Comments on: Not A Misprint: AOL’s Platform A Is The Top Advertising Network By Reach

By: Widgetbucks Pockets $10 Million in Series B Funding

Widgetbucks Pockets $10 Million in Series B Funding — Thu, 12 Jun 2008 05:00:49 +0000

[...] to line up – they show only 10 million uniques for Widgetbucks in March, although that alone placed the company among other top niche networks like Snap Shots and AdOn, all of which appear to have been [...]

By: www.ubraniaroxy.pl » Blog Archive » AOL’s Ad Strategy Still Waiting to Kick In

Wed, 14 May 2008 10:18:08 +0000

[...] may have the widest-reaching advertising network in Platform A, but it is not seeing the financial rewards of that reach. In fact, Time Warner today [...]

By: WidgetBucks Announces Deals with BlueLithium and Marchex

WidgetBucks Announces Deals with BlueLithium and Marchex — Mon, 12 May 2008 19:02:53 +0000

[...] According to comScore, 70 million unique users saw WidgetBucks ads in March 2008, and as we’ve previously noted, WidgetBucks is now ranking in the Top 10 list for niche ad [...]

By: AOL Sees Strong Growth In Sites After Year Long Revamping

AOL Sees Strong Growth In Sites After Year Long Revamping — Fri, 25 Apr 2008 09:45:23 +0000

[...] is monetizing all of this content through Platform-A, which recently became the top U.S. advertising network by reach. In March 170,537 U.S. Internet users (91% of the total [...]

By: Ziggy

Ziggy — Tue, 22 Apr 2008 03:49:29 +0000

http://www.vidora.tv

By: Consumer ADvocacy: Opting-Out Just Isn’t Good Enough at DygiScape

Consumer ADvocacy: Opting-Out Just Isn’t Good Enough at DygiScape — Fri, 18 Apr 2008 04:44:13 +0000

[...] the window (targeted ads), yet? If so, then AOL, the largest advertising network — reaching 90% of online users, should step up the plate and bite what they chew. This would not only make a huge stride for [...]

By: HyperBBQ » Blog Archive » How AOL Makes Money

HyperBBQ » Blog Archive » How AOL Makes Money — Tue, 15 Apr 2008 13:55:24 +0000

[...] http://www.tech...ising-network-b... [...]

By: wingthom

wingthom — Tue, 15 Apr 2008 08:01:00 +0000

If the Unique Numbers are “true” each Person is reached by almost 10 Ad Networks (sum of all Uniques versus Online Population). So the key differentator is revenue per Unique Visitor a network can deliver.

We know that Google delivers a strong proof of concept for context driven text ads, but not yet for content and target group driven branding campaigns. So there is a big chance for Yahoo, Avenue A or whatever construct might emerge in the future to get this market right before Google occupies this area too.

By: ack

ack — Tue, 15 Apr 2008 03:35:55 +0000

Well thats great….now show me the money!

Just as Yahoo has shown reach != revenue.

By: davebarnes

davebarnes — Tue, 15 Apr 2008 02:29:13 +0000

What is the point of measuring “ad reach” if everyone uses AdBlock Plus as I do?

By: Duncan Riley

Duncan Riley — Tue, 15 Apr 2008 02:14:18 +0000

To those above saying this has been the case previously: so be it, but when people think AOL they think minnow, not a market leader….and I’m betting not many ppl would be aware of these figures, hence the title.

By: Platform A, AOL’s advertising network, has Top Reach - Comscore « The Analytics Guru

Tue, 15 Apr 2008 02:02:21 +0000

[...] Platform A, AOL’s advertising network, has Top Reach - Comscore My ears perked when I saw a post in TechCrunch that claimed AOL’s Platform A Is The Top Advertising Network By Reach. [...]

By: Jon

Jon — Tue, 15 Apr 2008 01:56:55 +0000

I guess you really do learn something new everyday!

Jon
http://woodmarvels.com – Create Unique Memories!

By: 113.com

113.com — Tue, 15 Apr 2008 01:12:12 +0000

AOL still has great assets, despite its dialup users drop… 8p

By: Ad network guy

Ad network guy — Tue, 15 Apr 2008 00:13:34 +0000

AOL (Advertising.com) has been #1 (by uniques) for a long time.

Here are the ComScore rankings by page views:

Advertising Networks Pages Viewed (MM)
1) Yahoo! Network 282,320
2) Google Ad Network 221,476
3) Platform-A 58,343
4) AdBrite 25,446
5) ValueClick Networks 23,111
6) Traffic Marketplace 10,770
7) Tribal Fusion 10,159
24/7 Real Media 9,749
9) Specific Media 8,804
10) Casale Media Network 7,329

By: Ziggy

Ziggy — Tue, 15 Apr 2008 00:10:56 +0000

This site is now complete and seems to be ready for someone to buy them up. They have so much to offer in comparison to any of the other video sharing sites on the internet.

http://www.vidora.tv

By: John

John — Tue, 15 Apr 2008 00:05:31 +0000

Mike,

If you look at their comscore numbers (and believe comscore numbers) over the past year, it’s not hard to believe – hence, no surprise that they’re still in front. There new self-serve tool will likely help extend the reach except its capped at pubs of 500,000 imps/day or greater (I think). Not sure that the new tool will grab all the niche long tail content their looking for. On the other hand, when you’re at +90% reach, maybe you don’t need it.

are you coming to ad tech in SF?

Thanks,

John

By: James

James — Tue, 15 Apr 2008 00:03:22 +0000

AOL’s ad.com has been number 1 for a long time…

By: CamGirlsNews.com

CamGirlsNews.com — Mon, 14 Apr 2008 23:51:53 +0000

my friend say me i should put google ads on my blog but now may be i should instead use aol i am thinking very interested