Comments on: Federated Media’s $50 Million C-Round Confirmed—No Plans to Buy Up Blog Partners http://www.techcrunch.com/2008/04/15/federated-medias-50-million-c-round-confirmed%e2%80%94no-plans-to-buy-up-blog-partners/ Startup and Technology News Sun, 06 Jul 2008 09:02:35 +0000 http://wordpress.org/?v=2.5.1 By: www.ubraniaroxy.pl » Blog Archive » AdRoll Emerges From Private Beta With Co-Op Economics For Blog Advertising http://www.techcrunch.com/2008/04/15/federated-medias-50-million-c-round-confirmed%e2%80%94no-plans-to-buy-up-blog-partners/#comment-2208081 www.ubraniaroxy.pl » Blog Archive » AdRoll Emerges From Private Beta With Co-Op Economics For Blog Advertising Mon, 21 Apr 2008 18:16:31 +0000 http://www.techcrunch.com/2008/04/15/federated-medias-50-million-c-round-confirmed%e2%80%94no-plans-to-buy-up-blog-partners/#comment-2208081 [...] it comes to advertising for blogs, there is Federated Media for the biggest ones, and for everyone else there is AdSense (or some other low-paying ad network). [...] [...] it comes to advertising for blogs, there is Federated Media for the biggest ones, and for everyone else there is AdSense (or some other low-paying ad network). [...]

]]> By: hans http://www.techcrunch.com/2008/04/15/federated-medias-50-million-c-round-confirmed%e2%80%94no-plans-to-buy-up-blog-partners/#comment-2194090 hans Sat, 19 Apr 2008 06:21:21 +0000 http://www.techcrunch.com/2008/04/15/federated-medias-50-million-c-round-confirmed%e2%80%94no-plans-to-buy-up-blog-partners/#comment-2194090 http://www.gmail.com http://www.gmail.com

]]> By: Jens http://www.techcrunch.com/2008/04/15/federated-medias-50-million-c-round-confirmed%e2%80%94no-plans-to-buy-up-blog-partners/#comment-2184512 Jens Wed, 16 Apr 2008 22:23:25 +0000 http://www.techcrunch.com/2008/04/15/federated-medias-50-million-c-round-confirmed%e2%80%94no-plans-to-buy-up-blog-partners/#comment-2184512 I guess, now that google moved into this market with google ad manager, we will see some sort of democratization of the advertising market. even if you don´t want or can´t spend 10k a month of a sophisticated ad serving solution bloggers [as well as anyone else with some inventory] will be able to built their own highly targeted or not so targeted ad channels and sell their property. I guess, now that google moved into this market with google ad manager, we will see some sort of democratization of the advertising market. even if you don´t want or can´t spend 10k a month of a sophisticated ad serving solution bloggers [as well as anyone else with some inventory] will be able to built their own highly targeted or not so targeted ad channels and sell their property.

]]> By: TechCrunch Japanese アーカイブ » AdRoll、ローンチ―ブログ広告ネットワークの生協モデルを目指す http://www.techcrunch.com/2008/04/15/federated-medias-50-million-c-round-confirmed%e2%80%94no-plans-to-buy-up-blog-partners/#comment-2183395 TechCrunch Japanese アーカイブ » AdRoll、ローンチ―ブログ広告ネットワークの生協モデルを目指す Wed, 16 Apr 2008 16:15:49 +0000 http://www.techcrunch.com/2008/04/15/federated-medias-50-million-c-round-confirmed%e2%80%94no-plans-to-buy-up-blog-partners/#comment-2183395 [...] ブログ広告といえば、最大手のブログのためにはFederated Mediaがあるが、その他大勢のブログの場合、AdSense (と、その他の低額の広告ネットワーク)しかない。Jared Kopfは、その2つの中間にも選択肢が存在する余地があると考えた。彼のスタートアップ、AdRoll(われわれの以前の記事を参照)は、ニッチなテーマのブログ運営者が自発的に共同してグループを結成し、ブランド広告の出稿者を惹きつけるに十分なトラフィックを確保する仕組みを提供しようとういうもの。今日、AdRollはプライベートなベータテストを終了して一般公開された。Adrollは新しい経済的仕組みを参加ブロガーに紹介しようとしている。 [...] [...] ブログ広告といえば、最大手のブログのためにはFederated Mediaがあるが、その他大勢のブログの場合、AdSense (と、その他の低額の広告ネットワーク)しかない。Jared Kopfは、その2つの中間にも選択肢が存在する余地があると考えた。彼のスタートアップ、AdRoll(われわれの以前の記事を参照)は、ニッチなテーマのブログ運営者が自発的に共同してグループを結成し、ブランド広告の出稿者を惹きつけるに十分なトラフィックを確保する仕組みを提供しようとういうもの。今日、AdRollはプライベートなベータテストを終了して一般公開された。Adrollは新しい経済的仕組みを参加ブロガーに紹介しようとしている。 [...]

