Comments on: mediaFORGE Launches Interactive Widget Ads

By: Social Networks Sing the Monetization Blues • DygiScape

Social Networks Sing the Monetization Blues • DygiScape — Thu, 05 Jun 2008 20:00:45 +0000

[...] aims to change all that. They offer advertising solutions (let’s call them ‘Ad-Widgets’) to advertisers [...]

By: Larry

Larry — Tue, 22 Apr 2008 00:11:42 +0000

Rhett, as a standard corporate shill, we’d all expect you to think this is tremedously valuable, but why should we care? What would make a person download this widget to their desktop? Especially from Overstock? I don’t think you understand consumer behaviour. Convince me I’m wrong.

By: mediaFORGE:Desktop Widget InfoAds for Banner Ads | Widgets Lab

mediaFORGE:Desktop Widget InfoAds for Banner Ads | Widgets Lab — Sun, 20 Apr 2008 17:17:50 +0000

[...] via Techcrunch Technorati Tags: mediaFORGE,widget ads,widget advertizing,gadgetads,interactive ads,banner ads,rich advertising. Ads 2.0,vista sidebar gadget,mac OS x dashboard,infoadvertising widget. infoads *update*: i stand corrected, they are not proper desktop widgets or gadget, more like Widget-apps. thanks to the ever vigilant Danny of Amnesty Widgets for correcting me. Sphere: Related Content [...]

By: Denise

Denise — Fri, 11 Apr 2008 21:17:22 +0000

Amen, Brett Walker.

Am interested in the actual install/uninstall rate of the desktop widget.

By: Rhett Frandsen

Rhett Frandsen — Fri, 11 Apr 2008 04:41:22 +0000

I work for mediaFORGE, so maybe I can add some color to the conversation,
specifically as it relates to eCommerce widgets. What sets mediaFORGE apart
is our unique desktop functionality. Duncan did a great job of showing how
the widget ads work within the display-ad environment, which is tremendously
valuable for distributing a widget. What he didn’t show off is the widget
functioning on the desktop. So, nothing new about a desktop widget except
the mediaFORGE desktop widget is bundled with a proprietary notifications
technology that allows users to receive relevant offers on their desktop.
It functions similarly to the Southwest Ding Widget and Woot. Our platform
makes this functionality, along with the distribution method, immediately
available to all eCommerce brands. How valuable is that one to one
relationship to the brand? Even if it’s only several thousand users, they
now have a new, impulse oriented channel to push behaviorally targeted
offers to customers who want them.

By: Duncan Riley’s “Fully Transactional Web 2.0 Banners” Revisited : The Drama 2.0 Show

Fri, 11 Apr 2008 04:09:38 +0000

[...] I couldn’t help but chuckle when I read Duncan’s post on mediaFORGE, which just “launched a new interactive ad platform that marries banner ads and [...]

By: Daniel CerVentus

Daniel CerVentus — Fri, 11 Apr 2008 00:53:08 +0000

Really cool implementation but does that actually produce more sales.

Quite similiar like Advertlets.com from Malaysia.

By: LOL @ Silly People

LOL @ Silly People — Thu, 10 Apr 2008 23:00:14 +0000

@ 12 Matt

I suppose that also means you’d rather take having a small brain.

It’s funny how anyone with criticism becomes a troll.

It’s also funny how a lot of Web 2.0 types argue semantics rather than focusing on core business issues because they despise “MBA types” so much. Many Web 2.0 types are actually MBAs who don’t understand what making money means.

These are the same people who are hating on Angie’s List. God forbid anyone charge money for a valuable service! Gasp.

By: Matt

Matt — Thu, 10 Apr 2008 22:18:43 +0000

@#9 i’ll take being a web2.0 idiot over being a troll any day.

By: TechCrunch Japanese アーカイブ » mediaFORGE: インタラクティブウィジェット広告をローンチ

TechCrunch Japanese アーカイブ » mediaFORGE: インタラクティブウィジェット広告をローンチ — Thu, 10 Apr 2008 21:51:28 +0000

[...] ［原文へ］ [...]

By: Duncan Riley

Duncan Riley — Thu, 10 Apr 2008 21:20:26 +0000

dotw 8
which part of “We’ve seen transactional banners previously” did you not understand?

By: Michael B

Michael B — Thu, 10 Apr 2008 21:06:22 +0000

That is very cool, I wonder if ads will be able to detect roll overs though.

-To make money online
http://mikesmoneyclub.blogspot.com

By: LOL @ Silly People

LOL @ Silly People — Thu, 10 Apr 2008 20:40:21 +0000

@ 5 Matt - you’re a typical Web 2.0 idiot. Most Web 2.0 idiot and people who are actually technically savvy (because Web 2.0 idiots just use iPhones and terminology like “widget”) don’t click on ads to begin with so this won’t change your buying habits.

The people who tend to click on web advertising tend not to be technically savvy and will find such “widgets” complicated.

@ 8 dotw - you are correct.

@ Duncan Riley - please find something interesting to comment on.

By: dotw

dotw — Thu, 10 Apr 2008 20:18:05 +0000

PS - Duncan you have an canny ability to NOT recognize the repackaging of old ideas. I thought after a year of writing about this space you would have learned something

By: dotw

dotw — Thu, 10 Apr 2008 20:15:54 +0000

#6 I 2nd the motion. I am tired of ad placement being relabeled as a “widget” and the developer claiming something new.

Nope nothing new here. \

By: Brett Walker

Brett Walker — Thu, 10 Apr 2008 20:13:23 +0000

There is nothing new here. This is slapping the label “widget” on what is an already-established form of rich media placement – the microsite. I think the only spin they’re taking is trying to attract e-commerce sites to use these kinds of banners for remote site interaction, instead of just being a branding piece.

By: Matt

Matt — Thu, 10 Apr 2008 19:43:25 +0000

@#4 put yourself on the marketing team at overstock and tell me the widget does not beat a standard banner ad…. your statement assumes they expect people who already have an interest in searching their database to go looking at websites until they happen upon an ad widget… that is flawed. The concept is that web surfers will see the advert, and as they go to click it (yeah, they get clicked) it will instead present ways to interact with overstock without leaving your current page… it’s more inviting and can potentially lead to more conversions.

similar thought processes prevented a lot of people from capitalizing on the heyday of banner advertising… but i guess that’s ok… if everybody bought into the money maker from day one there would be less money in pockets when the take is divided up among those who know a smart move when they see one.

By: matt

matt — Thu, 10 Apr 2008 18:52:59 +0000

I don’t understand searching overstock on a third party website. If I’m going to search for items on Overstock…I’m going to Overstock.

I like widgets that keep visitors on the site, but I think the Overstock widget is missing the point.

I really like the other widget. That is a good idea, that is something I would use

By: Sai Gudigundla

Sai Gudigundla — Thu, 10 Apr 2008 18:52:42 +0000

Now that is a really kool idea… very innovative…

By: damon

damon — Thu, 10 Apr 2008 18:14:05 +0000

great narration duncan!

By: chris (trade2save.com)

chris (trade2save.com) — Thu, 10 Apr 2008 18:11:31 +0000

These are great widgets - I hate the traditional rollovers always getting in the way. They can offer much smaller spaces with big content… useful in places like facebook perhaps?