(last thing)...the mumbai angels(investors) converted the 50lacs dat dey hd invested to sumthing around 5 crores frm mkhoj....no joke.</description>
		<content:encoded><![CDATA[<p>yo, all u guys who thnk mkhoj is nt gonna make it&#8230;.dey r actually proving u wrong&#8230;.do u hv ne idea hw much dere daily revenue is&#8230;.they just made their highest, $35000. n dats daily. moreover, google is xpensive&#8230;n mkhoj provides the same services for much lesser&#8230;.dey r actually gud&#8230;.n dey hv gone live in 23 and 3 continents in jst 6 months&#8230;.dude dats sumthng&#8230;n a word of advice:nobody invests $7.1 million dollars without ne thot. n da investors r top silicon valley firms&#8230;.its no joke 2 dem&#8230;moreover(last thing)&#8230;the mumbai angels(investors) converted the 50lacs dat dey hd invested to sumthing around 5 crores frm mkhoj&#8230;.no joke.</p>
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		<title>By: Interview With mKhoj CEO Naveen Tewari &#124; Wap Review</title>
		<link>http://www.techcrunch.com/2008/04/16/mkhoj-rings-in-71-million-in-series-a-funding-from-kpcb-and-sherpalo/comment-page-1/#comment-2610636</link>
		<dc:creator>Interview With mKhoj CEO Naveen Tewari &#124; Wap Review</dc:creator>
		<pubDate>Thu, 29 Jan 2009 23:36:48 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/2008/04/16/mkhoj-rings-in-71-million-in-series-a-funding-from-kpcb-and-sherpalo/#comment-2610636</guid>
		<description>[...] based in Mumbai, India with offices in Singapore, Bangalore and Palo Alto. The company has received funding totaling $7.6 million from The Mumbai, Angels, Kleiner Perkins, Caufield &amp; Byers and Sherpalo Ventures.  I find [...]</description>
		<content:encoded><![CDATA[<p>[...] based in Mumbai, India with offices in Singapore, Bangalore and Palo Alto. The company has received funding totaling $7.6 million from The Mumbai, Angels, Kleiner Perkins, Caufield &amp; Byers and Sherpalo Ventures.  I find [...]</p>
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		<title>By: arshad</title>
		<link>http://www.techcrunch.com/2008/04/16/mkhoj-rings-in-71-million-in-series-a-funding-from-kpcb-and-sherpalo/comment-page-1/#comment-2595589</link>
		<dc:creator>arshad</dc:creator>
		<pubDate>Fri, 16 Jan 2009 06:51:47 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/2008/04/16/mkhoj-rings-in-71-million-in-series-a-funding-from-kpcb-and-sherpalo/#comment-2595589</guid>
		<description>i think it was a smart move to move away from the initial idea and turn to mobile advertising. This is the catching up like really fast with recession fueling the advertising sector to look for measurable RoI for advertisers. With the advent of 3G in certain parts of Asia, the sector promises huge growth. if we look at it now, the company seems ot have made good use of the money, they have presence across APAC, US and a strong foothold in Asia. so good luck guys, keep soaring.</description>
		<content:encoded><![CDATA[<p>i think it was a smart move to move away from the initial idea and turn to mobile advertising. This is the catching up like really fast with recession fueling the advertising sector to look for measurable RoI for advertisers. With the advent of 3G in certain parts of Asia, the sector promises huge growth. if we look at it now, the company seems ot have made good use of the money, they have presence across APAC, US and a strong foothold in Asia. so good luck guys, keep soaring.</p>
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		<title>By: Niel</title>
		<link>http://www.techcrunch.com/2008/04/16/mkhoj-rings-in-71-million-in-series-a-funding-from-kpcb-and-sherpalo/comment-page-1/#comment-2500288</link>
		<dc:creator>Niel</dc:creator>
		<pubDate>Mon, 13 Oct 2008 15:33:34 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/2008/04/16/mkhoj-rings-in-71-million-in-series-a-funding-from-kpcb-and-sherpalo/#comment-2500288</guid>