]]> By: AdRoll Emerges From Private Beta With Co-Op Economics For Blog Advertising http://www.techcrunch.com/2008/04/15/federated-medias-50-million-c-round-confirmed%e2%80%94no-plans-to-buy-up-blog-partners/#comment-2183036 AdRoll Emerges From Private Beta With Co-Op Economics For Blog Advertising Wed, 16 Apr 2008 14:16:52 +0000 http://www.techcrunch.com/2008/04/15/federated-medias-50-million-c-round-confirmed%e2%80%94no-plans-to-buy-up-blog-partners/#comment-2183036 [...] it comes to advertising for blogs, there is Federated Media for the biggest ones, and for everyone else there is AdSense (or some other low-paying ad network). [...] [...] it comes to advertising for blogs, there is Federated Media for the biggest ones, and for everyone else there is AdSense (or some other low-paying ad network). [...]

]]> By: LindaRice1019 http://www.techcrunch.com/2008/04/15/federated-medias-50-million-c-round-confirmed%e2%80%94no-plans-to-buy-up-blog-partners/#comment-2181137 LindaRice1019 Tue, 15 Apr 2008 23:38:53 +0000 http://www.techcrunch.com/2008/04/15/federated-medias-50-million-c-round-confirmed%e2%80%94no-plans-to-buy-up-blog-partners/#comment-2181137 Sorry...wrong url... http://techmediums.com/2008/04/14/who-wins-in-battle-for-internet-advertising/ Sorry…wrong url…

http://techmediums.com/2008/04.....vertising/

]]> By: LindaRice1019 http://www.techcrunch.com/2008/04/15/federated-medias-50-million-c-round-confirmed%e2%80%94no-plans-to-buy-up-blog-partners/#comment-2181136 LindaRice1019 Tue, 15 Apr 2008 23:37:03 +0000 http://www.techcrunch.com/2008/04/15/federated-medias-50-million-c-round-confirmed%e2%80%94no-plans-to-buy-up-blog-partners/#comment-2181136 I agree there's going to be some mergers in the online space to drive buying power w/ advertisers. I came across this post that talks about it. http://techmediums.com/2008/04/14/who-wins-in-battle-for-internet-advertising/#comment-31 I agree there’s going to be some mergers in the online space to drive buying power w/ advertisers.

I came across this post that talks about it.

http://techmediums.com/2008/04.....comment-31

]]> By: TechCrunch Japanese アーカイブ » Federated MediaがCラウンドで50M調達、ブログ買収計画はナシ http://www.techcrunch.com/2008/04/15/federated-medias-50-million-c-round-confirmed%e2%80%94no-plans-to-buy-up-blog-partners/#comment-2180463 TechCrunch Japanese アーカイブ » Federated MediaがCラウンドで50M調達、ブログ買収計画はナシ Tue, 15 Apr 2008 19:08:21 +0000 http://www.techcrunch.com/2008/04/15/federated-medias-50-million-c-round-confirmed%e2%80%94no-plans-to-buy-up-blog-partners/#comment-2180463 [...] [原文へ] [...] [...] [原文へ] [...]

