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April 9, 2008

Yahoo Enters The Analytics Business By Acquiring IndexTools

Duncan Riley

30 comments »

indextools.jpgYahoo has entered into a definitive agreement to acquire the assets of Tensa Kft., better known as IndexTools.

IndexTools offers web analytics software with a focus on delivering a “highly customizable and scalable analytics platform.” The service competes with other analytics providers as well as Google Analytics and Microsoft adCenter Analytics.

Yahoo said in a statement that upon completion of the acquisition, IndexTools’ assets well be used to expand Yahoo’s set of online marketing services, with additional capabilities enabling third-party developers to monitor and optimize the traffic performance of their applications to follow later in the year.

The price of the acquisition was not disclosed with the deal expected to be closed no later that June 30.

CrunchBase Information
Yahoo!
Information provided by CrunchBase
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This entry was posted on Wednesday, April 9th, 2008 at 4:54 am and is filed under Company & Product Profiles. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.

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  3. Yahoo Enters The Analytics Business By Acquiring IndexTools | Code4DotNet

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  4. IndexTools - Sold! « Retail, in the eyes of the everyday customer

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  5. TechCrunch Japanese アーカイブ » ヤフーがIndexTools買収でウェブ解析分野参入

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  6. Yahoo! buys web analytics service IndexTools | money news blog

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    April 10th, 2008 at 3:00 am

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  10. Yahoo buys Indextools - YAHOO!

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Comments

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  1. Jon

    April 9th, 2008 at 5:15 am

    I guess the first question to ask is… what the heck took them so long? Google is acquiring an incredible mass of information from all its competitors and improving search engine data with the results of this… this should have been a no-brainer about 5 years ago for Yahoo!

    Jon
    http://dreamclue.com … get the message!

  2. sco

    April 9th, 2008 at 5:33 am

    i dunno what jerry is smoking? when the guys are deep in discussions with msft wtf are they doing all this for?

  3. Jaan Kanellis

    April 9th, 2008 at 5:36 am

    snoooze, they will all be using Gatineau soon anyways.

  4. dale boyce

    April 9th, 2008 at 5:43 am

    Good thing Yahoo! Don’t give in to Microsoft!

  5. Kyle M Brown

    April 9th, 2008 at 5:44 am

    I have to say that Im not sure what Yahoo’s plans are at this point. Yahoo has announced numerous acquisitions and product releases since Microsoft’s offer to buy the company.

    Something seems to be missing OR maybe Yahoo is just doing everything that they wanted to do before its over.

  6. Chris

    April 9th, 2008 at 5:47 am

    Just got the notice from IndexTools, I’ve been using/reselling it for over a year… smokes Google Analytics actually.

    This could be huge for Yahoo (if it’s not too late), I wonder if they begged and how much they paid. It’s been downhill for Yahoo’s search/contextual advertising business since Panama, IndexTools is here to save the day!

  7. Desmond

    April 9th, 2008 at 6:01 am

    Eh? I thought Yahoo is in deep discussion with the Microsoft takeover news.

  8. Deb J Jones

    April 9th, 2008 at 6:24 am

    It’s going to take more than this to put Yahoo! back in the game with Google. I hope Yahoo! has some sort of overarching strategy, althought Google does not seem to need competitive pressure to keep raising the bar!

    Deb J Jones

  9. Adrian Keys

    April 9th, 2008 at 6:27 am

    Why are they continuing to acquire when MS may want to go in a totally different direction?

    It’s a bad strategy but maybe MS gave the go ahead (wink, wink).

  10. Arona

    April 9th, 2008 at 6:29 am

    A good stats offering is one of the basics of creating an online empire. If Yahoo rolls it out well (unlikely) then combines with messenger and a good contextual ad platform, then they may yet recover to provide some sort of competition to Google.

    the question is - why the hell did it take them so long?!?!?

  11. Tara Kelly

    April 9th, 2008 at 6:37 am

    Interesting - Yahoo acquires… while MS tried to acquire them.

  12. weeeee

    April 9th, 2008 at 6:45 am

    Nice 500 server errors today. Great job MT. Maybe you should switch to EC2 :-)

  13. YDRIVE

    April 9th, 2008 at 6:48 am

    Business as usual… :-o

  14. Blowski

    April 9th, 2008 at 6:51 am

    Interesting - a big chunk of Index Tools customer base is not going to be happy (PriceRunner - Yahoo own Kelkoo and Yahoo Shopping) and Tesco (again, Yahoo Shopping).

    If/when Microsoft buy Yahoo - they’ve also got EMC2 (competing with cloud storage, etc), and Vodafone (vs Microsoft’s mobile stuff).

  15. PressReleasePoint

    April 9th, 2008 at 7:06 am

    I am happy with Google analytics. But this gives one reason as a webmaster to try Yahoo.

  16. PressReleasePoint

    April 9th, 2008 at 7:10 am

    I am happy with Google analytics. But this gives one reason as a webmaster to try Yahoo.

    webmaster
    PressReleasePoint

  17. Local Business Will Prevail

    April 9th, 2008 at 7:49 am

    Jay Westerdal predicted this.

  18. Tom Rose

    April 9th, 2008 at 12:28 pm

    It took so long because Yahoo already has analytics that they offer to advertisers (they bought from Keylime back in the day). I’m guessing that this has to do with the recent AMP release. Looks like they are planning to offer more robust analytics for all their online clients….search, display, mobile, video etc. Basically, the same products that were announced in the AMP press release.

    People were wondering what Jerry’s 100 day plan was all about? I guess we’re finally getting a dose of it.

  19. YouYap.com

    April 9th, 2008 at 2:16 pm

    I dont think Yahoo is in trouble if there are getting into another business.

  20. typo

    April 9th, 2008 at 3:55 pm

    typo: “IndexTools’ assets well be used to expand”

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