Comments on: Federated Media’s $50 Million C-Round Confirmed—No Plans to Buy Up Blog Partners

By: Trade Jim News » John Battelle Starts Searching For His Replacement At FM Publishing

Fri, 15 May 2009 18:18:22 +0000

[...] Federated Media Publishing is looking for a new leader. In a blog post today, founder John Battelle says after four years he is conducting an executive search to find somebody to “take it to the next level.” The blog advertising network is trying to branch out into something called “conversational marketing,” which it is also trying at the same time to invent. After shopping the company around last year and not finding a buyer willing to pay his price, Battelle decided to raise million instead. [...]

By: John Battelle Starts Searching For His Replacement At FM Publishing

John Battelle Starts Searching For His Replacement At FM Publishing — Fri, 15 May 2009 18:01:29 +0000

By: Blogads Weblog: Federated mud

Blogads Weblog: Federated mud — Fri, 16 Jan 2009 20:59:29 +0000

[...] nine months after this: After turning down a $100 million buyout offer, Federated Media Publishing has opted instead to [...]

By: SocialMedia Hires Savvian To Secure Its Series B Round

SocialMedia Hires Savvian To Secure Its Series B Round — Wed, 16 Jul 2008 23:41:41 +0000

[...] company, to help it shop around for potential investors earlier this year (the company eventually raised $50 [...]

By: www.ubraniaroxy.pl » Blog Archive » AdRoll Emerges From Private Beta With Co-Op Economics For Blog Advertising

Mon, 21 Apr 2008 18:16:31 +0000

[...] it comes to advertising for blogs, there is Federated Media for the biggest ones, and for everyone else there is AdSense (or some other low-paying ad network). [...]

By: hans

hans — Sat, 19 Apr 2008 06:21:21 +0000

http://www.gmail.com

By: Jens

Jens — Wed, 16 Apr 2008 22:23:25 +0000

I guess, now that google moved into this market with google ad manager, we will see some sort of democratization of the advertising market. even if you don´t want or can´t spend 10k a month of a sophisticated ad serving solution bloggers [as well as anyone else with some inventory] will be able to built their own highly targeted or not so targeted ad channels and sell their property.

By: TechCrunch Japanese アーカイブ » AdRoll、ローンチ―ブログ広告ネットワークの生協モデルを目指す

TechCrunch Japanese アーカイブ » AdRoll、ローンチ―ブログ広告ネットワークの生協モデルを目指す — Wed, 16 Apr 2008 16:15:49 +0000

[...] ブログ広告といえば、最大手のブログのためにはFederated Mediaがあるが、その他大勢のブログの場合、AdSense (と、その他の低額の広告ネットワーク)しかない。Jared Kopfは、その2つの中間にも選択肢が存在する余地があると考えた。彼のスタートアップ、AdRoll(われわれの以前の記事を参照)は、ニッチなテーマのブログ運営者が自発的に共同してグループを結成し、ブランド広告の出稿者を惹きつけるに十分なトラフィックを確保する仕組みを提供しようとういうもの。今日、AdRollはプライベートなベータテストを終了して一般公開された。Adrollは新しい経済的仕組みを参加ブロガーに紹介しようとしている。 [...]

By: AdRoll Emerges From Private Beta With Co-Op Economics For Blog Advertising

AdRoll Emerges From Private Beta With Co-Op Economics For Blog Advertising — Wed, 16 Apr 2008 14:16:52 +0000

[...] it comes to advertising for blogs, there is Federated Media for the biggest ones, and for everyone else there is AdSense (or some other low-paying ad network). [...]

By: LindaRice1019

LindaRice1019 — Tue, 15 Apr 2008 23:38:53 +0000

Sorry…wrong url…

http://techmedi...et-advertising/

By: LindaRice1019

LindaRice1019 — Tue, 15 Apr 2008 23:37:03 +0000

I agree there’s going to be some mergers in the online space to drive buying power w/ advertisers.

