New figures released by comScore show that AOL’s Platform A advertising network is the top advertising network in the United States by reach (unique visitors).
According to the figures, Platform A reaches 90.7% of all American internet users, ahead of Yahoo on 85.3% and Google on 80.9%. AOL’s figures include ads served from Advertising.com.
Erick covered rumors of an AOL advertising lead IPO in September 2007 and more recently AOL was said to be in merger talks with Yahoo. Ultimately these figures don’t equate to revenue, but market leader by reach is certainly a strong selling point for AOL in any merger talks or for an IPO.
comScore also released figures for “niche” advertising networks and the Snap Shots Advertising network, launched in November 2007, came out on top. Another notable entry is Widget Bucks, which launched in October 2007.
my friend say me i should put google ads on my blog but now may be i should instead use aol i am thinking
very interested
AOL’s ad.com has been number 1 for a long time…
Mike,
If you look at their comscore numbers (and believe comscore numbers) over the past year, it’s not hard to believe – hence, no surprise that they’re still in front. There new self-serve tool will likely help extend the reach except its capped at pubs of 500,000 imps/day or greater (I think). Not sure that the new tool will grab all the niche long tail content their looking for. On the other hand, when you’re at +90% reach, maybe you don’t need it.
are you coming to ad tech in SF?
Thanks,
John
This site is now complete and seems to be ready for someone to buy them up. They have so much to offer in comparison to any of the other video sharing sites on the internet.
http://www.vidora.tv
AOL (Advertising.com) has been #1 (by uniques) for a long time.
Here are the ComScore rankings by page views:
Advertising Networks Pages Viewed (MM)
24/7 Real Media 9,749
1) Yahoo! Network 282,320
2) Google Ad Network 221,476
3) Platform-A 58,343
4) AdBrite 25,446
5) ValueClick Networks 23,111
6) Traffic Marketplace 10,770
7) Tribal Fusion 10,159
9) Specific Media 8,804
10) Casale Media Network 7,329
AOL still has great assets, despite its dialup users drop… 8p
I guess you really do learn something new everyday!
Jon
http://woodmarvels.com – Create Unique Memories!
To those above saying this has been the case previously: so be it, but when people think AOL they think minnow, not a market leader….and I’m betting not many ppl would be aware of these figures, hence the title.
What is the point of measuring “ad reach” if everyone uses AdBlock Plus as I do?
Well thats great….now show me the money!
Just as Yahoo has shown reach != revenue.
If the Unique Numbers are “true” each Person is reached by almost 10 Ad Networks (sum of all Uniques versus Online Population). So the key differentator is revenue per Unique Visitor a network can deliver.
We know that Google delivers a strong proof of concept for context driven text ads, but not yet for content and target group driven branding campaigns. So there is a big chance for Yahoo, Avenue A or whatever construct might emerge in the future to get this market right before Google occupies this area too.
http://www.vidora.tv