]]> By: jenkins http://www.techcrunch.com/2008/04/15/federated-medias-50-million-c-round-confirmed%e2%80%94no-plans-to-buy-up-blog-partners/#comment-2180193 jenkins Tue, 15 Apr 2008 17:49:54 +0000 http://www.techcrunch.com/2008/04/15/federated-medias-50-million-c-round-confirmed%e2%80%94no-plans-to-buy-up-blog-partners/#comment-2180193 baffling valuation baffling valuation

]]> By: Sramana Mitra on Strategy http://www.techcrunch.com/2008/04/15/federated-medias-50-million-c-round-confirmed%e2%80%94no-plans-to-buy-up-blog-partners/#comment-2180003 Sramana Mitra on Strategy Tue, 15 Apr 2008 16:46:24 +0000 http://www.techcrunch.com/2008/04/15/federated-medias-50-million-c-round-confirmed%e2%80%94no-plans-to-buy-up-blog-partners/#comment-2180003 <strong>Vertical Ad Networks: Evolution...</strong> Another big funding round in the vertical ad network world: FM raises between $40 and $50M from Oak Investment Partners. Valuation: $200 Million; 2007 Revenue: $25 Million; 2008 Revenue Forecast: $60 Million. Not bad! My previous coverage of Federate... Vertical Ad Networks: Evolution…

Another big funding round in the vertical ad network world: FM raises between $40 and $50M from Oak Investment Partners. Valuation: $200 Million; 2007 Revenue: $25 Million; 2008 Revenue Forecast: $60 Million. Not bad!

My previous coverage of Federate…

]]> By: Sramana Mitra on Strategy http://www.techcrunch.com/2008/04/15/federated-medias-50-million-c-round-confirmed%e2%80%94no-plans-to-buy-up-blog-partners/#comment-2180002 Sramana Mitra on Strategy Tue, 15 Apr 2008 16:46:24 +0000 http://www.techcrunch.com/2008/04/15/federated-medias-50-million-c-round-confirmed%e2%80%94no-plans-to-buy-up-blog-partners/#comment-2180002 <strong>Vertical Ad Networks: Evolution...</strong> Another big funding round in the vertical ad network world: FM raises between $40 and $50M from Oak Investment Partners. Valuation: $200 Million; 2007 Revenue: $25 Million; 2008 Revenue Forecast: $60 Million. Not bad! My previous coverage of Federate... Vertical Ad Networks: Evolution…

Another big funding round in the vertical ad network world: FM raises between $40 and $50M from Oak Investment Partners. Valuation: $200 Million; 2007 Revenue: $25 Million; 2008 Revenue Forecast: $60 Million. Not bad!

My previous coverage of Federate…

]]> By: Jack http://www.techcrunch.com/2008/04/15/federated-medias-50-million-c-round-confirmed%e2%80%94no-plans-to-buy-up-blog-partners/#comment-2179992 Jack Tue, 15 Apr 2008 16:42:51 +0000 http://www.techcrunch.com/2008/04/15/federated-medias-50-million-c-round-confirmed%e2%80%94no-plans-to-buy-up-blog-partners/#comment-2179992 The value in any kind of ads is volume. You bring the people, advertisers come to you. The fact that they deal in blogs is no different from dealing in forums or even mainstream publications. The value in any kind of ads is volume. You bring the people, advertisers come to you. The fact that they deal in blogs is no different from dealing in forums or even mainstream publications.

]]> By: TechDude http://www.techcrunch.com/2008/04/15/federated-medias-50-million-c-round-confirmed%e2%80%94no-plans-to-buy-up-blog-partners/#comment-2179922 TechDude Tue, 15 Apr 2008 16:19:15 +0000 http://www.techcrunch.com/2008/04/15/federated-medias-50-million-c-round-confirmed%e2%80%94no-plans-to-buy-up-blog-partners/#comment-2179922 Where's the value in only dealing blog ads? Where’s the value in only dealing blog ads?

