Comments on: Yahoo Refugee Tim Cadogan Lands at OpenX As CEO

By: Jon

Jon — Thu, 10 Apr 2008 16:35:17 +0000

What Randy fails to mention is the ‘biggest’ advantage OpenX has over Google Ad Manager is the network negotiated PPC rate. By joining the OpenX network you get the benefit of a major traffic upscaling of payment royalty. Google by just providing the system has not learned that it’s ‘charity’ payment model to smaller publishers is tantamount to offensive. Go with OpenX and earn a higher return, I’ve seen incomes double, tripple. The Yahoo guru joining OpenX could well be just what the doctor ordered.

By: Irene Smith

Irene Smith — Thu, 10 Apr 2008 03:50:49 +0000

How does this make sense? Yahoo has been in a slow decline for a long time and is not longer a “successful” company yet the people responsible for this are been head hunted for top positions. Seems like a recipe for recruiting poor talent.
Irene
Green lasers rulz

By: randy

randy — Wed, 09 Apr 2008 21:07:29 +0000

Google Ad Manager is far superior, but it’s clearly benefited from somebody’s careful study of (or own frustration with) OpenAds’ seven years of shortcomings. In my opinion, Google’s entire approach to just seems to have been so immaculately conceived from the very core (the hierarchy of products->placements->slots, the inventory/orders management, and the user roles are just perfect!), I almost sense that Google never even made a single footstep in the wrong direction. But hey, who knows what products were tried and failed behind Google’s iron curtain before the beta launch of today’s Ad Manger.

Anyway, what was wrong with the AOL guy? And what happened to this $20,000,000 TechCrunch keeps mentioning?

By: jake

jake — Wed, 09 Apr 2008 19:36:49 +0000

yea, biz model plz.

By: whoopie

whoopie — Wed, 09 Apr 2008 18:56:08 +0000

the 2009 implosion in the online ad space is going to be awesome

its amusing watching refugees crawl back to the mothership after their startup vacation ends

By: John

John — Wed, 09 Apr 2008 17:17:28 +0000

@jeff - There’s a reason why they hired a GoTo/Overture/YSM guy to be their CEO. There’s money to be made in aggregating publishers. Ad networks and others will pay to get easy access to the remnant inventory. Same reason Google is giving you Ad Manager for free.

Tim is awesome. Good hire.

By: yongfook

yongfook — Wed, 09 Apr 2008 16:30:17 +0000

“I would imagine that Google could enter that business later as well”

They already have, dude.

https://www.google.com/admanager

By: Ericson Smith

Ericson Smith — Wed, 09 Apr 2008 16:21:44 +0000

I would imagine that they could go the Wordpress route and setup the ad serving engine as a service. Then charge for it for higher volumes.

I would imagine that Google could enter that business later as well

We do pretty well with our tiny product RevSense:
http://www.revsense.com

Its advertiser self serve, you install it on your server, setup your rates and zones, and advertisers can go to town without you having to field a sales team or upload ads yourself.

By: Bam Azizi

Bam Azizi — Wed, 09 Apr 2008 16:15:30 +0000

i think every website should have it’s own ad management platform and connect it to other companies like google and FM and etc.

what i’m skeptical is that there many many ad companies openning doors, if advertising blog by blog is very difficult for advertiser what benefit another ad platform serves!

Ads on sites just like Ads on TV are having a big problem of conversion. unfortunately Ads are too interruptive i hope the direction that openads is going to take is to solve this issue for all of us blogger and site owners as well as for the users of our sites.

By: Jeff - buzzmyblog.com

Jeff - buzzmyblog.com — Wed, 09 Apr 2008 15:59:23 +0000

I was wondering the same thing as Steve. What is their business model? I thought I saw something about a hosted OpenAds (sorry….OpenX) solution. Maybe they’ll take a cut?

By: Steve

Steve — Wed, 09 Apr 2008 15:51:22 +0000

absolutely love - and use - openads.

quick questions: how do these guys make any money? what the hell is the biz model? at some point are we going to see their advertisers ads running across our networks? or are they just getting us to love it and then charge us license fees? whatever, but it’d be nice to know.

By: Alan Wilensky

Alan Wilensky — Wed, 09 Apr 2008 15:50:49 +0000

“OpenX is simply too vague and awful..”

That, Schonfeld, is the kind of vivid word smithing that will get you a Pulitzer, one day, if you keep it up.

By: Jeremy

Jeremy — Wed, 09 Apr 2008 15:45:05 +0000

Tim was a GREAT guy when I was at Yahoo, one of the more talented VPs (he became SVP after I left) that was there.

Interestingly enough, he was on Jeff Weiner’s staff at the time, as was Andrew Braccia, who has since landed at Accel, one of the backers of Openx. If they weren’t a company worth watching before, they definitely are now

By: Ryan Merket

Ryan Merket — Wed, 09 Apr 2008 15:26:49 +0000

Erick, I agree. OpenX sounds so — Sci-fi. Why not OpenMedia or something a bit less vague?