		<description>silly name... silly idea... silly company
If they call me I can give them 50 better ways to use the $7 million .... dunno how they cornered such a fat wad</description>
		<content:encoded><![CDATA[<p>silly name&#8230; silly idea&#8230; silly company<br />
If they call me I can give them 50 better ways to use the $7 million &#8230;. dunno how they cornered such a fat wad</p>
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		<title>By: Irshad</title>
		<link>http://www.techcrunch.com/2008/04/16/mkhoj-rings-in-71-million-in-series-a-funding-from-kpcb-and-sherpalo/comment-page-1/#comment-2481089</link>
		<dc:creator>Irshad</dc:creator>
		<pubDate>Thu, 25 Sep 2008 12:31:57 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/2008/04/16/mkhoj-rings-in-71-million-in-series-a-funding-from-kpcb-and-sherpalo/#comment-2481089</guid>
		<description>I like their services and support. They are the best. Google mobile ads dont pay as much as mkhoj. Even admob also.</description>
		<content:encoded><![CDATA[<p>I like their services and support. They are the best. Google mobile ads dont pay as much as mkhoj. Even admob also.</p>
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		<title>By: Vishal</title>
		<link>http://www.techcrunch.com/2008/04/16/mkhoj-rings-in-71-million-in-series-a-funding-from-kpcb-and-sherpalo/comment-page-1/#comment-2211830</link>
		<dc:creator>Vishal</dc:creator>
		<pubDate>Tue, 22 Apr 2008 13:17:20 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/2008/04/16/mkhoj-rings-in-71-million-in-series-a-funding-from-kpcb-and-sherpalo/#comment-2211830</guid>
		<description>Google&#039;s mobile adsense will kill them. Plus dozens of other global open market ad auction companies - will drive in a more efficient pricing model - essentially shutting these guys and smaller players out.</description>
		<content:encoded><![CDATA[<p>Google&#8217;s mobile adsense will kill them. Plus dozens of other global open market ad auction companies &#8211; will drive in a more efficient pricing model &#8211; essentially shutting these guys and smaller players out.</p>
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		<title>By: Anand</title>
		<link>http://www.techcrunch.com/2008/04/16/mkhoj-rings-in-71-million-in-series-a-funding-from-kpcb-and-sherpalo/comment-page-1/#comment-2204028</link>
		<dc:creator>Anand</dc:creator>
		<pubDate>Sun, 20 Apr 2008 14:20:09 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/2008/04/16/mkhoj-rings-in-71-million-in-series-a-funding-from-kpcb-and-sherpalo/#comment-2204028</guid>
		<description>Kiruba, you forgot to mention the other competitor to MKhoj  - 160by2.com. Though the business models of MKhoj, Mginger and 160by2 are all marginally different, I would tend to think 160by2 is closer to what Mkhoj is..</description>
		<content:encoded><![CDATA[<p>Kiruba, you forgot to mention the other competitor to MKhoj  &#8211; 160by2.com. Though the business models of MKhoj, Mginger and 160by2 are all marginally different, I would tend to think 160by2 is closer to what Mkhoj is..</p>
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		<title>By: korde</title>
		<link>http://www.techcrunch.com/2008/04/16/mkhoj-rings-in-71-million-in-series-a-funding-from-kpcb-and-sherpalo/comment-page-1/#comment-2199412</link>
		<dc:creator>korde</dc:creator>
		<pubDate>Sat, 19 Apr 2008 18:34:11 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/2008/04/16/mkhoj-rings-in-71-million-in-series-a-funding-from-kpcb-and-sherpalo/#comment-2199412</guid>
		<description>What a lame post - mKhoj competing with mGinger? Hows that?
Mobile ad network competing with permission marketeer? In that case you should also mention that mKhoj is competing with every damn mobile co. which is trying to bring in advertisers and distribute ads within it&#039;s OWN network! :D


Is TC going the regular media way? i.e. posts without any depth/thought process?