]]> By: FM Raises $50 Million From Oak Investment Partners http://www.techcrunch.com/2008/04/15/federated-medias-50-million-c-round-confirmed%e2%80%94no-plans-to-buy-up-blog-partners/#comment-2179809 FM Raises $50 Million From Oak Investment Partners Tue, 15 Apr 2008 15:51:14 +0000 http://www.techcrunch.com/2008/04/15/federated-medias-50-million-c-round-confirmed%e2%80%94no-plans-to-buy-up-blog-partners/#comment-2179809 [...] Here’s some coverage at Boing Boing, AdWeek, CNET, MediaPost, and TechCrunch. [...] [...] Here’s some coverage at Boing Boing, AdWeek, CNET, MediaPost, and TechCrunch. [...]

]]> By: acalculatorcosts10bucks http://www.techcrunch.com/2008/04/15/federated-medias-50-million-c-round-confirmed%e2%80%94no-plans-to-buy-up-blog-partners/#comment-2179582 acalculatorcosts10bucks Tue, 15 Apr 2008 14:53:05 +0000 http://www.techcrunch.com/2008/04/15/federated-medias-50-million-c-round-confirmed%e2%80%94no-plans-to-buy-up-blog-partners/#comment-2179582 40% of $22M is about $9M. 25 salespeople at 100K is $2.5M. Other costs should be at least $1M on top of that. So a generous estimate puts it at EBITDA of maybe $5.5M. A $200M valuation at 36x EBITDA and 22x revenue (post-tac). If that kind of easy money is just sitting around out there, there's no way those rev-share rates stay at 40% for long. Google, Microsoft , and Yahoo are all gearing up to drink that milkshake. So when do the FM rooftop parties start? 40% of $22M is about $9M. 25 salespeople at 100K is $2.5M. Other costs should be at least $1M on top of that. So a generous estimate puts it at EBITDA of maybe $5.5M. A $200M valuation at 36x EBITDA and 22x revenue (post-tac).

If that kind of easy money is just sitting around out there, there’s no way those rev-share rates stay at 40% for long. Google, Microsoft , and Yahoo are all gearing up to drink that milkshake.

So when do the FM rooftop parties start?

]]> By: Federated Gets $50M Influx, Staying Wagging Tongues » Adotas http://www.techcrunch.com/2008/04/15/federated-medias-50-million-c-round-confirmed%e2%80%94no-plans-to-buy-up-blog-partners/#comment-2179492 Federated Gets $50M Influx, Staying Wagging Tongues » Adotas Tue, 15 Apr 2008 14:33:30 +0000 http://www.techcrunch.com/2008/04/15/federated-medias-50-million-c-round-confirmed%e2%80%94no-plans-to-buy-up-blog-partners/#comment-2179492 [...] In 2007, Federated went into the black, selling about $22 million worth of ads – a more than five-fold improvement from the previous year, according to TechCrunch. [...] [...] In 2007, Federated went into the black, selling about $22 million worth of ads – a more than five-fold improvement from the previous year, according to TechCrunch. [...]

]]> By: Todd http://www.techcrunch.com/2008/04/15/federated-medias-50-million-c-round-confirmed%e2%80%94no-plans-to-buy-up-blog-partners/#comment-2179372 Todd Tue, 15 Apr 2008 14:02:40 +0000 http://www.techcrunch.com/2008/04/15/federated-medias-50-million-c-round-confirmed%e2%80%94no-plans-to-buy-up-blog-partners/#comment-2179372 Blog owners should never sign exclusive contracts with ad networks. Always leave the door open to sell ads on your own. Blog owners should never sign exclusive contracts with ad networks. Always leave the door open to sell ads on your own.

]]> By: jbenz http://www.techcrunch.com/2008/04/15/federated-medias-50-million-c-round-confirmed%e2%80%94no-plans-to-buy-up-blog-partners/#comment-2179352 jbenz Tue, 15 Apr 2008 13:57:54 +0000 http://www.techcrunch.com/2008/04/15/federated-medias-50-million-c-round-confirmed%e2%80%94no-plans-to-buy-up-blog-partners/#comment-2179352 The "$100 million buyout offer" text is green but not a link. Anybody know who made the offer? Also, I really liked this quote: "The stability of our relationship with content creators will come from the value we create every day, not from our contracts." Smarter than Glam, I think. The “$100 million buyout offer” text is green but not a link. Anybody know who made the offer?

