April 9, 2008

Google Enterprise Takes A Page From Salesforce—Launches Its Own App Marketplace

Erick Schonfeld

21 comments »

google-solutions-marketplace-logo.pngGoogle is obviously making big moves into the enterprise. In February, it relaunched JotSpot as Google Sites under the enterprise group, and next week it is expected to announce deeper integration of Google Apps with Salesforce.com, which should help it introduce Google Apps to more business customers. But today, it is taking a page from Salesforce.com by launching its own marketplace for third-party applications and consulting services that enhance Google’s enterprise offerings (mainly Google Apps and enterprise search). Salesforce, of course, has its AppExchange where smaller companies can sell on-demand software to Salesforce customers (and have Salesforce host the apps).

Google is calling its exchange the Google Solutions Marketplace. It replaces a simpler Enterprise Solutions Gallery that Google had before. While Google won’t be hosting the apps (it is just a free listings service), companies can create their own product profiles. Customers can search for Google-related enterprise apps all in one place and rate them. Google needs to create momentum around its enterprise products so that smaller companies will want to develop add-ons and create businesses around them. Right now the offerings seem pretty thin. There are a bunch of syncing tools, identity management offerings, add-on gadgets, and integration with other enterprise apps. But what is lacking is an economic model that would really motivate developers to build on top of Google’s Enterprise apps. The free exposure, though, is a start.

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Trackbacks/Pings (Trackback URL)

  1. TechCrunch Japanese アーカイブ » Google Enterprise、Salesforceを見習ってアプリケーションマーケットプレースをローンチ
  2. Ce a mai facut Google | [alex brie . net]
  3. Google Entperprise biz launches ‘Solutions Marketplace’ « IT Spot
  4. Irregular Enterprise mobile edition
  5. http://ensarm.blogspot.com/2008/04/google-app-engine-repeating-history.html
  6. http://ensarm.blogspot.com/

Comments

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  1. dave

    Imagine… You Can Earn money and Socialize on facebook or myspace In Just 30 days !

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  2. 113.com

    Google picking up steam…. :-o

  3. Search Engine Optimization Journal.com

    Google is always picking up steam. They are ongoing!

  4. kevin

    judging from comment 1, looks like someone isn’t comment moderating…

    question will be if google builds traction beyond the initial press and enterprise user excitement…

  5. matt

    in 5 years will we talk about Google that same way we talk about Yahoo today?

    they seemed to be spreading themselves thin

  6. aq

    is salesforce.com going downhill as a result of this? thoughts?

  7. Praveen

    What is the difference between Google MarketPlace and AmaZon ? And for that matter with CraigsList? I don’t get it. It is just plain old listing service. They are not even hosted except that they integrate with google. What is so google about this? Am I missing something here?

  8. PressReleasePoint

    SalesForce.com is not just technology, its CRM application is a solid foundation which fosters their application ecosystem. Google enterprise applications will need some more time to gain traction among the enterprise. It can’t be compared to SalesForce.com or even (Larry Elison’s) NetSuite. Neverthless it is a good early move and very timely following its app engine announcement yesterday.

  9. http://www.meetingflex.com/index.html

    I wonder what is the point in being everything for everybody.

    http://www.meetingflex.com/index.html
    Web Meeting + Chat + User Management

  10. Mike

    Another dubious moment in “publish early or perish” journalism. This is a partner page. If MS goes and relaunches the partner pages on microsoft.com, would you rush to post something about it?

  11. Ewaste

    Stick To Being a searxh engine!

  12. Lucas Rodriguez Cervera

    A very interesting move from Google. Centralizing all this resources makes it easier to find them (I wonder how many firefox add-ons I would have installed if the Add-ons page didn’t exist). However I miss a way to filter free resources…

  13. web hosting

    It is good start up for those would be looking for Google-related enterprise apps solutions.

  14. friarminor

    Google’s now like a sticky fly paper for everything except that it is now trying to trap not just flies but every insect wantonly.

    A word, though - Lock in.

    Score one for Morph eXchange and the rest of the small fries/flies as this only proves their instinct are serving them right. Do I sense Huddlechat - deux?

    I love free market….

    Best.
    alain

  15. Delete Google

    Fcuk Google.

    Enough already.