Gladly, yes!</description>
		<content:encoded><![CDATA[<p>What a lame post &#8211; mKhoj competing with mGinger? Hows that?<br />
Mobile ad network competing with permission marketeer? In that case you should also mention that mKhoj is competing with every damn mobile co. which is trying to bring in advertisers and distribute ads within it&#8217;s OWN network! <img src='http://www.techcrunch.com/wp-includes/images/smilies/icon_biggrin.gif' alt=':D' class='wp-smiley' /> </p>
<p>Is TC going the regular media way? i.e. posts without any depth/thought process?</p>
<p>Gladly, yes!</p>
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		<title>By: sarah</title>
		<link>http://www.techcrunch.com/2008/04/16/mkhoj-rings-in-71-million-in-series-a-funding-from-kpcb-and-sherpalo/comment-page-1/#comment-2197101</link>
		<dc:creator>sarah</dc:creator>
		<pubDate>Sat, 19 Apr 2008 13:26:48 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/2008/04/16/mkhoj-rings-in-71-million-in-series-a-funding-from-kpcb-and-sherpalo/#comment-2197101</guid>
		<description>Mkhoj is very well positioned for the Asia market where the mobile penetration is much stronger than US.It has a top quality collection of people, all having relevant experience.I am sure it will do wonders in the upcoming mobile market. Good luck guys!!!</description>
		<content:encoded><![CDATA[<p>Mkhoj is very well positioned for the Asia market where the mobile penetration is much stronger than US.It has a top quality collection of people, all having relevant experience.I am sure it will do wonders in the upcoming mobile market. Good luck guys!!!</p>
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		<title>By: Nicholas</title>
		<link>http://www.techcrunch.com/2008/04/16/mkhoj-rings-in-71-million-in-series-a-funding-from-kpcb-and-sherpalo/comment-page-1/#comment-2194721</link>
		<dc:creator>Nicholas</dc:creator>
		<pubDate>Sat, 19 Apr 2008 08:14:50 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/2008/04/16/mkhoj-rings-in-71-million-in-series-a-funding-from-kpcb-and-sherpalo/#comment-2194721</guid>
		<description>I think these guys are well positioned - they are in regions that need mobile adv, not like here in US where there are other successful digital avenues. They would do well if they can scale up the business in that region (read: entry barrier). I tested them out and they worked well &amp; technology is only a barrier when it has amazing R&amp;D barriers, else it all boils down to scale. Admob needed a competitor in India/Asia, so it will be an interesting battle to watch out for.</description>
		<content:encoded><![CDATA[<p>I think these guys are well positioned &#8211; they are in regions that need mobile adv, not like here in US where there are other successful digital avenues. They would do well if they can scale up the business in that region (read: entry barrier). I tested them out and they worked well &amp; technology is only a barrier when it has amazing R&amp;D barriers, else it all boils down to scale. Admob needed a competitor in India/Asia, so it will be an interesting battle to watch out for.</p>
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		<title>By: April 17, 2008 &#124; next media update</title>
		<link>http://www.techcrunch.com/2008/04/16/mkhoj-rings-in-71-million-in-series-a-funding-from-kpcb-and-sherpalo/comment-page-1/#comment-2189690</link>
		<dc:creator>April 17, 2008 &#124; next media update</dc:creator>
		<pubDate>Fri, 18 Apr 2008 15:01:01 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/2008/04/16/mkhoj-rings-in-71-million-in-series-a-funding-from-kpcb-and-sherpalo/#comment-2189690</guid>
		<description>[...] Mobile Ad Firm mKhoj Raises $7.1 Million from KPCB and Other TECHCRUNCH Kleiner Perkins, Caufield &amp; Byers and Sherpalo Ventures have ploughed $7.1 Million into mKhoj , a mobile advertising company based in Mumbai, India. It&#8217;s quite a &#8220;healthy&#8221; investment considering that its competitor mGinger received only $2 Million in funding last year. The mKhoj platform lets companies advertise on mobile phones by reaching out to targeted consumers. It also lets publishers monetize their traffic via contextual ads.mKhoj began in November 2006 as a local search service that helped mobile users search for attractive shopping deals in their vicinity. (khoj in Hindi means &#8220;search&#8221;). When this did not take off as expected, the founders quickly transitioned the company into a &#8220;Mobile Advertising Marketplace&#8221;. Source&gt; [...]</description>