I came across this post that talks about it.

http://techmedi...ing/#comment-31

By: TechCrunch Japanese アーカイブ » Federated MediaがCラウンドで50M調達、ブログ買収計画はナシ

TechCrunch Japanese アーカイブ » Federated MediaがCラウンドで50M調達、ブログ買収計画はナシ — Tue, 15 Apr 2008 19:08:21 +0000

[...] [原文へ] [...]

By: jenkins

jenkins — Tue, 15 Apr 2008 17:49:54 +0000

baffling valuation

By: Sramana Mitra on Strategy

Sramana Mitra on Strategy — Tue, 15 Apr 2008 16:46:24 +0000

Vertical Ad Networks: Evolution…

Another big funding round in the vertical ad network world: FM raises between $40 and $50M from Oak Investment Partners. Valuation: $200 Million; 2007 Revenue: $25 Million; 2008 Revenue Forecast: $60 Million. Not bad!

My previous coverage of Federate…

By: Sramana Mitra on Strategy

Sramana Mitra on Strategy — Tue, 15 Apr 2008 16:46:24 +0000

Vertical Ad Networks: Evolution…

My previous coverage of Federate…

By: Jack

Jack — Tue, 15 Apr 2008 16:42:51 +0000

The value in any kind of ads is volume. You bring the people, advertisers come to you. The fact that they deal in blogs is no different from dealing in forums or even mainstream publications.

By: TechDude

TechDude — Tue, 15 Apr 2008 16:19:15 +0000

Where’s the value in only dealing blog ads?

By: FM Raises $50 Million From Oak Investment Partners

FM Raises $50 Million From Oak Investment Partners — Tue, 15 Apr 2008 15:51:14 +0000

[...] Here’s some coverage at Boing Boing, AdWeek, CNET, MediaPost, and TechCrunch. [...]

By: acalculatorcosts10bucks

acalculatorcosts10bucks — Tue, 15 Apr 2008 14:53:05 +0000

40% of $22M is about $9M. 25 salespeople at 100K is $2.5M. Other costs should be at least $1M on top of that. So a generous estimate puts it at EBITDA of maybe $5.5M. A $200M valuation at 36x EBITDA and 22x revenue (post-tac).

If that kind of easy money is just sitting around out there, there’s no way those rev-share rates stay at 40% for long. Google, Microsoft , and Yahoo are all gearing up to drink that milkshake.

So when do the FM rooftop parties start?

By: Federated Gets $50M Influx, Staying Wagging Tongues » Adotas

Federated Gets $50M Influx, Staying Wagging Tongues » Adotas — Tue, 15 Apr 2008 14:33:30 +0000

[...] In 2007, Federated went into the black, selling about $22 million worth of ads – a more than five-fold improvement from the previous year, according to TechCrunch. [...]

By: Todd

Todd — Tue, 15 Apr 2008 14:02:40 +0000

Blog owners should never sign exclusive contracts with ad networks. Always leave the door open to sell ads on your own.

By: jbenz

jbenz — Tue, 15 Apr 2008 13:57:54 +0000

The “$100 million buyout offer” text is green but not a link. Anybody know who made the offer?

Also, I really liked this quote: “The stability of our relationship with content creators will come from the value we create every day, not from our contracts.”

Smarter than Glam, I think.

By: Mike

Mike — Tue, 15 Apr 2008 13:55:26 +0000

He’s pretty good at selling the idea to the money men. Gotta hand it to him.

By: Yakov

Yakov — Tue, 15 Apr 2008 13:35:22 +0000

what it would do with money then? 60% of its value tied in blogs they place ads on http://blog.qui...logs-and-openx/

By: gregory

gregory — Tue, 15 Apr 2008 13:25:46 +0000

sounds like federated would have an ever-changing roster of clients, blogs on the way up would have some months or years as a federated associate, replaced by new ones as they got bigger, or crashed