Also, I really liked this quote: “The stability of our relationship with content creators will come from the value we create every day, not from our contracts.”

Smarter than Glam, I think.

]]> By: Mike http://www.techcrunch.com/2008/04/15/federated-medias-50-million-c-round-confirmed%e2%80%94no-plans-to-buy-up-blog-partners/#comment-2179342 Mike Tue, 15 Apr 2008 13:55:26 +0000 http://www.techcrunch.com/2008/04/15/federated-medias-50-million-c-round-confirmed%e2%80%94no-plans-to-buy-up-blog-partners/#comment-2179342 He's pretty good at selling the idea to the money men. Gotta hand it to him. He’s pretty good at selling the idea to the money men. Gotta hand it to him.

]]> By: Yakov http://www.techcrunch.com/2008/04/15/federated-medias-50-million-c-round-confirmed%e2%80%94no-plans-to-buy-up-blog-partners/#comment-2179270 Yakov Tue, 15 Apr 2008 13:35:22 +0000 http://www.techcrunch.com/2008/04/15/federated-medias-50-million-c-round-confirmed%e2%80%94no-plans-to-buy-up-blog-partners/#comment-2179270 what it would do with money then? 60% of its value tied in blogs they place ads on http://blog.quintura.com/2008/04/04/will-federated-media-pay-30-million-to-its-network-blogs-and-openx/ what it would do with money then? 60% of its value tied in blogs they place ads on http://blog.quintura.com/2008/.....and-openx/

]]> By: gregory http://www.techcrunch.com/2008/04/15/federated-medias-50-million-c-round-confirmed%e2%80%94no-plans-to-buy-up-blog-partners/#comment-2179224 gregory Tue, 15 Apr 2008 13:25:46 +0000 http://www.techcrunch.com/2008/04/15/federated-medias-50-million-c-round-confirmed%e2%80%94no-plans-to-buy-up-blog-partners/#comment-2179224 sounds like federated would have an ever-changing roster of clients, blogs on the way up would have some months or years as a federated associate, replaced by new ones as they got bigger, or crashed sounds like federated would have an ever-changing roster of clients, blogs on the way up would have some months or years as a federated associate, replaced by new ones as they got bigger, or crashed

]]> By: Shafqat http://www.techcrunch.com/2008/04/15/federated-medias-50-million-c-round-confirmed%e2%80%94no-plans-to-buy-up-blog-partners/#comment-2179167 Shafqat Tue, 15 Apr 2008 13:04:17 +0000 http://www.techcrunch.com/2008/04/15/federated-medias-50-million-c-round-confirmed%e2%80%94no-plans-to-buy-up-blog-partners/#comment-2179167 I'd be curious to hear the general perception of FM amongst readers here. I've heard mixed reviews from TC itself, but are there others who use FM who would care to share their opinions? On the surface, it sounds like FM adds pretty decent value, secures high CPM rates, and has a strong brand. Why would current customers bolt? Is it the 40% they're losing to FM? I’d be curious to hear the general perception of FM amongst readers here. I’ve heard mixed reviews from TC itself, but are there others who use FM who would care to share their opinions? On the surface, it sounds like FM adds pretty decent value, secures high CPM rates, and has a strong brand. Why would current customers bolt? Is it the 40% they’re losing to FM?

]]> By: bob cobb http://www.techcrunch.com/2008/04/15/federated-medias-50-million-c-round-confirmed%e2%80%94no-plans-to-buy-up-blog-partners/#comment-2179055 bob cobb Tue, 15 Apr 2008 12:32:14 +0000 http://www.techcrunch.com/2008/04/15/federated-medias-50-million-c-round-confirmed%e2%80%94no-plans-to-buy-up-blog-partners/#comment-2179055 Wow, I can't imagine making 10-25 cpm on ads :( I signed up for federated, but never heard back.. Wow, I can’t imagine making 10-25 cpm on ads :( I signed up for federated, but never heard back..

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