		<content:encoded><![CDATA[<p>[...] Mobile Ad Firm mKhoj Raises $7.1 Million from KPCB and Other TECHCRUNCH Kleiner Perkins, Caufield &amp; Byers and Sherpalo Ventures have ploughed $7.1 Million into mKhoj , a mobile advertising company based in Mumbai, India. It&#8217;s quite a &#8220;healthy&#8221; investment considering that its competitor mGinger received only $2 Million in funding last year. The mKhoj platform lets companies advertise on mobile phones by reaching out to targeted consumers. It also lets publishers monetize their traffic via contextual ads.mKhoj began in November 2006 as a local search service that helped mobile users search for attractive shopping deals in their vicinity. (khoj in Hindi means &#8220;search&#8221;). When this did not take off as expected, the founders quickly transitioned the company into a &#8220;Mobile Advertising Marketplace&#8221;. Source&gt; [...]</p>
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		<title>By: Roald Cyberath</title>
		<link>http://www.techcrunch.com/2008/04/16/mkhoj-rings-in-71-million-in-series-a-funding-from-kpcb-and-sherpalo/comment-page-1/#comment-2186033</link>
		<dc:creator>Roald Cyberath</dc:creator>
		<pubDate>Thu, 17 Apr 2008 10:36:24 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/2008/04/16/mkhoj-rings-in-71-million-in-series-a-funding-from-kpcb-and-sherpalo/#comment-2186033</guid>
		<description>Other than that, would Michael please be a gentleman, and introduce TC readers to  Kiruba Shankar, new writer here ? 
Of course, I checked, and &lt;a href=&quot;http://www.kiruba.com/aboutme.html&quot; rel=&quot;nofollow&quot;&gt;Kiruba&lt;/a&gt; is apparently a prominent entrepreneur/blogger in India (which explains some indian excitement here). Still, no mention of TC on his page, nor vice-versa.</description>
		<content:encoded><![CDATA[<p>Other than that, would Michael please be a gentleman, and introduce TC readers to  Kiruba Shankar, new writer here ?<br />
Of course, I checked, and <a href="http://www.kiruba.com/aboutme.html" rel="nofollow">Kiruba</a> is apparently a prominent entrepreneur/blogger in India (which explains some indian excitement here). Still, no mention of TC on his page, nor vice-versa.</p>
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		<title>By: Roald Cyberath</title>
		<link>http://www.techcrunch.com/2008/04/16/mkhoj-rings-in-71-million-in-series-a-funding-from-kpcb-and-sherpalo/comment-page-1/#comment-2186026</link>
		<dc:creator>Roald Cyberath</dc:creator>
		<pubDate>Thu, 17 Apr 2008 10:32:32 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/2008/04/16/mkhoj-rings-in-71-million-in-series-a-funding-from-kpcb-and-sherpalo/#comment-2186026</guid>
		<description>I would disagree with most of the first comments (&quot;won&#039;t work&quot;, &quot;stick to your idea&quot;, &quot;deadpool move&quot;). On occasion, it might be good to move your strategy where the money flows actually are. See VC Paul Fisher&#039;s series on &lt;a href=&quot;http://www.thecoffeeshopsofmayfair.com/2007/11/why-most-web2-b.html&quot; rel=&quot;nofollow&quot;&gt;Advertising 2.0&lt;/a&gt;.</description>
		<content:encoded><![CDATA[<p>I would disagree with most of the first comments (&#8221;won&#8217;t work&#8221;, &#8220;stick to your idea&#8221;, &#8220;deadpool move&#8221;). On occasion, it might be good to move your strategy where the money flows actually are. See VC Paul Fisher&#8217;s series on <a href="http://www.thecoffeeshopsofmayfair.com/2007/11/why-most-web2-b.html" rel="nofollow">Advertising 2.0</a>.</p>
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		<title>By: Roald Cyberath</title>
		<link>http://www.techcrunch.com/2008/04/16/mkhoj-rings-in-71-million-in-series-a-funding-from-kpcb-and-sherpalo/comment-page-1/#comment-2186020</link>
		<dc:creator>Roald Cyberath</dc:creator>
		<pubDate>Thu, 17 Apr 2008 10:29:45 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/2008/04/16/mkhoj-rings-in-71-million-in-series-a-funding-from-kpcb-and-sherpalo/#comment-2186020</guid>
		<description>I would disagree with most of the first comments (&quot;won&#039;t work&quot;, &quot;should stick with one idea&quot;, &quot;deadpool move&quot;).  On occasion, it might be extremely worthwhile to move your strategy where the money flows actually are. See VC Paul Fisher&#039;s series on &lt;a href=&quot;http://www.thecoffeeshopsofmayfair.com/2007/11/why-most-web2-b.html&quot; rel=&quot;nofollow&quot;&gt;Advertising 2.0&lt;/a&gt;.

Other than that, would Michael be a gentleman, and introduce the TC readers to Kiruba Shankar, new writer here ? (of course, I checked: &lt;a href=&quot;http://www.kiruba.com/aboutme.html&quot; rel=&quot;nofollow&quot;&gt;Kiruba&lt;/a&gt; is a prominent blogger/entrepreneur in India, which is why the indian blogosphere seems excited here ;-), but no mention of TechCrunch on his pages, nor the other way around...</description>
		<content:encoded><![CDATA[<p>I would disagree with most of the first comments (&#8221;won&#8217;t work&#8221;, &#8220;should stick with one idea&#8221;, &#8220;deadpool move&#8221;).  On occasion, it might be extremely worthwhile to move your strategy where the money flows actually are. See VC Paul Fisher&#8217;s series on <a href="http://www.thecoffeeshopsofmayfair.com/2007/11/why-most-web2-b.html" rel="nofollow">Advertising 2.0</a>.</p>
<p>Other than that, would Michael be a gentleman, and introduce the TC readers to Kiruba Shankar, new writer here ? (of course, I checked: <a href="http://www.kiruba.com/aboutme.html" rel="nofollow">Kiruba</a> is a prominent blogger/entrepreneur in India, which is why the indian blogosphere seems excited here <img src='http://www.techcrunch.com/wp-includes/images/smilies/icon_wink.gif' alt=';-)' class='wp-smiley' /> , but no mention of TechCrunch on his pages, nor the other way around&#8230;</p>
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		<title>By: MakingSense</title>
		<link>http://www.techcrunch.com/2008/04/16/mkhoj-rings-in-71-million-in-series-a-funding-from-kpcb-and-sherpalo/comment-page-1/#comment-2185940</link>
		<dc:creator>MakingSense</dc:creator>
		<pubDate>Thu, 17 Apr 2008 09:55:44 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/2008/04/16/mkhoj-rings-in-71-million-in-series-a-funding-from-kpcb-and-sherpalo/#comment-2185940</guid>
		<description>I would say there is no pride in sticking to one idea that is not working and be dead with it. Successful are those who change accroding to the time and business needs and mKhoj has proven that in a great way. My suggestion to them is to keep working hard and utilize the funding to improve themselves.</description>
		<content:encoded><![CDATA[<p>I would say there is no pride in sticking to one idea that is not working and be dead with it. Successful are those who change accroding to the time and business needs and mKhoj has proven that in a great way. My suggestion to them is to keep working hard and utilize the funding to improve themselves.</p>
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		<title>By: K.Kaviraj</title>
		<link>http://www.techcrunch.com/2008/04/16/mkhoj-rings-in-71-million-in-series-a-funding-from-kpcb-and-sherpalo/comment-page-1/#comment-2185782</link>
		<dc:creator>K.Kaviraj</dc:creator>
		<pubDate>Thu, 17 Apr 2008 08:47:16 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/2008/04/16/mkhoj-rings-in-71-million-in-series-a-funding-from-kpcb-and-sherpalo/#comment-2185782</guid>
		<description>wwoowWWWW ... Kiruba .. congrats ... u r in TC now .. cool  :-)</description>
		<content:encoded><![CDATA[<p>wwoowWWWW &#8230; Kiruba .. congrats &#8230; u r in TC now .. cool  <img src='http://www.techcrunch.com/wp-includes/images/smilies/icon_smile.gif' alt=':-)' class='wp-smiley' /> </p>
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		<title>By: jaydeep</title>
		<link>http://www.techcrunch.com/2008/04/16/mkhoj-rings-in-71-million-in-series-a-funding-from-kpcb-and-sherpalo/comment-page-1/#comment-2185449</link>
		<dc:creator>jaydeep</dc:creator>
		<pubDate>Thu, 17 Apr 2008 06:19:40 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/2008/04/16/mkhoj-rings-in-71-million-in-series-a-funding-from-kpcb-and-sherpalo/#comment-2185449</guid>
		<description>Mkhoj is providing extra functionalities other than any wap advertising sites . That is make it different. Mkhoj really working hard.</description>
		<content:encoded><![CDATA[<p>Mkhoj is providing extra functionalities other than any wap advertising sites . That is make it different. Mkhoj really working hard.</p>
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		<title>By: Vipsy</title>
		<link>http://www.techcrunch.com/2008/04/16/mkhoj-rings-in-71-million-in-series-a-funding-from-kpcb-and-sherpalo/comment-page-1/#comment-2185272</link>
		<dc:creator>Vipsy</dc:creator>
		<pubDate>Thu, 17 Apr 2008 04:55:34 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/2008/04/16/mkhoj-rings-in-71-million-in-series-a-funding-from-kpcb-and-sherpalo/#comment-2185272</guid>
		<description>Congrats Kiruba.
Happy to see you writing TC post.</description>
		<content:encoded><![CDATA[<p>Congrats Kiruba.<br />
Happy to see you writing TC post.</p>
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		<title>By: TechCrunch Japanese アーカイブ &#187; インドのmKhojがKPCBとSherpaloからシリーズAで$7.1M調達</title>
		<link>http://www.techcrunch.com/2008/04/16/mkhoj-rings-in-71-million-in-series-a-funding-from-kpcb-and-sherpalo/comment-page-1/#comment-2184800</link>
		<dc:creator>TechCrunch Japanese アーカイブ &#187; インドのmKhojがKPCBとSherpaloからシリーズAで$7.1M調達</dc:creator>
		<pubDate>Thu, 17 Apr 2008 00:56:35 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/2008/04/16/mkhoj-rings-in-71-million-in-series-a-funding-from-kpcb-and-sherpalo/#comment-2184800</guid>
		<description>[...] [原文へ] [...]</description>
		<content:encoded><![CDATA[<p>[...] [原文へ] [...]</p>
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		<title>By: indianObserver</title>
		<link>http://www.techcrunch.com/2008/04/16/mkhoj-rings-in-71-million-in-series-a-funding-from-kpcb-and-sherpalo/comment-page-1/#comment-2184786</link>
		<dc:creator>indianObserver</dc:creator>
		<pubDate>Thu, 17 Apr 2008 00:45:30 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/2008/04/16/mkhoj-rings-in-71-million-in-series-a-funding-from-kpcb-and-sherpalo/#comment-2184786</guid>
		<description>So, techcrunch hired Kiruba Shankar !!!</description>
		<content:encoded><![CDATA[<p>So, techcrunch hired Kiruba Shankar !!!</p>
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		<title>By: Alex P</title>
		<link>http://www.techcrunch.com/2008/04/16/mkhoj-rings-in-71-million-in-series-a-funding-from-kpcb-and-sherpalo/comment-page-1/#comment-2184684</link>
		<dc:creator>Alex P</dc:creator>
		<pubDate>Wed, 16 Apr 2008 23:52:23 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/2008/04/16/mkhoj-rings-in-71-million-in-series-a-funding-from-kpcb-and-sherpalo/#comment-2184684</guid>
		<description>(Offtopic) - What font is it in their logo ?</description>
		<content:encoded><![CDATA[<p>(Offtopic) &#8211; What font is it in their logo ?</p>
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